Butterfly World
Butterfly World is a family-owned butterfly park and garden in Coconut Creek, Florida, operating since 1988 as the self-described world's largest, serving individual visitors, families, and school groups with live aviaries, a butterfly research lab, educational tours, and retail merchandise.
- Company typePrivate
- Founded1988
- HeadquartersCoconut Creek, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Butterfly World does
Butterfly World is a private, family-owned butterfly park and nature attraction located inside Tradewinds Park – South at 3600 W. Sample Road, Coconut Creek, Florida. Founded by Ronald Boender in 1988, the facility operates as the self-described world's largest butterfly park, housing approximately 20,000 exotic butterflies and birds within tropical rainforest-style aviaries featuring waterfalls, misting caves, and botanical gardens. An on-site Butterfly Research Lab supports commercial breeding programs and maintains propagation records, with an institutional knowledge base in Passiflora species and tropical horticulture. The company serves individual visitors, families, school groups (Pre-K through 12th grade), camps, scouts, and adult/senior community groups, with school field trips positioned as a primary use case.
Revenue is generated through multiple streams: general admission (adults/seniors $32.50, children ages 3-11 $22.50, free under age 2), individual annual memberships ($60-$210), group and educational tour bookings ($10-$23 per participant depending on segment), retail merchandise (Nature's Beauty acrylic butterfly cases $99-$110, books authored by founder Ronald Boender, patches, stickers), gift cards ($15-$150), and the South Florida Adventure Pass ($40-$60) bundling access to five regional attractions. Distribution is primarily on-site walk-in admission supplemented by a WooCommerce online storefront shipping within the US, group registration via dedicated forms, and partnerships with regional tourism organizations including Visit Lauderdale, Visit Florida, Florida Attractions, and the City of Coconut Creek. The business is operated by a workforce of 11-50 employees, many with 10-20 year tenures, and has remained independently and family-owned since founding with no disclosed venture capital, private equity backing, parent company, or public listing.
Butterfly World firmographics
Firmographics- Name
- Butterfly World
- Legal name
- Butterfly World
- Website
- https://butterflyworld.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Butterfly World is a family-owned butterfly park and garden in Coconut Creek, Florida, operating since 1988 as the self-described world's largest, serving individual visitors, families, and school groups with live aviaries, a butterfly research lab, educational tours, and retail merchandise.
- Ownership category
- akta.pro rank
Butterfly World industry classification
Industry- Product category
- Nature Attractions and Botanical Gardens
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Gardens & Botanical Attractions (THAJACAH)
- akta.pro secondary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
Keywords
Where Butterfly World is headquartered
LocationHeadquarters
- HQ city
- Coconut Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Butterfly World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- General Admission: Entry fees for individual visitors to the butterfly park. Adults and seniors pay $32.50, children ages 3-11 pay $22.50, and children 2 and under enter free.
- Annual Memberships: Individual annual memberships ranging from $60-$210 depending on membership type, length, and delivery method. Provides recurring revenue from repeat visitors.
- Retail Merchandise: Sales of Nature's Beauty butterfly cases (preserved butterflies in acrylic), books authored by founder Ronald Boender, patches, stickers, and gift items through on-site shop and online store.
- Group Tours and Field Trips: Organized group bookings for schools, camps, scouts, and adult groups with discounted rates. Includes guided one-hour tours with group pricing.
- South Florida Adventure Pass: Multi-attraction pass offering unlimited visits to Butterfly World plus Flamingo Gardens, Sawgrass Recreation, MODS, and Zoo Miami through September 30, 2026. Sold for $40-$60.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Adults & Seniors |
| Subscription | Annual | Individual Annual Memberships |
| One time/ perpetual license | Multi-year contract | South Florida Adventure Pass |
| Unit Pricing | Pay-as-you-go | School/Field Trip Group Rates |
| Unit Pricing | Pay-as-you-go | Adult/Senior/Community Group Rates |
| Unit Pricing | Pay-as-you-go | Scout Field Trip Rate |
| One time/ perpetual license | Pay-as-you-go | Passionflowers Pictorial Guide Book |
| One time/ perpetual license | Pay-as-you-go | Discover the Enchanted World of Flora Book |
| Unit Pricing | Pay-as-you-go | Nature's Beauty Butterfly Cases |
| One time/ perpetual license | Pay-as-you-go | Butterfly World Blue Morpho Patch |
| Unit Pricing | Pay-as-you-go | Butterfly World Pink Morpho Sticker |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | Gift General Admission Tickets |
| Unit Pricing | Pay-as-you-go | Lorikeet Feeding |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Butterfly World product offering
Product offeringCore offering
Butterfly World operates the world's largest butterfly park in Coconut Creek, Florida, a nature attraction featuring 20,000 exotic butterflies and birds in aviaries set within botanical gardens. The business sells admission tickets, annual memberships, group and educational tours, branded retail merchandise (preserved butterfly cases, books, stickers, patches), gift cards, and bundled attraction passes.
Product overview
Butterfly World is the world's largest butterfly park (founded 1988), offering a unified attraction experience centered on live butterfly and bird aviaries with botanical gardens and a butterfly farm. The company provides a complementary portfolio of educational books authored by founder Ronald Boender (PASSIONFLOWERS and Discover the Enchanted World of Flora), Nature's Beauty acrylic-encased butterfly specimens, branded merchandise (stickers, patches), digital guides, annual memberships, gift cards, and admission tickets. The South Florida Adventure Pass bundles access to 5 regional attractions. Core revenue derives from daily admission fees ($32.50 adults, $22.50 children ages 3-11) while the product portfolio extends the brand through educational materials and commemorative merchandise. Group educational tours represent a separate service tier with specialized pricing and scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Butterfly World General Admission Per-person entry ticket to Butterfly World's aviaries and botanical gardens in Coconut Creek, Florida, granting access to 20,000 live butterflies and birds for individual leisure visitors, families, and tourists.
- Butterfly World Annual Membership Annual subscription membership providing repeat access to Butterfly World's aviaries and botanical gardens throughout the year, targeted at local South Florida residents and enthusiast visitors seeking ongoing access.
- Group and Educational Tours Booked group visits structured around educational content on butterfly life cycles and tropical ecosystems, designed for schools, homeschool co-ops, and educational tour organizers.
- Bundled South Florida Attraction Passes Combined admission bundles that pair Butterfly World entry with other South Florida attractions, offered to tourists and visitors seeking multi-attraction value.
- Butterfly World Gift Cards Pre-paid gift cards usable toward Butterfly World admission and on-site merchandise, sold as gifting and pre-purchase products.
- Butterfly World Branded Merchandise On-site and online retail merchandise including preserved butterfly specimen cases, books, stickers, and patches, sold to attraction visitors and gift buyers.
Companies that use Butterfly World
Customer profileSegments4 records
Ideal customer profiles3 records
Butterfly World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Butterfly World partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Visit LauderdaleminorRegional tourism partner promoting Butterfly World as part of the South Florida visitor destination, featured on the organization's website and promotional materials.
- Florida AttractionsminorState tourism organization listing Butterfly World as a featured Florida attraction for visitors.
- Visit FloridaminorOfficial state tourism partner promoting Butterfly World as a destination attraction in Florida.
- City of Coconut CreekminorLocal government partner, with Coconut Creek designated as 'The Butterfly Capital of the World.' Butterfly World is located inside a Broward County park.
- South Florida Adventure Pass Partners (Flamingo Gardens, Sawgrass Recreation, MODS, Zoo Miami)coreJoint multi-attraction pass program offering unlimited visits to five South Florida attractions including Butterfly World. Valid through September 30, 2026. Requires in-person pickup at Butterfly World.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Butterfly World competitors and assessment
Company assessmentDirect peers
- Butterfly Pavilion: Butterfly Pavilion in Westminster, Colorado is a nonprofit invertebrate zoo featuring a 3,000 sq ft tropical conservatory with free-flying butterflies, an on-site research lab, and educational programming. It directly mirrors Butterfly World's aviary-plus-Research-Lab model and is a leading US butterfly conservatory competitor.
- Zoo Miami: Zoo Miami is a major South Florida zoological park that shares the South Florida Adventure Pass with Butterfly World. It serves overlapping family and tourist segments with admission-based wildlife experiences, making it both a partner and a comparable attraction operator in the regional market.
- Flamingo Gardens: Flamingo Gardens is a South Florida botanical garden and wildlife sanctuary in Fort Lauderdale featuring aviaries, gardens, and native wildlife. It is a direct South Florida Adventure Pass partner with Butterfly World and competes for the same tourist and family-outing audience.
- Key West Butterfly & Nature Conservatory: The Key West Butterfly & Nature Conservatory is a glass-enclosed tropical butterfly conservatory in Florida, operating a similar live-butterfly aviary attraction with botanical gardens and admission-based ticketing. It is one of the closest direct comparables to Butterfly World's core offering in the Florida tourist market.
- Magic Wings Butterfly Conservatory: Magic Wings in Deerfield, Massachusetts is an 8,000 sq ft indoor tropical butterfly conservatory with botanical gardens and on-site butterfly breeding. Comparable scale and indoor-aviary model make it a relevant US East Coast butterfly park peer.
- Museum of Discovery and Science (MODS):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Butterfly World social profiles
Digital presenceButterfly World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterfly World leadership team
Management profileNumber of profiles
Profiles1 record
Butterfly World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterfly World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterfly World
What does Butterfly World do?
Butterfly World operates the world's largest butterfly park in Coconut Creek, Florida, a nature attraction featuring 20,000 exotic butterflies and birds in aviaries set within botanical gardens. The business sells admission tickets, annual memberships, group and educational tours, branded retail merchandise (preserved butterfly cases, books, stickers, patches), gift cards, and bundled attraction passes.
Is Butterfly World a public or private company?
Butterfly World is a private company. It is classified as family owned and is currently operating.
When was Butterfly World founded?
Butterfly World was founded in 1988. It employs 11 to 50 people.
Where is Butterfly World based?
Butterfly World is headquartered in Coconut Creek, United States, in the North America region.
How does Butterfly World make money?
Five revenue lines are on record. General Admission is the primary driver. The others are annual Memberships, retail Merchandise, group Tours and Field Trips and south Florida Adventure Pass.
Who are Butterfly World's main competitors?
Direct peers on record are Butterfly Pavilion, Zoo Miami, Flamingo Gardens, Key West Butterfly & Nature Conservatory, Magic Wings Butterfly Conservatory and Museum of Discovery and Science (MODS).
Does Butterfly World have an API?
No public API is recorded for Butterfly World.
What industry is Butterfly World in?
Butterfly World's product category is Nature Attractions and Botanical Gardens. Its primary akta.pro industry code is THAJACAH, Parks, Gardens & Botanical Attractions, with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7900.