SQLab

What SQLab does

SQLab is an ergonomic cycling components brand specializing in the three contact points between rider and bicycle: saddles (sit bones), grips (hands), and pedals/insoles (feet). Its product portfolio spans saddles, grips, handlebars, pedals, innerbarends, stems, insoles, and bikewear, with sizes and geometries matched to individual body measurements rather than offered as one-size-fits-all. Proprietary technologies include the Saddle Width System (sit bone distance mapping), Step Saddle Concept (perineal relief), Active Saddle Technology (lateral pelvic movement during pedaling), Ergowave shape, Infinergy vibration-damping cushioning, and the PHNTM "Built to Disappear" performance platform. The company sells directly to consumers through its e-commerce store and indirectly through a curated global network of premium retailers and international distributors, all of which receive annual product training from SQlab. It operates a dedicated B2B portal and runs a physical test center in partnership with the Dips&Drops bike hotel in Austria, where customers can be measured and trial products on real trails.

SQLab is operated by Boards & More GmbH, a privately held Austrian company headquartered in Molln, Austria, which also runs the ION, Duotone, Fanatic, and Woo Sports brands. The legal entity is Boards & More GmbH (FN 122065h), represented by Gregor König and CEO Till Eberle. Manufacturing is positioned as "Made in Germany / Made in EU," and the brand ships to 30 countries across the EU, UK, USA, Canada, and Australia with localized storefronts in English, German, and French. Pricing is unit-based with a €100 free-shipping threshold in the EU and a 30-day trial period for saddles, grips, and innerbarends. The company maintains limited edition collaborations with ION and charitable partners (Wings for Life, 1% for the Planet), and it does not publicly disclose revenue, funding, or headcount figures beyond an 11–50 employee range.

Name

SQLab

Legal name

Boards & More GmbH

Website

https://sq-lab.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SQLab designs and sells ergonomic cycling components — saddles, grips, pedals, handlebars, stems, and insoles — matched to individual rider measurements and sold via its e-commerce store and a global network of premium retailers and distributors across 30 countries.

Ownership category

akta.pro rank

Product category

Ergonomic Cycling Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Ergonomic cycling components
• Bicycle saddles
• Cycling grips
• Bike pedals
• Cycling apparel

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Sales (B2C): Direct-to-consumer sales of ergonomic cycling components (saddles, grips, pedals, handlebars, stems, innerbarends) and bikewear through the SQlab online store.
2. Premium Retail Channel (B2B): Sales through a global network of premium retailers and international distributors who receive annual product training from SQlab.
3. B2B Platform: Separate B2B login portal (elasticb2b.boards-and-more.com) for business customers to place orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SQLab designs, manufactures, and sells ergonomic cycling components focused on the three contact points between rider and bike — sit bones (saddles), hands (grips), and feet (pedals/insoles). The portfolio includes saddles, grips, handlebars, pedals, stems, innerbarends, insoles, and bikewear, sold under proprietary technologies such as the Saddle Width System, Step Saddle Concept, Active Saddle Technology, Ergowave shape, Infinergy cushioning, the Grip Concept, and PHNTM apparel technology, with products matched to individual rider body measurements.

Product overview

SQLab is an ergonomic cycling products company offering a comprehensive portfolio of contact-point components designed for maximum comfort and optimal fit. The core product line includes bicycle saddles (featuring ERGOWAVE shape, Active Technology, and Infinergy cushioning), ergonomic grips, handlebars, pedals with axle-length concepts, innerbarends, stems, and insoles. The product range spans multiple cycling disciplines (City, Trekking, MTB, Road, Gravel, Triathlon) and includes apparel (bikewear men/women). SQLab differentiates through measurement-based sizing systems for saddles, grips, and pedals, supported by physical measurement concepts and a Measure-at-Home Kit. Limited editions are produced in collaboration with partners like ION and Wings for Life. The company operates under Boards & More GmbH and is headquartered in Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Saddles Ergonomic bicycle saddles available in multiple widths and models featuring ERGOWAVE shape, Active Technology, and Infinergy cushioning. Intended for cyclists across City, Trekking, MTB, Road, Gravel, and Triathlon disciplines who need relief from perineal pressure, numbness, sit bone pain, and back strain.
• Bike Grips Ergonomic handlebar grips designed for comfort and grip security. Available in multiple sizes with Ergobar and damping features for MTB, Trekking, and City cyclists who need to relieve hand numbness, painful hands, and shoulder/neck tension.
• Bike Handlebars Ergonomically shaped handlebars with carefully designed bends intended for City, Trekking, Road, and MTB cyclists seeking more comfortable hand and arm positions.
• Bike Pedals Ergonomic pedals using an axle-length concept to set the correct foot position. Includes Active pedals with a flexible connection between pedal body and axle for knee-friendly power transfer, intended for cyclists seeking relief from knee pain, numb toes, and burning soles.
• Innerbarends Alternative grip positions that relieve tension in the neck and shoulders by enabling a more natural arm and hand position and reducing pressure on the hands, intended for road, gravel, and trekking cyclists.
• Bike Stems Bike stems designed as components for connecting the handlebar to the fork steering column, completing SQlab's ergonomic cockpit offering.
• Bike Insoles Insoles designed based on a foot measurement concept to support proper foot position and knee alignment for cyclists experiencing numb toes, burning soles, or knee pain.
• Bikewear (Men & Women) Cycling apparel including the SQ-Shorts ONE12R and other bikewear for men and women, designed for ergonomic cycling with minimal padding and maximum fit under the PHNTM Technology platform.
• Measure at Home Kit DIY measurement kit containing cardboard templates, ruler, and instructions that lets customers determine their sit bone width, hand size, and foot type at home to select the right ergonomic saddle, grip, and pedal/insole size.
• 611 ERGOWAVE active 2.1 LTD Wings for Life Limited edition MTB trail saddle combining the ERGOWAVE contour, Active System 2.1, and Kevlar edges, with €10 from every saddle sold donated to the Wings for Life Foundation to fund spinal cord research.
• 611 Infinergy Ergowave active 2.1 LTD ION Saddle Limited edition MTB saddle with Infinergy cushioning and Ergowave shape, designed for extended climbing and All-Mountain riding and created in collaboration with ION.
• 7OX 2.0 Pro LTD ION Grips Limited edition ergonomic MTB grips with defined surface structure and soft compound for reliable grip on rough terrain, created in collaboration with ION.
• PHNTM Technology Line Performance-oriented technology line of ergonomic cycling products — including saddles, grips, and apparel such as the SQ-Shorts ONE12R — designed for maximum comfort and optimal fit under the 'Built to Disappear' concept for performance cyclists.

Quantifiable outcome

• 65% relief of perineal area
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Dips&Drops – The First Bike And Ski HubcoreStrategic or Co-development Partner · 1 June 2026SQlab and Dips&Drops partnered to create the first official SQlab test center integrated into a bike hotel in Flachau, Austria. The hotel provides sit bone measurement, hand sizing, and riding position analysis on-site, with SQlab products available for trial on real trails. The partnership marks SQlab's expansion beyond traditional retail into experiential hospitality. The joint concept was officially launched during the 2026 summer season opening.
• ION (a Boards & More brand)flagshipStrategic or Co-development PartnerSQlab and ION collaborated on a limited edition product line combining SQlab's ergonomic saddle and grip technology with ION's apparel and protection expertise. The 611 Infinergy Ergowave active 2.1 LTD ION saddle and 7OX 2.0 Pro LTD ION grips feature matching black-and-white multicolor patterns, with each product individually unique. The products were developed within the Bike Division at Boards & More.
• Wings for Life FoundationminorOthersSQlab supports the Wings for Life World Run — a global movement to fund spinal cord research. For every 611 Ergowave active 2.1 LTD Wings for Life saddle sold, €10 is donated directly to the foundation. The partnership aligns SQlab's brand values (movement, health, enabling cyclists) with a charitable cause. The limited edition saddle combines performance features with social commitment.
• 1% for the PlanetminorOthersSQlab donates 1% of its online revenue to selected environmental partners through the 1% for the Planet initiative. This commitment applies to all online sales and represents a formalized corporate social responsibility program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ergon: Ergon designs ergonomic grips, saddles, and pedals for cyclists, with a measurement-driven approach (e.g., wing-style grips, sit-bone saddle sizing) closely mirroring SQLab's contact-point focus and competing head-to-head in MTB and trekking categories.
• Brooks England: Brooks is a premium leather saddle and components brand with strong city, touring, and gravel positioning. Its sit-bone break-in model and craftsmanship narrative parallel SQLab's ergonomic-fit and Made-in-Germany positioning.
• Selle Italia: Selle Italia is a heritage Italian saddle and components maker with deep road and MTB penetration, offering pressure-relief and gender-specific saddle lines that overlap directly with SQLab's unisex and Step Saddle concepts.
• Selle SMP: Selle SMP is an Italian saddle specialist with a signature eagle-beak nose and central channel design intended to relieve perineal pressure — a direct functional alternative to SQLab's Step Saddle and ERGOWAVE concepts.
• Fizik (Selle Royal): Fizik is a premium performance saddle and components brand from Selle Royal, targeting road, MTB, and gravel riders with spine-concept and pressure-relief designs that compete directly with SQLab's Ergowave and Active Saddle technologies.
• ISM (Ideal Saddle Modifications): ISM designs nose-less saddles for triathlon, road, and time-trial riders to relieve perineal pressure, competing in the same pressure-relief narrative as SQLab's Active Saddle technology.
• Prologo: Prologo manufactures ergonomic saddles, grips, and accessories with pressure-mapping R&D and PAS (Perineal Area System) channel technology, directly overlapping SQLab's Step Saddle and perineal-pressure differentiation.
• Terry Bicycle Saddles: Terry pioneered women's-specific ergonomic saddles with cutaway and wider sit-bone designs, directly comparable to SQLab's unisex and Step Saddle offerings for under-served ergonomic segments.

Emerging players

• Fabric (Sold by Specialized): Fabric offers saddles, grips, and other contact-point components with focus on minimalist design and pressure-relief channels, increasingly competing with SQLab in road, gravel, and MTB categories.

Broad incumbents

• Specialized Body Geometry: Specialized's Body Geometry line (saddles, grips, shoes, insoles) is built on urology/orthopedic research and OEM-fit across Trek/Specialized bikes, providing a scaled, scientifically-marketed alternative to SQLab's ergonomic fit story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sqlabusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQLab