Bullseye Activewear

What Bullseye Activewear does

Bullseye Activewear is a family-owned custom screen printing and embroidery company headquartered at 2947 Nationwide Parkway in Brunswick, Ohio, founded in 1992 by Jim Heiser. The company operates from a single facility that was expanded by 4,200 square feet in Fall 2018, and serves a customer mix spanning individual consumers, small businesses, Fortune 500 corporations, professional sports franchises, universities, and healthcare providers across the Greater Cleveland metropolitan area (Cuyahoga, Medina, and Summit Counties). Core work centers on custom apparel decoration — screen printing up to 12 colors, computerized embroidery with Tajima equipment and in-house digitizing, and design consultation — supplemented by corporate branded merchandise, promotional products, business printing (cards, flyers, posters), custom signs and banners, and vehicle lettering and graphics. Named enterprise clients include the Cleveland Cavaliers, Sherwin Williams, University of Michigan, American Greetings, Quicken Loans, Deloitte, Vitamix, MTD Products, ESPN Cleveland, and the Wolstein Center at Cleveland State University, alongside SMB and individual walk-in orders.

The technical stack is equipment-centric rather than software-centric. Production assets include M&R American-made automatic screen printing presses (up to 12 colors, with 4-color hat printing), Tajima computerized embroidery machines including top-of-line 15-color TMAR-K 4-head and 6-head configurations, Newman Roller high-tension screen stretching, M&R automatic squeegee sharpening and ink mixing systems, quartz flash curing, and an environmental screen filtration system added with the 2018 expansion. Pre-press preparation is explicitly positioned as a value driver, with the company investing staff time and equipment to optimize artwork before production. No proprietary software, APIs, e-commerce storefront, or AI/ML systems were disclosed.

Revenue is generated through quote-based, project-driven transactions across six streams: custom screen printing, custom embroidery, promotional products, business products, signs/banners/vehicle graphics, and direct apparel sales from major brands including Nike, Under Armour, North Face, Carhartt, and Champion. Pricing is quote-based with no publicly disclosed rates and no stated minimum order quantity. The go-to-market is direct-to-consumer via the Brunswick facility (walk-ins, phone, email), with hand-delivery and shipping for time-sensitive enterprise orders. Marketing channels include the company website, an active blog (posts dated 2025–2026), a YouTube channel, and memberships in the Brunswick and Strongsville Chambers of Commerce and industry associations PPAI, SGIA, and NNEP. The business is privately held by the Heiser family with no disclosed external funding, parent company, or M&A activity.

Name

Bullseye Activewear

Legal name

Bullseye Activewear

Website

https://bullseyeactivewear.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Bullseye Activewear is a family-owned custom screen printing and embroidery company founded in 1992 in Brunswick, Ohio, serving businesses, sports teams, schools, and organizations in Northeast Ohio with branded apparel, promotional products, and signage.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing & Embroidery Services

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Activewear & Training Apparel (CRAAAEAA)

Keywords

• Custom screen printing
• Custom embroidery services
• Promotional products
• Branded apparel decoration
• Corporate merchandise printing

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Screen Printing Services: Custom screen printing on apparel and products including t-shirts, sweatshirts, polos, hats, uniforms, jackets, tote bags, and towels. Up to 12 color printing capability. One-time production orders with no minimums specified.
2. Custom Embroidery Services: Custom embroidery on corporate apparel, hats, patches, hoodies, and personalized gifts using Tajima computerized machines. Includes digitizing services to convert logos into stitch files.
3. Promotional Products: Wide range of promotional items including pens, luggage, custom branded merchandise, employee and client gifts, trade show giveaways, safety awards, and marketing materials.
4. Business Products: Printed business materials including business cards, flyers, envelopes, posters, postcards, tradeshow bags, tags, notepads, and catalogs.
5. Signs, Banners & Vehicle Graphics: Custom signs, banners, vehicle lettering and graphics, stickers for businesses and organizations.
6. Branded Apparel Sales: Sale of blank and decorated apparel from major brands including Nike, Under Armour, North Face, Carhartt, Champion, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bullseye Activewear is a full-service custom printing and embroidery company that decorates apparel, accessories, and promotional items for businesses, sports teams, schools, and organizations. Its core offerings include screen printing (up to 12 colors) on apparel such as t-shirts, sweatshirts, polos, and hats, custom embroidery on corporate apparel and patches using Tajima computerized machines, and a broad range of branded promotional products and business printing collateral.

Product overview

Bullseye Activewear is a full-service custom printing and embroidery company serving Northeast Ohio since 1992. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services consist of screen printing and embroidery, which serve as the foundation for their broader product portfolio. These services are complemented by corporate branding solutions, and together they enable the production of a wide range of customizable products including apparel (t-shirts, uniforms, hats, jackets), promotional products, business printing (cards, flyers, banners), signs, and vehicle graphics. The company positions itself as a one-stop shop for businesses, sports teams, and organizations seeking branded merchandise and custom apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printing Services Custom screen printing on apparel and accessories including t-shirts, sweatshirts, polos, hats, jackets, tote bags, and team uniforms, with up to 12-color capability using M&R automatic presses. Includes in-house graphic design and pre-press preparation. Targeted at businesses, sports teams, schools, and organizations.
• Custom Embroidery Services Custom embroidery on corporate apparel, hats, patches, hoodies, and personalized gifts using Tajima computerized embroidery machines including 15-color TMAR-K models in 4-head and 6-head configurations. Includes digitizing services to convert logos into stitch files. Targeted at corporate clients, sports teams, and promotional buyers.
• Corporate Branding / Branded Merchandise Solutions Marketing and branding solutions that combine screen printing, embroidery, and promotional products to help businesses promote their brand identity. Targeted at businesses seeking integrated branded merchandise for events, employees, and clients.
• Promotional Products Promotional items including pens, personalized luggage, branded merchandise, custom gifts, and marketing giveaway products for trade shows, client gifts, employee recognition, and marketing campaigns. Targeted at businesses running marketing campaigns and events.
• Apparel Products Sale of blank and decorated apparel from major brands including Nike, Under Armour, North Face, Carhartt, Champion, and Cutter & Buck, including t-shirts, safety clothing, performance fabrics, hats, and jackets.
• Business Products Custom printed business materials including business cards, flyers, envelopes, posters, postcards, tradeshow bags, tags, notepads, and catalogs for offices and businesses.
• Signs & Banners Custom signs, banners, and signage products for business promotion, display, and event branding.
• Vehicle Lettering & Graphics

Quantifiable outcome

• Emergency order completed within 3 hours - 8 teams' uniforms printed with company logo by 5pm after call at 2:15pm
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Brunswick Area Chamber of CommerceminorOthersActive member of the Brunswick Area Chamber of Commerce, participating in local business community and networking activities.
• Strongsville Chamber of CommerceminorOthersActive member of the Strongsville Chamber of Commerce, supporting local business community.
• Promotional Products Association International (PPAI)minorOthersMember of PPAI, the largest promotional products organization in the world with more manufacturers and members than any other group, providing access to extensive product network and resources.
• SGIA (Specialty Graphic Imaging Association)minorOthersMember of SGIA, an industry association for specialty graphic imaging professionals.
• NNEP (National Network of Embroidery Professionals)minorOthersMember of NNEP, a network for embroidery industry professionals.
• M&R EquipmentcoreTechnology or IntegrationPrimary equipment supplier for screen printing operations. Bullseye relies on industry-leading American Made M&R equipment for their screen printing operations, including manual and automatic screen printing equipment.
• TajimacoreTechnology or IntegrationEquipment supplier for embroidery operations. Bullseye uses the latest Tajima computerized embroidery machines including top-of-line 15-color TMAR-K machines with 4-head and 6-head configurations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Underground Printing: Underground Printing is a custom screen printing company operating both college-town retail locations and online ordering, serving businesses, Greek life, and teams with decorated apparel. Comparable to Bullseye's screen printing services with both retail and enterprise customers.
• Custom Ink: Custom Ink is a leading online custom apparel decoration company offering screen printing, embroidery, and promotional products to businesses, teams, and organizations. Directly comparable to Bullseye's core service offering but operating nationally with a digital-first model.
• Halo Branded Solutions: Halo Branded Solutions is a major distributor of promotional products and branded merchandise serving enterprise clients with custom-decorated apparel and gifts. Comparable to Bullseye's promotional products and corporate branding business, with a similar enterprise customer focus.
• RushOrderTees: RushOrderTees is a national custom screen printing and embroidery company specializing in fast-turnaround decorated apparel for businesses, schools, and teams. Directly comparable to Bullseye's screen printing and embroidery core services, with emphasis on rush delivery that mirrors Bullseye's stated strength.
• Quality Logo Products: Quality Logo Products is an online distributor of promotional products and custom decorated apparel. Comparable to Bullseye's promotional products offering, though operates through e-commerce rather than local service.
• Vistaprint: Vistaprint (Vista) is a large-scale online provider of custom-printed marketing materials, signage, apparel, and promotional products for small businesses and enterprises. Comparable to Bullseye's broader product set including business printing, signs/banners, and apparel decoration, though national and digital-first.
• Lands' End Business Outfitters: Lands' End Business Outfitters provides customized corporate apparel with embroidery and screen printing for enterprise uniform programs. Comparable to Bullseye's corporate branded apparel and embroidery services for enterprise clients.
• 4imprint: 4imprint is one of North America's largest distributors of promotional products and decorated apparel, serving businesses with custom-branded merchandise. Comparable to Bullseye's promotional products and decorated apparel business but at much larger scale with a national catalog-driven model.

Emerging players

• The/Studio: The/Studio is a tech-enabled branded merchandise platform offering on-demand customization and global production for enterprise clients. Comparable to Bullseye's corporate branded merchandise business but with digital platform model and broader geographic reach.

Others

• Alphabroder: Alphabroder is a leading wholesale distributor of blank apparel and decorated apparel to the promotional products industry. Adjacent to Bullseye — supplies the blank apparel (Nike, Under Armour, etc.) that Bullseye decorates and serves the same decorator ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsrxk3AVUtLXWNSGtYwKt2g
• Xx.com/BullseyeActive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullseye Activewear