Floorcoat

What Floorcoat does

Floorcoat HGH is a Danish floor treatment products company headquartered in Odense, Denmark, that formulates and supplies a comprehensive portfolio of professional floor coatings and surface preparation products. The core product set spans water-based and oil-based floor lacquers organized into tiered lines (FC Basic, FC Home, Easy-Line, Pro-Line, High-Line, Sport-Line, Unik, Solid, and specialty White Finish/Wood Cover variants), one- and two-component floor oil systems available in up to 14 colors, an Exterior Oil System for outdoor decking, and a care and maintenance range covering soaps, maintenance oils, and specialty lye and wax treatments. In late 2025 the company extended into finished flooring with the launch of a Luxury Vinyl Tile (LVT) line. Underlying technology relies on water-based lacquer chemistry, two-component oil systems with hardener for accelerated cure and durability, and Eurofins Indoor Air Comfort and Indoor Air Comfort Gold certifications on multiple SKUs as the primary documented technical differentiator. The supporting abrasive and accessories catalog (sanding belts and discs in zirconia, ceramic, aluminum oxide, and silicon carbide; floor pads; machines from Festool and Lägler; safety equipment; and consumables) is distributed alongside the chemistry portfolio.

The business model is product sales — one-time purchases of consumable coatings, oils, and LVT flooring — delivered through a sales-led go-to-market combining a Shopify-based direct e-commerce webshop and a core distribution partnership with Tip Top Slibematerialer A/S. Tip Top operates country-specific storefronts for Denmark, Sweden, Norway, Germany, and the Netherlands, providing the multi-country European logistics and customer service infrastructure that supports Floorcoat's Nordic-led but Western-European-expanding footprint. Pricing is quote-based for professional SKUs and is not publicly disclosed. Customer segments are organized horizontally across four groups — professional flooring contractors (primary), residential end users, commercial property owners, and public sector buyers — with no anchor enterprise accounts disclosed, implying a fragmented long-tail customer base served through transactional channels.

The company is privately held with no disclosed funding events or revenue figures, operates with an 11-50 employee band, and is investing in internal R&D capacity as evidenced by an active hiring posting for a chemical engineer. Geographic markets served are Denmark, Sweden, Norway, Germany, and the Netherlands, with multilingual website and catalog support in Danish, English, German, and Swedish. There is no indication of AI/ML capabilities, software products, patents, or technology partnerships; the technology moat rests on certified product chemistry and an established multi-country distribution channel.

Name

Floorcoat

Legal name

Floorcoat HGH

Website

https://tiptopslibematerialer.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorcoat HGH is a Danish floor treatment products company that formulates and supplies professional lacquers, floor oils, care products, and LVT flooring to flooring contractors and end users across Denmark, Sweden, Norway, Germany, and the Netherlands.

Ownership category

akta.pro rank

Product category

Floor Treatment Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Floor Covering Retailers (449121)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)

akta.pro secondary industries

Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Floor Cleaners (Hard Floors) (CRAJACAC), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Floor coating products
• Wood floor treatment
• LVT vinyl flooring
• Floor lacquer systems
• Abrasive sanding materials

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Floor Treatment Products Sales: Sale of floor lacquers, oils, cleaning products, and treatment solutions for professional and consumer applications
2. LVT Flooring Sales: Sale of luxury vinyl tile flooring products for residential and commercial applications

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Floorcoat HGH develops, brands and sells a comprehensive range of professional floor treatment products, including water-based lacquers, single- and two-component floor oils, lye and wax systems, exterior decking oils, and LVT (Luxury Vinyl Tile) flooring, alongside a curated assortment of abrasive sanding articles, floor sanding machines and accessories. The portfolio is sold to professional flooring contractors and end customers through the company's own Shopify webshop and the Tip Top Slibematerialer A/S distributor network across Denmark, Sweden, Norway, Germany and the Netherlands.

Product overview

Floorcoat is a Danish floor treatment products company offering a comprehensive portfolio of floor lacquers, floor oils, and surface treatment solutions for professional use. The product range is organized into distinct lines: Floorcoat lacquer products span multiple tiers from entry-level (Basic, FC Home) through professional (Easy-Line, Pro-Line) to high-performance (High-Line, Sport-Line); Floorcoat Oils include 1-Component and 2-Component systems in multiple colors; Care & Maintenance products provide ongoing floor care; and the Exterior Oil System addresses outdoor deck surfaces. The company has recently expanded into LVT (Luxury Vinyl Tile) flooring. Supporting the treatment products, the company also distributes a wide range of abrasive articles (sanding belts, discs, nets, pads, rolls) from brands like Norton, Mirka, VSM, Hermes, and Festool/Lägler machines, plus safety equipment and accessories. The portfolio serves the professional flooring contractor market through multiple distribution channels including their own webshop and the Tip Top Slibematerialer network.

Differentiator

Problem solved

Functional benefit

Brands

• Floorcoat: Primary brand for floor treatment products including oils, lacquers, cleaning and maintenance solutions for wooden floors.
• Floor Oil Hard Wax
• Floorcoat Exterior Oil System
• LVT Gulve

Products and services

• Floorcoat Floor Lacquer Range Multi-tier water-based floor lacquer system for professional and DIY use, covering primers, mid-range professional lacquers, high-performance lacquers (with hardener variants), sports floor lacquers in six colours, entry-level home lacquers, premium Unik and Solid finishes, specialty White Finish and Wood Cover variants, and a Basic economy grade. Selected SKUs (FC 26 Primer-Line XL, FC 47 Easy-Line Matt, FC 82 High-Line Ultra Matt) carry Eurofins Indoor Air Comfort and Indoor Air Comfort Gold certifications.
• Floorcoat Floor Oil 1-Component System Single-component floor oil and primer system for professional wood floor finishing, available in 14 colour variants and 1.0L or 3.0L pack sizes. Designed for straightforward application on residential and commercial wooden floors.
• Floorcoat Floor Oil 2-Component System with Hardener Two-component professional floor oil supplied with a separate hardener to deliver enhanced durability, faster curing and tougher film build for commercial and high-traffic wood floors, in 14 colours in 1.25L pack size.
• Floorcoat Floor Oil 2-Component System without Hardener (Indoor Air Comfort Gold) Two-component floor oil supplied without hardener, available in 14 colours and three small-format pack sizes (100ml, 250ml, 1000ml) plus a 14-colour Sample Box. Carries Eurofins Indoor Air Comfort Gold certification for the strictest low-emission requirements.
• Floor Oil Hard Wax & Floor Oil Hard Wax Natural New additions to the Floorcoat Floor Oil range: Floor Oil Hard Wax and Floor Oil Hard Wax Natural. Professional-use hard wax oils that integrate with existing Floorcoat systems to provide flexibility from base treatment to finished surface, offering either a highlighted wood grain or a more natural freshly sanded look while maintaining durability and performance.
• Floorcoat Exterior Decking Oil System Outdoor decking oil system for exterior wood surfaces, available in seven colour options (Light Grey, Clear, Medium Walnut, Mahogany, Oak, Chocolate, Black) in 1L and 3L sizes, together with FC Exterior Cleaner 2.5L for surface preparation.
• Floorcoat Care & Maintenance Range Care and maintenance products for finished wood and oiled floors, including FC 2C Soap and FC Oil Soap for routine cleaning and FC Maintenance Oil (Clear and White) for periodic re-oiling, in 1L, 2.5L and 500ml pack sizes.
• Floorcoat Floor Soap Range (Hvidsæbe, Natursæbe, Laksæbe) Wood floor cleaning soap range covering FC Hvidsæbe (white soap), FC Natursæbe (natural soap) and FC Laksæbe (lacquer soap) for routine cleaning of different floor finish types, in 1L, 2.5L and 5L pack sizes.
• Floorcoat Lye & Wax Wood Treatments Lye and wax wood floor treatment range including FC Precolor (White, Extra White), FC Boratlud, FC Fyrretræslud and Fyrretræslud Vokslud (pine lye and pine wax lye), and FC Løvtræslud and Løvtræslud Vokslud (hardwood lye and hardwood wax lye in White and Natural variants) for pre-treatment and finishing of softwood and hardwood floors.
• Floorcoat Floor Putty, Fillers & Wood Adhesives Floor preparation range of wood fillers, putties and adhesives: FC 18 Wood Filler Ready Mix (EG and Ash, 7kg), Plastisk Træ plastic wood filler (NATUR, EG and tube formats), Kemisk Træ chemical wood filler, and Trælim D2 interior wood glue, for floor filling, repair and bonding prior to finishing.
• Floorcoat LVT Flooring (Luxury Vinyl Tile) Luxury Vinyl Tile (LVT) flooring system that combines a natural wood-inspired aesthetic with higher scratch resistance, stain resistance and moisture resistance than traditional wood flooring. Designed for residential homes, retail shops, offices and public-sector environments as a durable, easy-to-maintain alternative to wood.
• Abrasive Sanding Materials, Floor Pads & Sanding Machines Comprehensive abrasive and machine accessory portfolio distributed alongside Floorcoat surface treatments: zirconia, ceramic, aluminium oxide and silicon carbide sanding belts and discs; Mirka Ultimax and Jöst Superpad discs; Norton and Awuko sandpaper nets; floor pads; double grinding discs; sanding rolls; Festool and Lägler floor sanding machines; and 3M safety equipment (dust masks, hearing protection, knee pads) plus painter accessories and consumables.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tip Top Slibematerialer A/ScoreChannel Partner/ Reseller/ DistributorTip Top Slibematerialer A/S operates as the primary distributor for Floorcoat products, maintaining country-specific e-commerce platforms for Denmark, Sweden, Norway, Germany, and the Netherlands. They provide logistics, customer service, and sales infrastructure for the Nordic and broader European market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarkett: Global flooring manufacturer offering LVT, wood, vinyl, and resilient flooring solutions plus installation/maintenance products. Comparable via overlapping LVT flooring product line and broader flooring industry positioning.
• Junkers: Danish solid wood flooring manufacturer offering finished parquet products. Related as a Danish wood-flooring brand but competes indirectly via supplying pre-finished floors rather than treatment products.

Direct peers

• Bona: Swedish-headquartered global leader in floor treatment products including lacquers, oils, adhesives, and sanding solutions for wood floors. Most direct competitor to Floorcoat with overlapping product lines, professional contractor focus, and similar Nordic origin.
• Osmo: German manufacturer of wood finishes, floor oils, and wax-based coatings for interior and exterior wood. Directly comparable product range (hard wax oils, floor oils) and similar professional/DIY dual-channel distribution.
• WOCA Denmark: Danish manufacturer of wood floor oils, lacquers, and care products based in Denmark. Same country of origin, similar product portfolio (oils, soaps, maintenance products), and same professional contractor customer base.
• Berger-Seidle: German manufacturer of professional floor lacquers, oils, and parquet finishing systems. Direct competitor in the professional-grade water-based lacquer and oil segment with overlapping customer base.
• Pallmann: German manufacturer of professional floor finishing systems including water-based lacquers, oils, and primers for wood flooring. Direct competitor with similar professional B2B channel and overlapping product portfolio.
• Blanchon: French manufacturer of wood floor finishes, lacquers, oils, and maintenance products. Comparable product category with professional floor treatment focus, serving European markets.
• Rubio Monocoat: Belgian manufacturer of single-coat wood floor oils and finishes emphasizing eco-friendly formulations. Comparable in product category (floor oils/finishes) and professional market positioning with similar emphasis on low-emission certifications.

Emerging players

• Arboritec: Swedish developer of UV-cured and water-based wood floor finishes targeting commercial and sports flooring. Comparable technology platform (water-based finishes) and Nordic origin with professional market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/floorcoat-eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorcoat