Associação Nacional dos Confinadores

What Associação Nacional dos Confinadores does

Associação Nacional dos Confinadores (ASSOCON) is a Brazilian non-profit industry association founded on July 1, 1997, headquartered in São Paulo's Jardim Paulista neighborhood. The organization represents beef cattle confinement operators (confinadores) and cattle producers (pecuaristas) across Brazil, with membership spanning 15+ states and representing production of 1M+ heads of cattle per year. Its core mission is to promote the organized development of Brazilian beef cattle production in terms of quality, sustainability, and rational use of technology, while providing institutional representation and advocacy for its members.

ASSOCON's business model is a subscription/dues-based membership model, with revenue generated through fees paid by cattle producers who join the association. Pricing is not publicly disclosed, and prospective members apply through the organization's website (assocon.com.br) or direct contact channels (phone and email). The go-to-market motion is community-led: building a national constituency of cattle producers, representing their interests in regulatory forums, and providing member services including industry news dissemination, training courses (100+ offered), and events (20+ organized). Marketing channels include a content-driven website, Instagram, and Facebook presence.

The association holds seats in multiple Brazilian Ministry of Agriculture (MAPA) regulatory working groups covering antimicrobial resistance, veterinary drug residues, maximum residue limits, and cysticercosis control. It also participates in CNA's National Beef Cattle Commission, state-level federations (e.g., FAEG in Goiás), and industry alliances such as Aliança Antimicrobianos. ASSOCON is governed by an elected board led by President Maurício Negreiros Velloso, Vice President José Roberto Ribas Filho, and Executive Manager Juliane da Silva Gomes, alongside an Advisory and Fiscal Council. The organization does not develop or sell commercial technology products; its value derives entirely from institutional representation, advocacy, and member community.

Name

Associação Nacional dos Confinadores

Legal name

Associação Nacional dos Confinadores

Website

https://assocon.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Nacional dos Confinadores is a Brazilian non-profit industry association founded in 1997 that represents beef cattle confinement operators and ranchers across 15+ states, covering 1M+ heads of cattle annually through membership dues, regulatory advocacy, and member training.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues / Association Fees: ASSOCON generates revenue through membership fees paid by cattle producers (pecuaristas) and confiners who join the association. The association provides representativeness, institutional support, and collective advocacy services to its members in exchange for these dues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASSOCON is a private non-profit industry association that represents beef cattle feedlot operators (confinadores) and beef cattle producers (pecuaristas) across Brazil. It provides institutional representation, regulatory advocacy in government forums (MAPA, CNA), industry news dissemination, networking opportunities, and educational courses and events for its members.

Product overview

ASSOCON (Associação Nacional dos Confinadores) is a private industry association representing cattle feedlot operators and beef cattle producers in Brazil. The organization focuses on the organized development of Brazilian beef cattle production in terms of quality, sustainability, and rational use of technology. The association provides member services including representation, industry news dissemination, institutional representation, and networking opportunities for cattle confinement operations. No commercial software products, technology platforms, or SaaS offerings were identified in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• ASSOCON Membership (Associação Nacional dos Confinadores) Membership-based association service for Brazilian beef cattle feedlot operators and producers (pecuaristas), providing institutional representation, regulatory advocacy, industry news, and networking across 15+ Brazilian states.
• ASSOCON Educational Courses and Training Programs

Quantifiable outcome

• 1M+ heads of cattle/year represented
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and regional.

• GTAMR | SDA/MAPAcoreOthersGrupo de Trabalho em Resistência aos Antimicrobianos (Working Group on Antimicrobial Resistance) under the Department of Animal Health (SDA) of the Ministry of Agriculture (MAPA). ASSOCON participates as a stakeholder in this regulatory working group addressing antimicrobial use in livestock production.
• GTRVDF | SDA/MAPAcoreOthersGrupo de Trabalho sobre Resíduos de Drogas Veterinárias em Alimentos (Working Group on Veterinary Drug Residues in Food) under MAPA. ASSOCON participates in regulatory discussions on maximum residue limits for veterinary medicines.
• LMRs | MAPAcoreOthersGrupo Temático de Limites Máximos de Resíduos de Medicamentos Veterinários (Thematic Group on Maximum Residue Limits for Veterinary Medicines) under MAPA. ASSOCON participates in setting standards for veterinary drug residues.
• MAPA - Grupo Temático de CisticercosecoreOthersThematic Group on Cysticercosis under the Ministry of Agriculture (MAPA). ASSOCON participates in regulatory discussions on cysticercosis control in cattle production.
• Fórum Agro PaulistaregionalOthersSão Paulo Agribusiness Forum. ASSOCON is a member of the Agribusiness Front of São Paulo State, participating in regional agricultural policy discussions.
• FUNDESA-PEC, São PauloregionalOthersFundo de Desenvolvimento da Pecuária (Livestock Development Fund) of São Paulo. ASSOCON is a member of the Management Committee of the State Program for Livestock Health (Programa Estadual de Sanidade na Pecuária).
• MAPA - Câmara Setorial da Carne BovinacoreOthersBeef Sector Chamber under the Ministry of Agriculture (MAPA). ASSOCON participates in the sectoral chamber that discusses policies and regulations for the Brazilian beef industry.
• CNA - Comissão Nacional de Pecuária de CortecoreOthersNational Commission of Beef Cattle under CNA (Confederação Nacional da Agricultura). ASSOCON participates in this national commission representing beef cattle producers' interests.
• FAEG - Comissão de Pecuária de CorteregionalOthersBeef Cattle Commission under the Federation of Agriculture and Livestock of Goiás (FAEG). ASSOCON participates in the state-level commission addressing beef cattle issues in Goiás.
• Aliança AntimicrobianoscoreOthersAlliance for the Responsible Use of Antimicrobials. ASSOCON participates in this alliance focused on promoting responsible antimicrobial use in livestock production.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Canadian Cattle Association: National association representing Canadian beef cattle producers. Comparable as a national cattle producer trade association providing policy advocacy, industry representation, and member services analogous to ASSOCON.
• Beef + Lamb New Zealand: New Zealand farmer-owned industry organization representing sheep and beef producers. Comparable in structure (producer-funded industry body, advocacy, research) and mission (representing beef producers to government and markets), but with a different geographic focus.
• Meat & Livestock Australia (MLA): Australian producer-owned marketing and research body for the Australian red meat industry. Comparable as a cattle industry association delivering research, marketing, and policy services funded by producer levies/dues, analogous to ASSOCON's Brazilian feedlot mandate.
• ABCZ - Associação Brasileira dos Criadores de Zebu: Brazilian Zebu Cattle Breeders Association, representing cattle breeders in Brazil. Closely comparable to ASSOCON as a cattle-focused industry association providing institutional representation, events (ExpoZebu), and technical services to Brazilian beef producers.
• NCBA - National Cattlemen's Beef Association: US national trade association for beef cattle producers, the American counterpart to ASSOCON. Directly comparable mission (producer advocacy, policy, beef promotion) and operational structure (membership dues, regulatory engagement), serving a parallel function in the US beef industry.
• ABIEC - Associação Brasileira das Indústrias Exportadoras de Carne: Brazilian Beef Exporters Association, the industry body for beef processors and exporters. Comparable to ASSOCON as a Brazilian cattle/beef sector trade association advocating for member interests with regulators and global markets; differs in that it represents processors/exporters rather than feedlot producers.

Regional players

• FAEG - Federação da Agricultura e Pecuária de Goiás: Goiás State Agriculture and Livestock Federation, a regional FAEG/SENAR system affiliate where ASSOCON participates in the Beef Cattle Commission. Comparable as a cattle industry representation body, but with state-level rather than national feedlot-specific mandate.
• ACRIMAT - Associação dos Criadores de Mato Grosso: Mato Grosso Cattle Breeders Association, a regional cattle industry body representing producers in Brazil's largest cattle state. Comparable in mission (advocacy, representation, services) but geographically focused on MT where many ASSOCON members also operate.

Broad incumbents

• CNA - Confederação Nacional da Agricultura: Brazilian National Agriculture Confederation, a broader umbrella organization that includes the National Beef Cattle Commission where ASSOCON participates. Comparable as an industry representation body, but covers all of Brazilian agriculture rather than specializing in cattle feedlot operations.

Others

• SENAR - Serviço Nacional de Aprendizagem Rural: Brazil's national rural training service, providing education and technical training to rural producers. Comparable to ASSOCON's educational programming (100+ courses), but operated as a public-linked institution serving all of Brazilian agriculture rather than specializing in cattle feedlots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/assocon
• Instagraminstagram.com/assocon_br

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Nacional dos Confinadores