Looptimize

What Looptimize does

Looptimize is a privately-held B2B professional services firm headquartered in São Paulo, Brazil, specializing in Customer Journey Optimization (CJO) for enterprise and mid-market clients. Founded in 2017 and operating with a 1-10 person team, the firm serves brands across multiple verticals, including beauty and cosmetics (Boom! Beauty), aviation (LATAM, Gol), retail and e-commerce (Westwing, Kartenmacherei), insurance (Tokio Marine), home decor (Suvinil), and organizations (OAF), with a self-claimed global footprint that extends well beyond its Brazilian base.

The firm's core offering is a modular four-layer CJO Suite. Stage 1, Journey Observability, establishes behavior-driven digital analytics infrastructure and tracking across end-to-end user journeys rather than isolated touchpoints or funnels. Stage 2, Journey Insights, converts behavioral, qualitative, and quantitative data into prioritized friction-mapping and strategic hypothesis definition via a retainer engagement. Stage 3, Journey Experimentation & Strategy, runs structured A/B testing programs with hypothesis prioritization, experimental design, and operational governance. Stage 4, Journey Transformation & Enablement, embeds CJO as an internal organizational capability through operating model design, journey ownership, decision rights, and leadership-level KPIs. The methodology rests on a proprietary "4-Types-of-Friction Hierarchy" (Technical, Usability, Cognitive, Emotional) that systematically classifies conversion barriers.

Revenue is generated via project-based and retainer professional services engagements, sold either as individual modules or as integrated end-to-end programs. The go-to-market is consultative B2B direct sales, initiated through a complimentary 30-minute Journey Assessment that serves as both a top-of-funnel lead magnet and an early value-demonstration tool. No pricing is publicly disclosed, no institutional funding rounds are reported, and there are no third-party channel, partnership, or M&A signals in the input data.

Name

Looptimize

Legal name

Looptimize

Website

https://looptimize.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Looptimize is a São Paulo-based B2B professional services firm providing Customer Journey Optimization through a four-layer modular methodology (Observability, Insights, Experimentation, Transformation), serving global enterprise and mid-market clients across retail, aviation, insurance, beauty, and manufacturing via project-based consultative engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Professional Services: Looptimize generates revenue through consulting engagements structured around their 4-layer Customer Journey Optimization operating model. Services are sold as modular offerings (Journey Observability, Journey Insights Retainer, Experimentation Program, Journey Operating Model Design) either separately or as an integrated end-to-end engagement. The engagement model includes strategic hypothesis definition, experimentation capability development, and internal enablement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Looptimize is a B2B professional services firm that sells the Customer Journey Optimization (CJO) Suite, a modular four-layer consulting offering covering Journey Observability (digital analytics and behavior-driven journey visibility), Journey Insights (data-to-action transformation and friction mapping), Journey Experimentation & Strategy (structured experimentation programs), and Journey Transformation & Enablement (embedding CJO as an internal organizational capability). Services are sold as individual modules or as an integrated end-to-end engagement, plus a complimentary 30-minute Journey Assessment as a top-of-funnel entry point.

Product overview

Looptimize offers the Customer Journey Optimization (CJO) Suite, a modular operating model for journey-led growth consisting of four connected layers: Journey Observability (foundation for behavior-driven user journey visibility), Journey Insights (continuous data-to-action transformation), Journey Experimentation & Strategy (structured validation of journey improvements), and Journey Transformation & Enablement (embedding CJO as internal capability). These four modules can be purchased separately or as an end-to-end system. The company also offers a complimentary 30-minute Journey Assessment service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5% conversion rate increase for Boom! Beauty within 4 weeks
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Widerfunnel: Established CRO and experimentation consultancy offering end-to-end conversion optimization programs. Direct competitor to Looptimize in B2B journey/experimentation consulting services.
• Conversion.com: Specialist CRO agency combining research, design, and experimentation. Directly comparable to Looptimize as a journey-led growth consultancy serving enterprise clients.
• Inflow: Full-service digital marketing agency with strong CRO and analytics practices. Comparable to Looptimize in offering consultative journey optimization across multiple verticals.
• CXL: Conversion optimization agency and education platform serving enterprise marketers. Comparable to Looptimize in offering CRO strategy, experimentation, and analytics services to mid-market and enterprise clients.

Emerging players

• Northbeam: Marketing attribution and analytics platform helping brands measure customer journeys. Comparable to Looptimize in serving journey-driven growth use cases for direct-to-consumer and e-commerce brands.
• FullStory: Digital experience analytics platform capturing user sessions and friction signals. Comparable to Looptimize's journey observability and friction-diagnostic capabilities, delivered as software rather than services.
• Hotjar: Behavior analytics SaaS offering heatmaps, session recordings, and surveys. Adjacent to Looptimize's Journey Observability layer — both focus on understanding user behavior across digital touchpoints.

Broad incumbents

• Contentsquare: Enterprise digital experience analytics platform with journey analysis and AI-driven insights. A broader incumbent offering overlapping capabilities with Looptimize's Journey Observability and Insights modules at much larger scale.
• Mixpanel: Product and journey analytics platform with event tracking and funnel analysis. Adjacent to Looptimize's journey observability and experimentation offerings, sold as SaaS rather than as consulting services.
• Amplitude: Leading product analytics platform with built-in experimentation. Overlaps with Looptimize's analytics infrastructure and experimentation work, though Amplitude delivers this as a product to thousands of teams rather than as bespoke services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looptimize