Equeo

What Equeo does

Equeo GmbH is a Berlin-based, privately held software and services company founded in 2008 that builds AI-driven learning solutions for enterprise customers, primarily in the DACH region. Its core offering is a proprietary dialogic AI framework developed in 2023 on top of Large Language Models (specifically ChatGPT), packaged into domain-specific digital coaches including a Wettbewerbscoach (sales competition coach for insurers), a Prüfungscoach (exam coach), a Rollenspielcoach (role-play coach), and a health coach built on the equeo Health Schichtbox application. The company complements these AI products with a portfolio of structured training programs, including the Miniaturen hybrid communication training for engineering project managers, the ABC Lerncockpit for the insurance industry, and the UNSCRIPTED video brand for internal communication and change management.

The business operates on a professional services and subscription model, with custom-developed AI learning solutions billed as project engagements, recurring licensing for deployed AI coaches, and per-program or per-participant fees for structured training. Equeo sells exclusively through direct, consultative enterprise sales — clients initiate contact via email ([email protected]) and solutions are tailored per need. The customer base is anchored in German insurance (notably ERGO since 2017, plus WWK, VKB, Provinzial, and Definet), with secondary verticals in engineering and planning firms (Obermeyer, big, GRBV), large DACH corporates (Vonovia, TÜV, Forvis Mazars, Evonik), and select international/NGO engagements (UNHCR, Google).

Since 2021, the company has operated as the equeo Group, with wholly-owned subsidiaries equeo CompCor (compliance learning) and equeo Health (health learning), and the UNSCRIPTED video brand added in 2024. The firm has 11–50 employees, is led by founder and Managing Director Thomas Flum, and is overseen by Chairman of the Supervisory Board Prof. Dr. Dr. Thomas Schildhauer.

Name

Equeo

Legal name

equeo GmbH

Website

https://equeo.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Equeo is a Berlin-based AI-driven learning company that builds LLM-powered dialogic digital coaches and training programs for DACH enterprises, anchored by long-standing insurance clients (notably ERGO) and expanding into engineering and corporate change management.

Ownership category

akta.pro rank

Product category

Corporate E-Learning Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

akta.pro secondary industries

Education & Learning Personalization (HDAAAGAL), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

Keywords

• Corporate e-learning software
• AI learning platform
• Digital coaching solutions
• Adaptive learning systems
• LLM training applications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom AI Learning Solution Development: Equeo designs and develops custom AI-driven learning solutions, digital coaches, and training programs tailored to specific corporate clients and industries. Revenue is generated through project-based professional services engagements, likely with multi-year maintenance/licensing components for deployed solutions.
2. Subscription / Licensing of Deployed AI Coaches: Once developed and deployed, AI coach solutions (e.g., Wettbewerbscoach in live use) likely operate on a recurring subscription or licensing model for corporate clients.
3. Training Program Delivery: Equeo delivers structured training programs (e.g., Miniaturen for engineering firms, Schichtbox for healthcare workers) through modular digital content and online coaching sessions, likely billed per participant or as a program license.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equeo designs, develops, and deploys custom AI-driven learning solutions and digital coaches for corporate clients, using a proprietary framework built on Large Language Models (ChatGPT) to deliver personalized, dialogic learning experiences. Its portfolio includes domain-specific AI coaches (sales competition, exam preparation, role-play), the Miniaturen hybrid communication training program, the ABC Lerncockpit for insurance, and supporting offerings via subsidiaries in compliance and health learning.

Product overview

Equeo operates as an AI-driven Learning company offering a unified platform focused on dialogic AI coaching for corporate training and employee development. The core portfolio centers on three AI coaches (Wettbewerbscoach, Prüfungscoach, Rollenspielcoach) powered by an LLM-based framework. Supporting offerings include Miniaturen (communication training for project managers), UNSCRIPTED (documentary video production for corporate change), and two specialized subsidiaries — equeo Compcor (compliance learning) and equeo Health (health training including Schichtbox). The company evolved from Mobile Learning (2008) through Smart/Adaptive Learning (2014) to today's AI-driven Learning approach.

Differentiator

Problem solved

Functional benefit

Brands

• equeo CompCor: Subsidiary focused on compliance learning solutions
• equeo Health
• UNSCRIPTED
• Miniaturen
• ABC Lerncockpit

Products and services

• AI-driven Learning Platform Equeo's core AI-driven learning platform that uses Large Language Models (LLM) to deliver personalized learning content in natural dialogue, supporting corporate transformation through employee development.
• Wettbewerbscoach (Competition Coach) AI-based sales competition coach for the insurance industry that analyzes sales data and delivers motivational messages to sales staff at optimal moments.
• Prüfungscoach (Exam Coach) AI-powered exam preparation coach that tracks exam deadlines and structures the learning process through natural dialogue with users.
• Rollenspielcoach (Role-Play Coach) AI role-play coach that teaches conversation techniques and simulates customer role-play scenarios for training purposes.
• Miniaturen Hybrid communication training program for project managers in engineering and planning offices, combining digital mini-modules, podcasts, and online coaching sessions.
• UNSCRIPTED Video agency brand producing short documentary films for internal communication, continuing education, and change management.
• ABC Lerncockpit Learning cockpit for the insurance industry serving multiple German insurance companies for sales training and development.
• Schichtbox (equeo Health) Health coaching app for shift workers developed by equeo Health, with AI health coach integration built on the equeo AI framework.

Quantifiable outcome

• 6000 field workers trained via mobile learning in Africa for UNHCR
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Prof. Dr. Joachim FreimuthmajorStrategic or Co-development Partner · 1 January 2024Co-developed the Miniaturen hybrid communication training program with Equeo in 2024. Prof. Freimuth is a long-term consultant and trainer in the engineering/planning sector, bringing 20+ years of industry experience to the program. Content combines academic rigor with practitioner insight.
• UNSCRIPTED (Brand)minorOthers · 1 January 2024New brand of the equeo Group launched in 2024, producing short documentary films for internal communication, training, and change management. Led by Christopher Schwinn's team. Functions as both a product offering and an internal content production capability for Equeo's other solutions.
• equeo Health (Subsidiary)coreOthers · 1 January 2023Subsidiary company of equeo Group formed in 2021, focusing on health-sector learning solutions. Developed the Schichtbox health coaching application. AI health coach built on Schichtbox foundation, integrated into Equeo's AI framework in 2023.
• Prof. Dr. Dr. Thomas SchildhauercoreStrategic or Co-development Partner · 1 January 2021Appointed Supervisory Board Chair of equeo Group in 2021. Thomas Schildhauer is Director of the Alexander von Humboldt Institute for Internet and Society (HIIG) and considered a leading European digitalization thought leader. Provides strategic oversight and digitalization expertise to the equeo Group.
• equeo CompCor (Subsidiary)coreOthers · 1 January 2021Subsidiary company of equeo Group formed in 2021, focused on compliance training solutions. One of the two thematic pillars (alongside Health) that led to the group structure.
• ERGOcoreStrategic or Co-development Partner · 1 January 2017Long-standing strategic partnership with ERGO since 2017, ongoing to present. Equeo developed multiple ERGO-branded applications: Travel & Care app (travel management for insureds), ERGO Prothek app (sales support), and ERGO4me app (recruiting for Generation Smartphone). Represents Equeo's deepest client relationship and largest product portfolio for a single client.
• Fraunhofer IML (Fraunhofer Institute for Material Flow and Logistics)coreStrategic or Co-development Partner · 1 January 2017Co-development partner with Equeo on an Industry 4.0 Smart Learning System for factory workers, funded by the German Federal Ministry of Education and Research (BMBF). Combines Equeo's learning technology expertise with Fraunhofer IML's manufacturing and logistics domain expertise.
• GoogleminorStrategic or Co-development Partner · 1 January 2014Equeo developed 'Weltweit wachsen' (Worldwide Growth) — a portal for Google's export training program targeting mid-sized exporters. Used Google data to enable adaptive, personalized learning. A notable early project demonstrating Equeo's adaptive learning capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetrush: Custom corporate eLearning solutions provider serving enterprise clients with bespoke learning experiences. Comparable to Equeo's custom development and professional services delivery model.
• CoachHub: Berlin-based digital coaching platform for enterprises, combining human and AI coaching. Directly comparable to Equeo's AI coaching vision and DACH enterprise GTM motion.
• Sana Labs: AI-driven enterprise learning platform offering personalized AI tutors and knowledge tools for companies. Directly comparable to Equeo's LLM-based dialogic AI coaching approach and enterprise L&D positioning.
• Filtered: AI-powered skills and learning content platform for enterprises, focused on personalized upskilling recommendations. Comparable to Equeo's AI-driven personalization layer for corporate L&D.
• Allen Interactions: Custom eLearning and immersive learning design agency for enterprises, emphasizing behavior change and engagement. Comparable to Equeo's custom learning solution design and corporate transformation focus.
• Area9 Lyceum: Adaptive learning platform using AI to personalize learning paths for enterprise and education customers. Comparable to Equeo's adaptive, personalized learning philosophy and corporate training use cases.

Broad incumbents

• Degreed: Global enterprise learning experience platform with skill development, content aggregation and AI-driven pathways. Comparable to Equeo's enterprise L&D positioning but at much larger scale.
• Workramp: All-in-one enterprise learning platform with AI-powered training, coaching and customer education capabilities. Overlaps with Equeo's enterprise L&D use case but operates as a broader platform.

Regional players

• iversity: Berlin-based online learning and corporate eLearning provider serving DACH enterprises with video courses and learning platforms. Comparable regional DACH peer with overlapping enterprise L&D customer base.

Emerging players

• CogBooks: Adaptive online learning platform for higher education and workforce, using AI to personalize course content. Comparable to Equeo's adaptive learning engine and personalization approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equeogmbh
• Facebookfacebook.com/330221430345013
• LinkedInlinkedin.com/company/5308691

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equeo