Cavallo Horse & Rider

What Cavallo Horse & Rider does

Cavallo Horse & Rider Inc. is a privately held, family-owned Canadian manufacturer of equine protective footwear and related tack, headquartered in Roberts Creek, British Columbia, and operating with a staff of 1–10 employees. The company's core product is a portfolio of seven hoof-boot models — Trek, Simple, Sport, ELB (entry-level), CLB (mini horse), BFB (draft), and LEB (donkey) — built around industrial-grade Thermoplastic Urethane (TPU) soles and complemented by proprietary foam technologies including Nitrex Closed-Cell Foam, Four-Density Solution, ProFlex ProMesh (BASF TPU, RoHS/REACH compliant), New Zealand Merino Wool, and Open-Cell Memory Foam. The supporting range includes ProFlex Splint Boots, Western and English saddle pads (Full Monty, Western Built-Up, English Raised Wither, English Wedge), and a deep accessory ecosystem of gel/cushion/comfort/support/protection pads, pastern wraps, replacement straps, studs and stud application kits, fly masks, halters, books, and branded apparel; the Break-Away Halter is filed as a pending industrial design.

The business model is direct-to-consumer e-commerce through cavallo-inc.com with free US/Canada shipping over US$79.95, layered with an Associate Sellers' Program and an Affiliate Program that extend third-party reach without proportional headcount. Pricing is unit-based, ranging from US$14.95 for replacement straps to US$229.95 for premium English Wedge saddle pads, with gift cards issued in US$50–US$300 denominations; a 70% promotional discount is currently active across saddle pads, ELB Bling, splint boots, halters, and fly masks. The customer base is highly distributed across individual recreational and professional equestrians, with secondary visibility-driven use cases in entertainment (Beyoncé NFL Halftime Show, 2023 Oscars, WWE Cash App commercial, American Eagle ad, Disneyland), royalty (Queen Elizabeth's pony Carltonlima Emma), mounted police (Montgomery County Sheriff's Office), and veterinary recommendation (Cornell Ruffian Equine Hospital). Geographic operations are limited to the US and Canada; the company has no disclosed funding, no parent, and no M&A history, and is led by founder and President Carole Herder.

Name

Cavallo Horse & Rider

Legal name

Cavallo Horse & Rider Inc.

Website

https://cavallo-inc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cavallo Horse & Rider is a family-owned Canadian manufacturer of hoof boots, saddle pads, and equine accessories, selling direct-to-consumer via cavallo-inc.com to US and Canadian horse owners across recreational, performance, rehabilitation, and specialty segments including mini horses, donkeys, and drafts.

Ownership category

akta.pro rank

Headquarters

HQ city

Roberts Creek

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hoof Boots Direct Sales: Direct-to-consumer sales of hoof boots (Trek, Simple, Sport, ELB, CLB, BFB, LEB models) through e-commerce website. Products sold per single boot or in pairs depending on model.
2. Saddle Pads Sales: Direct sales of Western and English saddle pads including Full Monty, Western Built-Up, English Raised Wither, and English Wedge models.
3. Hoof Boot Accessories: Sales of accessories including replacement straps, buckle straps, studs, pads (Comfort, Gel, Cushion, Support, Protection, Poly), pastern wraps, and comfort sleeves.
4. Books and Educational Materials: Sales of horse care books authored by Carole Herder including 'There are No Horseshoes in Heaven' and 'Hoof Prints on the Journey', plus the Cavallo Barefoot Trim Manual.
5. Other Products: Sales of clothing (caps, t-shirts), grooming tools (hoof picks, brushes), fly masks, halters, ice scrapers, flashlights, cooler bags, gift cards, and multi-purpose knives.
6. Associate Sellers Program: Third-party sellers promote and sell Cavallo products through affiliate/associate program, generating revenue through referrals and sales commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cavallo Horse & Rider designs, manufactures, and sells hoof boots for horses, donkeys, and miniature horses, along with Western and English saddle pads, ProFlex splint boots, and a full accessory ecosystem (pads, straps, studs, pastern wraps, halters, fly masks, books, and apparel). Products are sold direct-to-consumer through the cavallo-inc.com website, supplemented by an Associate Sellers' Program and Affiliate Program.

Product overview

Cavallo Horse & Rider is a family-owned Canadian company specializing in hoof boots and equestrian equipment. The product portfolio centers on a comprehensive line of hoof boots (Trek, Simple, Sport, ELB, CLB Mini, BFB Big Foot, and LEB for donkeys) complemented by an extensive accessory ecosystem including pads, straps, studs, and pastern wraps. The company also offers ProFlex splint boots, a full range of western and English saddle pads with their patented Total Comfort System, fly masks, halters, hoof care tools, branded apparel, and educational books on barefoot hoof care. The offering is structured as a unified product family where the core hoof boot products are supported by complementary accessories and related equestrian gear, all designed to promote natural horse movement and hoof health.

Differentiator

Problem solved

Functional benefit

Brands

• Cavallo Hoof Boots: The company's primary product line featuring hoof boots for horses, donkeys, and mini horses, including Trek, Simple, Sport, ELB, CLB, and BFB models.
• Cavallo Total Comfort System Saddle Pads
• ProFlex Splint Boots

Products and services

• Trek Hoof Boots

Quantifiable outcome

• 180-day warranty on hoof boots vs industry standard
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mustad HoofcareminorOthersMustad hoof care products (hoof knives, rasps, thrush treatment, hoof shield) are sold through Cavallo's website. Mustad ComfortMix Thrush Treatment has a 30-year proven formula track record. Products include Mustad Hoof Knife (Left and Right), Double S Loop Hoof Knife, ComfortMix Thrush Treatment, Hoof Shield, and rasp handles.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Classic Equine: Classic Equine is a brand within the Weaver Leather group that makes Western tack, saddle pads, and protective boots for horses, overlapping Cavallo's Western saddle pad and ProFlex offerings. Both target the Western performance and roping segments.
• Professional's Choice: Professional's Choice manufactures equine leg protection products (splint boots, sport boots, polo wraps) and saddle pads, directly competing with Cavallo's ProFlex splint boots and saddle pad lines. Both brands serve performance and Western disciplines with similar product categories.
• Equine Fusion: Equine Fusion is a Norwegian manufacturer of jogging shoes-style hoof boots (Ultimates, All Terrain, Active), competing directly with Cavallo in the European and global barefoot market. Its focus on shock-absorbing, flexible boot construction parallels Cavallo's positioning on comfort and natural movement.
• Renegade Hoof Boots: Renegade is a US-based direct competitor focused on hoof boots for endurance and trail riding, often cited alongside Cavallo for shock absorption and all-terrain performance. Overlap with Cavallo's Trek and Sport models is high among competitive trail and endurance riders.
• Diamond Wool Pad Co. Diamond Wool manufactures premium wool and felt saddle pads for Western and English disciplines, directly overlapping Cavallo's Total Comfort System saddle pad line. Both companies emphasize material quality and pressure distribution in their pad value propositions.
• Hoof-It: Hoof-It produces hoof boots and related rehabilitation products for horses transitioning to barefoot, directly overlapping Cavallo's Simple and ELB entry-level offerings. Both companies target the same therapeutic and beginner-barefoot customer segments.
• EasyCare Inc. EasyCare is the leading direct competitor to Cavallo in the equine hoof boot category, manufacturing a comprehensive range of hoof boots (Easyboot, Old Mac's, Glue-On, Cloud) for trail, therapy, and performance use. The two companies compete head-to-head for the same barefoot-management customer segment across North America.
• Scoot Boots: Scoot Boots is an Australian manufacturer of hoof boots designed for trail riding and barefoot performance, with strong global distribution including the US. It competes directly with Cavallo's Trek and Simple lines on fit, drainage, and ease-of-use for endurance and recreational riders.

Broad incumbents

• Weatherbeeta: Weatherbeeta is a global incumbent in equine apparel and horse equipment including blankets, sheets, and boots, with broader product breadth than Cavallo but overlapping on certain protection categories. Its scale and global distribution contrast with Cavallo's boutique position.
• Davis Manufacturing: Davis Manufacturing is a long-established equine products company offering hoof picks, thrush treatment, and other hoof care tools. While broader in category, Davis competes with Cavallo on Mustad-distributed hoof care products sold through Cavallo's site and overlaps in basic equine accessory purchasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavallo Horse & Rider