Yaatly

What Yaatly does

Yaatly is a privately-held, web-based SaaS platform purpose-built for hosting and managing online speech and debate tournaments. The company serves organized speech and debate teams, clubs, and societies at schools, universities, and independent organizations, providing a self-serve venue where coaches, club presidents, and team leaders (Organization Managers) can create accounts, invite members, and run or participate in events. The platform is headquartered in Washington, United States, and distributes globally via its public web application with no geographic restrictions disclosed.

The product combines three functional layers into a single integrated service: (1) organization and event management tools, including role-based access for Organization Managers, Participants, and Observers, round postings in familiar tournament format, attendee rosters, and event-wide announcements; (2) integrated communication features, including private and group chat, prep rooms for debate partners, and team rooms for squad debriefs; and (3) Competition Rooms with built-in videoconferencing, built on a proven third-party video platform, with screen layouts designed to position competitors' and judges' video feeds to replicate a face-to-face tournament experience. The architecture is a vertical SaaS application, not a modular suite, and customers consume the full feature set together.

Yaatly operates a usage-based, pay-as-you-go rental revenue model. Customers purchase user-hour credits, calculated as the number of attendees multiplied by event length in hours, either for a single event or at volume discounts for multiple events. There is no free tier, no annual contract structure, and no disclosed sales team — the go-to-market is product-led and self-serve, with discovery driven through yaatly.com and onboarding through app.yaatly.com. No revenue, headcount, funding, customer logos, partnerships, or M&A activity are disclosed.

Name

Yaatly

Legal name

Yaatly

Website

https://yaatly.com

Company type

Private

Operating status

Operating

Short description

Yaatly is a web-based SaaS platform that enables speech and debate teams, clubs, and societies to host and manage online tournaments with integrated videoconferencing, event management, and communication tools, monetized through usage-based user-hour credits purchased per event.

Ownership category

akta.pro rank

Product category

Online Tournament Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Speech & Debate Judging, Tabulation & Tournament Services (EDAMAOAO)

Keywords

• Online tournament platform
• Speech and debate
• Virtual event hosting
• Tournament management software
• Videoconferencing tournaments

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. User-Hour Credits (Event Rental): Revenue generated through rental-based pricing model where customers purchase user-hour credits based on event capacity and duration. Credits are purchased for single events or at volume discounts for multiple events. Single credit = one unit of capacity for one hour at an event.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yaatly is a web-based SaaS platform that provides a complete virtual venue for hosting and managing online speech and debate tournaments. It combines organization account management, event hosting and round management tools, integrated Competition Rooms with videoconferencing, and built-in communication features (chat, announcements, prep rooms) into a single service. Customers pay for usage through user-hour credits based on event capacity and duration.

Product overview

Yaatly is a single unified platform for hosting online speech and debate tournaments, combining organization account management, event/tournament hosting tools, built-in videoconferencing (Competition Rooms), and integrated communication tools (chat, announcements, prep rooms) into one integrated service. The platform is not sold as separate modules but as a comprehensive tournament venue where users pay via a user-hour credits system based on event capacity and duration.

Differentiator

Problem solved

Functional benefit

Products and services

• Yaatly Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Whova: Whova is an event management platform widely used for conferences and competitions, with attendee engagement, scheduling, and community features. It serves the broader event-tech market but is increasingly adopted by educational tournaments, putting it in partial overlap with Yaatly's tournament management use case.

Broad incumbents

• Bizzabo: Bizzabo is an enterprise-grade event experience platform offering registration, engagement, and virtual/hybrid event capabilities. It competes for the event-management layer of any tournament, but at a higher price point and broader scale than Yaatly's niche offering.
• Hopin (RingCentral Events): Hopin (now part of RingCentral Events) provides an end-to-end virtual and hybrid events platform with video, networking, and ticketing. It is a broad incumbent offering that could be repurposed for online speech & debate tournaments as an alternative to Yaatly.
• Cvent: Cvent is an enterprise event management suite used by large organizations for meetings, conferences, and trade shows. It is a broad incumbent in event technology and could expand into academic tournament workflows as a competitor to Yaatly at the high end.
• Zoom Events: Zoom Events extends Zoom's video infrastructure into multi-session event hosting with ticketing, registration, and sponsor hubs. As a major video platform with education discounts, it represents the primary free/low-cost substitute risk to Yaatly's integrated venue.
• Eventbrite: Eventbrite is the leading self-service event registration and ticketing platform, frequently used by schools and clubs to manage tournament sign-ups. While it lacks speech & debate-specific workflow, it serves as a partial substitute for Yaatly's registration and attendee management.

Direct peers

• SpeechWire: SpeechWire is a long-standing tournament management service for speech & debate, forensics, and mock trial programs, offering registration, judging, and results. It directly competes with Yaatly for the same organizational customer base, though historically focused on registration/tabulation rather than virtual competition.
• Tabroom.com (NSDA): Tabroom is the dominant speech & debate tournament management platform run by the National Speech & Debate Association, serving nearly every affiliated school tournament in the US. It is the most direct in-domain competitor to Yaatly, although it focuses on in-person tournament logistics rather than virtual venue hosting.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Yaatly1
• Facebookfacebook.com/Yaatly-100057269926642
• LinkedInlinkedin.com/company/yaatly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaatly