Industrial Auctions
Industrial Auctions is an Eindhoven-based online auction platform that buys and sells food and beverage processing machinery on behalf of manufacturers facing closures, bankruptcies, or relocations, charging an 18% buyer's premium per transaction across 15+ European countries.
- Company typePrivate
- Founded2018
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Industrial Auctions does
Industrial Auctions is a privately-held online auction platform headquartered in Eindhoven, Netherlands, that specializes in selling industrial machinery and complete production lines from the food and beverage processing industry. It serves food manufacturers facing plant closures, relocations, bankruptcies, or equipment upgrades by running online auctions of single machines, production lines, and entire facility inventories. Sellers listed in prior mandates include Nestlé, FrieslandCampina, Vion, Aryzta, Ahold Delhaize, 2Sisters, Van Geloven, USE Poultry Tech, Palatin, and Sinuhe Bakery.
The platform is built around a self-service web application that supports free buyer registration, browsing of active/upcoming/closed auctions, static and proxy bidding, digital payment, and coordination of physical viewing and pickup days at auction sites. It is localized into eight languages (English, Dutch, German, Spanish, French, Russian, Italian, Polish) and operates as a cross-border marketplace across at least 15 European countries spanning Western, Northern, Southern, and Eastern Europe (Netherlands, Belgium, Germany, Spain, UK, Finland, Sweden, Poland, Hungary, Lithuania, France).
The revenue model is a transaction fee: the company charges an 18% buyer's premium on winning bids (before VAT), with payment required within three days of confirmation. Late payment penalties are 15% of the purchase price plus statutory interest. There are no subscription tiers, registration fees for buyers, or listing fees disclosed; monetization is entirely event-driven and tied to successful auction outcomes. The company operates with a small team of 11–50 employees and has no disclosed parent company, funding rounds, or institutional investor involvement.
Industrial Auctions firmographics
Firmographics- Name
- Industrial Auctions
- Legal name
- Industrial Auctions
- Website
- https://industrial-auctions.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Industrial Auctions is an Eindhoven-based online auction platform that buys and sells food and beverage processing machinery on behalf of manufacturers facing closures, bankruptcies, or relocations, charging an 18% buyer's premium per transaction across 15+ European countries.
- Ownership category
- akta.pro rank
Industrial Auctions industry classification
Industry- Product category
- Industrial Equipment Auctions
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Industrial Auctions is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Industrial Auctions business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Buyer's Premium: Industrial Auctions charges a buyer's premium on all auction wins. The buyer's premium is calculated on the bid amount before VAT. Example shows 18% buyer's premium. Payment must be made within 3 days after confirmation of purchase agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard auction fee structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Industrial Auctions product offering
Product offeringCore offering
Industrial Auctions operates an online auction platform that facilitates the buying and selling of used machinery, production lines, and complete facilities for the food and beverage processing industry. The platform manages the full auction lifecycle including user registration, online and proxy bidding, buyer's premium-based payments, viewing days for physical inspection, and pickup logistics coordination across multiple European countries.
Product overview
Industrial Auctions operates as a single, unified online auction platform for the food and beverage industry. The platform serves as an intermediary enabling sellers (food processing companies, manufacturers) to auction machinery, production lines, and complete facilities to buyers. The service handles active auctions, upcoming auctions, and closed auctions with viewing days, bidding, and pick-up coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Auctions Online Auction Platform Online auction platform enabling buyers and sellers to trade food and beverage industry machinery through web-based auctions. The platform facilitates the entire auction lifecycle including free registration, online and proxy bidding, buyer's premium-based payment, and pick-up coordination, with multi-language support and viewing days at auction locations across Europe.
Companies that use Industrial Auctions
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Industrial Auctions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Industrial Auctions partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Industrial Auctions competitors and assessment
Company assessmentBroad incumbents
- Heritage Auctions: Large diversified auction house operating across collectibles, fine art, and industrial asset categories including occasional industrial machinery. Demonstrates broad incumbent presence in the auction space but with limited specialization in food machinery.
- Ritchie Bros. Auctioneers (RB Global): Global heavy equipment and industrial machinery auction platform operating across multiple asset categories. While broader than Industrial Auctions, it serves overlapping buyers/sellers of food processing machinery and demonstrates the scale ceiling in this market.
- Bonhams: Global auction house with broad coverage including industrial assets among its many categories. Relevant for the auction-platform business model but not directly specialized in food processing equipment.
Regional players
- Proxibid: US-based online auction marketplace aggregating heavy equipment, industrial machinery, and commercial asset auctions. Same online auction model but primarily serves North American machinery and rarely directly competes in European F&B.
Direct peers
- HR Auction: German-based online auction house for industrial machinery and complete production lines, including food processing equipment. Comparable European footprint and online auction model targeting industrial asset liquidation.
- Surplex: European online auction platform for used industrial machinery, covering metalworking, plastics, packaging, and food processing equipment. Directly comparable in business model, online auction mechanics, and European food-machinery listings.
- Karner & Dehler: Austrian-led industrial auctioneer specializing in used production machinery, frequently handling bakery, dairy, and beverage equipment. Overlaps with Industrial Auctions on European food-machinery consignments and online bidding format.
- Auktion & Markt: German auction platform specializing in industrial and commercial assets including production machinery. Comparable European focus and online auction format for industrial equipment liquidation.
- Troostwijk Auctions: Largest industrial auctioneer in Europe, conducting online and on-site auctions for machinery across manufacturing, food processing, and many other verticals. Closest direct competitor given overlapping online auction model and European food-machinery coverage.
Others
- BidX1 (now part of Opseo Group): Online auction platform operating across multiple asset classes in Europe. While its primary focus is property rather than machinery, its online auction infrastructure and European multi-country footprint reflect similar operational and technological themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Industrial Auctions social profiles
Digital presenceIndustrial Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industrial Auctions leadership team
Management profileNumber of profiles
Industrial Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industrial Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industrial Auctions
What does Industrial Auctions do?
Industrial Auctions operates an online auction platform that facilitates the buying and selling of used machinery, production lines, and complete facilities for the food and beverage processing industry. The platform manages the full auction lifecycle including user registration, online and proxy bidding, buyer's premium-based payments, viewing days for physical inspection, and pickup logistics coordination across multiple European countries.
Is Industrial Auctions a public or private company?
Industrial Auctions is a private company. It is classified as unknown and is currently operating.
When was Industrial Auctions founded?
Industrial Auctions was founded in 2018. It employs 11 to 50 people.
Where is Industrial Auctions based?
Industrial Auctions is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Industrial Auctions make money?
One revenue line is on record: buyer's Premium.
Who are Industrial Auctions's main competitors?
Broad incumbents on record are Heritage Auctions, Ritchie Bros. Auctioneers (RB Global) and Bonhams. Proxibid is listed as a regional player. Direct peers are HR Auction, Surplex, Karner & Dehler, Auktion & Markt and Troostwijk Auctions. BidX1 (now part of Opseo Group) is listed as an others.
Does Industrial Auctions have an API?
No public API is recorded for Industrial Auctions.
What industry is Industrial Auctions in?
Industrial Auctions's product category is Industrial Equipment Auctions. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 4238 and its SIC code is 5084.