anew

What anew does

von Neuem GmbH (operating brand: anew) is a Berlin-based management consultancy specializing in digital transformation advisory for German-speaking enterprises, mid-market companies, and trade or professional associations. The firm, founded in 2015 and led by Managing Director Prof. Wolfgang Hünnekens and Scientific Director Prof. Dr. Dr. Thomas Schildhauer, organizes its offering around five pillars — Digitale Roadmap, Trendradar, Lernreisen (Learning Journeys), Anders-Arbeiten-Box, and Moderne Wissensvermittlung — supplemented by service lines in Künstliche Intelligenz Beratung (AI consulting) and Online-Marketing Beratung. The Anders-Arbeiten-Box is a productized physical toolkit containing interactive work materials (guidebook, key-factor cards, prototyping materials, consulting voucher) for developing digital business models; whitepapers covering digital roadmaps, the Trendradar methodology, and the five success factors of digital transformation function as knowledge resources and lead magnets.

The firm's underlying technology footprint is non-software: core products are methodology-driven consulting frameworks and physical or experiential tools rather than a platform or AI product. Distribution is sales-led and direct, with leads generated through blog content, whitepaper downloads, and SEO, then converted through free initial consultations. Revenue is generated through project-based consulting engagements and multi-year contracts with quote-based pricing that is not publicly disclosed. Geographic reach is primarily DACH, with documented international delivery of Lernreisen including in the USA, and the firm operates an owner-operated (inhabergeführtes) model with no external institutional investors.

Name

anew

Legal name

von Neuem GmbH

Website

https://vonneuem.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

von Neuem GmbH (anew) is a Berlin-based management consultancy that provides digital transformation advisory — digital roadmaps, learning journeys, AI consulting, and online marketing strategy — to large enterprises, mid-market companies, and associations in German-speaking markets.

Ownership category

akta.pro rank

Product category

Management Consulting (Digital Transformation)

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Marketing Transformation & Change Management (MPAAAFAO), Business Process & Digital Transformation Consulting (BPAEAAAD)

Keywords

• Digital transformation consulting
• Management advisory services
• Strategic roadmap consulting
• Trend analysis advisory
• Corporate learning journeys

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services for digital transformation including digital roadmaps, trendradar, learning journeys, knowledge transfer, and online marketing advisory. Revenue generated through project-based consulting engagements and retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

anew (von Neuem GmbH) is a Berlin-based management consultancy that delivers digital transformation advisory services to large enterprises, mid-market companies, associations, and research institutions. Its core offerings comprise strategic planning (Digitale Roadmap), systematic trend observation (Trendradar), experiential change programs (Lernreisen / Learning Journeys), an interactive productized consultation toolkit (Anders-Arbeiten-Box), modern knowledge transfer programs, AI consulting, and online marketing advisory, sold via project-based and multi-year consulting contracts.

Product overview

anew (von Neuem GmbH) is a management consulting firm specializing in digital transformation, operating as a methodology-driven rather than technology-driven consultancy. The portfolio consists of five core consulting services organized around the 'Five Success Factors of Digital Transformation': defining strategic goals (Digitale Roadmap, Trendradar), developing organization and personnel (Lernreisen, Moderne Wissensvermittlung), making processes more efficient (Kundenzentrierung, Online-Marketing), developing innovative business models (Anders-Arbeiten-Box), and deploying data and technologies (Künstliche Intelligenz Beratung). These services are delivered through consulting engagements, workshops, coaching, and self-service knowledge resources (whitepapers and guides). The Anders-Arbeiten-Box represents the firm's unique productized consulting toolkit, while whitepapers serve as lead-generation resources. The company does not offer a software platform or AI-powered product.

Differentiator

Problem solved

Functional benefit

Brands

• Anders-Arbeiten-Box: A physical toolkit developed by von Neuem containing interactive work materials including a companion booklet, book of bad ideas, key factors of digitalization card set, prototyping materials, and a one-hour individual consulting voucher, designed to help organizations develop new business models through creative collaboration.

Products and services

• Digitale Roadmap Customized strategic roadmap that guides companies through digital transformation over three to five years, defining overarching future goals, specific sub-targets, and concrete measurable measures for stepwise realization; sold as a consulting engagement to large enterprises and mid-market firms.
• Trendradar Systematic trend observation and analysis tool that enables companies to proactively monitor market, customer behavior, and regulatory changes, identify opportunities and risks early, and make strategic decisions using scientific methods; delivered as a consulting engagement.
• Lernreisen (Learning Journeys) Interactively accompanied and theoretically founded experience-exchange format that inspires new ideas and promotes creative thinking by connecting practical experience with theoretical knowledge over 3–5 days; delivered in Berlin, other German cities, and internationally including the USA.
• Anders-Arbeiten-Box Ready-to-use interactive work-materials package in German for developing digital business models, including a companion booklet, book of bad ideas, key factors of digitalization card set, prototyping materials, and a one-hour individual consulting voucher; shipped as a physical productized consulting toolkit.
• Moderne Wissensvermittlung (Modern Knowledge Transfer) Digital further-education and qualification programs including creation of individual digital learning platforms, digital workshops, and individual coaching sessions on topics such as agile work, modern leadership, and digital strategy.
• Künstliche Intelligenz Beratung (AI Consulting) Consulting services for implementing artificial intelligence in enterprises, including AI learning journeys, workshops on AI ethics and data protection, and training on generative AI for content creation.
• Online-Marketing Beratung (Online Marketing Consulting) Strategic consulting for building and optimizing online presence, covering online marketing strategy development, website optimization, content strategy, social media management, and SEA campaigns.

Quantifiable outcome

• Helped banking sector client structure all digital activities with water-tight planning
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• equeocoreStrategic or Co-development PartnerPartner for creating individual learning platforms in corporate design. von Neuem collaborates with equeo to develop customized digital learning platforms for clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SinnerSchrader (now part of Accenture Song): Originally a Hamburg digital agency offering strategy-to-implementation digital transformation for large German enterprises before its acquisition by Accenture Song. Closely comparable in customer type, geography, and productized digital offerings to von Neuem.
• nexum AG: Cologne-based digital transformation agency serving enterprise customers across content platforms, commerce, and digital strategy. Directly comparable mid-size German digital consultancy competing for similar mid-market and enterprise transformation mandates.
• etribes (now part of Accenture Song): Cologne-based digital agency specializing in digital transformation, brand experience, and content platforms for European enterprises before joining Accenture Song. Closely comparable boutique-then-acquired trajectory and DACH enterprise focus.
• Syzygy AG: German digital agency group publicly listed, focused on strategy, design, and technology transformation for major brands. Comparable size and customer base, similar digital transformation orientation.
• Mücke Sturm & Company GmbH: Boutique German innovation and transformation consultancy for mid-market and enterprise clients, focused on business model innovation and organizational change — parallel niche to von Neuem's Anders-Arbeiten-Box and Lernreise offerings.

Broad incumbents

• valantic: Munich-based digital transformation, SAP, and supply-chain consultancy with a much broader portfolio and headcount. Comparable in DACH enterprise digital-transformation focus but operates at significantly greater scale than von Neuem.
• UDG United Digital Group: Karlsruhe-based digital transformation group offering brand, marketing, and technology services to enterprise customers. Larger and broader portfolio than von Neuem but overlapping in DACH enterprise digital transformation.

Others

• Detecon International GmbH: Cologne-based management and technology consultancy subsidiary of T-Systems/Deutsche Telekom, focused on digital transformation and innovation for telecom and enterprise clients. Adjacent infrastructure-adjacent peer rather than direct competitor.

Emerging players

• dydon AG: Swiss digital transformation consulting firm serving enterprise clients with strategy, innovation, and digital business model work. Comparable boutique positioning and German-speaking market, but smaller scale.

Regional players

• Dr. Wieselhuber & Partner GmbH: Owner-managed Munich-based management consulting firm serving German mid-market industrial clients on strategy, restructuring, and digital topics. Comparable inhabergeführt culture and DACH mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vonNeuem
• LinkedInlinkedin.com/company/von-neuem
• Xx.com/vonneuem_berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anew