What La Beer Fabrique does

La Beer Fabrique, founded in 2016 in Paris by Martin Pellet (a former ESSEC-trained consultant), is a craft beer education and experience company that combines hands-on consumer workshops with state-certified professional brewing training. The core product is a structured brewing workshop format — the 2-hour "Atelier Brasseur Amateur" (€60-70 per person) and the 4-hour "Atelier Maître Brasseur" (€160-180 for two people), in which participants brew 15L of their own beer, taste 5-7 craft styles, and take home 30 labeled bottles. This format is delivered across a network of seven French cities (Paris, Lyon, Toulouse, Nantes, Lille, Marseille, Bordeaux) under a mixed direct-and-franchise operating model, with the Paris flagship operated directly and Lyon (2019), Toulouse (2021), and other cities run by franchisees, some of whom are themselves alumni of the training program.

The company's professional training arm is the second revenue pillar and the most defensible piece of the business. La Beer Fabrique offers Qualiopi-certified programs covering professional brewing (5-, 10-, and 15-day curricula aligned to the CQP Technicien de Process Brassicole and Titre Brasseur Niveau 3 certifications), zythology/beer sommelier training, distillation, and non-alcoholic beverage production (kombucha, kefir, ginger beer, craft sodas). Course fees are eligible for CPF, OPCO, and France Travail financing, which materially expands the addressable buyer pool to career changers. In 2023 the company trained 404 professional students with a 9.3/10 average satisfaction rate, an 84% CQP pass rate, and a 99.9% attendance/presentation rate.

The third pillar is B2B services for beverage operators: contract brewing ("brassage à façon") for custom recipe development and packaging, mobile canning, mobile draft tower rental in Île-de-France, and corporate team building (up to 70 participants). The company also operates La Brasserie Fondamentale (L.B.F.), a sub-brand launched in 2018 producing four beer styles, whose Pale Ale won the World Beer Awards "Best Beer" in 2018. Pricing across consumer and B2B lines is pay-as-you-go or quote-based, and the business is bootstrapped with no external funding rounds, operating as a private SAS (Triple I SAS, SIRET 820 574 275 00013).

Name

La Beer Fabrique

Legal name

Triple I SAS

Website

https://labeerfabrique.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

La Beer Fabrique is a Paris-based craft beer education company that operates brewing workshops, Qualiopi-certified professional training, and B2B brewing services across seven French cities via a mixed direct and franchise model, serving amateur enthusiasts, aspiring microbrewery founders, and corporate team-building clients.

Ownership category

akta.pro rank

Product category

Craft Beer Education and Brewing Services

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer Brewing & Brands (CRADAIAA), Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)

Keywords

• Craft beer workshops
• Professional brewing training
• Contract brewing services
• Corporate team building
• Microbrewery education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Brewing workshops: Hands-on beer brewing workshops for consumers (2h amateur and 4h master brewer formats). Revenue from participant fees, with additional revenue from gift card sales.
2. Professional training courses: Professional brewing, zythology, distillation, and non-alcoholic beverage training programs. Revenue from course fees, with financing options through CPF, OPCO, and France Travail.
3. Team building events: Corporate team building workshops and event privatization services for companies seeking cohesion activities.
4. Contract brewing: Custom beer production services for bars, restaurants, and breweries needing additional production capacity. Includes recipe development and packaging.
5. Mobile services: Mobile draft tower rental and mobile canning services for events and on-site packaging.
6. Franchise royalties: Franchise fees and ongoing royalties from franchise locations (Lyon since 2019, Toulouse since 2021, and future locations).
7. Beer sales: Sale of La Brasserie Fondamentale branded beers (Pale Ale, Wheat Beer, IPA, Dubbel) produced at their facilities, sold at workshops and through their own online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

La Beer Fabrique operates a network of craft beer brewing workshops and professional training centers across France. Its consumer workshops (Atelier Brasseur Amateur 2h and Atelier Maître Brasseur 4h) let participants brew and take home their own beer. Professional training programs (5/10/15-day brewer tracks plus zythology, distillation, and online courses) are Qualiopi certified and CPF-eligible. B2B services include corporate team building, contract brewing (brassage à façon), mobile canning, and draft tower rental, alongside the company's own craft beer brand La Brasserie Fondamentale.

Product overview

La Beer Fabrique operates a network of beer brewing workshops and professional training centers across France, with locations in Paris, Lyon, Toulouse, Nantes, Lille, Marseille, and Bordeaux. The company offers three main product lines: (1) Consumer workshops including Atelier Maître Brasseur (4-hour full brewing experience for 2 people) and Atelier Brasseur Amateur (2-hour introductory session for 1 person), plus corporate team building programs; (2) Professional training programs including Formation Brasseur professionnel (5/10/15 days), Formation Zythologie et Biérologie, Formation Distillateur, and online distance learning versions - all Qualiopi certified and CPF eligible; and (3) B2B services including brassage à façon (contract brewing), encannage mobile (mobile canning), and location tireuse mobile (mobile beer tap rental). The company also produces its own beer brand, La Brasserie Fondamentale, and sells gift cards for all workshop experiences.

Differentiator

Problem solved

Functional benefit

Brands

• La Brasserie Fondamentale: The company's own craft beer production brand (L.B.F.) launched in June 2018, featuring four reference beer recipes including Pale Ale (Blonde), wheat beer (Blanche), IPA, and Dubbel (Ambrée). The Pale Ale won the title of best beer at World Beer Awards in 2018.

Products and services

• Atelier Brasseur Amateur A 2-hour introductory brewing workshop for one person with a professional brewer, covering all brewing steps, tasting of 6 craft beers, and participants leave with a bottle (50cl) they brewed and bottled themselves; available at Paris (€60), Lyon (€70), and Toulouse (€60).
• Atelier Maître Brasseur A 4-hour beer brewing workshop for 2 people where participants craft 15 liters of their own beer from a selection of recipes, taste 5-7 craft beers, and take home 30 bottles (50cl); priced €180 in Paris and Lyon and €160-170 in Toulouse.
• Team Building Corporate team building workshops around beer brewing for groups up to 70 people, available in three formats (1.5h tasting, 2h brewing workshop, 4h full experience) across Paris, Lyon, and Toulouse, with catering and room rental options and custom quotes.
• Formation Brasseur Professionnel (5 jours) 5-day in-person professional brewer training delivering the first block of CQP Technicien de Process Brassicole certification, covering brewing theory and practice on professional equipment; Qualiopi certified, CPF eligible.
• Formation Brasseur Professionnel Avancée (10 jours) 10-day advanced in-person professional brewer training for participants with prior brewing experience, covering advanced techniques, business management, and distribution.
• Formation Titre Brasseur Niveau 3 (15 jours) Comprehensive 15-day intensive program preparing for Titre Brasseur Level 3 certification, covering brewing, fermentation, zythology, and microbrewery business management.
• Formation Zythologie et Biérologie (5 jours) 5-day intensive in-person training (35 hours) to become a zythologist / beer sommelier, covering beer tasting, food pairing, menu creation, and brewing processes; Qualiopi certified, CPF eligible.
• Formation Distillateur (5 jours) 5-day professional distiller training covering recipe development plus 2 days of hands-on distillation using copper stills, including spirits packaging and brand launch elements.
• Formation Brasseur en Distanciel (15h vidéo) 100% online professional brewer training with 15 hours of video content covering brewing techniques; CPF eligible and accessible nationally.
• Formation Distillateur en Distanciel (13h vidéo) 100% online distiller training with 13 hours of video content covering distillation techniques and spirits production.
• Formation Boisson sans Alcool en Distanciel (10h vidéo) 100% online training for producing non-alcoholic beverages including kombucha, kefir, ginger beer, and artisanal sodas, with 10 hours of video content.
• Brassage à Façon (Contract Brewing) Custom contract brewing service for bars, restaurants, and microbreweries covering the full chain from recipe creation through personalized label design and packaging into bottles, cans, or kegs; quote-based pricing.
• Encannage Mobile (Mobile Canning) Mobile canning service bringing canning equipment to clients' sites to can craft beer on-location, providing packaging capacity without capital investment.
• Location Tireuse Mobile (Mobile Draft Tower Rental) Rental of mobile draft beer tap equipment with craft beer kegs for private and professional events in the Paris region / Île-de-France, including delivery and pickup; quote-based pricing.
• Bons Cadeaux (Gift Cards) Gift cards valid for 12 months allowing recipients to book any La Beer Fabrique brewing workshop at Paris, Lyon, or Toulouse campuses, sold online and redeemable across locations.
• La Brasserie Fondamentale (Craft Beer Brand) The company's own craft beer brand (L.B.F.) producing Pale Ale, Wheat Beer, IPA, and Dubbel using French organic malt, sold at workshops and via the lbf-biere.fr online store.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 1,900+ Google reviews
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Brasserie BapBapminorOthers · 1 January 2018Professional brewery visited during training programs for students to observe professional brewing operations.
• Institut Français de la Boisson et de la Malterie (IFBM)minorOthersMartin Pellet, founder, graduated from IFBM in 2016. The school is referenced as the institution where the professional brewing education model is based.
• WeAreBrewersminorOthersBrewpub visited during professional training programs as example of professional brewing business model.
• Brasserie La SentinelleminorOthersProfessional brewery created by Balthazar, a former La Beer Fabrique trainee, visited during training programs as example of successful career transition.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Large UK-headquartered craft brewery that has expanded into brewery tours, a Beer School, hotel experiences, and franchised bars. Comparable to La Beer Fabrique in offering consumer-facing brewery experiences, but at much larger scale and as part of a broader brewery portfolio.
• Stone Brewing: Large US craft brewery that operates brewery tours, tastings, and an on-site restaurant. Overlaps with La Beer Fabrique in the consumer craft beer experience vertical, though Stone is fundamentally a production brewery rather than an education-first business.
• Mikkeller: Danish craft brewery and restaurant/bar operator (Mikkeller Friends, Mikkeller Bar) offering brewery-related hospitality experiences. Comparable as a craft beer brand that has built physical experience venues, though its core is brewery and bar operations rather than education.

Direct peers

• Doemens Academy: German brewing school offering professional brewer training and sensory/quality certifications. Directly comparable to La Beer Fabrique's CQP-aligned professional curriculum, with similar depth in vocational brewing education.
• Cicerone Certification Program: Industry-recognized beer education and certification body offering sommelier/zythologist credentials. Directly comparable to La Beer Fabrique's Formation Zythologie et Biérologie offering, with both selling structured beer education to professionals.
• Siebel Institute of Technology: Chicago-based professional brewing school (now part of the World Brewing Academy with Doemens) offering intensive brewing science and operations courses. Closest international peer to La Beer Fabrique's professional formation programs.
• VLB Berlin: German research and training institute for brewing. Comparable as a combined research/education institution offering professional brewing courses with industry-recognized credentials, similar in positioning to La Beer Fabrique's CQP-aligned training.
• American Brewers Guild: US-based brewing school delivering intensive craft brewer diploma programs. Comparable in targeting aspiring career-changing brewers and aligning curriculum with industry-recognized certifications, mirroring La Beer Fabrique's professional training model.

Emerging players

• Brussels Beer Project: Belgian craft brewery known for community-driven brewing events and collaborative experiments. Comparable to La Beer Fabrique in blending brewing education, customer participation, and brand storytelling, though primarily a production brewery with smaller-scale educational programming.

Others

• The Crafty Pint: Australian craft beer media/events company that runs tastings, festivals, and educational content. Thematically comparable to La Beer Fabrique in promoting craft beer education and consumer experiences, though operating as a media/events company rather than a brewing school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/la-beer-fabrique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Beer Fabrique