Sensational AG
Sensational AG is a Zurich-based B2B commerce SaaS provider offering customized eCommerce, eProcurement (GastroPort), and mobile ordering (Bravo) platforms to wholesalers, hospitality operators, and healthcare distributors across the DACH region.
- Company typePrivate
- Founded2012
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sensational AG does
Sensational AG is a Swiss B2B commerce platform provider headquartered in Zurich and operating as a subsidiary of BDev Group, an investment holding company. The company develops and operates an in-house SaaS platform that enables digital sales and procurement workflows for wholesalers, hospitality operators, and healthcare distributors across the DACH region (Switzerland, Germany, Austria). Its customer base of 80+ enterprises includes recognizable names such as Bianchi, SV Group, Dental-Union, MUNDO AG, Transgourmet Austria, and Polymed, with documented outcomes including 40% reductions in ordering time and 60% reductions in incorrect orders.
The platform is built around three core product lines: a customizable eCommerce engine for B2B web shops and mobile apps, the GastroPort eProcurement portal with a supplier-side Data Connector for real-time price and inventory updates, and the Bravo mobile ordering app acquired in December 2022 which serves over 1,000 Swiss restaurateurs. The technology stack is developed entirely in-house and deployed on private cloud infrastructure, with direct ERP integrations (including Odoo) enabling automated order processing, customer-specific pricing, barcode scanning, and offline-capable mobile functionality. Industry-specific solutions are offered for Food Services, Hospitality, and Healthcare verticals.
Sensational generates revenue through annual subscription-based SaaS contracts with quote-based enterprise pricing. The go-to-market combines consultative enterprise field sales with a product-led self-serve motion via the Bravo app, supplemented by channel partners and integrations such as the Horego Marketplace. The company is privately held with no disclosed funding rounds, suggesting self-funded or parent-backed operations.
Sensational AG firmographics
Firmographics- Name
- Sensational AG
- Legal name
- Sensational AG
- Website
- https://sensational.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensational AG is a Zurich-based B2B commerce SaaS provider offering customized eCommerce, eProcurement (GastroPort), and mobile ordering (Bravo) platforms to wholesalers, hospitality operators, and healthcare distributors across the DACH region.
- Ownership category
- akta.pro rank
Sensational AG industry classification
Industry- Product category
- B2B Commerce Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Sensational AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Sensational AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Commerce Platform Subscription: SaaS platform providing eCommerce and eProcurement solutions to B2B customers including wholesalers, hospitality businesses, and healthcare providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sensational AG product offering
Product offeringCore offering
Sensational AG develops and licenses an in-house B2B commerce platform that enables wholesalers, distributors, hospitality buyers, and healthcare buyers to digitalize their sales and purchasing processes through customized web shops, mobile apps, and centralized procurement portals. The platform integrates directly with customer ERP systems and supplier data via the GastroPort Data Connector, supporting customer-specific pricing, barcode scanning, inventory management, and automated order processing for the DACH food service, hospitality, and healthcare markets.
Product overview
Sensational AG offers a unified B2B commerce platform with three core product lines: eCommerce (customized web shops and mobile apps), eProcurement/GastroPort (centralized purchasing portal with supplier data connector), and Bravo (mobile ordering app for gastronomy). The platform is supplemented by industry-specific solutions for Food Services, Hospitality, and Healthcare. The architecture connects customer ERP systems and supplier networks, enabling real-time pricing, inventory management, and automated order processing across the entire B2B commerce ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- GastroPort: A data connector platform enabling suppliers to transmit product availability, prices, delivery days, nutritional values, allergens, and sustainability information to retailers.
Products and services
- Sensational eCommerce
Quantifiable outcome
- SV Group reduced order and planning time by 40% and incorrect orders by 60%
- +2 more outcomes
Companies that use Sensational AG
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Sensational AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Sensational AG partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sensational AG competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: US-headquartered B2B and B2C commerce SaaS with native B2B Edition features including price lists, customer groups, and quote management. Competes for mid-market wholesalers in the same product category as Sensational.
- Shopify Plus: Enterprise tier of Shopify, the largest global commerce platform, with expanding B2B features (Shopify B2B, wholesale channel). Represents the broad incumbent threat Sensational competes against for mid-market and enterprise wholesale customers.
- Salesforce Commerce Cloud: Global enterprise commerce platform with B2B capabilities integrated into the broader Salesforce ecosystem. Competes for large enterprise B2B transformations similar to Sensational's healthcare and food services customers.
Direct peers
- Spryker: Berlin-based enterprise B2B commerce platform built for complex B2B models including wholesale, multi-supplier marketplaces, and custom pricing — the same problems Sensational solves for food services and hospitality buyers.
- Mirakl: Paris-based B2B marketplace platform provider enabling wholesalers and distributors to operate supplier marketplaces. Closely comparable to Sensational's Bravo network and GastroPort supplier-connect approach for food services and B2B procurement.
- Pepperi: B2B commerce platform focused on field sales, ordering, and catalog apps for wholesale distributors and manufacturers. Directly comparable to Sensational's mobile ordering, catalog, and B2B eCommerce functionality for distributors.
- commercetools: German-headquartered headless commerce platform with strong B2B and marketplace functionality, competing head-to-head in the DACH region for large enterprise B2B commerce transformations similar to Sensational's Transgourmet/SV Group deployments.
- Shopware: German-headquartered open-source commerce platform with deep DACH presence and B2B capabilities. Shopware is one of Sensational's most direct competitors in the same geography, targeting merchants and wholesalers with customizable storefronts and integrations.
Emerging players
- Ordermark: B2B restaurant supply and procurement platform enabling restaurants to consolidate ordering across suppliers. Comparable to Sensational's Bravo network in digitizing restaurant-supplier procurement workflows.
- Cut+Dry (formerly BlueCart): B2B food service eCommerce and ordering platform for distributors and restaurants, with deep foodservice vertical focus analogous to Sensational's Food Services solutions and Bravo platform.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Sensational AG social profiles
Digital presenceSensational AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensational AG leadership team
Management profileNumber of profiles
Profiles3 records
Sensational AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensational AG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensational AG
What does Sensational AG do?
Sensational AG develops and licenses an in-house B2B commerce platform that enables wholesalers, distributors, hospitality buyers, and healthcare buyers to digitalize their sales and purchasing processes through customized web shops, mobile apps, and centralized procurement portals. The platform integrates directly with customer ERP systems and supplier data via the GastroPort Data Connector, supporting customer-specific pricing, barcode scanning, inventory management, and automated order processing for the DACH food service, hospitality, and healthcare markets.
Is Sensational AG a public or private company?
Sensational AG is a private company. It is classified as corporate owned and is currently operating.
When was Sensational AG founded?
Sensational AG was founded in 2012. It employs 11 to 50 people.
Where is Sensational AG based?
Sensational AG is headquartered in Zürich, Switzerland, in the Europe region.
How does Sensational AG make money?
One revenue line is on record: B2B Commerce Platform Subscription.
Who are Sensational AG's main competitors?
Broad incumbents on record are BigCommerce, Shopify Plus and Salesforce Commerce Cloud. Direct peers are Spryker, Mirakl, Pepperi, commercetools and Shopware. Emerging players are Ordermark and Cut+Dry (formerly BlueCart).
Does Sensational AG have an API?
No public API is recorded for Sensational AG.
What industry is Sensational AG in?
Sensational AG's product category is B2B Commerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 541511.