Better Life

What Better Life does

Better Life - Serviços de Apoio Domiciliário is a Portuguese home healthcare services company founded in 2007 and headquartered in Lisbon. It provides domiciliary personal care, clinical supervision, nursing, physiotherapy, psychology, palliative care, and equipment rental to individuals and families unable to perform daily activities due to illness, disability, or age-related dependency. The company holds Portuguese Social Security Operating License No. 17/2008 and operates a regulated, multidisciplinary care model structured around an Individual Care Plan (PIC) methodology, beginning with a free in-home diagnostic evaluation.

Service delivery spans six integrated categories (Home Support, Long-term Care, Palliative Care, Healthcare, Technical Support, and Social Support) and three subscription tiers (Base, Extended, and Permanent monitoring), with 24/7/365 availability across Greater Lisbon (11 municipalities) and Greater Porto (6 municipalities). Technical add-ons include remote tele-monitoring of vital signs and GPS-enabled tele-assistance. The company also licenses its model to franchisees who operate branded units under central administrative, training, and licensing support.

Better Life monetizes through per-service, hourly, weekly, and monthly fees, supplemented by franchise fees, equipment rental, and reimbursements processed through five major Portuguese health subsystems (ADSE, SAMS, IASFA/ADM, PSP, GNR) and over 40 corporate and union protocols. Its go-to-market combines direct consumer intake, B2B reimbursement and partnership channels, and franchise-driven geographic expansion, with co-development agreements with Alzheimer Portugal and the Portuguese Parkinson's Association anchoring its chronic-disease positioning.

Name

Better Life

Legal name

Better Life - Serviços de Apoio Domiciliário

Website

https://better-life.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Life is a licensed Portuguese home healthcare provider, founded in 2007, delivering multidisciplinary domiciliary care, nursing, palliative, and tele-monitoring services to families across Greater Lisbon and Greater Porto, reimbursed via major health subsystems and corporate protocols.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home healthcare services
• Domiciliary care services
• Elderly care
• Palliative care services
• Tele-monitoring healthcare

Headquarters

HQ city

Oeiras

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Home Support Services: Daily care services including hygiene, comfort, medication assistance, meal preparation, household chores, night supervision, and accompaniment. Billed typically on an hourly or per-service basis.
2. Healthcare Services: Nursing, physiotherapy, general practitioner, psychology, speech therapy, occupational therapy services provided at the patient's home. Complementary health services billed per consultation or session.
3. Technical Aids and Equipment Rental: Provision and rental of geriatric and orthopedic equipment including hospital beds, wheelchairs, mobility equipment, and hygiene products.
4. Health Subsystem Reimbursements: Services reimbursed through health subsystems (ADSE, SAMS, IASFA, PSP/GNR) when beneficiaries present invoices and receipts issued by Better Life.
5. Franchise Fees: Revenue from franchisees who pay for access to Better Life brand, administrative support systems, training, and licensing assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Better Life provides integrated home-based care services in Portugal, including personal hygiene and comfort support, medication assistance, meal preparation, household help, night supervision, and clinical nursing supervision for individuals and families with illness, disability, or incapacity. It also offers specialized long-term care for chronic conditions (Alzheimer's, Parkinson's, stroke, diabetes), palliative care, in-home clinical services (nursing, physiotherapy, psychology, speech therapy), technical aids and equipment rental, tele-monitoring, and tele-assistance, all coordinated through a personalized Individual Care Plan (PIC) created after a free diagnostic evaluation.

Product overview

Better Life operates as a home healthcare services company offering a unified platform of home support and medical care services. The core offering consists of six integrated service categories: Home Support (Apoio Domiciliário) providing daily living assistance, Long-term Care (Cuidados Continuados) for chronic conditions, Palliative Care (Cuidados Paliativos) for terminal illness support, Healthcare (Cuidados de Saúde) with clinical professionals, Technical Support (Apoio Técnico) with equipment and tele-services, and Social Support (Apoio Social) for companionship. All services are coordinated through the Individual Care Plan (PIC) methodology, which begins with a Diagnostic Evaluation and can be customized through three monitoring tiers: Base, Extended, or Permanent. The company also operates a franchising model for partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour availability 365 days per year including weekends and holidays
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ADSEcoreChannel Partner/ Reseller/ DistributorADSE (Direção-Geral de Proteção Social aos Funcionários e Agentes da Administração Pública) health subsystem. Beneficiaries are reimbursed for Home Support expenses upon presentation of invoices and receipts issued by Better Life.
• SAMScoreChannel Partner/ Reseller/ DistributorSAMS (Serviços de Ação Médico-Social) health subsystem. Beneficiaries are reimbursed for Home Support expenses upon presentation of invoices and receipts.
• IASFAcoreChannel Partner/ Reseller/ DistributorIASFA (Instituto da Ação Social das Forças Armadas) / ADM (Assistência na Doença aos Militares) health subsystem for armed forces personnel and families.
• PSP Social ServicescoreChannel Partner/ Reseller/ DistributorServiços Sociais da Polícia de Segurança Pública. PSP officers and families receive reimbursement for home care services.
• GNR Social ServicescoreChannel Partner/ Reseller/ DistributorServiços Sociais da Guarda Nacional Republicana. GNR personnel and families receive reimbursement for home care services.
• ACP Automóvel Club de PortugalminorGTM or Marketing PartnerAutomobile club offering member benefits including access to Better Life home care services.
• AdvanceCareminorGTM or Marketing PartnerHealth management company providing member access to Better Life services through protocol agreement.
• Alzheimer Portugal (APFADA)coreStrategic or Co-development PartnerPartnership Protocol with Alzheimer Portugal for specialized care of Alzheimer's patients. Joint development of care protocols and training.
• Portuguese Association of Parkinson's Patients (APDPk)coreStrategic or Co-development PartnerPartnership Protocol with APDPk for specialized Parkinson's patient care and support programs.
• Portuguese Association of Hereditary AtaxiasminorGTM or Marketing PartnerPatient association providing member access to Better Life home care services.
• Portuguese Association of Large FamiliesminorGTM or Marketing PartnerAssociation providing member families access to home care services.
• MulticareminorGTM or Marketing PartnerHealth insurance provider offering member access to Better Life services.
• MedicareminorGTM or Marketing PartnerHealth services provider with protocol for member home care access.
• Future HealthcareminorGTM or Marketing PartnerHealthcare company providing member access to Better Life services.
• Inatel FoundationminorGTM or Marketing PartnerTourism and leisure foundation providing members access to home care services.
• EDP/REN Retired Persons AssociationminorGTM or Marketing PartnerEnergy company retired employees association with access to Better Life services.
• believe-INminorGTM or Marketing PartnerEmotional accompaniment service partner for psychological support services.
• Master DminorGTM or Marketing PartnerTraining institution partner for professional development and training services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CUF: Portugal's largest private healthcare group operating hospitals, outpatient clinics and home-care services. Directly comparable as a multidisciplinary Portuguese provider with overlapping home-care and clinical service lines, though operating at much larger scale and broader scope than Better Life.
• Emeis (formerly Orpea): Global leader in residential and home care for elderly and dependent persons, with operations across Europe. Comparable as a large-scale elder-care provider offering personal-care and clinical home-care services, though primarily residential and operating at vastly greater scale than Better Life.
• Korian: European leader in elder care and home-care services across France, Germany, Italy, Spain and Benelux. Comparable for personal-care/ADL and clinical home-care service lines serving elderly populations, though operating at pan-European scale rather than regional Portuguese focus.
• Luz Saúde: Major Portuguese private hospital and integrated care group with home-care and continuing-care offerings. Comparable as a multi-service healthcare incumbent serving the same Portuguese patient populations, though Better Life is more specialized in domiciliary care.
• DomusVi: Major Spanish provider of elderly care services including home care, day centers and nursing homes. Comparable for shared Iberian-market context, elder-care focus, and home-care service delivery, though geographically centered in Spain rather than Portugal.

Direct peers

• Home Instead Portugal: International home-care franchise with operations in Portugal offering personal care, dementia care and companionship for seniors. Most directly comparable peer due to shared franchise-based home-care model, similar target population (elderly/families), and overlapping service lines.
• Medicare Portugal: Portuguese provider of home-based clinical services including nursing and rehabilitation. Comparable for Portuguese home-care service delivery, overlapping clinical capabilities (nursing, physiotherapy), and similar target customers (elderly and chronically ill).
• Joaquim Chaves Saúde: Portuguese clinical-analysis and outpatient healthcare group with home-care and clinical-service integrations. Comparable for Portuguese healthcare delivery, overlapping clinical-service capabilities, and existing Better Life integration partnership for clinical analysis.
• AdvanceCare: Portuguese health management company offering managed-care services, home-care access and clinical networks. Comparable as a Portugal-based care-coordination/home-care provider with overlapping customer segments, and an existing Better Life protocol partner.

Regional players

• Sanitas (home care): Spanish health insurer and care provider with home-care and elderly care services. Comparable for integrated personal-care and clinical home-care offerings, though serving the Spanish market rather than Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/betterlifesad
• LinkedInlinkedin.com/company/better-life---servi-os-de-apoio-domicili-rio
• Instagraminstagram.com/betterlifesad
• Xx.com/BetterLifeSAD

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Life