Horizon Ag Llc

What Horizon Ag Llc does

Horizon Ag, LLC is a privately-held agricultural seed company headquartered in Memphis, Tennessee, that develops and commercializes proprietary herbicide-tolerant rice varieties for commercial rice farmers across the Southern United States (Arkansas, Louisiana, Texas, Mississippi, Missouri). Its product portfolio is built around two herbicide-tolerance trait systems licensed from BASF: Clearfield (imidazolinone/ALS-inhibitor tolerance, including varieties CLL16, CLL18, CLL19, CLL17, CLM04, CLM05, CLHA03, and the jasmine-type CLJ01) and Provisia (ACCase-inhibitor tolerance, including PVL03, PVL04, PVL05, and PVL06). Horizon Ag does not run the breeding programs in-house; instead it operates as the commercial arm for varieties developed at the University of Arkansas System Division of Agriculture and the LSU AgCenter's H. Rouse Caffey Rice Research Station, securing early access to new genetics and co-developing launch plans with university partners. Beyond seed, the company distributes the Horizon Ag Productivity mobile app (iOS and Android) that provides in-field agronomic decision-support tools, including seeding-rate charts, drill calibration calculators, fertilizer recommendations, and ROI/milling-yield calculators.

The company's revenue model is concentrated on one-time sale/license revenue from proprietary rice seed sold through a network of retail seed dealers and distributors in the Southern U.S. rice belt, supported by a direct field sales force of District Field Representatives covering defined territories and a partner login portal for dealers. Pricing is not publicly disclosed and is set through the dealer channel. Customer acquisition and retention rely on agronomic events including annual field days in Louisiana and Arkansas, participation in USA Rice Outlook Conference and Conservation Systems Cotton & Rice Conference, in-field webinars (often co-hosted with LSU AgCenter), and stewardship programs such as the Provisia Working Group. The company complements its seed business with industry-engagement branding (RICE Awards co-presented with USA Rice and Rice Farming Magazine) and offers zero-percent financing programs through John Deere Financial and Rabo AgriFinance to ease the cash-flow burden of seed purchases for farmers.

Horizon Ag is incorporated as an LLC in the United States with no disclosed parent company, no public ticker, and no disclosed outside investors. Its leadership is led by CEO Dr. Tim Walker, with Jason Satterfield as Director of Sales and a small named field team across the Southern U.S. Product launches have been sequenced steadily across 2024–2026 (CLL19 in 2024, CLM05 in 2025, and PVL05/PVL06 in 2026), with the company describing its 2026 portfolio as its strongest lineup to date.

Name

Horizon Ag Llc

Legal name

Horizon Ag, LLC

Website

https://horizonseed.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Horizon Ag, LLC is a privately-held rice seed company that develops and commercializes Clearfield and Provisia herbicide-tolerant rice varieties for commercial rice farmers across the Southern United States, partnering with University of Arkansas and LSU AgCenter breeding programs to deliver improved genetics through a dealer and field-rep network.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Rice Seed Sales: Horizon Ag generates revenue through the sale of proprietary rice seed varieties to farmers across the Southern U.S. The company works with university breeding programs (University of Arkansas, LSU AgCenter) to develop and license high-performing Clearfield and Provisia varieties.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Horizon Ag develops and commercializes proprietary herbicide-tolerant rice seed varieties under the Clearfield (ALS-inhibitor/imidazolinone tolerance) and Provisia (ACCase-inhibitor tolerance) systems for rice farmers in the Southern United States. The company partners with the University of Arkansas System Division of Agriculture and the LSU AgCenter breeding programs to bring long-grain, medium-grain, jasmine, and high-amylose Clearfield and Provisia varieties to market, and supports growers with the Horizon Ag Productivity mobile application for in-field management recommendations.

Product overview

Horizon Ag is a rice seed company offering two main herbicide-tolerant rice variety portfolios: Clearfield varieties (CLL19, CLL18, CLL16, CLHA03, CLJ01, CLM05, CLM04) providing ALS-inhibiting herbicide tolerance, and Provisia varieties (PVL06, PVL05, PVL04, PVL03) providing ACCase-inhibiting herbicide tolerance for weedy rice and grass control. The company also provides the Horizon Ag Productivity mobile application for in-field management recommendations. Both systems are part of integrated weed management strategies for rice farmers in the Southern U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Clearfield: Herbicide-tolerant rice varieties developed through the Clearfield production system
• Provisia

Products and services

• CLL19 Clearfield Long-Grain Rice Seed Top-yielding, semi-dwarf Clearfield long-grain rice variety with early maturity, excellent milling yields, and industry-leading blast resistance (Pi-ta and Pi-km genes), developed for Southern U.S. rice farmers.
• CLL18 Clearfield Long-Grain Rice Seed University of Arkansas-bred Clearfield long-grain variety that rivals hybrid yield potential, with conventional stature, excellent straw strength, good sheath blight tolerance, and maturity about 3 days earlier than CLL16.
• CLL16 Clearfield Long-Grain Rice Seed Long-grain Clearfield variety developed by the University of Arkansas with exceptional yield performance, excellent milling characteristics, industry-leading blast resistance, and broad adaptation across the Southern U.S.
• CLHA03 High-Amylose Clearfield Rice Seed Latest high-amylose Clearfield release with the cooking quality desired by Latin American customers, excellent milling, and yield potential comparable to elite Clearfield lines.
• CLJ01 Clearfield Aromatic Jasmine Rice Seed First Clearfield aromatic jasmine-type rice variety developed by LSU AgCenter, with very good aroma, premium grain appearance, and improved field performance over other jasmine varieties for specialty rice growers.
• CLM05 Clearfield Medium-Grain Rice Seed Highest-yielding Clearfield medium-grain variety bred for outstanding yields and quality, with improved blast resistance compared to Jupiter.
• CLM04 Clearfield Medium-Grain Rice Seed First Clearfield medium-grain variety released by the University of Arkansas, with yield potential similar to Jupiter and an improved blast resistance package.
• PVL06 Provisia Rice Seed Highest yield potential of any Provisia variety with early maturity, slightly taller conventional stature, good milling quality, and the Pi-kh blast-resistance gene.
• PVL05 Provisia Rice Seed Next-generation Provisia variety developed by LSU AgCenter with improved yield potential and stability, the Pi-ta blast-resistance gene, and Amylose 3 class cereal chemistry.
• PVL04 Provisia Rice Seed First Arkansas-bred Provisia line with improved yield over PVL03 in the Upper Delta, Pi-ks and Pi-ta blast-resistance genes, and very good straw strength.
• PVL03 Provisia Rice Seed Highest and most stable-yielding Provisia variety with blast resistance through Pi-ks and Pi-ta genes, excellent milling, and grain appearance; the top planted variety in Louisiana.
• Horizon Ag Productivity Mobile App Mobile application providing in-field access to management recommendations, seeding rate charts, drill calibration calculator, fertilizer recommendations, and ROI/milling yield calculators for Horizon Ag rice varieties.

Quantifiable outcome

• CLL18 outyields CLL16 by approximately 5% in Arkansas trials
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Arkansas System Division of AgriculturecoreStrategic or Co-development PartnerLong-standing partnership with University of Arkansas rice breeding program. The university develops new rice varieties (Clearfield and Provisia) which Horizon Ag commercializes. Key varieties include CLL16, CLL18 (first Arkansas-bred Clearfield), and PVL04, PVL06 (first Arkansas-bred Provisia lines).
• LSU AgCenter (Louisiana State University)coreStrategic or Co-development PartnerPartnership with LSU AgCenter rice breeding program, particularly at the H. Rouse Caffey Rice Research Station. LSU develops varieties that Horizon Ag commercializes. Key varieties include CLL19 (LSU-bred semi-dwarf), CLL17, CLJ01 (first Clearfield jasmine rice), and PVL05 (LSU's fourth Provisia release).
• BASFcoreStrategic or Co-development PartnerBASF is the developer and licensor of Clearfield and Provisia herbicide technologies. Horizon Ag works with BASF on stewardship programs, technical bulletins, and the Provisia Working Group to preserve technology effectiveness. Financing programs offered through BASF and finance partners.
• Provisia Working GroupcoreStrategic or Co-development PartnerCoalition formed to develop and communicate best management practices for the Provisia Rice System. Includes representatives from Horizon Ag, BASF, rice industry dealers and distributors, and LSU AgCenter research and extension faculty. Focuses on stewardship and preventing weedy rice outcross development.
• USA Rice FederationminorGTM or Marketing PartnerPartnership for the annual RICE Awards program recognizing industry leaders. USA Rice Outlook Conference provides platform for industry engagement and awards presentation.
• Rice Farming MagazineminorGTM or Marketing PartnerCo-presenter of RICE Awards program with Horizon Ag and USA Rice. Provides marketing visibility and industry recognition platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Corteva Agriscience: Corteva is a major agricultural seed and crop protection company offering Pioneer brand seeds and herbicide technologies, competing broadly for farmer seed budgets across row crops including rice.
• Bayer Crop Science: Bayer (through its acquisition of Monsanto) is a global agricultural seeds and traits incumbent with broad rice and crop protection capabilities, representing a potential competitive entrant and alternative seed option for large-acreage farmers.
• Syngenta: Syngenta is a global agribusiness competitor offering crop protection chemicals and seed varieties, with herbicide tolerance trait programs that could eventually compete with BASF's Clearfield/Provisia systems in rice.
• BASF: BASF owns the Clearfield and Provisia herbicide technologies that underpin Horizon Ag's entire product portfolio. While BASF is a partner/supplier rather than direct competitor, the relationship represents both a competitive risk (potential BASF entry into seed) and a moat (proprietary trait control).

Others

• UPL Limited: UPL is a global crop protection and seed company offering herbicide portfolios that could integrate with rice seed offerings. As a BASF competitor in crop chemicals, UPL represents a potential alternative trait provider to disrupt the Clearfield/Provisia dependency.
• WinField United (Land O'Lakes): WinField United is a major U.S. agricultural input retailer and seed distributor, operating the Answer Plot and CROPLAN seed brands that overlap with Horizon Ag's retail distribution channel and rice farmer customer base.

Direct peers

• Dyna-Gro Seed (Nutrien Ag Solutions): Dyna-Gro offers conventional and herbicide-tolerant rice varieties for the Southern U.S., competing directly with Horizon Ag's Clearfield and Provisia portfolios in the same retail dealer channel and farmer base.
• RiceTec: RiceTec is the leading hybrid rice seed company in the U.S., directly competing with Horizon Ag in the Southern rice market. Both companies target commercial rice farmers seeking yield improvements and weed management, and Horizon Ag's CLL18 is explicitly marketed as 'rivals hybrid yield potential.'
• Progeny Ag Products: Progeny Ag is a multi-crop seed company headquartered in Wynne, Arkansas that sells rice varieties (including Provisia offerings) directly competing with Horizon Ag in the Southern U.S. rice seed market.

Regional players

• Stratton Seed Company: Stratton Seed is an Arkansas-based regional seed company offering rice and other crop varieties, serving overlapping geographies and farmer customers in the Mid-South rice production region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HorizonAgSeeds
• Instagraminstagram.com/horizonagrice
• LinkedInlinkedin.com/company/horizon-ag-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Ag Llc