Wine in Motion

Name

Wine in Motion

Legal name

wine in motion GmbH

Website

https://wine-in-motion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine import services
• Wine distribution Europe
• Wine warehousing logistics
• B2B wine wholesale
• Wine marketing services

Headquarters

HQ city

Neumarkt-sankt Veit

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Import and Distribution: Wine in Motion charges producers per wine/product as a general listing fee per month, plus a flat rate per bottle per month that includes all insurances for breakage and theft. They buy wine from producers at the DAP (Delivered at Place) price after selling it, then generate market prices and sell to clients with their own mark-up across various volume tiers and market levels.
2. Add-On Services: Additional services including legal consulting, sales initiatives, ambassador services, brand research and registration, translation services, PR and marketing, business consulting, business registration support, education programs, know-how transfer, and sourcing of European products like barrels, dry goods, ingredients, and labels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wine in Motion is a specialist importer, distributor, and marketer of fine overseas wines into European markets. It provides end-to-end services including customs clearance, warehousing in Kühne & Nagel facilities in Bavaria, and active sales to over 2,500 B2B clients (re-importers, wholesalers, HoReCa, corporate clients) across 20 European countries, plus direct consumer retail through Cellardoor24.de and the EPOCQ wine store and bistro.

Product overview

Wine in Motion is a full-service wine import and distribution company that operates as a unified platform combining import, warehousing, sales, and marketing services. The core offering consists of wine import and European distribution to over 2500 B2B clients across 20 countries, supported by warehousing in Kühne & Nagel facilities in Landau, Germany. Add-on services include legal consulting, sales support, ambassador programs, brand registration, translation, PR/marketing, business consulting, and sourcing. The company also operates direct-to-consumer channels through Cellardoor24.de and EPOCQ wine store. Wine portfolios span Australia (Claymore, Longview, Maxwell, St. John's Road, Topper's Mountain), Canada (Creekside, EastDell, Lakeview, Pillitteri), New Zealand (Amisfield, Destiny Bay, Elephant Hill, Main Divide, Pegasus Bay, Whitehaven), South Africa, Georgia, and Chile. Planned expansion includes xxlwine.com for producer-consumer communication and terroir-society.com subscription wine club.

Differentiator

Problem solved

Functional benefit

Brands

• Cellardoor24: Online store for end customers selling wine imported by Wine in Motion.
• EPOCQ

Products and services

• Wine Import and Distribution Services Full-service wine import and European distribution, including customs clearance, warehousing in Kühne & Nagel facilities in Landau, Bavaria, and active sales to over 2,500 B2B clients across 20 European countries. Targeted at overseas wine producers seeking European market entry and at trade buyers (re-importers, wholesalers, HoReCa, corporate clients).
• Warehousing and Logistics Flexible storage in Kühne & Nagel warehouses in Landau, Germany, with Europe-wide delivery within 5 working days, 2-3 day express delivery, and 1-2 day parcel service. Includes insurance coverage for breakage and theft. Special tariffs available for large volume storage.
• PR and Wine Marketing Marketing services including annual ProWein trade show presence in Düsseldorf, PR initiatives, wine reviews, competition participation, presentation events, road shows, tours, and press/web marketing projects such as wine region specials and wine & dine campaigns.
• B2C Retail Sales (Cellardoor24 and EPOCQ) Consumer-facing sales of imported wines through the Cellardoor24.de online shop and the EPOCQ wine store and bistro in Neumarkt-Sankt Veit, with parcel delivery including VAT across Europe.
• Add-On Services Package Comprehensive suite of supplementary services including legal consulting (label compliance), sales initiatives, ambassador programs, brand research and registration, translation services, PR and marketing, business consulting, company registration support, education programs, know-how transfer, and sourcing of European products such as barrels, dry goods, ingredients, and labels.
• xxlwine.com Web Platform Web-based platform for more direct producer-to-consumer communication, hosting video blogs, reviews, marketing specials, articles, and linked to all kinds of social media.
• terroir-society.com Wine Club Theme-based wine club on a subscription basis offering wines especially to innovative wine consumers looking for something new and exciting.
• Australian Wines Portfolio Imported wines from Australian producers including Claymore Wines, Longview Vineyard, Maxwell Wines, St. John's Road, and Topper's Mountain Wines, distributed across European markets.
• Canadian Wines Portfolio Imported wines from Canadian producers including Creekside Estate Winery, EastDell Estates, Lakeview Cellars, and Pillitteri Estates Winery, specializing in VQA wines and Icewine.
• New Zealand Wines Portfolio Imported wines from New Zealand producers including Amisfield Estate, Destiny Bay Wines, Elephant Hill Winery, Main Divide Wines, Pegasus Bay Winery, and Whitehaven Wines, distributed across European markets.
• South African Wines Portfolio Imported wines from South African producers, distributed across European markets.
• Georgian Wines Portfolio Imported wines from Georgian producers, distributed across European markets.
• Chilean Wines Portfolio Imported wines from Chilean producers including Mischa Estate Wines, featuring Cabernet Sauvignon, Carménère, Sauvignon Blanc, and Chardonnay.

Quantifiable outcome

• Delivery to almost every European country within few business days for reasonable prices
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• Kühne & Nagel (K+N)coreTechnology or IntegrationWine in Motion stores wines in fully serviced Kühne & Nagel warehouses, leveraging their logistics infrastructure for storage and distribution across Europe. The partnership enables access to K+N warehouses anywhere for more local distribution capabilities.
• EPOCQ Wine Bar and BistrocoreStrategic or Co-development PartnerEPOCQ Wine Bar and Bistro hosts Wine in Motion's new office address, providing a physical location for brand presence and direct consumer engagement through their wine store and bistro operations.
• Cellardoor24coreChannel Partner/ Reseller/ DistributorCellardoor24 is Wine in Motion's online store for end customers, providing consumer direct-to-consumer sales channel alongside their B2B wholesale operations across 20 European countries.
• Claymore Wines (Australia)coreChannel Partner/ Reseller/ DistributorAustralian winery partner represented by Wine in Motion for European market distribution.
• Longview Vineyard (Australia)coreChannel Partner/ Reseller/ DistributorAustralian winery partner represented by Wine in Motion for European market distribution.
• Maxwell Wines (Australia)coreChannel Partner/ Reseller/ DistributorAustralian winery partner represented by Wine in Motion for European market distribution.
• St. John's Road (Australia)coreChannel Partner/ Reseller/ DistributorAustralian winery partner from Barossa Valley represented by Wine in Motion for European market distribution, specializing in Shiraz and Grenache blends.
• Topper's Mountain Wines (Australia)coreChannel Partner/ Reseller/ DistributorAustralian New England region winery partner known for alternative varieties, represented by Wine in Motion for European market distribution.
• Creekside Estate Winery (Canada)coreChannel Partner/ Reseller/ DistributorCanadian Niagara winery partner specializing in Sauvignon Blanc and Syrah, represented by Wine in Motion for European market distribution.
• EastDell Estates (Canada)coreChannel Partner/ Reseller/ DistributorCanadian Niagara winery partner, part of Diamond Estates Wines and Spirits (Ontario's 3rd largest VQA producer), represented by Wine in Motion for European market distribution.
• Lakeview Cellars (Canada)coreChannel Partner/ Reseller/ DistributorCanadian Niagara winery partner, part of Diamond Estates Wines and Spirits, represented by Wine in Motion for European market distribution, known for ice wines.
• Pillitteri Estates Winery (Canada)coreChannel Partner/ Reseller/ DistributorCanadian Niagara family winery partner with over 800 wine awards, specializing in VQA wines and ice wines, represented by Wine in Motion for European market distribution.
• Amisfield Estate (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Central Otago specialist producer of Pinot Noir and aromatic white wines, represented by Wine in Motion for European market distribution.
• Destiny Bay Wines (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Waiheke Island winery specializing in Cabernet Sauvignon blends, recognized as leading producer of Cabernet-dominant blends in New Zealand.
• Elephant Hill Winery (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Hawke's Bay winery with three vineyards in renowned sub-regions, accredited by Sustainable Winegrowers of New Zealand.
• Main Divide Wines (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Waipara winery belonging to Pegasus Bay/D Donaldson family, represented by Wine in Motion for European market distribution.
• Pegasus Bay Winery (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Canterbury/Waipara Valley pioneer winery established by the Donaldson family, specializing in Pinot Noir and Riesling.
• Whitehaven Wines (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand Marlborough family-owned winery established in 1994, known for premium wines from 100% Marlborough fruit.
• Mischa Estate Wines (Chile)coreChannel Partner/ Reseller/ DistributorChilean winery partner represented by Wine in Motion for European market distribution, known for excellent value-for-money wines.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mack & Schühle: German wine and spirits importer-distributor with a multi-country European distribution footprint. Comparable to Wine in Motion's model of bringing overseas producer brands into European retail, wholesale, and HoReCa channels.
• Hawesko Holding: Hamburg-based, publicly listed German wine retailer and importer combining own retail, B2B wholesale, and an overseas-producer portfolio. Directly comparable to Wine in Motion's blend of fine-wine import, B2B distribution, and DTC channels across the DACH region.
• Peter Riegel Weinimport: German family-owned importer specializing in organic and estate-bottled wines from overseas regions, distributed via German and EU wholesale. Highly comparable to Wine in Motion's specialist importer-marketer role for fine overseas producers.
• Eggers & Franke: Hamburg-based importer and distributor of wines and spirits with a broad international portfolio and pan-German B2B reach. Directly comparable to Wine in Motion's function as an importer-marketer moving overseas producer brands into European trade.
• Bouchard Ainé & Fils: French Burgundy-based wine merchant and importer with a long-standing portfolio of international and domestic estates distributed across European markets. Comparable in combining producer representation with multi-country wholesale and HoReCa sales.
• Reidemeister & Ulrichs: Bremen-based specialist wine importer representing a curated portfolio of overseas estates to the German trade. Mirrors Wine in Motion's positioning as a specialist intermediary between overseas producers and European B2B buyers.
• Schlumberger Vertriebsgesellschaft: German wine and spirits distributor selling an international portfolio to retail, HoReCa, and wholesale customers across Germany and neighboring markets. Closely overlaps Wine in Motion's B2B distribution and overseas-producer representation model.

Regional players

• Verity Wine Partners: US-based importer and distributor representing a portfolio of family-owned overseas estates to American wholesale and retail. Mirrors Wine in Motion's importer-distributor-marketer model but focused on the North American market.
• Enotria&Coe: UK-based specialist wine importer and distributor representing a curated portfolio of overseas producers to UK on- and off-trade. Closely parallels Wine in Motion's specialist importer-distributor role but focused on the British market.
• Bibendum Wine: UK wine importer and distributor serving on-trade, retail, and wholesale with an international producer portfolio. Comparable business model to Wine in Motion but operating primarily in the UK rather than pan-Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wineinmotion
• Instagraminstagram.com/wineinmotion
• LinkedInlinkedin.com/company/wine-in-motion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine in Motion