What Northbeam does

Northbeam is a marketing intelligence platform founded in 2019 and headquartered in El Segundo, California, that provides measurement and attribution solutions for direct-to-consumer and ecommerce brands. The company reports 800+ customers and tracks $130 billion in ad-attributed revenue, $25 billion in ad spend, and 2.1 trillion impressions, positioning itself as an independent alternative to ad-platform-reported performance metrics. Its target buyers are growth marketers, performance marketing teams, CMOs, and media strategists at brands running multi-channel paid media across Meta, Google, TikTok, Amazon, Snap, Pinterest, and other networks.

The product suite is organized around a measurement "trifecta" of Multi-Touch Attribution (MTA), MMM+ (Media Mix Modeling Plus), and Northbeam Incrementality, supplemented by add-on modules including Northbeam Apex, Clicks + Deterministic Views, Profit Benchmarks, Sales Attribution Dashboard, Metrics Explorer, Product Analytics, and Creative Analytics. The platform is built on first-party data collected via custom pixels, a proprietary cross-device identity graph, machine learning-based attribution models, accrual (impression-time) accounting that credits upper-funnel impressions, and exact timestamp-based lookback windows. Northbeam Apex is an exclusive integration that feeds first-party attribution data directly into Meta's and Axon's ad-delivery algorithms, while Clicks + Deterministic Views is a deterministic view-through attribution model that attributes revenue to ad impressions with claimed 100% accuracy.

Northbeam operates a subscription-based SaaS model with Professional and Enterprise tiers sold on annual contracts; pricing is quote-based and not publicly disclosed, and the higher tiers bundle white-glove Media Strategy services from dedicated in-house strategists. The company employs 11–50 people across offices in El Segundo, San Francisco, San Diego, New York, Austin, and Chicago, and combines a direct enterprise field-sales motion with an agency partner program and content-driven demand generation via a weekly newsletter, blog, webinars, and case studies. To date Northbeam has raised approximately $30 million in venture funding, including a $15 million Series A led by Silversmith Capital Partners in August 2022 and a $15 million follow-on co-led by HighPost Capital and Silversmith Capital Partners in August 2025.

Name

Northbeam

Legal name

North Beam, Inc.

Website

https://northbeam.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Northbeam is a marketing intelligence platform providing multi-touch attribution, media mix modeling, and incrementality testing for DTC and ecommerce brands. It applies first-party data and proprietary machine learning to deliver independent ad performance measurement across 25+ ad platforms.

Ownership category

akta.pro rank

Product category

Marketing Attribution and Measurement Software

NAICS

Other Services Related to Advertising (541890), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

akta.pro secondary industries

Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Marketing attribution software
• Multi-touch attribution
• Media mix modeling
• Marketing measurement platform
• Ecommerce analytics

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (MTA Platform): Core multi-touch attribution platform sold as subscription with Professional and Enterprise tiers. Includes dashboard access, attribution tools, integrations, and varying levels of support.
2. Media Strategy Services: White-glove strategic support, analytical interpretation, and expert guidance from dedicated media strategists included with Professional and Enterprise plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Northbeam sells a SaaS marketing intelligence platform that combines first-party multi-touch attribution (MTA), media mix modeling (MMM+), and automated incrementality testing to deliver independent, cross-channel ad performance measurement for ecommerce and DTC brands. The platform includes proprietary modules such as Apex (direct Meta/Axon ad algorithm integration), Clicks + Deterministic Views (view-through attribution), Profit Benchmarks, Product Analytics, Creative Analytics, and Metrics Explorer, and is supported by bundled white-glove Media Strategy Services for Professional and Enterprise customers.

Product overview

Northbeam is a marketing intelligence platform offering a unified suite of three core measurement products: Multi-Touch Attribution (MTA), MMM+ (Media Mix Modeling Plus), and Northbeam Incrementality. These work together as an attribution trifecta, with MTA providing user-level touchpoint tracking, MMM+ offering aggregated media mix analysis for non-clickable channels, and Incrementality serving as a calibration layer for cross-platform attribution. The platform includes multiple specialized modules (Northbeam Apex, Clicks + Deterministic Views, Profit Benchmarks, Sales Attribution, Metrics Explorer, Product Analytics, Creative Analytics) that extend core functionality for specific use cases like ad optimization, view-through attribution, profitability benchmarking, and creative analysis. The platform is designed for enterprise e-commerce and DTC brands seeking first-party data-driven marketing measurement across 800+ customer companies.

Differentiator

Problem solved

Functional benefit

Brands

• MMM+: Media mix modeling solution bespoke for modern commerce with daily optimizations and real-time forecasting.
• Northbeam Apex
• Clicks + Deterministic Views
• Northbeam Incrementality

Products and services

• Multi-Touch Attribution (MTA) Industry-leading multi-touch attribution platform that provides laser-accurate first-party data and innovative dashboards for tracking omnichannel customer journeys across all marketing channels, with unlimited lookback windows, multiple attribution models, and flexible accounting modes.
• MMM+ (Media Mix Modeling Plus) High-speed media mix modeling solution with daily optimizations, real-time forecasting, and promotional sensitivity analysis designed for modern marketing challenges, including native MTA data integration.
• Northbeam Incrementality Fully automated incrementality testing solution that eliminates manual test setup and provides real-time experiment monitoring, serving as a calibration layer between MTA and MMM methodologies.
• Northbeam Apex Exclusive ad platform integration that sends first-party attribution data back to Meta and Axon algorithms to optimize ad delivery and improve campaign performance with the press of a button.
• Clicks + Deterministic Views World's first deterministic view-through attribution model that attributes conversions to ad views with 100% accuracy, measuring the revenue impact of awareness and reach campaigns.
• Profit Benchmarks Tool that automatically calculates performance targets for ROAS, MER, CAC and other metrics based on actual profitability data, enabling cross-platform benchmarking in real-time.
• Sales Attribution Dashboard that consolidates all channels, campaigns, ads, and metrics into one customizable view for cross-channel analysis and profitability analysis.
• Metrics Explorer Correlation analysis tool that proves halo effect of awareness campaigns and discovers how ad channels interact to drive conversions.
• Product Analytics Product-level ad attribution tool that ranks products by CAC, ROAS, and ad spend to identify which products work best in ads and uncover scalable merchandising opportunities.
• Creative Analytics Tool that identifies winning ad creative formulas by displaying all ad creatives and their metrics in visual cards, with filtering and sorting capabilities across all channels.
• Media Strategy Services White-glove strategic support including dedicated media strategists, industry insights, training, and analytical interpretation for Professional and Enterprise customers.

Quantifiable outcome

• 37% average increase in ROAS for Enterprise customers over one year
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability8 records

Feature13 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Common Thread CollectivemajorStrategic or Co-development Partner · 29 April 2026Partnership announced April 2026 bringing enterprise attribution capabilities to seven-figure businesses through Common Thread Collective's ecommerce accelerator programs.
• Meta (Data Partnership)majorTechnology or Integration · 3 March 2026Meta partnership announced March 2026 to integrate view-level data into Northbeam's attribution models as part of Meta's updated click attribution framework.
• MetacoreTechnology or IntegrationExclusive Apex integration partnership where Northbeam passes first-party attribution data directly to Meta's ad algorithms for optimized ad delivery. Goes deeper than CAPI or third-party enrichment.
• AxoncoreTechnology or IntegrationApex integration partnership where Northbeam passes first-party data to Axon ad platform algorithms for optimized performance.
• Ad Platform Integrations (25+)coreTechnology or IntegrationExtensive integrations with major ad platforms including Facebook, Google Ads, Microsoft, Snapchat, Yahoo, X, Amazon Ads, Pinterest, TikTok, Klaviyo, The Trade Desk, Criteo, MNTN, Tatari, Rakuten, and more.
• Snap Inc.minorGTM or Marketing PartnerAd credit partnership offering $75k in matched credits (1:1) for advertisers new to Snap who switch to Northbeam.
• TikTokminorGTM or Marketing PartnerAd credit partnership offering $1k ad credit for advertisers new to TikTok who switch to Northbeam.
• MNTNminorGTM or Marketing PartnerAd credit partnership offering $10k ad credit for advertisers new to MNTN who switch to Northbeam.
• VibeminorGTM or Marketing PartnerCTV advertising ad credit partnership offering up to $100k spend with 50% match for advertisers new to Vibe.
• AppLovinminorGTM or Marketing PartnerAd credit partnership offering $5k in ad credits after spending $5k in first 60 days for new AppLovin accounts.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adobe Analytics: Enterprise analytics suite bundled into Adobe Experience Cloud. Competes with Northbeam on cross-channel attribution and marketing measurement but as part of a much broader martech stack.
• Google Analytics 4: Free default web analytics from Google. Competes at the low end with Northbeam's MTA offering, particularly for SMB and mid-market ecommerce brands that don't yet need paid attribution.
• Segment: Customer data platform that feeds attribution and marketing analytics tools. Adjacent infrastructure layer to Northbeam — many of Northbeam's enterprise customers use Segment as their data pipeline.

Emerging players

• Adjust: Mobile attribution and analytics company. Compares to Northbeam on attribution methodology and ad-platform integrations, but skewed toward app install and mobile measurement.
• Amplitude: Product and marketing analytics platform. Adjacent competitor to Northbeam in the broader digital measurement category, with growing overlap in funnel and attribution analytics.
• Mixpanel: Product analytics platform with growing marketing attribution features. Comparable as an event-based analytics platform for digital brands, though more product- than ad-focused.
• AppsFlyer: Mobile-first attribution and marketing analytics platform. Overlaps with Northbeam in attribution and ad-platform measurement but is specialized for app/mobile rather than ecommerce web.

Direct peers

• Wicked Reports: Attribution and customer journey analytics platform focused on DTC and ecommerce brands. Competes with Northbeam on multi-touch attribution for high-spend digital advertisers.
• Triple Whale: Direct-to-consumer focused marketing attribution and analytics platform. Closest comparable to Northbeam — same ICP (DTC/ecommerce brands), same core offering (MTA and profit analytics), competing for the same growth-marketer buyer.
• Rockerbox: Marketing attribution platform providing MTA and marketing mix modeling for mid-market and enterprise advertisers. Direct competitor on attribution methodology and DTC/retail customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/northbeam_io
• YouTubeyoutube.com/@northbeam
• LinkedInlinkedin.com/company/northbeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northbeam