Roxenback

What Roxenback does

Roxenback Reklam is a privately held, founder-controlled advertising and design agency headquartered at Birger Jarlsgatan 75 in central Stockholm, Sweden, founded in 1996. The firm operates as a deliberately small, two-person creative unit — Creative Director Tomas Roxenback and Copywriter Tony Bjuredahl — that positions itself as offering "large capacity despite small size," with a stated focus on fast turnaround and high-quality design output. Its service offering spans advertising campaigns, print and digital design, product catalogs, animated banners, social media content, photography, logo and brand identity development, packaging, and website design, delivered as project-based professional services rather than discrete product modules.

The agency's client base is concentrated in Sweden but includes international brand engagements, with a visible portfolio spanning alcoholic beverages (Pernod Ricard Sweden, Carlsberg Sverige, Freixenet, ChampagneHuset, TWS Collective, Arvid Nordquist, Lapin Kulta), photography and imaging (Fujifilm/MyFujifilm, Ahlberg Cameras, Annell), oral care (Plackers — with delivery extending into Norway, Finland, and Russia), financial services and payments (ClearOn), film (Swedish Film), media (Bonnier), agriculture (Lantmännen), pharmaceuticals (AbbVie), lottery (Kombispel), and institutional/charity work (Kronprinsessparets Stiftelse). The Fujifilm/MyFujifilm relationship is disclosed as spanning more than 20 years, indicating very high client-retention economics.

Commercially, Roxenback runs a sales-led B2B model with no disclosed pricing; customers engage via phone (070-766 66 55), email ([email protected]), or a website contact form, and revenue is generated through quote-based project work. Marketing is limited to the company's own website (portfolio, case studies, client logos) and organic social activity (Facebook), with no disclosed intermediary or channel partners, no external funding, no acquisitions, no patents or trademarks, and no certifications. The agency operates with no parent company and shows no evidence of digital productization, subscription revenue, or proprietary technology platforms.

Name

Roxenback

Legal name

Roxenback Reklam

Website

https://roxenback.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Roxenback Reklam is a Stockholm-based, founder-controlled advertising and design agency founded in 1996, operating with a two-person creative team to deliver branding, print, digital, and campaign work for Swedish enterprise clients such as Fujifilm, Pernod Ricard, and Carlsberg on a project basis.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Advertising services
• Creative design
• Brand identity design
• Print and digital design
• Marketing communications

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Design Services: Project-based creative services including branding, advertising campaigns, print materials, digital content, social media campaigns, and marketing materials. Revenue generated through client projects ranging from quick ad requests to comprehensive product concept development and multi-channel campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roxenback Reklam is a small, personal Stockholm-based advertising and design agency that produces creative work for businesses, from quick-turnaround ads (delivered before 11 a.m. on the same day) to comprehensive brand campaigns. Services span advertising, print and digital design, product catalogs, animated banners, social media content, photography, logo and brand identity, packaging, and website design for Swedish and international clients.

Product overview

Roxenback Reklam is an advertising and design agency established in 1996, located in central Stockholm. The company offers a comprehensive suite of creative services including advertising campaigns, print and digital design, product catalogs, animated banners, social media content, photography, logo design, brand identity development, and website design. Their portfolio demonstrates work across diverse sectors including alcoholic beverages (wine, champagne, spirits, beer), photography and imaging products, oral care (Plackers dental floss), lottery/scratch tickets, corporate branding, and institutional communications. The agency serves clients ranging from major international brands (Fujifilm, Carlsberg, Pernod Ricard, Freixenet) to Swedish companies and institutions, emphasizing quick turnaround and personalized service as differentiators. Services are delivered as a unified offering rather than distinct product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns and Quick-Turnaround Ads Design and production of advertising materials, including same-day ads delivered before 11 a.m., for Swedish businesses needing rapid creative output.
• Brand Identity and Logo Design Development of brand profiles, visual identity, and logos for companies across beverages, photography, retail, and corporate sectors.
• Print and Digital Design Design of print materials and digital assets including catalogs, brochures, banners, newsletters, and labels for client campaigns.
• Product Catalogs and Inspiration Magazines Design and production of product catalogs and inspiration magazines for beverage and consumer brand clients such as Pernod Ricard and Carlsberg.
• Social Media and Animated Banner Content Creation of social media posts, animated banners, and digital advertising content for client campaigns across channels.
• Product and Brand Photography Photography services for product and brand marketing, used in advertising campaigns and digital content for clients.
• Packaging Design Packaging redesign and design services for consumer products, including trade show materials (e.g., Plackers).
• Website Design Website design services for clients, including redesigns such as the Ahlberg Cameras project.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• TBWA Stockholm: Stockholm office of TBWA Worldwide (Omnicom network), providing creative advertising services to Swedish enterprise clients. Comparable in core service offering but competes with Roxenback from a position of network scale and integrated media capabilities.
• Nord DDB: Stockholm office of DDB Worldwide (part of Omnicom Group), offering full-service advertising capabilities with international network support. Comparable as a Stockholm-based full-service agency, but operates with significantly greater resources, network tools, and global reach than Roxenback.
• Ogilvy Sweden: Swedish operations of Ogilvy (WPP network), offering full-service advertising, brand strategy, and integrated communications. Comparable in serving Swedish enterprise clients across creative and brand work, but with materially larger resource base than Roxenback.

Direct peers

• Åkestam Holst: Stockholm-based independent advertising agency offering full-service creative, brand strategy, and campaign work for major Swedish and Nordic clients. Highly comparable to Roxenback in operating model (creative-led independent agency in Sweden) but materially larger in scale.
• Garbergs: Stockholm-based advertising agency specializing in brand communication, creative campaigns, and content for major Swedish brands. Comparable to Roxenback in offering a similar range of advertising and design services within the same Stockholm market.
• Abby Priest: Stockholm-based independent communications agency offering advertising, branding, and PR services to Swedish and Nordic clients. Directly comparable to Roxenback as a Stockholm full-service creative shop serving similar enterprise verticals.
• Forsman & Bodenfors: Gothenburg-based independent creative agency with strong Swedish and international brand portfolio (including work for Volvo, H&M). Comparable to Roxenback as a Swedish independent full-service agency competing for the same enterprise client set.
• Stendahls: Gothenburg-based advertising and design agency with a long history serving Swedish enterprise clients across print, digital, and brand communications. Closely comparable to Roxenback in service scope and Sweden-based mid-market positioning.

Emerging players

• Snask: Stockholm-based creative agency and design studio known for bold branding, advertising, and film work. Comparable to Roxenback as a Stockholm creative agency serving brand clients, though Snask focuses more on challenger/brand-identity work while Roxenback covers broader enterprise campaigns.
• Acne: Stockholm-based creative studio spanning advertising, design, film, and digital products with a focus on fashion, culture, and brand clients. Comparable to Roxenback in creative-led positioning and Stockholm base, but with a broader multidisciplinary offering and stronger design/cultural credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roxenbackreklam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxenback