Raats Global Marketing

What Raats Global Marketing does

Raats Global Marketing is a privately-held strategic business and marketing consultancy founded in 1989 by Rik Raats, originally established in Europe as Raats Cy and now headquartered in Tucson, Arizona. The firm operates with 1-10 employees and delivers professional services across a broad portfolio that includes fiduciary services, M&A advisory, a full-service marketing agency, business plan development, export marketing, and specialized divisions for ranch/equine, arts, real estate, and non-profit clients. The company blends European and American business sensibilities and maintains an operational footprint spanning North America and Europe.

The firm's service model is human-delivered consulting and creative execution with no proprietary technology platform. It employs a hybrid pricing structure combining reduced retainer rates with success fees and multi-year contract structures, with project sponsorships and grants available for eligible non-profit engagements. GTM is relationship-driven and direct: an initial briefing is followed by hands-on plan development and long-term partnership arrangements. The client base is highly diversified across industries including airlines (Austrian Airlines, Scandinavian Airlines, Star Alliance, LOT Polish Airlines), pharmaceuticals/animal health (Zoetis, Fort Dodge), healthcare (Johnson & Johnson), insurance/financial (Allianz, Raymond James), agriculture, equine, music, beverage, and non-profits. A sub-brand, The Herald of Ideas, publishes blog content authored by Rik Raats covering business, marketing, and culture to support top-of-funnel demand generation.

Revenue is not disclosed and the firm is bootstrapped, founder-owned, and independently operated. The company has no institutional investors, no parent company, no subsidiaries, no patents, and no disclosed certifications. Strategic positioning emphasizes 30+ years of accumulated industry expertise, founder-led personal brand credibility, and cross-border market bridging as the primary differentiators versus larger agency competitors.

Name

Raats Global Marketing

Legal name

Raats Global Inc.

Website

https://raats.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Raats Global Marketing is a privately-held strategic business and marketing consultancy founded in 1989, serving corporations, SMBs, and non-profits across North America and Europe with services spanning M&A advisory, full-service marketing, export marketing, and industry-specific divisions for ranch, equine, and arts clients.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Strategic marketing consulting
• Business advisory services
• Mergers acquisitions advisory
• Brand identity development
• Fiduciary services

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting & Advisory Services: Revenue generated from providing strategic business and marketing consulting services to corporations, small businesses, and non-profits. Services include business plan development, M&A guidance, and marketing strategy.
2. Marketing Execution Services: Full-service marketing solutions including brand identity development, website development, social media management, campaigns, advertising, and PR services.
3. Success Fee Model: Affordable partnership rates combined with success fees, allowing dynamic partnerships with reduced upfront costs for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Raats Global Marketing is a strategic business and marketing consultancy that provides advisory, creative, and executional services to corporations, small businesses, and non-profits. Its service portfolio spans fiduciary advisory, M&A guidance, full-service marketing agency work (brand identity, digital, social, PR, campaigns), and industry-specific consulting across export marketing, ranch/equine, arts, real estate, and non-profit sectors. Deliverables are priced on a hybrid reduced-rate plus success-fee model under multi-year structural partnerships.

Product overview

Raats Global Marketing is a services-based marketing and business consultancy, not a software product company. The company offers a unified portfolio of professional services organized around strategic business consulting, marketing communications, and specialized industry expertise. Core service divisions include: Fiduciary Services, M&A Services, The Marketing Agency (creative and digital marketing), Specialized Services (covering export marketing, startup innovation, finance, arts, entertainment, ag markets, equine industries, non-profits), Ranch Division (equine and ranch business support), Export Marketing, Art Division, Real Estate marketing, and Non-Profit services. Supporting offerings include Business Plan Funding (financing solutions) and Entrepreneurial Services. An affiliated content platform called The Herald of Ideas publishes articles on business, marketing, and culture. All services are delivered as consulting engagements rather than software modules or products.

Differentiator

Problem solved

Functional benefit

Brands

• Herald of Ideas: A blog platform by Rik Raats covering topics in life, business, and culture.

Products and services

• Fiduciary Services Provides fiduciary services including trust management, estate planning, and wealth preservation advisory for corporate and individual clients.
• M&A Services Comprehensive mergers and acquisitions advisory services including transaction support, due diligence, deal structuring, and post-merger integration assistance for European and U.S.-based clients.
• The Marketing Agency Full-service marketing agency offering strategy, business development, creative execution, digital presence, SEO/SEM marketing, campaigns, public relations, and media coaching for corporations, small businesses, and non-profits.
• Specialized Services Industry-specific consulting including export marketing, startup and innovation support, finance industry expertise, arts and artists services, entertainment industry, agricultural markets, equine industries, and non-profit organizations.
• Ranch Division Equine and ranch services including business plan development, marketing, online media platforms, international market access, equine admin support, supply chain support, breeding program development, and strategic partnerships for ranch and western equine operations.
• Export Marketing Comprehensive export marketing services including market research, strategic partnerships, marketing communications, sales platforms, logistical chain support, and funding and subsidy applications for international market entry.
• Art Division Specialized marketing services for art, music, performances, and artistic ambitions with tailored marketing platforms for creative endeavors.
• Real Estate Marketing Real estate marketing and campaign services including customized campaigns for listings, projects under development, and specialized ranch and legacy real estate marketing on a global scale.
• Non-Profit Services Services for non-profit organizations including 501(c)(3), 501(c)(5), 501(c)(6) NGOs, public charities, private foundations, and other non-profit entities with special rates and mission-dedicated partnerships.
• Business Plan Funding Business plan development with financing solutions offering affordable partnership rates, reduced upfront costs, success fees, project sponsorships, and grant application assistance.
• Entrepreneurial Services Business foundation and strategic development including concept and business plan development, corporate articulation, strategic positioning, product development, and support for startups and business growth.

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company providing strategy, creative, media, and digital services — broadly comparable across the full services stack Raats offers, but at global scale.
• McCann Worldgroup: Global advertising and marketing services holding-company network offering integrated strategy, creative, media, and communications — broadly comparable as a full-service marketing services provider, but at vastly larger scale and scope than Raats.
• Dentsu: Global advertising holding company offering integrated marketing, communications, and consulting services — broadly comparable as a strategic marketing services provider, but at enterprise scale.
• Ogilvy: Global advertising agency network spanning brand strategy, advertising, PR, and consulting — the closest broad incumbent analogue to a full-service strategic marketing consultancy like Raats.

Direct peers

• Droga5: Boutique creative agency known for integrated campaigns and brand strategy — comparable in craft, campaign-led positioning, and relationship-driven client work, though at a much larger footprint.
• The&Partnership: Independent agency network offering integrated marketing, media, and consulting services — comparable as a mid-sized, founder-influenced alternative to the major holding companies.
• Ansira: Independent marketing services agency offering brand, digital, and channel marketing — comparable as a mid-sized, multi-vertical agency serving a mix of enterprise and mid-market clients.
• Anomaly: Independent creative agency combining strategy, creative, and integrated marketing for global brands — comparable as a non-holding-company, multi-disciplinary boutique serving enterprise clients.
• Mother: Independent creative agency with a boutique, founder-driven culture and a broad multi-category client roster — the closest analogue in operating philosophy to Raats' relationship-led, multi-vertical boutique model.
• R/GA: Creative and digital marketing agency known for integrated brand work, campaigns, and platform development — closely comparable in service mix (brand identity, digital, campaign execution) though operating at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raats-global-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raats Global Marketing