Choice Tecnologia

What Choice Tecnologia does

Choice Tecnologia is a privately held Brazilian industrial automation, energy management, and industrial safety systems integrator headquartered in Curitiba, Paraná, with additional sales and engineering offices in São Paulo, Joinville, and Belo Horizonte. Founded around 2006 (firmographic data also references 2004), the company has operated for more than 20 years as a value-added distributor and solutions provider of European-originated industrial technology, acting as the Brazilian channel for core partners including Janitza Electronics (power quality analyzers and GridVis software), WERMA (signaling and SmartMONITOR production management), Dold (safety relays and isolation monitors), icotek (cable management), SERVAX (safety door actuators), Schlegel, ELEQ, Sensor Instruments, and Jokari. Its portfolio spans energy analyzers (UMG series), residual current monitoring systems, isolation monitors, safety light curtains, NR-12 compliant machine safety devices, wireless productivity monitoring (WeASSIST SaaS), IIoT/Industry 4.0 supervision on Siemens S7, and specialized sensors for spray control and surface measurement, integrated through the GridVis energy management software platform with Modbus, PROFINET, and BACnet protocol support.

The company serves enterprise industrial customers in data centers, infrastructure (ports, railways, wind, airports), manufacturing, logistics, and machine-building sectors. Named customers include ZF (with a documented 15% energy-consumption reduction across 161 industrial plants), Continental, Vale, Petrobras, Volkswagen, Bosch, Emerson, GM, and WEG. Its business model combines hardware resale, software licensing/subscription (GridVis, WeASSIST), and professional services (commissioning, configuration, training, and ongoing support), sold through a direct enterprise field-sales motion with quote-based, multi-year contracts and application engineering support. The competitive proposition rests on NR-12 and ISO 50001 compliance expertise, deep European technology partnerships, a Brazil-wide distribution footprint, and proprietary patented cable entry technology, positioning the company as an industrial-automation specialist serving regulated, mission-critical operations across Brazilian industry.

Name

Choice Tecnologia

Legal name

Choice Tecnologia

Website

https://choicetech.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice Tecnologia is a Brazilian industrial automation and energy management integrator, distributing and deploying European technology (Janitza, WERMA, Dold, icotek) for power quality monitoring, NR-12 machinery safety, and production monitoring across enterprise customers in manufacturing, data centers, and infrastructure.

Ownership category

akta.pro rank

Product category

Industrial Automation and Energy Management

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Switchgear & Switchboard Apparatus (3613), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Switching Stations & Reactive Power Facilities (Capacitor Banks, SVC/STATCOM) (IMAFAHAH)

akta.pro secondary industry

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• Industrial automation systems
• Energy management software
• Power quality monitoring
• Industrial safety equipment
• Cable management solutions

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Products: Sale of energy analyzers, safety equipment, industrial automation components including medidores, analisadores, sensores, CLPs, IHMs, and cable management systems
2. Software Licenses and Subscriptions: GridVis Energy software platform and monitoring solutions with commissioning and training services
3. Professional Services: Commissioning, configuration, training, and ongoing support services for data center monitoring implementations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Choice Tecnologia distributes and integrates industrial automation, energy management, and safety solutions for Brazilian industrial customers. The company resells and supports partner hardware (Janitza power quality analyzers, WERMA signaling, Dold safety relays, icotek cable management) alongside its own and partner software platforms (GridVis, ConfigStage, ServiceStage, SmartMONITOR, WeASSIST). Offerings are delivered through direct enterprise sales with application engineering support, addressing energy quality, machine safety (NR-12), production monitoring, and cable management for critical-operation industries.

Product overview

Choice Tecnologia offers an integrated portfolio of industrial automation, energy management, and safety solutions. The core software platform includes Gridvis Energy (power quality monitoring and visualization), ConfigStage (hardware configuration), ServiceStage (S7 maintenance), and VisuStage (S7 visualization), complemented by SmartMONITOR and WeASSIST for production monitoring. The product range spans Janitza power quality analyzers (UMG series), residual current monitoring systems (RCM), DOLD safety relays and isolation monitors, WERMA signaling and monitoring equipment, icotek cable management systems, ELEQ smart city solutions, and specialized sensors (SI-JET spray control, GLAST surface measurement, SPECTRO oil thickness sensors). The company serves industrial manufacturing, data centers, infrastructure, and logistics sectors with a focus on energy quality, machine safety, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Gridvis Energy Software
• ConfigStage
• ServiceStage
• VisuStage
• SmartMONITOR
• Factory One
• WeASSIST Wireless Productivity SaaS
• Janitza UMG Power Quality Analyzers
• Janitza RCM Residual Current Monitors
• icotek Cable Management Systems
• SERVAX SMDA Door Actuators
• Safety Light Curtains CAT. 4
• MiniBOX M12 Industrial Control
• DOLD UG 6946 Sensorless Stop Monitor
• DOLD VARIMETER IMD Isolation Monitors
• SI-JET Spray Control System
• TK Series Articulated Arms
• ELEQ Smart City Solutions

Quantifiable outcome

• 15% energy consumption reduction in 161 industrial plants (ZF case study)
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Janitza ElectronicscoreTechnology or IntegrationPrimary technology partner for energy analyzers, power quality monitoring equipment, and GridVis software platform. Janitza provides UMG series analyzers (509, 512, 604, 605, 96RM-E, 801) for energy quality monitoring, residual current monitoring (RCM), and ISO 50001 compliance solutions.
• WERMAcoreTechnology or IntegrationPartner for industrial signaling towers, SmartMONITOR production management system, and wireless productivity monitoring (WeASSIST SaaS solution). Products include CleanSIGN towers for clean rooms and SmartMONITOR for manufacturing productivity tracking.
• icotekcoreTechnology or IntegrationPartner for cable management solutions including split cable entry systems, cable glands, EMC shielding clamps, membrane-based entries, and CONFiX conduit systems. Products provide IP66/IP68 protection and EN 62444 strain relief for industrial applications.
• DoldcoreTechnology or IntegrationPartner for isolation monitoring equipment (VARIMETER IMD series, RN 5897, MK 5880N, MH 5880) for detecting insulation degradation in TN-S systems and IT networks, providing fire prevention and predictive maintenance capabilities.
• Dold SAFEMASTER ScoreTechnology or IntegrationPartner for safety monitoring solutions including speed monitors, stop monitors (UG 6946 sensorless technology), and safety relays for PL/SIL 3 applications for electric drive protection.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• ABB: Power and automation major with offerings in switchgear, power quality, and industrial control that overlap Choice's energy monitoring and electrical infrastructure scope, particularly for industrial and data center customers.
• Siemens: Industrial automation incumbent with a deep portfolio in PLCs (S7), energy management, and industrial safety — categories where Choice sells complementary Janitza, Dold, and S7-integration solutions. Competes in the same large-customer, multi-plant engagements.
• Eaton: Power management major with energy monitoring, residual current monitoring, and industrial control offerings that overlap Choice's Janitza/GridVis and Dold safety portfolio, particularly in data center and industrial verticals.
• Rockwell Automation: Global industrial automation leader (Allen-Bradley) competing in PLCs, HMIs, and energy monitoring. Targets the same large Brazilian manufacturers (automotive, food & beverage) where Choice sells its automation and energy portfolio.
• Schneider Electric: Global leader in energy management and industrial automation, offering power quality monitoring, PLCs, and software platforms that directly overlap Choice's GridVis/Janitza-based energy monitoring proposition. Competes for the same enterprise energy and data center customers, but at much larger scale.

Direct peers

• Phoenix Contact: Specialist in industrial connectivity, surge protection, and energy monitoring hardware/software. Closely comparable as a European-headquartered industrial-electrical specialist with strong presence in Brazil and similar target customers in machine builders and infrastructure.
• Pilz: Pure-play industrial safety specialist (safety relays, light curtains, door monitoring) with NR-12-relevant certifications. Direct overlap with Choice's Dold- and icotek-driven machine safety stack in the Brazilian market.
• WAGO: Industrial automation and interconnection specialist with energy data acquisition and monitoring products that compete head-to-head with Janitza-based offerings. Sells into the same Brazilian industrial customer base through its own local organization.
• SICK: Industrial sensor and safety solutions provider, including light curtains and machine safety products, with established operations in Brazil. Comparable to Choice's sensor and industrial safety product lines for machine builders and logistics.

Regional players

• Altus Sistemas de Automação: Brazilian-headquartered industrial automation specialist offering PLCs, HMIs, and remote I/O. Direct local competitor in PLC/HMI-based automation projects where Choice sells its Factory One / S7-integration solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/choicetecnologia
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• LinkedInlinkedin.com/company/choice-tecnologia/?originalSubdomain=br
• Instagraminstagram.com/choice_tecnologia
• Xx.com/choicetech_

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Tecnologia