London Knights
The London Knights are a junior ice hockey team in the Ontario Hockey League (OHL), founded in 1965 and based in London, Ontario. They generate revenue through ticket sales, merchandise, corporate sponsorships, and a 50/50 raffle program serving fans, corporate partners, and developing players.
- Company typePrivate
- Founded1965
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What London Knights does
The London Knights are a junior ice hockey franchise established in 1965 and based in London, Ontario, Canada, competing in the Ontario Hockey League (OHL) within the Canadian Hockey League (CHL) system. The organization plays its home games at Budweiser Gardens and has produced NHL-drafted players for 58 consecutive years, including 4 selections at the 2026 NHL Draft. The team's operations are organized around three primary stakeholder groups: hockey fans and families in Southwestern Ontario attending games and purchasing merchandise, corporate partners (including Budweiser, TELUS, Canadian Tire, Excalibur Insurance, Libro Credit Union, and FloSports/FloHockey) seeking brand visibility, and junior hockey players pursuing professional development pathways.
The franchise generates revenue through four streams: ticket sales (individual games, season tickets, and group packages distributed via Ticketmaster and an internal Account Manager platform), merchandise sold through the londonknights.ca online storefront, corporate sponsorship and partnership packages providing logo placement and arena signage, and a 50/50 raffle program operated through the Alumni Foundation. Distribution channels include Ticketmaster for ticketing, FloSports/FloHockey for live game streaming, the team's own e-commerce storefront for merchandise, and a digital 50/50 raffle system. The organization also operates an extensive community programming layer — including the Don Brankley Hall of Fame, Kids Club, birthday parties, billet opportunities, and donation programs — that functions as both brand-building and fan-acquisition infrastructure. There is no disclosed AI/ML, proprietary technology platform, or technology product; the operation is a traditional community-based sports franchise.
London Knights firmographics
Firmographics- Name
- London Knights
- Legal name
- London Knights
- Website
- https://londonknights.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The London Knights are a junior ice hockey team in the Ontario Hockey League (OHL), founded in 1965 and based in London, Ontario. They generate revenue through ticket sales, merchandise, corporate sponsorships, and a 50/50 raffle program serving fans, corporate partners, and developing players.
- Ownership category
- akta.pro rank
London Knights industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where London Knights is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
London Knights business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue generated from individual game tickets, season tickets, and group packages sold through Ticketmaster and the London Knights account manager platform.
- Merchandise Sales: Online merchandise store selling team apparel and merchandise through londonknights.ca.
- Sponsorship & Corporate Partnerships: Corporate partners pay for sponsorship placements, advertising space, and partnership packages including logo placement on team materials and arena signage.
- 50/50 Raffle Program: Alumni Foundation 50/50 continues local support through lottery-style raffle program with donation recipients receiving proceeds from ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
London Knights product offering
Product offeringCore offering
The London Knights operate as a junior ice hockey franchise in the Ontario Hockey League (OHL), playing home games at Budweiser Gardens in London, Ontario. The organization delivers live professional-style hockey entertainment through regular season and playoff games, sells team apparel and merchandise, runs community programs (including the 50/50 raffle and youth development camps), and provides sponsorship and partnership platforms for local and national businesses.
Product overview
London Knights is a junior hockey team in the Ontario Hockey League (OHL). The organization operates as a sports entertainment entity, providing live hockey games, merchandise sales, and community engagement programs. The team's primary offerings include regular season games, playoff matches, development camps, and associated fan experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Game Tickets
Quantifiable outcome
- 58 consecutive years of NHL draft selections
- +1 more outcomes
Companies that use London Knights
Customer profileSegments3 records
Ideal customer profiles3 records
London Knights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Knights partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BudweisercoreMajor sponsor with logo presence on team materials and website. Budweiser branding appears on official team website as a premier partner.
- TELUScoreNational telecommunications partner with logo placement on team website and materials. TELUS provides marketing visibility through the partnership.
- Excalibur InsurancecorePresenting sponsor of the 'Defender of Honour Program' - a community initiative recognizing players who demonstrate sportsmanship and integrity. Deeply integrated into community programming.
- FinchminorLocal business partner with logo presence on official website. Partnership provides community business visibility.
- Pioneer PoolsminorCommunity partner providing calendar downloads and marketing support for the team website.
- Lynns BakeryminorLocal business partner with logo placement on official website supporting community engagement.
- Canadian TirecorePresenting sponsor of the 'Champions Club' program - recognizing elite players who advance to higher levels of hockey including NCAA and professional leagues.
- Western Fair District / Sports CentreminorCommunity venue partner hosting development camps and community events for the team.
- Badder BusminorTransportation partner supporting team travel and logistics with logo presence on website.
- TicketmastercoreOfficial primary ticketing partner for all London Knights home games. Provides ticket sales platform and distribution for individual game tickets and packages.
- FloSports / FloHockeycoreOfficial streaming partner for live game broadcasts and on-demand content. Watch Live and Listen Live features link to FloHockey platform for game coverage.
- Libro Credit UnionminorPresenting sponsor of the Libro Community Ticket donation program, supporting access to hockey for community members who might otherwise not attend games.
- Tourism LondonminorOfficial tourism partner providing game-day itinerary resources and cross-promotional marketing for London tourism.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
London Knights competitors and assessment
Company assessmentDirect peers
- Kitchener Rangers: Ontario Hockey League (OHL) team based in Kitchener, Ontario, approximately 100 km from London. Directly comparable as another western-Ontario OHL franchise competing for the same regional fan base, corporate sponsors, and player-recruitment territory.
- Owen Sound Attack: OHL team based in Owen Sound, Ontario. Directly comparable as a small-market OHL franchise dependent on ticket, merchandise, and local sponsorship revenue within a similarly-sized Southwestern Ontario catchment.
- Barrie Colts: OHL team based in Barrie, Ontario. Comparable mid-size Ontario OHL franchise operating the same revenue model (ticketing via Ticketmaster, FloHockey streaming, merchandise, local sponsorships) and competing for the same regional player-recruitment pool.
- Windsor Spitfires: OHL team in Windsor, Ontario, the westernmost OHL market. Comparable to London Knights as a long-established Ontario junior hockey franchise operating under the same league economics, draft rules, and CHL streaming/sponsorship structures.
- Erie Otters: OHL team in Erie, Pennsylvania. Comparable to London Knights as a cross-border OHL franchise with a single-arena business model, CHL-aligned ticketing and streaming (FloHockey), and similar draft-development value proposition.
- Ottawa 67's: OHL team in Ottawa, Ontario. Comparable as a long-standing Ontario junior hockey franchise with a similarly diversified ticket, sponsorship, and community-partnership revenue mix under identical league rules.
- Mississauga Steelheads: OHL team in Mississauga, Ontario, in the Greater Toronto Area. Comparable to London Knights as an OHL franchise sharing the league's player development pipeline, draft economics, and standard ticketing/streaming partnerships.
- Hamilton Bulldogs: OHL team in Hamilton, Ontario. Directly comparable as an Ontario junior hockey franchise operating a similar ticket, sponsorship, and merchandise business in a comparable mid-size market.
- Guelph Storm: OHL team in Guelph, Ontario. Comparable to London Knights as a similarly-sized western-Ontario OHL franchise competing for fans, sponsors, and draft-eligible players in the same corridor.
Broad incumbents
- Toronto Maple Leafs: National Hockey League team and the dominant professional hockey brand in Ontario. Comparable as a broader incumbent competing for the same regional hockey fan attention, corporate sponsorship dollars, and media rights, but operating at a far larger scale and professional tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
London Knights social profiles
Digital presenceLondon Knights financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Knights leadership team
Management profileNumber of profiles
London Knights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Knights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Knights
What does London Knights do?
The London Knights operate as a junior ice hockey franchise in the Ontario Hockey League (OHL), playing home games at Budweiser Gardens in London, Ontario. The organization delivers live professional-style hockey entertainment through regular season and playoff games, sells team apparel and merchandise, runs community programs (including the 50/50 raffle and youth development camps), and provides sponsorship and partnership platforms for local and national businesses.
Is London Knights a public or private company?
London Knights is a private company. It is classified as unknown and is currently operating.
When was London Knights founded?
London Knights was founded in 1965. It employs 11 to 50 people.
Where is London Knights based?
London Knights is headquartered in London, Canada, in the North America region.
How does London Knights make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship & Corporate Partnerships and 50/50 Raffle Program.
Who are London Knights's main competitors?
Direct peers on record are Kitchener Rangers, Owen Sound Attack, Barrie Colts, Windsor Spitfires, Erie Otters, Ottawa 67's, Mississauga Steelheads, Hamilton Bulldogs and Guelph Storm. Toronto Maple Leafs is listed as a broad incumbent.
Does London Knights have an API?
No public API is recorded for London Knights.
What industry is London Knights in?
London Knights's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7990.