Gymnastics Factory

What Gymnastics Factory does

Gymnastics Factory is a privately held, single-site recreational gymnastics centre operating from a purpose-built 7,000 sq ft facility at Pew Corner, Old Portsmouth Road, Guildford, Surrey. Founded around 2005 and currently structured under sole ownership of Ralph Hackman, the business delivers weekly term-time gymnastics classes segmented by age (babies with parents, pre-school 1-4 years, school age 5-13 years including an invitation-only Squad programme, teens 13-15, and adults 16+), alongside school holiday workshops (Gym-Tastics, Freestyle, Skills Workshops, Cartwheels, Handstands, Intro to Gym, 1-to-1 sessions) and three tiered birthday party packages (Pre-school, Reception, and Gym-Tastics Party). The technical stack is purely physical: a sprung floor, bars, beams, trampolines and a foam pit staffed by qualified coaches recruited through an active jobs page and a UK apprenticeship scheme.

The revenue model combines a termly subscription class business with unit-priced ancillary services. Recurring termly subscriptions range from £13.70 to £21.70 per class depending on age group, with pay-as-you-go babies sessions at £10 and a £10 trial class for new joiners; parties are priced at £400 per booking with optional shared-party add-ons; holiday courses are one-time fees. All transactions are direct-to-consumer via a Wix-hosted website with an embedded booking calendar, supplemented by phone and email enquiries to reception. The go-to-market is intentionally local and relationship-driven, relying on word-of-mouth, website organic presence, an active Facebook page, and email communication rather than paid acquisition or third-party distribution.

Gymnastics Factory's customer base is exclusively individual consumer families within its Guildford catchment, supported by case-study testimonials citing multi-year retention (one family attending for 8+ years from age 16 months). The company has no apps, no public API, no disclosed funding or institutional investors, and operates as a founder-owned independent small business with 11-50 employees. Geographic reach is limited to a single GBR location and there is no evidence of franchising, licensing, or multi-site expansion in the available data.

Name

Gymnastics Factory

Legal name

Gymnastics Factory

Website

https://gymnasticsfactory.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gymnastics Factory is a privately held, single-site recreational gymnastics centre in Guildford, UK, offering termly gymnastics classes, holiday workshops, and birthday parties for customers from babies through adults.

Ownership category

akta.pro rank

Product category

Recreational Gymnastics Services

NAICS

Fitness and Recreational Sports Centers (71394), Amusement, Gambling, and Recreation Industries (713), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Recreational gymnastics classes
• Gymnastics birthday parties
• School holiday courses
• Pre-school gymnastics
• Adult gymnastics training

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Recreational Classes: Weekly term-time gymnastics classes for various age groups including babies, pre-school, school-age children, teens, and adults. Fees are paid termly with prorated rates and installment options available.
2. Party Bookings: Gym-Tastic parties for children aged 6-11 at £400 for 2 hours with up to 18 children, including exclusive gym use, party coaches, party bags, and T-shirts.
3. Holiday Courses: School holiday gymnastics courses including various workshops such as Gym-Tastics, Freestyle, Skills Workshops, Cartwheels, and Handstands. These are one-time course bookings during school breaks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gymnastics Factory operates a purpose-built 7,000 sq ft gymnastics centre in Guildford, Surrey, delivering recreational gymnastics classes for all ages from babies to adults. Its core offering spans weekly term-time classes segmented by age (Babies, Pre-school, School Age with Squad, Teens, and Adults), school holiday courses with workshops, and gymnastics-themed birthday party packages. The business sells participation slots and party experiences directly to families and individuals at its single physical facility.

Product overview

Gymnastics Factory is a purpose-built recreational gymnastics center offering a comprehensive range of classes and services. The portfolio consists of age-targeted core programs including Babies Classes, Pre-school Classes, School Age Classes (with invitation-only Squad program), and Teens & Adults Classes, along with seasonal Holiday Courses featuring specialized workshops (Gym-Tastics, Freestyle, Skills Workshops, 1-to-1 Sessions) and Party services (Gym-Tastics Party, Reception Party, Pre-school Party). Classes are held in a 7,000sq ft gym with apparatus including sprung floor, bars, beams, trampoline and foam pit. The facility operates from Pew Corner, Guildford, and offers term-time classes as well as holiday courses throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Babies Classes 45-minute sensory and movement classes for babies (from birth through approximately 16 months) with parents or carers. Sessions combine songs and activities to encourage bonding and natural development, including sensory stimulation, tummy time, rolling, crawling, and exploring. £10 per session includes a hot drink from the on-site coffee shop.
• Pre-school Classes 45-minute gymnastics classes for children aged 1-4 years, including Parent & Child sessions (1-3yrs and 2-4yrs) and independent Reception-age classes. Activities include rolling, crawling, climbing, jumping and swinging around apparatus to develop coordination, confidence, and social skills. Priced at £13.70 per class, paid termly with prorated rates.
• School Age Classes Progressive recreational gymnastics classes for children from Reception through 13 years old, including mixed boys and girls classes, single-gender groups, and age-specific cohorts (5-7yrs, 7-9yrs, 9-11yrs, 11-13yrs). Each session includes warm-ups, floor skills, and apparatus circuits. Reception age £14.70 per class, School Age (Year 1+) £15.70 per class, paid termly with prorated rates.
• Squad Program Invitation-only program for selected gymnasts to progress skills to the next level. Includes Friday mixed-age squad groups (Mini Squad and Squad) performing group displays at the annual Gymnastics Factory Festival.
• Teens & Adults Classes 1.5-hour gymnastics classes for teens aged 13-15 years and adults aged 16 through 60+. Sessions focus on floor work, tumbling, trampette and vault skills with coach guidance, plus the freedom to learn new tricks, rekindle existing skills, or maintain fitness. Teens receive a gentle fitness element and input into their own training. Priced at £21.70 per class.
• Gym-Tastics Party 2-hour action-packed party for children turning 6 to 11 years (School Year 1+), including 1.5 hours exclusive use of the gym for up to 18 children, party coaches, games, and apparatus exploration (sprung floor, bars, beams, trampoline, foam pit). Includes a party bag with T-shirt and 30 minutes gallery dining. £400 per party, with an extra £10 for a shared party.
• Reception Party 1.5-hour party for children turning 5 and in Reception Year, including 45 minutes exclusive use of the gym for up to 18 children with party coaches, games, apparatus exploration, a goody bag with T-shirt, and refreshments in the upstairs gallery with a golden party throne.
• Pre-school Party 1.5-hour party for children turning 2, 3 and 4, including 45 minutes exclusive use of the gym for up to 20 children with party coaches. Accompanying grown-ups participate in apparatus exploration including sprung floor, bars, beams, trampoline and foam pit.
• Holiday Courses School holiday gymnastics courses offering workshops such as Gym-Tastics (1hr30 energetic class with party-style feel), Freestyle Workshop (gymnastics combined with parkour elements), Skills Workshop (Cartwheels and Handstands), Intro to Gym, and 1-to-1 Sessions. Includes Pre-school holiday courses and invitation-only masterclasses.
• Skills Workshops 1hr30 workshops focused on particular gymnastics skills to help gymnasts improve, progress, and perfect gymnastics 'super skills'. Includes Cartwheels Workshop and Handstand Workshop for ages 5yrs (Year 1+) to 11yrs.
• 1-to-1 Sessions Tailor-made 1-hour individual sessions in which participants can tell coaches what they want to work on, or try and perfect specific skills. Available during school holiday courses.

Quantifiable outcome

• Serving families from babies (16 months) through 8+ years of continuous attendance

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Better (GLL): UK's largest public-sector leisure-centre operator running gymnastics, trampolining, and holiday-activity programmes across hundreds of sites. Competes on price and convenience via council-subsidised memberships.
• David Lloyd Leisure: Large UK family fitness and racquets club chain offering children's gymnastics, swimming, and party services as part of a broader membership portfolio. Competes for the same family demographic at a higher price point with wider amenities.

Direct peers

• Gymboree Play & Music: Children's developmental play, music, and sensory classes for babies through pre-schoolers. Overlaps with Gymnastics Factory's Babies and Pre-school segments on parent-child developmental programming.
• The Little Gym: International franchise offering structured gymnastics and motor-skill classes for children from 4 months to 12 years. Closest direct peer in terms of age-segmented recreational gymnastics, parent-child classes, and party offerings.

Emerging players

• Oxygen Freejumping: Trampoline park chain offering freestyle jump sessions, toddler bounce sessions, and party packages. Adjacent competitor for active-play and party bookings from the same family demographic in the South East.
• Jump In Trampoline Parks: UK trampoline and active-play park chain with dedicated toddler sessions, SEN-friendly events, and party hosting. Competes for share-of-wallet on children's active entertainment and parties.

Regional players

• Surrey Gymnastics Club: Regional gymnastics club operating in the broader Surrey area, offering recreational and squad-level gymnastics. Direct regional competitor for school-age and Squad participants within the same catchment.
• Farnham Gymnastics Club: Local gymnastics club serving the Surrey/Hampshire border area with recreational and competitive programmes. Adjacent regional peer for families considering alternative gymnastics providers within driving distance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gymnasticsfactory
• LinkedInlinkedin.com/company/gymnastics-factory-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymnastics Factory