SOIMA Cranes

What SOIMA Cranes does

SOIMA Cranes, operating commercially as Stafford Tower Cranes, is a Portugal-based industrial manufacturer specializing in tower cranes for the construction sector. The company designs and produces two core product lines — Flat Top Tower Cranes (which eliminate the cathead for more compact configurations in confined sites) and Luffing Tower Cranes (which use a variable-angle luffing jib for work around obstacles and in tight spaces) — out of its manufacturing and headquarters facility in the Zona Industrial de Canas de Senhorim, Portugal (postal code 3525-040). The business traces its commercial lineage to the Stafford Crane Group, established in 1996, with the firmographic records indicating the operating entity dates back to 1977.

SOIMA generates revenue through direct hardware sales of tower cranes and through a documented global distributor network, with a dedicated distributors section on the Stafford Tower Cranes website and contact channels routed via [email protected]. The customer base is concentrated in construction companies, contractors, and developers executing high-rise, infrastructure, and industrial projects requiring reliable lifting equipment with site-specific configurations; segmentation is vertical (construction industry), not horizontal. Marketing is primarily content-led through the corporate website's product pages, news section, and distributor-facing material, supplemented by direct phone/email inquiry handling.

The product portfolio was recently extended through a 2024 launch of next-generation operator cabins and new crane features, signaling continued R&D investment in operator-experience and safety dimensions. Distribution is hybrid (direct sales + channel partners), pricing is project-specific and not publicly disclosed, and there is no disclosed evidence of AI/ML capabilities, software products, certifications, patents, or active M&A activity in the input data.

Name

SOIMA Cranes

Legal name

Stafford Tower Cranes

Website

https://soima.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

SOIMA Cranes, operating as Stafford Tower Cranes, is a Portugal-based manufacturer of Flat Top and Luffing tower cranes sold to construction companies and contractors through direct sales and a global distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Canas De Senhorim

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tower Crane Sales: Direct sales of manufactured tower cranes including Flat Top and Luffing models. The company manufactures and sells cranes to construction companies and contractors through direct sales and distributor networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SOIMA Cranes (operating as Stafford Tower Cranes) manufactures and sells tower cranes for the construction industry from its facility in Canas de Senhorim, Portugal. Its product range is built around two core crane types — Flat Top Tower Cranes and Luffing Tower Cranes — sold directly to construction firms and contractors and through a network of regional distributors.

Product overview

SOIMA Cranes (operating as Stafford Tower Cranes) offers a focused portfolio of tower crane products centered on two main crane types: Flat Top Tower Cranes and Luffing Tower Cranes. The company provides crane sales and distributes through a network of distributors. Their product lineup serves construction and industrial lifting needs, with recent news highlighting next-generation operator cabin features as product enhancements to their existing crane range.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat Top Tower Cranes Flat top tower cranes — tower cranes without a cathead at the top of the mast, offering a compact design suited to confined sites, with horizontal jib movement for construction and industrial lifting applications. Sold to construction firms and contractors.
• Luffing Tower Cranes Luffing tower cranes — tower cranes with a luffing jib mechanism that allows the jib angle to be adjusted, suitable for working around obstacles and in tight spaces and on tall structures. Sold to construction firms and contractors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Linden Comansa: Comansa is a European tower crane manufacturer offering flat top and luffing designs. It is highly comparable to SOIMA as a similarly sized specialist competing in the same construction crane category.
• Jaso Cranes: Jaso is a Spanish tower crane manufacturer producing flat top and luffing jib models. It directly competes with SOIMA in Europe on similar product configurations and target customer segments.
• Wolffkran: Wolffkran is a European tower crane manufacturer specializing in flat top and luffing jib cranes. It is one of the closest direct competitors to SOIMA, with a similar product focus and overlapping customer base.
• Raimondi Cranes: Raimondi manufactures flat top and luffing tower cranes with an emphasis on European design and global distribution. It is a comparable mid-sized tower crane OEM targeting similar contractors and markets.
• Saez Cranes: Saez is a Spanish manufacturer of tower cranes (flat top and luffing). It is a similarly sized European specialist competing in the same product categories as SOIMA.
• FMGru (F.M. Gru): FMGru is an Italian manufacturer of tower cranes, including flat top and luffing models. It is comparable to SOIMA as a European specialty OEM with overlapping product types and regional customer base.

Broad incumbents

• Potain (Manitowoc Company): Potain is one of the most recognized tower crane brands globally, owned by Manitowoc. It directly competes with SOIMA across flat top, luffing, and self-erecting tower crane segments worldwide.
• Liebherr: Liebherr is the global market leader in tower cranes with a comprehensive product range. It is comparable to SOIMA as the dominant incumbent in the same tower crane category, though operating at vastly greater scale.
• Terex Tower Cranes: Terex offers a tower crane product line as part of a broader construction equipment portfolio. It competes with SOIMA in tower cranes but also serves adjacent lifting and materials handling markets.

Regional players

• Stafford Crane Group: Stafford Crane Group is the affiliated North American tower crane rental and service entity connected to SOIMA. It is a related-party peer operating in the same equipment category but focused on rental rather than manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soimacranes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOIMA Cranes