K1 Series
K1 Series, a brand of private industrial safety company SureWerx, designs and sells mid-sole ice cleats and full foot traction aids for workers in transportation, construction, utilities, oil and gas, and other cold-weather exposed verticals across North America and EMEA.
- Company typePrivate
- Founded1984
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What K1 Series does
K1 Series is a registered brand of traction aid hardware owned by SureWerx, a private North American industrial safety company. Its core offering is the K1 Series mid-sole ice cleat, described as the "original and industry leading" product in its category, complemented by the Due North sub-brand of full foot and heel style traction solutions and the newly launched K1 Series SG1, which is engineered to prevent slips and falls on wet, oily, greasy, and soapy surfaces. The technology stack is fundamentally mechanical — studded and grip-patterned footwear attachments rather than electronics or software — and there is no app, API, or digital product surface in the current offering.
The business sells physical traction aid products to industrial workforces rather than directly to consumers, going to market through formal USA Distributor, USA Wholesaler, and Canadian trade agreements, with an additional Europe/Middle East/Africa contact channel. Target verticals include transportation (primary), oil and gas, government/public service, mining, construction, emergency medical services, utilities, aerospace and defense, academia/higher education, and food processing — all industries where slips on icy, wet, or greasy surfaces drive workers' compensation claims. Pricing is not publicly disclosed; quotes are handled through phone (USA 1-800-323-7402, Canada West 1-800-472-7685, Canada East 1-800-387-3879) and email ([email protected], [email protected]) inquiries, and prospects can request samples through the website.
Revenue mechanics are hardware sales through the distributor/wholesaler channel, with no software, subscription, or services revenue line. The marketing function is centered on a resource center that includes testimonials, a cost savings calculator citing US Bureau of Labor Statistics data on ice/snow-related worker injuries, a video library, downloads, an events calendar, and a sample request workflow. SureWerx itself is private with no disclosed financials, funding rounds, headcount, or M&A activity in the available data, and K1 Series / Due North are presented as sub-brands within the broader SureWerx portfolio.
K1 Series firmographics
Firmographics- Name
- K1 Series
- Legal name
- SureWerx
- Website
- https://geroline.com/
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- K1 Series, a brand of private industrial safety company SureWerx, designs and sells mid-sole ice cleats and full foot traction aids for workers in transportation, construction, utilities, oil and gas, and other cold-weather exposed verticals across North America and EMEA.
- Ownership category
- akta.pro rank
Where K1 Series is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
K1 Series business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Traction Aid Hardware Sales: Physical ice cleat and traction aid products sold through industrial safety distribution channels. Products include K1 Series mid-sole ice cleats and Due North full foot and heel style solutions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
K1 Series product offering
Product offeringCore offering
K1 Series is a sub-brand of SureWerx that manufactures and sells industrial safety traction aid hardware, primarily mid-sole ice cleats and complementary full foot and heel style solutions under the Due North brand. Products are designed to prevent slips and falls on ice, snow, and wet/oily/greasy/soapy surfaces for both industrial and recreational applications. The company sells through a network of industrial safety distributors and wholesalers across North America and EMEA.
Product overview
SureWerx delivers the most comprehensive range of ice and snow traction aid products in North America. The product portfolio centers on the K1 Series mid-sole ice cleat as the core flagship offering, complemented by the K1 Series SG1 advanced variant for enhanced surface grip. The Due North sub-brand provides full foot and heel style solutions. Together, these products address industrial and recreational applications across various work environments and footwear types.
Differentiator
Problem solved
Functional benefit
Brands
- K1 Series: Original and industry leading mid-sole ice cleat product line, including the K1 Series SG1 which prevents slips and falls on wet, oily, greasy, and soapy surfaces.
- Due North
Products and services
- K1 Series Mid-Sole Ice Cleat The original and industry-leading mid-sole ice cleat designed for traction on ice and snow surfaces. Targeted at industrial and recreational workers who need reliable traction without hindering vehicle operation.
- K1 Series SG1 Advanced mid-sole ice cleat that prevents slips and falls on wet, oily, greasy, and soapy surfaces. Features enhanced grip technology for industrial and recreational use.
- Due North Full Foot and Heel Style Traction Solutions Brand of full foot and heel style ice traction solutions, offering a complete range of traction aid products alongside the K1 Series mid-sole cleats for different applications and footwear types.
Quantifiable outcome
- More than 20,460 reported ice, sleet, and snow-related worker injuries in 2017 (US Bureau of Labor Statistics)
Companies that use K1 Series
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles4 records
K1 Series technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
K1 Series partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
K1 Series competitors and assessment
Company assessmentBroad incumbents
- 3M: Global diversified conglomerate with a major Personal Safety division covering fall protection, slip-prevention, and general PPE. Competes with SureWerx in the industrial safety buyer wallet and on distributor shelves, though 3M's traction-aid exposure is one small slice of a much broader portfolio.
- Ansell: Global PPE company specializing in hand and body protection serving industrial safety markets overlapping with SureWerx's customer base across construction, manufacturing, and oil & gas end markets.
- MSA Safety: Established safety equipment manufacturer with a broad industrial PPE portfolio serving similar end customers (construction, utilities, oil & gas, transportation) as SureWerx, with overlapping channel relationships.
- Protective Industrial Products (PIP): Global PPE manufacturer and distributor serving industrial safety markets with overlapping product categories (head-to-toe protection) and similar distributor/wholesaler go-to-market as SureWerx.
- Radians: Industrial safety products manufacturer offering a broad PPE portfolio (eye, head, hand, hearing protection) serving the same end markets (construction, transportation, utilities) as SureWerx.
- MCR Safety: Major PPE manufacturer with an industrial safety product portfolio (gloves, eyewear, protective gear) serving similar end markets and overlapping distributor/wholesaler channels as SureWerx's traction-aid business.
- Honeywell Personal Protective Equipment: Major industrial safety conglomerate offering a broad PPE portfolio (head-to-toe protection) that overlaps with SureWerx's customer base and distributor relationships, even though Honeywell does not specifically specialize in traction aids.
Direct peers
- Ergodyne (Tenacious Holdings): Manufactures and distributes industrial safety products including ice traction cleats (e.g., Trex brand), directly competing with SureWerx's K1 Series mid-sole cleats and Due North full-foot/heel solutions across the same industrial-safety distribution channel.
- STABIL (Implus): STABIL is a leading ice traction cleat brand owned by Implus, directly competing with K1 Series and Due North in slip-prevention footwear accessories sold through sporting goods, hardware, and industrial safety channels.
- Winter Grip: Sells ice and snow traction cleats for industrial and consumer use, directly competing with K1 Series mid-sole cleats and Due North heel/full-foot solutions in the same end-user applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
K1 Series social profiles
Digital presenceK1 Series financial estimates
Financial estimateRevenue estimate
Valuation estimate
K1 Series leadership team
Management profileNumber of profiles
K1 Series funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K1 Series M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K1 Series
What does K1 Series do?
K1 Series is a sub-brand of SureWerx that manufactures and sells industrial safety traction aid hardware, primarily mid-sole ice cleats and complementary full foot and heel style solutions under the Due North brand. Products are designed to prevent slips and falls on ice, snow, and wet/oily/greasy/soapy surfaces for both industrial and recreational applications. The company sells through a network of industrial safety distributors and wholesalers across North America and EMEA.
Is K1 Series a public or private company?
K1 Series is a private company. It is classified as unknown and is currently operating.
When was K1 Series founded?
K1 Series was founded in 1984. It employs 51 to 100 people.
Where is K1 Series based?
K1 Series is headquartered in Toronto, Canada, in the North America region.
How does K1 Series make money?
One revenue line is on record: traction Aid Hardware Sales.
Who are K1 Series's main competitors?
Broad incumbents on record are 3M, Ansell, MSA Safety, Protective Industrial Products (PIP), Radians, MCR Safety and Honeywell Personal Protective Equipment. Direct peers are Ergodyne (Tenacious Holdings), STABIL (Implus) and Winter Grip.
Does K1 Series have an API?
No public API is recorded for K1 Series.