Naranjo-Etxeberria
Naranjo-Etxeberria is a Madrid-based graphic design studio founded in 2014 that delivers branding, editorial, digital, art direction, and custom typography services to premium fashion/luxury brands (Hermès, Tiffany & Co., Loewe, Farfetch) and cultural institutions (City Hall of Madrid, Venice Biennale Spanish Pavilion).
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Naranjo-Etxeberria does
Naranjo-Etxeberria (N-E) is a Madrid-based graphic design studio and creative collective founded in 2014 that delivers branding, digital/web design, editorial design, art direction, and custom typography services to premium fashion/luxury brands and cultural institutions. Its client roster includes Hermès, Tiffany & Co., Loewe, Zara, Kenzo, Farfetch, Estée Lauder Companies, Shiseido, Stine Goya, plus government and cultural bodies such as the City Hall of Madrid, Community of Madrid, Matadero Madrid, and the Spanish Pavilion at the 18th Venice Architecture Biennale (Foodscapes, 2024). The studio's proprietary IP includes the © GALLO custom typeface (643 glyphs, co-developed with Mini Shop Madrid and Javier Unknos), SINERGIA (Dancassab), RISE (Stine Goya), and LINK DISPLAY (Power Talents Agency), as well as self-published editorial projects such as Cookbook Magazine (a 13-fascicle experimental series) and Temps de Vacances.
The business operates on two coordinated revenue tracks. The primary track is bespoke, project-based creative services acquired through reputation, awards recognition (30+ ADG-FAD LAUS Awards, Gràffica Awards, IED Design Award, Iberoamerican Biennial), press coverage in It's Nice That and Hypebeast, and direct referrals, with no publicly disclosed pricing. Commercial representation is handled by Dawson Represents in Paris (35 Rue d'Alsace). The secondary track is direct e-commerce via naranjoetxeberria.com/store, selling independent publications (Cookbook Magazine fascicles, Untitled, Temps de Vacances), the © GALLO typeface file (€25), and limited-edition collaborative products such as Italy-manufactured silk scarves co-branded with Mini Shop Madrid (€60–€120) and a 2018 World Cup scarf collaboration with Bureau Borsche (€30, 50 numbered pieces).
N-E runs as a small, flexible team of fewer than 10 people collaborating with selected external talent (notably Geray Mena on creative direction/photography and Carlos Mayo on web development). The studio has no disclosed institutional investors, funding rounds, or parent company, and does not publish revenue or headcount figures. There is no evidence of AI/ML capability integration; the practice remains a traditional bespoke creative studio differentiated by conceptual depth, proprietary typography IP, and an award-validated premium client roster.
Naranjo-Etxeberria firmographics
Firmographics- Name
- Naranjo-Etxeberria
- Legal name
- Naranjo-Etxeberria
- Website
- https://naranjoetxeberria.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naranjo-Etxeberria is a Madrid-based graphic design studio founded in 2014 that delivers branding, editorial, digital, art direction, and custom typography services to premium fashion/luxury brands (Hermès, Tiffany & Co., Loewe, Farfetch) and cultural institutions (City Hall of Madrid, Venice Biennale Spanish Pavilion).
- Ownership category
- akta.pro rank
Naranjo-Etxeberria industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Naranjo-Etxeberria is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Naranjo-Etxeberria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Creative Services (Branding, Digital, Editorial, Art Direction): Project-based design services for premium/luxury brands and cultural institutions. Services include brand identity, visual identity, editorial design, web design, digital experiences, and art direction.
- E-commerce (Publications and Collaborative Products): Sale of independently produced publications (Cookbook Magazine fascicles, Temps de Vacances, Untitled) and collaborative products (silk scarves with © Gallo font, patches with Bureau Borsche and Plus Mûrs, football scarf).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | © GALLO Typeface |
| Unit Pricing | Pay-as-you-go | MINI × N-E Silk Scarf 60×60cm + © GALLO font |
| Unit Pricing | Pay-as-you-go | MINI × N-E Silk Scarf 90×90cm + © GALLO font |
| Unit Pricing | Pay-as-you-go | MINI × N-E Silk Scarf 120×120cm + © GALLO font |
| Unit Pricing | Pay-as-you-go | UNTITLED publication (Sasha Kurmaz) |
| Unit Pricing | Pay-as-you-go | N-E × Bureau Borsche World Cup Scarf |
| Unit Pricing | Pay-as-you-go | Temps de Vacances N.º 2: Les Choses |
| Unit Pricing | Pay-as-you-go | Cookbook Magazine fascicles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Naranjo-Etxeberria product offering
Product offeringCore offering
N-E is a multidisciplinary creative design studio that provides branding, digital/web design, editorial design, and art direction services to premium and luxury fashion brands and cultural institutions worldwide. The studio also designs custom typefaces for clients (e.g., RISE for Stine Goya, SINERGIA for Dancassab, © GALLO for Mini Shop Madrid, LINK DISPLAY for Power Talents Agency) and produces independent publications and limited-edition collaborative products sold through its own online store.
Product overview
Naranjo-Etxeberria (N-E) is a Madrid-based graphic design studio founded in 2014 that offers a comprehensive suite of creative services including branding, digital/web design, editorial design, art direction, and custom typography design. The studio operates both as a service provider for high-profile fashion and luxury clients (HERMÈS, LOEWE, FARFETCH, ZARA, TIFFANY & CO, STINE GOYA, KENZO) and as a product creator through its store. Notable products include COOKBOOK MAGAZINE (an experimental publication exploring artistic references), © GALLO custom typeface (643-glyph typeface inspired by houndstooth patterns), and limited-edition fashion items such as silk scarves and patches created in collaborations with MINI SHOP MADRID, PLUS MÛRS, and BUREAU BORSCHE. The studio also creates custom typefaces for clients including RISE (STINE GOYA), SINERGIA (DANCASSAB), and LINK DISPLAY (POWER TALENTS AGENCY).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 30 LAUS Awards (Gold, Silver, Bronze) across multiple years from ADG-FAD (Association of Art Directors and Graphic Designers of Spain)
Companies that use Naranjo-Etxeberria
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles3 records
Naranjo-Etxeberria technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naranjo-Etxeberria partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Dawson RepresentscoreDawson Represents serves as N-E's commercial representation agency based in Paris, France. Contact: [email protected], +33 (0) 699 210 352 at 35 Rue d'Alsace, 75010 Paris.
- Mini Shop MadridcoreCollaboration with Mini Shop Madrid to create © Gallo typeface and launch a series of silk scarves in multiple sizes featuring the typeface. Joint creative development of typography and fashion product line, manufactured in Italy.
- Bureau BorscheminorHalf-and-half football scarf collaboration for 2018 World Cup with Munich-based Bureau Borsche. Limited numbered edition of 50 pieces.
- Plus MûrsminorCollaboration with Paris-based Plus Mûrs on 'REMAKE' capsule collection — six patches in different materials and formats giving new life to clothes and accessories.
- Javier UnknoscoreGlyph design collaborator for © Gallo typeface (643 glyphs including ligatures and alternatives), alongside APN.
- APNcoreGlyph design collaborator for © Gallo typeface alongside Javier Unknos.
- Carlos MayocoreWeb development partner for multiple N-E projects including Farfetch Private Client, Rafa Munárriz website, and general website maintenance.
- Geray MenacoreFrequent creative direction and photography collaborator on multiple projects including Stine Goya rebranding, FAW Books art direction, ADG Laus Awards Magabook, and various editorial projects.
- Johanna JaskowskaminorCollaboration on IG Stories Filter design for Tommy Hilfiger international fragrance release.
- Max Planck Society / University of ZurichcoreIdentity design and online presence for Digital Visual Studies — a 5-year cross-institutional digital humanities project funded by the Max Planck Society and hosted by University of Zurich.
- Office Culturel de l'Ambassade d'Espagne (France)coreConceptualization and design of identity and website for CultureEspagne.fr — a platform promoting Spanish cultural expressions in France, aiming to develop cultural cooperation between France and Spain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Naranjo-Etxeberria competitors and assessment
Company assessmentDirect peers
- Base Design: Independent design studio with offices in Barcelona, New York and São Paulo working across brand identity, editorial and digital for international cultural and fashion clients.
- Mucho: Barcelona- and Madrid-based creative studio specialising in brand identity, editorial design and art direction for premium international clients — closely comparable in discipline mix and client tier.
- Studio Dumbar: Rotterdam-based independent design studio known for identity, editorial and motion design for cultural and corporate clients — similar in independent positioning and craft-led identity work.
- Bureau Borsche: Munich-based graphic design studio working across brand identity, editorial and digital for premium European clients. Direct comparable in scale, discipline mix and luxury-sector focus — and notably a documented N-E collaborator (2018 World Cup scarf).
- 2x4: New York- and Madrid-based design consultancy working across identity, editorial and exhibition design for cultural and luxury clients — a particularly close peer given its Madrid office and luxury/cultural mix.
- Sagmeister (Sagmeister Inc.): New York-based independent studio renowned for conceptual identity, typography and cultural-sector work — comparable in bespoke, conceptually-driven identity and custom typography capabilities.
- Folch: Barcelona-based independent design studio with a similar profile of fashion, cultural and editorial clients. Comparable in size, multidisciplinary scope and Iberian creative-agency positioning.
- Anagrama: Mexico-based branding and design studio serving premium fashion, hospitality and lifestyle clients across Latin America and internationally — directly comparable in scope of brand-identity and editorial work.
Broad incumbents
- Pentagram: Largest independent design consultancy globally with a partner-led model across branding, editorial and digital. Comparable in bespoke, high-end identity work but operates at far greater scale across multiple offices.
- Wieden+Kennedy: Major global creative agency with deep luxury and fashion brand work (Hermès, Tiffany & Co., Loewe); broader advertising-led offering than N-E but competes for the same high-end creative-services budgets at shared clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Naranjo-Etxeberria social profiles
Digital presenceNaranjo-Etxeberria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naranjo-Etxeberria leadership team
Management profileNumber of profiles
Naranjo-Etxeberria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naranjo-Etxeberria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naranjo-Etxeberria
What does Naranjo-Etxeberria do?
N-E is a multidisciplinary creative design studio that provides branding, digital/web design, editorial design, and art direction services to premium and luxury fashion brands and cultural institutions worldwide. The studio also designs custom typefaces for clients (e.g., RISE for Stine Goya, SINERGIA for Dancassab, © GALLO for Mini Shop Madrid, LINK DISPLAY for Power Talents Agency) and produces independent publications and limited-edition collaborative products sold through its own online store.
Is Naranjo-Etxeberria a public or private company?
Naranjo-Etxeberria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naranjo-Etxeberria founded?
Naranjo-Etxeberria was founded in 2014. It employs 1 to 10 people.
Where is Naranjo-Etxeberria based?
Naranjo-Etxeberria is headquartered in Madrid, Spain, in the Europe region.
How does Naranjo-Etxeberria make money?
Two revenue lines are on record. Creative Services (Branding, Digital, Editorial, Art Direction) is the primary driver. The others are E-commerce (Publications and Collaborative Products).
Who are Naranjo-Etxeberria's main competitors?
Direct peers on record are Base Design, Mucho, Studio Dumbar, Bureau Borsche, 2x4, Sagmeister (Sagmeister Inc.), Folch and Anagrama. Broad incumbents are Pentagram and Wieden+Kennedy.
Does Naranjo-Etxeberria have an API?
No public API is recorded for Naranjo-Etxeberria.
What industry is Naranjo-Etxeberria in?
Naranjo-Etxeberria's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.