H&R Gastro

What H&R Gastro does

H&R Gastro AG is a privately held Swiss B2B food and beverage distributor headquartered in Interlaken, serving gastronomy and hospitality businesses across the Berner Oberland region of Switzerland. Founded in 1968 and operating with 11–50 employees, the company functions as a centralized purchasing partner for restaurants, hotels, and caterers, sourcing food, dairy, beverages, spirits, and supplies from a curated network of approximately 20 regional producers as well as its own in-house operations. The company operates a B2B e-commerce platform (shop.hr-gastro.ch) supplemented by a dedicated coffee storefront (hr-kaffee.ch) under its H&R Kaffee sub-brand and an in-house butchery (H&R Metzgerei).

The underlying technology stack is a web-based e-commerce platform with integrated route planning for next-day deliveries to customer storage rooms or valley railway stations, backed by Microsoft Dynamics 365 CRM for customer relationship management and targeted marketing campaigns. The company applies a six-tier volume-based pricing model (CHF 30K, 60K, 120K, 250K, 500K+ customer annual revenue thresholds) with 30-day net payment terms, monthly billing, and 2% annual interest on extended balances. Distribution is omnichannel: direct delivery, an online B2B shop, and a redesigned physical pickup market (Abholmarkt) at the Interlaken headquarters. Marketing spans a content and news website, LinkedIn, Facebook, Instagram, YouTube, and email newsletters.

Revenue is generated primarily through wholesale product distribution (food, beverages, supplies, spirits, wine) to hospitality customers, supplemented by own-brand income from H&R Kaffee roasted coffee and H&R Metzgerei meat products. The go-to-market is sales-led, emphasizing personal consultation, long-running customer relationships, and local expertise in a region where alpine logistics make distribution non-trivial. The company is led by co-founder and managing director Marc Gerber, with no disclosed external investors, parent company, or public listing.

Name

H&R Gastro

Legal name

H&R Gastro AG

Website

https://hr-gastro.ch

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss B2B food and beverage distributor serving restaurants, hotels, and caterers in the Berner Oberland region. Operates a route-planned delivery network, an e-commerce shop, and own-brand H&R Kaffee and H&R Metzgerei lines, sourced from roughly 20 regional producers.

Ownership category

akta.pro rank

Product category

Food and beverage distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

akta.pro secondary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Food distribution services
• Hospitality supply wholesale
• Gastronomy procurement
• Regional food delivery
• Hotel beverage supply

Headquarters

HQ city

Interlaken

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food and beverage product sales: H&R Gastro operates as a wholesale purchaser and distributor for gastronomy and hospitality businesses. They source products from regional producers in Berner Oberland and distribute to their customer base. The company acts as a centralized purchasing partner, handling procurement so customers can focus on marketing their core business.
2. H&R Kaffee (Own coffee brand): The company operates its own coffee brand, H&R Kaffee, sold through a dedicated shop at hr-kaffee.ch, representing a proprietary product line alongside third-party supplier products.
3. H&R Metzgerei (Own butcher shop): The company operates its own Metzgerei (butcher shop), producing meat products for sale to gastronomy customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

H&R Gastro is a Swiss B2B food and beverage supplier that procures meat, dairy, bakery, beverages and spirits from a curated network of approximately 20 regional producers in the Berner Oberland, supplements this assortment with its own butchery (H&R Metzgerei) and proprietary coffee brand (H&R Kaffee), and distributes the combined range to gastronomy and hotel businesses via a B2B online shop and scheduled direct-delivery logistics.

Product overview

H&R Gastro operates as a regional B2B procurement partner for hospitality businesses in Berner Oberland, Switzerland. The offering consists of a unified e-commerce platform (shop.hr-gastro.ch) combined with specialized sub-brands including an own-brand coffee shop (hr-kaffee.ch), in-house Metzgerei (butchery), and proprietary H&R Kaffee coffee products. The core differentiator is the BEO Regional Producer Program featuring ~20 local producers covering meat, dairy, bakery, flour, spirits, wines, eggs, and alpine specialties. The shop uses price tiers based on customer annual revenue (6 levels from under CHF 30,000 to over CHF 500,000) and offers delivery logistics including tour-based routing.

Differentiator

Problem solved

Functional benefit

Brands

• H&R Kaffee: Coffee products and coffee shop operations for the gastronomy and hospitality sector

Products and services

• H&R Gastro B2B E-Commerce Shop Online B2B ordering portal where registered gastronomy and hotel customers in the Berner Oberland place recurring orders for food, beverages, meat, dairy, bakery and spirits, with volume-tiered pricing and scheduled direct delivery.
• H&R Kaffee (proprietary coffee brand) Own-brand coffee line roasted and supplied by H&R Gastro, sold both to gastronomy and hotel business customers and through a dedicated online shop.
• H&R Metzgerei (in-house butchery) In-house butchery producing meat products that complement the regional producer assortment, giving H&R Gastro direct control over a core category in its gastronomy and hotel supply offering.
• Berner Oberland Regional Producer Program Curated procurement and distribution service that aggregates the output of approximately 20 regional producers across meat, dairy, bakery, beverages and spirits and makes the combined assortment available to hospitality customers via a single supplier relationship.
• H&R Gastro Direct Delivery Service Scheduled route-based delivery service bringing food, beverage and spirits orders directly to gastronomy and hotel businesses across the Berner Oberland, including remote alpine locations not typically served by larger national distributors.
• H&R Gastro Pickup Market (Abholmarkt) Customer pickup location at the Interlaken headquarters where hospitality customers can collect pre-ordered products, with differentiated pricing versus the delivery service.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• Comvation AGcoreTechnology or IntegrationDesign and technical maintenance of H&R Gastro websites including hr-gastro.ch, oeppis-guets.ch, and hr-kaffee.ch.
• Hostpoint AGcoreTechnology or IntegrationWeb hosting services for H&R Gastro main website (hr-gastro.ch) and oeppis-guets.ch.
• Sensational AGcoreTechnology or IntegrationOperates and hosts the online shop at shop.hr-gastro.ch.
• Glarotech GmbHcoreTechnology or IntegrationOperates and hosts the coffee shop website hr-kaffee.ch.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationMicrosoft Dynamics 365 CRM database used for marketing campaigns, analysis, and customer targeting.
• BEObeefcoreStrategic or Co-development PartnerRegional beef producer supplying high-quality Swiss beef to H&R Gastro for distribution to gastronomy customers.
• Eigermilch Grindelwald AGcoreStrategic or Co-development PartnerRegional dairy producer from Grindelwald supplying milk products to H&R Gastro distribution network.
• Fratelli Zenzerelli GmbHminorStrategic or Co-development PartnerRegional producer supplying specialty products to H&R Gastro.
• Frutal VersandbäckereiminorStrategic or Co-development PartnerMail-order bakery supplying baked goods to H&R Gastro.
• Glacenheit by TRANSfairminorStrategic or Co-development PartnerRegional ice cream producer supplying to H&R Gastro.
• Käserei HombergcoreStrategic or Co-development PartnerRegional cheese dairy supplying cheese products to H&R Gastro.
• Lenk Milch AGcoreStrategic or Co-development PartnerRegional dairy producer supplying milk and dairy products to H&R Gastro.
• Molkerei Amstutz AGcoreStrategic or Co-development PartnerRegional dairy processing products for H&R Gastro distribution.
• Molkerei-Laiterie SchönriedcoreStrategic or Co-development PartnerRegional dairy producing specialty dairy products for H&R Gastro.
• Molki Meiringen AGcoreStrategic or Co-development PartnerRegional dairy producer from Meiringen supplying dairy products to H&R Gastro.
• Mühle Burgholz AGcoreStrategic or Co-development PartnerRegional mill producing flour and grain products in Oey-Diemtigen using low-temperature roller mill processing to preserve protein quality.
• MühlemetzgcoreStrategic or Co-development PartnerRegional mill and butcher combination supplier to H&R Gastro.
• Mineralquellen Adelboden AGcoreStrategic or Co-development PartnerRegional mineral water producer supplying beverages to H&R Gastro.
• Rugenbräu AGcoreStrategic or Co-development PartnerRegional distillery producing spirits for H&R Gastro distribution.
• SAH Alpenkräuter AGminorStrategic or Co-development PartnerSwiss alpine herbs producer supplying specialty herb products to H&R Gastro.
• Site AlpcoreStrategic or Co-development PartnerAlpine farm run by Simon Santschi and wife Nadja, producing fresh raw milk, alpine cheese, butter, and cream for H&R Gastro.
• Spiezer Alpine WeinkulturcoreStrategic or Co-development PartnerVineyard cooperative producing Spiezer Grappa from Pinot grapes. The Spiezer vineyard is among the highest north of the Alps, following a natural philosophy with minimal intervention.
• Trauffer Spezialitäten GmbHcoreStrategic or Co-development PartnerTraditional sausage producer from Innertkirchen making Ballenberg sausages including Chnebel, Pikant, Garlic, and Sheep sausages using traditional recipes.
• Zumbrunn EiercoreStrategic or Co-development PartnerLargest egg producer in the region from Unterbach in Haslital, offering exclusively free-range eggs including organic and specialty varieties.
• Metzgerei Christian NussbaumcoreStrategic or Co-development PartnerRegional butcher supplying meat products to H&R Gastro.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prodega / CC Pro (Bell Food Group): Cash-and-carry / wholesale club concept (Bell Food Group) selling food and non-food in bulk to gastronomy and small retailers in Switzerland. Comparable B2B and B2B2C wholesale format serving independent hospitality businesses.
• Saviva AG: Swiss B2B foodservice distributor (Coop Group) serving hotels, restaurants and catering with a multi-temperature assortment. Closest direct competitor on business model, customer base and product mix in the Swiss gastronomy channel.
• Chefs Culinar Schweiz AG: Swiss subsidiary of the German Chefs Culinar Group, distributing food and non-food to gastronomy and system catering across Switzerland. Comparable B2B foodservice wholesale model serving hotels and restaurants.
• ALIGRO AG: Swiss cash-and-carry wholesaler with physical markets selling food, beverages and non-food in bulk to gastronomy, retailers and resellers. Overlaps with H&R on B2B grocery supply for hospitality SMBs, with a more retail-oriented format.
• Howeg Gastroworld AG: Migros industry's B2B foodservice partner supplying fresh, frozen and ambient goods plus non-food to restaurants, hotels and system catering across Switzerland. Comparable product/customer overlap with H&R Gastro at national scale.

Broad incumbents

• Metro AG (Pro/Direkt): Global HoReCa cash-and-carry and foodservice wholesaler with operations across Europe. Sets the international benchmark for B2B hospitality wholesale that H&R competes against within Switzerland.
• Valora AG: Swiss convenience and food retailer (k kiosk, avec, Press & Books) operating forecourt, station and high-street food retail formats. Adjacent overlap via the convenience/forecourt foodservice codes and H&R's own in-house Metzgerei and coffee shop.
• Transgourmet Schweiz AG: Switzerland's largest B2B foodservice wholesaler, supplying fresh, frozen and dry goods to gastronomy and hotels nationwide. Direct overlap in B2B food/beverage wholesale to the hospitality industry, but at national scale versus H&R's regional scope.

Regional players

• Gebrüder Hugentobler AG: Long-established Swiss family-run wholesaler with a focus on cheese, dairy and specialty food products for gastronomy and retail. Comparable role as a regional B2B food distributor anchored on artisanal producer partnerships.

Emerging players

• Luithagen + Lüthi AG: Smaller Swiss food distributor serving gastronomy and retail customers with regional assortments. Comparable niche B2B foodservice wholesaler to H&R but with a more limited geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/hrgastro
• YouTubeyoutube.com/channel/UC4xFH
• LinkedInlinkedin.com/company/h-r-gastro-ag
• Instagraminstagram.com/hrgastro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&R Gastro