Wetlands America Trust

Name

Wetlands America Trust

Legal name

Wetlands America Trust

Website

https://wetlandsamericatrust.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Wetlands Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Trusts, Estates, and Agency Accounts (52592)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Conservation Easements & Land Trust Services (AFAMAMAH), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Wetlands conservation
• Conservation easements
• Land trust services
• Habitat restoration
• Wetland preservation

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations and Contributions: Revenue from individual supporters and donors committed to wetlands conservation
2. Corporate Partnerships: Corporate sponsorships and grants from conservation-minded companies including Anheuser Busch, Wells Fargo, Walmart, Chevron, ExxonMobil, and others
3. Government Grants: Federal grants including USDA Climate-Smart Commodities Grant ($80M), NAWCA grants ($9M), and Richard King Mellon Foundation grants ($405,000)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wetlands America Trust is a 501(c)(3) nonprofit land trust formed in 1985 to support Ducks Unlimited. The organization holds and manages conservation easements on more than 500,000 acres of wetlands across North America, working with landowners, corporations, and government agencies to preserve waterfowl habitat, restore marshes, and protect migratory bird landscapes through conservation grants and partnership programs.

Product overview

Wetlands America Trust is a nonprofit wetlands conservation organization and land trust, not a technology company. The organization manages conservation easements on over 500,000 acres of wetlands and partners with Ducks Unlimited on conservation initiatives. The organization does not offer software products or technology services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly a billion acres of North American wetlands conserved to date
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core, major and minor.

• Anheuser BuschcoreStrategic or Co-development PartnerCorporate partner supporting wetlands conservation efforts through brand partnerships and sustainability initiatives
• Wells FargocoreStrategic or Co-development PartnerCorporate partner with conservation commitment supporting wetlands and environmental initiatives
• WalmartcoreStrategic or Co-development PartnerCorporate sustainability partner supporting conservation efforts through environmental initiatives
• ChevroncoreStrategic or Co-development PartnerEnergy company partner supporting Gulf Coast and Louisiana wetlands conservation projects
• BASFcoreStrategic or Co-development PartnerAgricultural solutions company partner supporting conservation on working lands
• ExxonMobilcoreStrategic or Co-development PartnerLong-term partner since 1993; invested $1.5 million in conservation through DU; $500,000 grant for Bayou Chene Marsh Enhancement project in Louisiana
• RiceTeccoreStrategic or Co-development PartnerRice seed company partner in Rice Stewardship Partnership supporting climate-smart agriculture
• Riceland FoodscoreStrategic or Co-development PartnerRice cooperative partner in Rice Stewardship Partnership addressing water quantity and quality on ricelands
• National Fish and Wildlife Foundation (NFWF)majorStrategic or Co-development PartnerConservation funding partner supporting wetlands restoration and habitat enhancement projects
• Natural Resources Conservation Service (NRCS)majorStrategic or Co-development PartnerUSDA agency partner providing technical assistance and funding for conservation practices on agricultural lands
• USA RicecoreStrategic or Co-development PartnerCo-founder of Rice Stewardship Partnership in 2013; collaborative model between farm group and conservation organization addressing water quantity, water quality, and wildlife habitat on working ricelands
• First National Bank of Omaha (FNBO)coreGTM or Marketing PartnerProud Partner since 2015; official issuer of Ducks Unlimited Visa Credit Card; recognized with DU Corporate Conservation Achievement Award
• Cameron LNGmajorStrategic or Co-development Partner$50,000 grant supporting water management infrastructure repairs at White Lake Wetlands Conservation Area in Louisiana
• Freeport McMoRancoreStrategic or Co-development PartnerMining company partner supporting conservation initiatives
• EntergycoreStrategic or Co-development PartnerUtility company partner supporting energy and environmental initiatives
• Nestlé PurinacoreStrategic or Co-development PartnerPet food company partner with sustainability commitment to conservation
• CortevacoreStrategic or Co-development PartnerAgricultural sciences company partner supporting conservation on farmland
• MosaiccoreStrategic or Co-development PartnerFertilizer company partner supporting agricultural sustainability initiatives
• Delta PlasticsminorStrategic or Co-development PartnerPartner supporting conservation and environmental programs
• PenningtonminorStrategic or Co-development PartnerSeed company partner supporting habitat restoration efforts
• Horizon AgminorStrategic or Co-development PartnerRice seed company partner in agricultural conservation
• MacDonminorStrategic or Co-development PartnerAgricultural equipment partner supporting farming conservation practices
• Turner's CreekminorStrategic or Co-development PartnerConservation partner supporting wetlands protection
• RivianaminorStrategic or Co-development PartnerRice company partner in conservation efforts
• Farmers RiceminorStrategic or Co-development PartnerRice cooperative partner in agricultural conservation
• Ducks UnlimitedcoreStrategic or Co-development PartnerParent organization; WAT manages fiduciary responsibility for DU's endowment and land holdings; part of $3 billion Conservation for a Continent campaign with DUC and DUM
• National Black Growers CouncilmajorStrategic or Co-development PartnerProject partner in Rice Stewardship Partnership focused on climate-smart commodities
• North American Wetlands Conservation CouncilmajorStrategic or Co-development PartnerProject partner providing additional support for Bayou Chene Marsh Enhancement project
• Louisiana Coastal Protection and Restoration AuthoritymajorStrategic or Co-development PartnerState agency partner supporting Bayou Chene Marsh Enhancement project
• Vermilion CorporationmajorStrategic or Co-development PartnerManaging surface lease for Bayou Chene project area; additional project support partner
• Pew Charitable TrustsmajorStrategic or Co-development PartnerPartner in Boreal Forest conservation effort that secured over 1 billion acres for conservation through Indigenous communities collaboration

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Nature Conservancy: The largest environmental land trust in the world, holding conservation easements across millions of acres. Directly comparable to WAT in mission (land/wetland protection), funding model (donations + corporate + government), and accredited land-trust structure.
• National Audubon Society: Bird-focused conservation nonprofit with a comparable donor and chapter model, similar federal-policy advocacy, and overlapping habitat-protection mandate. Closely aligned on wetland-dependent migratory bird outcomes.
• Pheasants Forever / Quail Forever: Upland-bird-focused habitat nonprofit with a similar habitat-easement and chapter-driven model. Overlaps on grassland/wetland-edge habitat work and hunting-heritage donor engagement.
• Ducks Unlimited Canada: Canadian sister organization to Ducks Unlimited and a direct partner in WAT's $3B Conservation for a Continent campaign. Highly comparable mission, funding mix, and project portfolio in a different geography.
• Defenders of Wildlife: Wildlife conservation nonprofit with comparable advocacy, federal-grant reliance, and corporate/foundation donor base. Operates in overlapping wildlife-policy domains.
• Trust for Public Land: National nonprofit focused on land conservation, working with communities to protect natural, scenic, and historic lands. Operates the same accredited land-trust model with conservation easements and federal/corporate partnerships.
• National Wildlife Federation: Largest US private conservation advocacy organization. Comparable in mission (wildlife and habitat), nonprofit funding mix (members, corporate, government), and policy-advocacy posture.
• American Farmland Trust: National nonprofit working at the intersection of agriculture and conservation. Closely comparable to WAT's Rice Stewardship Partnership work on climate-smart agriculture and habitat on working lands.

Others

• Land Trust Alliance: National membership organization that represents and accredits land trusts — including WAT. Indirect peer as ecosystem/standards body rather than operational competitor.

Broad incumbents

• Ducks Unlimited: WAT's parent/anchor organization and the world's largest nonprofit dedicated to waterfowl habitat conservation (est. 1937). Same mission, broader operational footprint, and the entity through which most WAT-funded projects are executed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetlands America Trust