Reliance Medical Sales

What Reliance Medical Sales does

Reliance Medical Sales is a privately held medical equipment company headquartered in Oklahoma City, Oklahoma, operating with 11-50 employees primarily across the Southwest United States. The company functions as an authorized dealer and distributor for several medical equipment manufacturers, including TransMotion Medical (specialty treatment and transport stretcher chairs), Medstone Elite (pain management tables and C-Arm fluoroscopy tables), ETView (tracheoscopic ventilation tubes), and Nations Pharmaceuticals (point-of-care dispensing systems). In addition to equipment resale, the company offers a comprehensive biomedical equipment services portfolio covering preventive maintenance, repairs, equipment planning, instrument refurbishing, and tray refurbishing across categories such as respiratory, ophthalmology, diagnostic ultrasound, surgical, anesthesia, physical therapy, and laboratory equipment. All repairs carry a guaranteed 6-month warranty.

The company's go-to-market is sales-led and relationship-driven, with Regional Sales Managers assigned to territories and direct contact information provided to prospective customers. Many sales and support staff are former clinicians, and field technicians carry a minimum of 10 years of relevant experience, which the company positions as a key differentiator in evaluating customer specifications. Pricing is quote-based and not publicly disclosed. The website serves as the primary digital presence, supplemented by a Request Information form and direct outreach from regional managers. The customer base is horizontal across healthcare facilities, including clinics, hospitals, surgery centers, and medical offices, though no named logos or contract values are disclosed. There is no evidence of institutional investment, M&A activity, or expansion beyond the Southwest region.

Name

Reliance Medical Sales

Legal name

Reliance Medical Sales

Website

https://reliancemedical.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliance Medical Sales is a privately held Oklahoma City-based medical equipment dealer and biomedical service provider selling specialty chairs, imaging tables, and respiratory equipment to healthcare facilities across the Southwest United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Medical Equipment Sales: Sales of medical equipment including treatment chairs, diagnostic equipment, surgical tables, anesthesia equipment, patient monitors, scales, carts, and medical furniture to healthcare facilities.
2. Equipment Repair and Maintenance Services: Comprehensive biomedical equipment services including preventative maintenance, repairs, and instrument refurbishing for various medical equipment categories. Services include Respiratory, Ophthalmology, Healthcare Clinic, Diagnostic Ultrasound, Flexible/Rigid Scope, Surgical, Anesthesia, Physical Therapy, and Laboratory equipment. A guaranteed 6-month warranty is offered on all repairs.
3. Equipment Planning Services: Consultation and planning services for equipment acquisition to help healthcare facilities plan their equipment needs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Reliance Medical Sales distributes new medical equipment (treatment chairs, fluoroscopy tables, ventilation tubes, point-of-care pharmacy dispensing systems) as an authorized dealer and provides biomedical equipment services including preventative maintenance, instrument repairs, and equipment planning to healthcare clinics, hospitals, surgery centers, and medical offices. The company supports the full equipment lifecycle from acquisition through service, maintenance, repairs, and disposition, backed by a guaranteed 6-month warranty on all repairs.

Product overview

Reliance Medical Sales is a medical equipment sales and service company offering a comprehensive portfolio of medical equipment products and biomedical services. The product portfolio includes specialty treatment and transport chairs (TransMotion Medical TMM3, TMM4, TMM5), imaging tables (Medstone Elite Pain Management and C-Arm Fluoroscopy Tables), respiratory products (ETView Tracheoscopic Ventilation Tube), and point-of-care pharmacy dispensing (Nations Pharmaceuticals). The company provides extensive biomedical services including equipment planning, instrument repairs, and preventative maintenance across multiple specialty areas including respiratory, ophthalmology, diagnostic ultrasound, surgical, anesthesia, physical therapy, and laboratory equipment. Services are backed by a guaranteed 6-month warranty on all repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• TransMotion Medical TMM3 Video Fluoroscopy Chair Specialty treatment and transport stretcher chair designed for video fluoroscopy procedures, distributed as an authorized dealer of TransMotion Medical.
• TransMotion Medical TMM4 Multi-Purpose Treatment Chair Versatile multi-purpose treatment chair for various clinical applications, distributed as an authorized dealer of TransMotion Medical.
• TransMotion Medical TMM5 Surgical Stretcher Chair Surgical stretcher chair designed for operating room and surgical procedure use, distributed as an authorized dealer of TransMotion Medical.
• Medstone Elite Pain Management Tables Pain management tables and accessories for interventional pain procedures, distributed as an authorized dealer of Medstone Elite.
• Medstone Elite C-Arm Fluoroscopy Tables Specialized tables designed for C-arm fluoroscopy imaging procedures, distributed as an authorized dealer of Medstone Elite.
• ETView Tracheoscopic Ventilation Tube (TVT) Patented single-use tracheoscopic ventilation tube incorporating a video camera and light source embedded in the tip of a conventional ventilation tube, distributed as a reseller of ETView.
• Nations Pharmaceuticals Point-of-Care Dispensing Comprehensive point-of-care dispensing system providing on-site prepackaged pharmacy programs, custom tailored to medical offices, surgery centers, or clinics, distributed as a reseller of Nations Pharmaceuticals.
• Biomedical Equipment Services Comprehensive biomedical equipment services covering acquisition, maintenance, repairs, and disposition with a guaranteed 6-month warranty on all repairs, performed by technicians with a minimum of 10 years of experience.
• Respiratory Equipment Service & Repair Service and repair for respiratory medical equipment in healthcare facilities.
• Ophthalmology Equipment Service & Repair Service and repair for ophthalmology medical equipment in healthcare facilities.
• Diagnostic Ultrasound Equipment Services Service and maintenance for diagnostic ultrasound equipment in healthcare facilities.
• Healthcare Clinic Equipment Service & Repair Service and repair for general healthcare clinic equipment.
• Surgical & Sterilizer Equipment Service & Repair Service and repair for surgical and sterilizer equipment in healthcare facilities.
• Anesthesia Equipment Service, Repair, & Sales Comprehensive anesthesia equipment services including service, repair, and sales for healthcare facilities.
• Physical Therapy Equipment Service & Repair Service and repair for physical therapy medical equipment in healthcare facilities.
• Laboratory Equipment Service & Repair Service and repair for laboratory medical equipment in healthcare facilities.
• Flexible Scope Repairs Repair services for flexible endoscopic scopes used in healthcare facilities.
• Rigid Scope Repairs Repair services for rigid endoscopic scopes used in healthcare facilities.
• Laparoscopic Repairs Repair services for laparoscopic surgical equipment used in healthcare facilities.
• Equipment Planning Professional equipment planning services for healthcare facilities to plan equipment acquisition aligned with clinical and operational needs.
• Instrument Repairs Surgical instrument repair services including off-site repairs for healthcare facilities.
• Preventative Maintenance Preventative maintenance services for medical equipment to minimize downtime and extend equipment life in healthcare facilities.
• Tray Refurbishing Medical instrument tray refurbishing services for healthcare facilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TransMotion MedicalcoreChannel Partner/ Reseller/ DistributorTransMotion Medical is a specialty treatment and transport stretcher chair manufacturer. Reliance Medical Sales is a proud authorized dealer offering TMM3 Video Fluoroscopy Chair, TMM4 Multi-Purpose Treatment Chair, and TMM5 Surgical Stretcher Chair products.
• Medstone ElitecoreChannel Partner/ Reseller/ DistributorMedstone Elite manufactures pain management tables and accessories, and C-Arm Fluoroscopy Tables. Reliance Medical Sales serves as an authorized dealer for these products.
• ETViewminorChannel Partner/ Reseller/ DistributorETView produces patented single-use tracheoscopic ventilation tubes (TVT) with embedded video camera and light source. Reliance Medical Sales distributes these products as part of their respiratory/anesthesia equipment offerings.
• Nations PharmaceuticalsminorChannel Partner/ Reseller/ DistributorNations Pharmaceuticals offers innovative point-of-care dispensing systems providing on-site prepackaged pharmacy programs custom tailored to medical offices, surgery centers, or clinics. Reliance Medical Sales distributes these comprehensive dispensing solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TriMedX: TriMedX is a national clinical asset management and biomedical engineering services provider serving hospitals and health systems. It competes directly with Reliance's biomedical repair and preventative maintenance offering but at significantly larger scale and broader geographic coverage.
• Henry Schein: Henry Schein is one of the largest distributors of medical, dental, and office-based equipment and supplies in the U.S. It competes with Reliance on the equipment-distribution side for healthcare practitioners and ambulatory facilities.
• McKesson Medical-Surgical: McKesson Medical-Surgical is a leading wholesale distributor of medical-surgical supplies and equipment to physician offices, surgery centers, and hospitals. It is a broad incumbent competing with Reliance for facility-level procurement contracts.
• Agiliti Health: Agiliti is a large, publicly disclosed provider of medical equipment management, rental, and clinical engineering services to U.S. hospitals and health systems. It is a broad incumbent that competes with Reliance on the service side of the business while operating at far greater scale.

Direct peers

• Block Imaging: Block Imaging buys, sells, refurbishes, and services medical imaging equipment (C-arms, fluoroscopy, pain management tables). Reliance carries Medstone Elite C-arm fluoroscopy and pain management tables and runs adjacent service operations, putting Block Imaging in a directly comparable niche.
• MFI Medical: MFI Medical distributes new and refurbished medical equipment (tables, chairs, monitors, anesthesia) to clinics and surgery centers and provides repair services. Comparable to Reliance in customer segment, product categories, and hybrid sales/service model.
• US Med-Equip: US Med-Equip supplies medical equipment (including specialty treatment and transport chairs) to hospitals and clinics with associated service and asset management. It competes in overlapping product categories and the same facility buyer set as Reliance.
• Soma Tech Intl: Soma Tech Intl is a medical equipment dealer specializing in sales of new and refurbished anesthesia, surgical, monitoring, and laboratory equipment, plus biomedical service. It overlaps directly with Reliance's product mix and dealer-plus-service business model.
• Avante Health Solutions: Avante Health Solutions is a medical equipment sales, refurbishment, and biomedical services company serving hospitals and surgery centers across the U.S. It is comparable to Reliance because it combines new and refurbished equipment distribution with lifecycle service and repair offerings, mirroring Reliance's dealer-plus-service model.
• DRE Medical: DRE Medical (now Avante as part of Avante Health Solutions' family) sells new and refurbished medical equipment to hospitals, surgery centers, and clinics, and offers biomedical service. Highly comparable to Reliance's hybrid distribution-and-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Medical Sales