MTB-Academy

What MTB-Academy does

MTB-Academy (legal entity MTB-Academy Stefan Herrmann) is a German sole proprietorship founded in 1993 by Stefan Herrmann, operating a direct-to-consumer mountain bike technique training business from Baierbrunn near Munich. The company delivers small-group (4-8 participants) multi-day and single-day camps at 14+ locations across Germany, Austria, and Italy, covering skill levels from Einsteiger (entry) through Experten (expert), with sub-brands for Basic, Singletrail, Enduroflow, Freeride, E-MTB, and women-only cohorts. Pricing is unit-based, ranging from €130 for single-day introductory sessions to €849 for premium multi-day packages with single-room accommodation, collected via website booking with deposits and tiered cancellation fees. The business operates exclusively D2C with no resellers or dealers, relying on content marketing (website, YouTube, Instagram, Facebook, newsletter) and earned media through Stefan Herrmann's role as technique expert for BIKE Magazine.

The core technology stack is light but distinctive: a 30-year-evolved "Step-by-Step Progressive Methodology" codified by Herrmann, combined with Video Live Coaching+ (VLC+) that films participants via helmet cameras for real-time technique feedback, plus a four-tier skill classification system for self-placement and a bike setup optimization service (handlebar, brake, suspension tuning). The proprietary training IP, the founder's elite racing and Olympic-team credentials (including coaching Sabine Spitz to 2012 Olympic silver), and a roster of coaches with World Champion, World Cup, and German Champion titles constitute the competitive foundation. Supporting revenue streams include accommodation packages coordinated with 10+ partner hotels across the Alps and gift voucher sales.

Revenue is undisclosed but the business is a sole proprietorship of 11-50 employees with a cumulative participant base exceeding 23,000 since founding. Owner concentration is total: Stefan Herrmann personally trains and certifies the entire coach team, and the firm carries no external investors, parent company, or subsidiaries. The competitive set is fragmented local riding schools, with MTB-Academy's differentiation resting on founder brand, elite-pedigreed coach team, established bikepark location network, and the codified methodology.

Name

MTB-Academy

Legal name

MTB-Academy Stefan Herrmann

Website

https://mtb-academy.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MTB-Academy is a German mountain bike technique training academy founded in 1993 by Stefan Herrmann, offering small-group skill camps across Germany, Austria, and Italy for riding enthusiasts of all skill levels using a proprietary 30-year methodology and helmet-camera video coaching.

Ownership category

akta.pro rank

Product category

Cycling Sports Instruction and Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Mountain bike training
• Bike technique camps
• E-bike instruction
• Freeride coaching
• Women mtb camps

Headquarters

HQ city

Baierbrunn

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mountain Bike Training Camps: Primary revenue stream from multi-day and single-day mountain bike skill training camps across various locations in Germany, Austria, and Italy. Camps include various skill levels from Basic to Freeride. Revenue is one-time per event with optional accommodation packages.
2. Camp Accommodation Packages: Optional hotel bookings with half-board or breakfast included, offered as add-on to camp training. MTB-Academy acts as intermediary, passing booking to partner hotels.
3. Gift Vouchers: Gift certificates available for purchase, allowing recipients to attend any camp of their choice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MTB-Academy operates multi-day and single-day mountain bike driving technique training camps held at bikeparks and trail locations across Germany, Austria, and Italy. Camps serve all skill levels (beginners to experts) including specialized E-MTB, women-only, and freeride offerings. Training is delivered in small groups of 4-8 participants per skill level using a proprietary step-by-step methodology, helmet-camera video analysis, and pre-camp bike setup optimization.

Product overview

MTB-Academy is a mountain bike driving technique training academy led by multiple world champion Stefan Herrmann, offering a portfolio of driving technique camps and courses across European Bikeparks and trail locations. The product portfolio includes MTB Basic Camps (single-day Light versions and weekend Standard versions), full MTB Camps at Bikeparks, Women-only camps, specialized Singletrail Camps, Enduroflow Camps, Freeride Camps, and E-MTB specific courses. Supporting features include Video-Live-Coaching with helmet cameras and gift vouchers. All camps feature small groups (4-8 participants), professional coaches with deep Bike scene backgrounds, setup optimization, and free protective equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• MTB Basic Camp Weekend mountain bike driving technique training covering basics in flat terrain and applying skills on nearby singletrails; designed for beginners and experienced riders seeking fundamental skill improvement.
• MTB Basic Camp Light Single-day MTB driving technique course focusing on essential basics in flat and easy terrain for those wanting affordable professional training without taking vacation.
• MTB Camp (Bikepark) Two-day MTB driving technique camp at Bikeparks (Geißkopf, Willingen, Leogang) using lifts for fatigue-free practice; covers basics then applies skills on flow trails and freeride sections.
• MTB Frauen Camp (Women-Only MTB Camp) Women-only 2-day MTB training camp in Saalbach or Willingen; small groups of 5-8 participants progress from fundamentals to terrain reading and line choice through berms and root sections.
• Singletrail Camp Technical natural trail training camp at Gardasee, Latsch, or Nauders focusing on switchbacks, rooty trails, and precise bike maneuvering over stones and roots.
• Enduroflow Camp Camp for experienced riders combining bikepark and natural singletrails; mechanical ascent (lift or shuttle) handles elevation while participants focus on relaxed downhill flow, jumping, and sport cornering.
• Freeride Camp Downhill and freeride technique camp for refining MTB skills including jumping and dropping; uses challenging bikepark terrain for step-by-step progression on jumps, drops, and landing techniques.
• Sprung Session (Jump Technique Workshop) Single-day jumping technique course at Bikepark Samerberg; explains proper jumping technique with terrain selection, progressing from basic jumps to tables, drops, and doubles.
• Kurven Session (Cornering Technique Workshop) Single-day cornering technique workshop focusing on near-weightless feeling through curves; covers arm action, gaze guidance, line selection, crank position, and techniques for flat curves, berms, and switchbacks.
• E-MTB Basic Camp Light One-day E-MTB driving technique training covering basics (position, balance, braking, cornering) in flat and easy terrain; optional Sunday for deepening skills and learning bunny-hop.
• E-MTB Basic Camp Weekend E-MTB driving technique course teaching fundamentals in flat terrain then applying skills on nearby singletrails; participants learn to move fluidly and safely with heavier e-bikes in terrain.
• E-MTB Camp Rabenberg Two-day E-MTB camp at Rabenberg combining basics training with diverse terrain application; focuses on curve and bunny-hop technique with small groups of 5-8 participants.
• Springride E-Trail Camp Multi-day E-Trail camp at San Zeno di Montagna (Monte Baldo, Gardasee area) at Easter with stable weather; combines trail techniques with challenging uphill riding and Italian cuisine.
• E-MTB Singletrail Camp Vesio Multi-day E-MTB singletrail training camp in Vesio above Limone at Gardasee; small groups of 4-8 riders explore trails of Bondo and the Michel Valley, suitable for riders with singletrail experience.
• Gutscheine (Gift Vouchers) Gift vouchers for MTB driving technique camps delivered as printable PDFs via email; optionally includes a Stefan Herrmann-signed poster.

Quantifiable outcome

• Over 23,000 mountain biking enthusiasts have successfully completed MTB-Academy training since inception
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered minor and core.

• MaguraminorOthersBike component partner providing brake systems for MTB-Academy equipment and demonstrations. Listed as one of several equipment partners on the company website.
• SQ-LabminorOthersBike component partner providing ergonomic components. Listed as equipment partner on MTB-Academy website.
• MaxxisminorOthersTire partner for MTB-Academy. Maxxis tires featured on bikes in marketing materials, including the ride-sharing campaign.
• NeomenminorOthersBike component partner providing bike components. Listed as equipment partner on MTB-Academy website.
• BIKE-MagazincoreGTM or Marketing PartnerLeading MTB magazine for which Stefan Herrmann works as technique expert, producing instructional content and videos. Provides credibility and marketing reach through published content and video features.
• PowerbarminorOthersSports nutrition partner for MTB-Academy coaches and participants. Listed as partner on company website.
• Hotel LagunacoreChannel Partner/ Reseller/ DistributorPartner hotel for Springride E-Trail Camp at San Zeno di Montagna, Italy. Provides accommodation and half-board dining for camp participants.
• Hotel Sportpark RabenbergcoreChannel Partner/ Reseller/ DistributorPartner hotel for E-Bike Camp Rabenberg in Breitenbrunn. Provides accommodation and half-board for camp participants.
• Hotel BergfriedencoreChannel Partner/ Reseller/ DistributorPartner hotel for Freeride Camp Serfaus at Laurschweg 5, Fiss. Provides accommodation with half-board for camp participants.
• Alpen-Comfort-Hotel CentralcoreChannel Partner/ Reseller/ DistributorPartner hotel for Enduroflow Camp Nauders at Unterdorfstraße 196, Tirol. 4-star hotel with wellness facilities and half-board dining.
• Hotel Salzburger HofcoreChannel Partner/ Reseller/ DistributorPartner hotel for MTB Camp Leogang at Sonnberg 170. Provides accommodation and half-board for camp participants.
• Hotel La FenicecoreChannel Partner/ Reseller/ DistributorPartner hotel for E-MTB Singletrail Camp Vesio. Provides accommodation and half-board for camp participants.
• Landhotel LatscherhofcoreChannel Partner/ Reseller/ DistributorPartner hotel for Singletrail Camp Latsch in Vinschgau at Valtneidweg 1. Provides accommodation and half-board with sauna.
• Hotel Baia AzzurracoreChannel Partner/ Reseller/ DistributorPartner hotel for Singletrail Camp Gardasee at Via Gardesana 33, Arco TN. Provides accommodation with breakfast for camp participants.
• Montivas LodgecoreChannel Partner/ Reseller/ DistributorPartner accommodation for Enduroflow Camp Livigno at Via Saroch 782. Provides lodging and breakfast with optional spa access.
• Hotel HochheidecoreChannel Partner/ Reseller/ DistributorPartner hotel for MTB and Freeride Camps in Willingen at Kampweg 14. Provides accommodation with half-board and wellness facilities.
• Hotel SchachercoreChannel Partner/ Reseller/ DistributorPartner hotel for MTB Women Camp Saalbach at Dorfstraße 163, Hinterglemm. Provides accommodation with breakfast.
• R2-BikeminorOthersOnline bike retailer partner. Listed as partner on MTB-Academy website.
• Atlantic-CyclingminorOthersBike retailer partner. Listed as partner on MTB-Academy website.
• Sport-PiratenminorOthersPhotography partner providing professional event photography services. Listed with thanks to photographers including Markus Gerber, Kirsten Sörries, Wolfgang Watzke, and Georg Grieshaber (BIKE-Magazin).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Bikepark Leogang: Core Austrian venue partner hosting MTB-Academy's MTB Camp; operates its own school and clinics. Part channel partner, part indirect competitor for rider training days in the Saalbach/Leogang region.
• Magura: German brake and suspension component manufacturer listed as MTB-Academy equipment partner. Adjacent enabling partner supplying gear used in training rather than competing for instruction revenue.
• Canyon Bicycles: Direct bike OEM partner of MTB-Academy (visible on website) running its own rider clinics and demo experiences. Adjacent rather than directly competitive, but represents a channel partner that could expand or contract MTB-Academy's funnel.
• BIKE Magazin: Lead MTB magazine where Stefan Herrmann serves as Fahrtechnik expert; a strategic media partner providing content credibility and top-of-funnel reach. Could be an M&A target or distribution partner if the academy scales into digital products.

Direct peers

• Fluidride (Simon Lawton MTB Skills): Founder-led MTB skills coaching brand offering camps, clinics and video curriculum taught by a high-profile ex-pro. Closest comparable in product (structured MTB technique instruction) and GTM (founder brand, small-group camps, video coaching).
• MTB Fahrtechnik Schule / Mountainbikeschulen (DE): Network of independent German MTB driving-technique schools offering Basic/Fortgeschrittene camps; compete for the same German-speaking beginner and intermediate riders in overlapping geographic regions.
• Trailschmiede: German mountain bike skills school running camps and clinics across Germany/Austria with progressive technique curricula. Direct competitor in the DACH MTB instruction niche with similar target customer and camp format.

Emerging players

• Vaude Bike Academy: Outdoor brand Vaude's MTB skills program integrates technique camps with product demos and brand events. Comparable in camp-style instruction but bundled with brand/retail objectives rather than pure instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWBItKL5qJeZn0_3kmuCY8A/videos
• Facebookfacebook.com/mtbacademy
• Instagraminstagram.com/mtb_academy_official
• LinkedInlinkedin.com/company/mtb-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTB-Academy