European Association of Machine Tool Merchants

What European Association of Machine Tool Merchants does

The European Association of Machine Tool Merchants (EAMTM) is a Belgian non-profit trade association (registered as ivzw/aisbl under Belgian law, national number BE 0457 158 228) founded in 1940 and headquartered at Washingtonstraat 40, B-1050 Brussels. The association represents dealers of used and second-hand machine tools across Europe and operates MachineDeal.com, a B2B online marketplace that aggregates inventory from 120+ member dealers offering more than 20,000 machines. The platform is organized into three primary product categories — metal cutting machinery (CNC lathes, milling machines, borers, grinders, sawing equipment), metal forming machinery (hydraulic and mechanical presses, shears, hammers, sheet metalforming equipment), and plants and machinery (surface treatment, welding, compressors, cranes, storage systems) — and supports search by category, dealer, country, and brand in six languages (English, German, French, Dutch, Polish, Russian).

The underlying technology is a categorized web marketplace in which member dealers list inventory directly and buyers browse or submit 'Demande de prix' (price request) inquiries that route back to dealers. A formal Code of Ethics that all member dealers must follow functions as the principal trust mechanism, distinguishing the platform from open classified listings. The association is led by President Ton Matena and operates with a lean 1-10 person staff.

EAMTM's commercial model is a member-funded B2B marketplace: revenue is generated through dealer membership and/or listing fees rather than public per-listing pricing. Pricing for membership and listings is not publicly disclosed, and transactions are quote-based rather than fixed-price. The association is member-governed under Belgian law with no disclosed external investors or parent company, and the website (MachineDeal.com) serves as both the product platform and the primary marketing channel, supplemented by newsletter subscriptions and basic social sharing on Facebook, Twitter, and Pinterest.

Name

European Association of Machine Tool Merchants

Legal name

European Association of Machine Tool Merchants ivzw

Website

https://machinedeal.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

EAMTM is a Belgian non-profit trade association founded in 1940 that operates MachineDeal.com, a B2B marketplace aggregating 20,000+ used machine tool listings from 120+ vetted member dealers across Europe, serving manufacturing buyers and dealers under a formal Code of Ethics.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Marketplace Commission/Listing Fees: EAMTM operates MachineDeal.com as a marketplace platform where machine tool dealers list inventory. The platform likely generates revenue through listing fees or commissions from member dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EAMTM operates MachineDeal.com, an online B2B marketplace aggregating inventory from 120+ vetted member dealers and listing over 20,000 used machine tools across metal cutting (CNC lathes, mills, grinders, borers, drills), metal forming (presses, shears, hammers, sheet metalforming), and plants & machinery (welding, surface treatment, compressors, cranes) categories. The platform enables buyers to browse by category, country, or brand, and to request dealer pricing through quote forms. Member dealers must abide by the EAMTM Code of Ethics, providing quality and trust assurance to buyers.

Product overview

EAMTM operates MachineDeal.com as a unified B2B marketplace for used machine tools. The platform aggregates listings from 120+ verified member dealers offering over 20,000 machines. The core product encompasses three main product categories: Metal Cutting Machinery (CNC lathes, milling machines, drilling, grinding, and sawing equipment), Metal Forming Machinery (hydraulic/mechanical presses, shears, hammers, sheet metalforming), and Plants & Machinery (surface treatment, welding, compressors, storage systems). The EAMTM Dealer Network provides quality assurance through its Code of Ethics requirement for member dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• MachineDeal.com B2B Marketplace Online B2B marketplace platform connecting industrial buyers with 120+ EAMTM member dealers of used machine tools, listing over 20,000 machines searchable by category, dealer, country, and brand. Buyers submit price requests that are routed directly to dealers.
• EAMTM Dealer Membership and Code of Ethics Program Membership program for used machine tool dealers that includes application review, Code of Ethics compliance, and listing access on MachineDeal.com, providing members with association-backed trust signals and a centralized channel to reach global industrial buyers.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Regional players

• CNC-Industrie: French-focused marketplace for used CNC and metalworking machinery, comparable to MachineDeal in product scope but concentrated in France rather than pan-European.

Direct peers

• MachinePoint: MachinePoint is a used industrial machinery marketplace focused on plastics, packaging, and processing equipment, with overlapping dealer-buyer dynamics for the same European manufacturing customer base.
• MachinesUsed.com: Online marketplace specializing in used metalworking and fabrication machinery, listing CNC machines, lathes, and presses in direct competition with EAMTM's metal cutting and metal forming categories.
• Troostwijk Auctions: Troostwijk is a leading European industrial auction house selling used machinery, metalworking tools, and factory equipment, directly competing with MachineDeal in the secondary used-equipment marketplace segment.
• Exapro: Exapro is one of Europe's largest online marketplaces for used industrial machinery, directly competing with EAMTM's MachineDeal across metal cutting, metal forming, and plant equipment categories with similar B2B buyer/dealer model.
• Surplex: Surplex runs online and live auctions for used machinery, metalworking tools, and industrial equipment across Europe, serving the same dealer-and-buyer ecosystem as EAMTM with overlapping used machine tool inventory.
• Industrial Auctions: Industrial Auctions is a European online auction platform for used machinery and equipment, providing an alternative transaction mechanism to EAMTM's marketplace for the same buyer pool.
• Kitmondo: Kitmondo operates a global B2B marketplace for second-hand industrial machinery, offering listing and matchmaking services that overlap directly with MachineDeal's dealer-aggregated used machine tool offering.

Emerging players

• Resale Capital / GM Machinery: Resale Capital is an emerging digital marketplace for used industrial machinery; it overlaps with EAMTM's used-machine tool offering as a younger, tech-led entrant in the same niche.

Broad incumbents

• DirectIndustry (VirtualExpo Group): DirectIndustry is a large B2B industrial sourcing platform covering new and used machinery across many categories; its scale and broader supplier base represent an incumbent alternative to EAMTM's niche used-machine tool focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eamtm
• Facebookfacebook.com/eamtm
• Pinterestpinterest.com/pinthis?url=https://www.machinedeal.com/en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Association of Machine Tool Merchants