M&R Power Equipment Group

What M&R Power Equipment Group does

M&R Power Equipment Group is a multi-generation, family-owned outdoor power equipment dealership founded in 1967 by Ralph and Mary Perilli and now operating two physical showrooms in Hermitage and Butler, Pennsylvania. The core business is authorized retail and service for power equipment, compact tractors, and light construction machinery, anchored by a longstanding Kubota dealership relationship and complemented by STIHL, Exmark, Ferris, Cub Cadet, Honda, John Deere, CAT, New Holland, Woods, and Land Pride product lines. The Hermitage flagship includes a 23,000 sq ft indoor tractor showroom, a multi-bay service department, and a parts counter; the Butler location extends the company's reach into the Pittsburgh North corridor.

Revenue is generated through five interlocked streams: equipment sales (new and pre-owned, with pricing spanning sub-$1,000 E-bikes up to $120,000+ Kubota KX080-5 excavators), parts sales (OEM and aftermarket, supported by online ordering via PartsStream), service and repair (factory-trained technicians, factory-billable labor $90-$160/hour, mobile/road service, blade and chain sharpening), equipment rentals (excavators, track loaders, skid steers, tractors, mowers, UTVs, and e-bikes on daily/weekly/monthly terms), and financing facilitation through Kubota Credit, Synchrony Financial, Sheffield Financial, and Sunbit. Customer segments span residential homeowners, small-to-mid farmers, professional landscapers, and construction contractors across Western Pennsylvania and Eastern Ohio.

The go-to-market is omnichannel but physical-first: two showrooms drive most unit sales, supported by manufacturer promotional events (notably Kubota Orange Days), package deals, dealer-locator inbound from OEM websites, and a growing digital layer (company blog, YouTube, Facebook, online parts ordering, customer surveys and testimonials). Day-to-day operations run on Dealer Spike CMS for inventory and PartsStream for parts, with no proprietary AI/ML layer disclosed. Recent moves include adding the Butler location (formerly PowerUp Equipment), unifying branding, and broadening into electric/autonomous equipment (Yarbo, Segway, Aventon) for 2026.

Name

M&R Power Equipment Group

Legal name

M & R Power Equipment Group

Website

https://mrpowerequipment.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

M&R Power Equipment Group is a family-owned outdoor power equipment dealership founded in 1967, operating showrooms in Hermitage and Butler, PA. It sells, services, rents, and finances Kubota tractors, mowers, construction equipment, and STIHL handheld tools for residential, agricultural, and contractor customers.

Ownership category

akta.pro rank

Product category

Power Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (444230)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Power equipment dealership
• Compact tractors sales
• Zero turn mowers
• Construction equipment rental
• Outdoor power equipment

Headquarters

HQ city

Hermitage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: New and pre-owned power equipment sales including tractors, mowers, construction equipment, utility vehicles. Primary revenue stream from both Hermitage and Butler locations. Sells across multiple brands (Kubota, Ferris, Exmark, Cub Cadet, John Deere, and others).
2. Parts Sales: OEM parts for all major equipment brands, custom hydraulic hose making, online parts ordering available. Parts department described as 'second to none' in size and variety.
3. Service and Repair: Factory-trained technicians providing diagnostics, repairs, maintenance for most makes and models. Mobile service available. Blade and chain sharpening services. Standard service rates ranging from $90-$160/hour depending on service type.
4. Equipment Rentals: Short and long-term rental equipment including excavators, compact track loaders, skid steer loaders, tractors, mowers, utility vehicles, and attachments. Daily, weekly, and monthly rental periods available.
5. Financing Services: In-house financing through manufacturer partners (Kubota Credit Corporation, Synchrony Financial, Sheffield Financial, Sunbit). Customers can finance equipment plus add parts, accessories, and service plans to total monthly payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

M&R Power Equipment Group operates as an authorized power equipment superstore selling new and pre-owned outdoor power equipment, compact tractors, mowers, construction equipment, and utility vehicles from brands including Kubota, Ferris, Exmark, Cub Cadet, STIHL, Honda, and John Deere. The dealership complements sales with factory-trained service and repair, OEM and aftermarket parts, daily/weekly/monthly equipment rentals, and consumer financing through multiple partners. Operations are conducted through two physical showroom locations in Hermitage and Butler, Pennsylvania.

Product overview

M&R Power Equipment Group operates as a power equipment dealership with two physical locations (Hermitage and Butler, PA) offering a diverse portfolio of outdoor power equipment, construction machinery, and related services. The core product lineup centers on Kubota tractors (subcompact BX series through M Series), Kubota utility vehicles (RTV series), and a comprehensive selection of commercial and residential zero-turn mowers from Exmark, Ferris, Cub Cadet, and Kubota. Construction equipment includes Kubota and CAT excavators, compact track loaders, and skid steer loaders. Supporting products include STIHL handheld equipment (chainsaws, trimmers, blowers), Honda power equipment (generators, pumps, tillers), Woods and Land Pride 3-point attachments, and electric/autonomous equipment (Yarbo robotic mowers, Segway mowers, Aventon e-bikes). The business model integrates equipment sales with parts sales, factory-trained service/repair, equipment rentals (daily/weekly/monthly), and financing services. The 23,000 square foot indoor showroom and rental services enable customer equipment testing before purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Tractors
• Kubota Utility Vehicles (RTV)
• Zero-Turn Mowers
• Exmark Commercial Mowers
• Ferris Mowers
• Cub Cadet Mowers
• Kubota Excavators
• Compact Track Loaders
• Skid Steer Loaders
• STIHL Handheld Equipment
• Woods and Land Pride Attachments
• Honda Power Equipment
• Yarbo Autonomous Mowers
• Segway Mowers
• Aventon E-Bikes
• Parts Department

Quantifiable outcome

• Serving customers in Western Pennsylvania and Eastern Ohio including Mercer County, Butler County, Shenango Valley, Mahoning Valley, and Pittsburgh North areas
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RDO Equipment Co. Largest John Deere construction and agricultural dealer in North America with operations across multiple states. Broader incumbent with overlapping product categories (tractors, construction equipment, parts, service, rentals) but at significantly larger scale and broader geography.
• Caterpillar Inc. Global manufacturer of construction and heavy equipment whose CAT-branded compact track loaders and skid steers compete directly with Kubota units sold at M&R. Relevant as an incumbent whose dealer network competes for the same contractor and construction equipment spend in the region.

Direct peers

• Heritage Tractor: Multi-location John Deere dealer in the Midwest with full sales, parts, service, and financing operations. Comparable in premium franchise model and diversified revenue streams across agricultural and construction equipment.
• Messick's Farm Equipment: Multi-brand equipment dealership in Pennsylvania offering Kubota, New Holland, and other major lines, with comparable sales, parts, service, and financing operations. Highly comparable family-run regional dealer model serving overlapping agricultural and contractor customer bases in PA.
• Stotz Equipment: Multi-state John Deere dealer network with locations across the Western US. Comparable in premium-brand authorized dealer model, parts/service/rental integration, and agricultural and construction customer focus, though larger scale and broader geography.
• Stoltzfus Farm Service: Authorized Kubota dealer in Pennsylvania offering tractors, mowers, and construction equipment with parts and service operations. Closely comparable in brand portfolio and small/mid-size dealership economics in the PA/Mid-Atlantic region.
• Binkley & Hurst: Pennsylvania-based Kubota dealer with multi-location operations across agricultural and construction equipment. Comparable in product mix (Kubota tractors, construction equipment, parts, service) and customer segments (farmers, contractors, homeowners).
• Deer Country Equipment: Authorized Kubota dealer with locations in PA and surrounding states, offering new and used equipment, parts, and service. Directly comparable in single-primary-brand (Kubota) dealership model with similar parts/service integration.
• Hoober Inc. Mid-Atlantic multi-brand equipment dealer (Kubota, Case IH) with multiple locations across PA, MD, and DE. Comparable in multi-brand authorized dealer model, parts/service integration, and geographic coverage of Eastern agricultural and rural markets.
• LandPro Equipment: Multi-location Kubota dealer in NY and PA offering new and used equipment, parts, service, and financing. Directly comparable in product portfolio, dealer economics, and customer segments served (farmers, landscapers, homeowners, contractors).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHz2sEIfNi-js5sBDFCJAWw?view_as=subscriber
• Facebookfacebook.com/mrpowerequipment
• Xx.com/mrpowerequip

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&R Power Equipment Group