National Susan B. Anthony Museum & House

What National Susan B. Anthony Museum & House does

The National Susan B. Anthony Museum & House is a private 501(c)(3) nonprofit organization founded in 1945 that preserves and interprets the legacy of civil rights leader Susan B. Anthony through guided tours of her National Historic Landmark home in Rochester, NY. The museum operates from a three-building Rochester campus at 17 and 19 Madison Street plus 16 Madison Street (development office), with a fourth site at 33 Jefferson Ave under development as a 15,000 sq ft interpretive center. Core offerings include six-day-per-week guided tours of the Anthony House (capped at 35 simultaneous visitors by fire code), the Monday Lecture Series and Guest Lecture Series, school programs, virtual programs delivered via Zoom, and an e-commerce museum shop at shop.susanb.org. The technology stack is light: standard e-commerce, online booking, Zoom-based virtual programming, and basic CMS-driven web presence, with no disclosed proprietary software, AI, or data platform.

Revenue is generated through six streams: admission and tour fees (transactional), museum shop retail, recurring membership and donations, signature fundraising events (Birthday Celebration, Vines + Stitches Benefit), lecture series and program fees ($25–30 individual lectures; $250 virtual season pass; $300 in-person Season Patron Pass capped at 30 patrons), and government grants from the New York State Council on the Arts. Customers are highly diversified across individual visitors, K-12 and college school groups, tour operators, scout and adult professional groups, and a base of recurring members and donors. The museum is currently mid-execution on a $25 million "Susan B. Inspires Me" capital campaign with design partner Solid Light, Inc., architects SWBR, and contractor Christa Construction, intended to expand annual visitor capacity from approximately 13,000 to over 100,000 and project $6 million in annual community economic impact from new out-of-town visitors.

Name

National Susan B. Anthony Museum & House

Legal name

The National Susan B. Anthony Museum and House

Website

https://susanb.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Susan B. Anthony Museum & House is a 501(c)(3) nonprofit founded in 1945 that operates guided tours, educational programs, and a museum shop at the National Historic Landmark home of Susan B. Anthony in Rochester, NY, serving individual visitors, school groups, tour operators, and donor-members worldwide.

Ownership category

akta.pro rank

Product category

Historic House Museum

NAICS

Historical Sites (71212), Museums (71211)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industry

Cultural Heritage & Historic District Tours (THAJAAAB)

Keywords

• Historic house museum
• Women's suffrage exhibits
• Educational guided tours
• Lecture series programs
• Nonprofit heritage museum

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission and Tour Fees: Revenue from guided tours of the Susan B. Anthony House, with advance online sales of admission tickets. Tours operate six days a week from 11 a.m. – 5 p.m.
2. Museum Shop Sales: Retail sales through the museum shop located at the Visitor Center (19 Madison Street) and online through shop.susanb.org.
3. Membership and Donations: Primary support comes from members and donors. The museum offers membership benefits and accepts charitable contributions.
4. Event Revenue: Major annual fundraiser events including the Susan B. Anthony Birthday Celebration and special events like the Vines + Stitches Benefit generate revenue.
5. Lecture Series and Program Fees: Revenue from Monday Lecture Series and Guest Lecture Series programs, with individual lecture fees of $25-30 and season pass options.
6. Government Grants: Programs supported by New York State Council on the Arts with support of the Office of the Governor and New York State Legislature.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The National Susan B. Anthony Museum & House operates guided tours of the National Historic Landmark home of Susan B. Anthony at 17 Madison Street, Rochester, NY, six days a week from 11 a.m. to 5 p.m., beginning at the adjacent Visitor Center. It supplements tours with K-12 school programs, adult/professional development programs, scout programs, virtual online programs, the Monday Lecture Series and a 2025-2026 Guest Lecture Series, a museum shop, special events such as the annual Birthday Celebration, and a membership program.

Product overview

The National Susan B. Anthony Museum & House operates as a single-site museum organization offering guided tours of its National Historic Landmark property, supplemented by educational programs, virtual offerings, and special events. The core offering is in-person tours of the Susan B. Anthony House, with additional products including the Monday Lecture Series, School Programs, and a Museum Shop. The museum is currently running the Susan B. Inspires Me Campaign to build a new interpretive center, and maintains a special project portfolio including the 2020 Quilt Project.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Tours of the Susan B. Anthony House Guided tours of the National Historic Landmark home of Susan B. Anthony at 17 Madison Street, Rochester, NY, offered six days a week from 11 a.m. to 5 p.m. Tours begin at the Visitor Center at 19 Madison Street, with advance online reservations recommended; capacity is capped at 35 visitors per tour due to fire code.
• School Programs Curriculum-aligned educational programs for school groups, including the Got Rights! program for second graders and specialty topic tours. Designed for K-12 and college students to learn about Susan B. Anthony's legacy and women's suffrage history.
• Virtual Programs Online tours and presentations, including virtual group tours and Zoom-based lectures, accessible globally for remote audiences and classrooms.
• Monday Lecture Series Ongoing lecture series with guest speakers covering topics related to the life, work, and legacy of Susan B. Anthony and women's rights history, delivered in person and via Zoom, with individual lectures priced at $25–$30 and annual Season Pass options ($250 Virtual, $300 Season Patron).
• 2025-2026 Guest Lecture Series Annual Guest Lecture Series for the 2025-2026 season featuring prominent speakers, available in person or virtually, with a Season Pass priced at $250 (a $20 savings vs. individual lectures) and individual lectures at $30.
• Museum Shop Online and on-site retail store at shop.susanb.org and the Visitor Center, selling books, memorabilia, and specialty merchandise including the Susan B. Anthony Inspiring Women Barbie doll produced in partnership with Mattel.
• Membership Program Annual membership program offering supporters benefits such as unlimited tours and providing primary ongoing financial support for museum operations and programming.
• Special Events Annual signature events including the Susan B. Anthony Birthday Celebration (held at the Joseph A. Floreano Riverside Convention Center), the Vines + Stitches Benefit (at Hunt Country Vineyards), wreath-hanging ceremonies, and the Suffragist City Parade.

Quantifiable outcome

• Projected economic impact of $6 Million annually to Rochester community from 10,000 new out-of-town visitors
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major, notable and minor.

• New York State Council on the Arts (NYSCA)coreOthersPrograms of the National Susan B. Anthony Museum are made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. NYSCA provides operational funding support.
• Solid Light, Inc.coreStrategic or Co-development PartnerMuseum design firm creating innovative museum spaces including the American Civil War Museum and Discovery Park of America. Partnered for the $25 Million 'Susan B. Inspires Me' campaign to design the new interpretive center, including exhibit renderings.
• SWBRmajorImplementation/ SI/ Consulting PartnerArchitecture firm engaged as part of the expansion team for the new interpretive center project.
• Christa ConstructionmajorImplementation/ SI/ Consulting PartnerConstruction firm partnered with the museum for the campus expansion project.
• Rochester Contemporary Art Center (RoCo)notableStrategic or Co-development PartnerCollaborative public art installation 'Underpin and Overcoat' by artists Amelia Toelke and Andrea Miller, exploring jewelry as protest tools and political identity. Installation spans between Rochester Contemporary Art Center and the Anthony Museum.
• SewGreen RochesterminorStrategic or Co-development PartnerPartner in the 'Underpin and Overcoat' public art installation project, hosting artist talk and Sash Memorial workshop.
• Christ ChurchminorStrategic or Co-development PartnerCommunity partner in the 'Underpin and Overcoat' public art installation project.
• VisitRochesternotableGTM or Marketing PartnerTourism marketing partnership for Rochester area attractions. Referenced for planning visitor trips.
• WXXI-TVnotableGTM or Marketing PartnerLocal public television partner for broadcasting events including the 2021 Susan B. Anthony Birthday Gala and documentary 'Women and the Vote'.
• Joseph A. Floreano Riverside Convention CenterminorOthersEvent venue for major annual fundraiser - the Susan B. Anthony Birthday Celebration.
• Rochester Philharmonic (RPO)notableStrategic or Co-development PartnerMusical collaboration for 'The Mother of Us All' opera performance and 'Women's Suffrage: Past + Present' theatrical work celebrating Rochester women's stories.
• ROCmusic CollaborativeminorStrategic or Co-development PartnerCommunity music collaboration for 'For the Future' program combining music, art, and community dialogue about the suffrage movement.
• fivebyfive musicminorStrategic or Co-development PartnerMusic organization leading the 'For the Future' collaborative program with the museum.
• Friends of Mount Hope CemeteryminorGTM or Marketing PartnerCommunity partnership for collaborative events including Votercade at Mount Hope Cemetery.
• Rochester Public MarketminorGTM or Marketing PartnerCommunity partnership for Votercade event at the Rochester Public Market.
• Ganondagan State Historic SiteminorStrategic or Co-development PartnerPartnership highlighting Indigenous women's contributions to suffrage movement and collaborative art contributions for 'Underpin and Overcoat' project.

Scale indicators9 records

Recent moves2 records

Direct peers

• Women's Rights National Historical Park: National Park Service site in Seneca Falls, NY preserving the 1848 Seneca Falls Convention locations and the story of the women's rights movement. Directly comparable as a women's-suffrage heritage site offering guided tours, school programs, and visitor-center programming in the same New York corridor.
• The Ernest Hemingway Home & Museum: Key West, FL-based historic house museum of Ernest Hemingway, offering guided tours six days a week with an interpretive storytelling focus. Directly comparable as a single-site historic home museum with paid guided tours, museum shop, and educational visits.
• Historic Pullman Foundation / Pullman National Monument: Chicago-based historic site and national monument preserving the Pullman company town and labor-history story. Comparable as a small-staff heritage site interpreting American social/labor reform history through guided tours and programming.
• The Mark Twain House & Museum: Hartford, CT-based National Historic Landmark home museum of Samuel Clemens offering guided tours, school programs, lecture series, and special events. A directly comparable model: a single historic-house site combining admissions, programs, retail, and development fundraising.
• Sewall-Belmont House & Museum: Washington, DC-based historic house museum and former headquarters of the National Woman's Party, dedicated to Alice Paul and the women's suffrage movement. The closest analog: a small-staff, donation-supported heritage house interpreting women's-rights history through guided tours, archives, and educational programming.
• National Women's Hall of Fame: Seneca Falls-based nonprofit museum inducting and exhibiting American women of achievement, with guided experiences and educational programming on women's history. Comparable as a women's-history focused heritage organization in upstate New York.
• Theodore Roosevelt Inaugural National Historic Site: Buffalo, NY-based National Park Service historic house (the Ansley Wilcox House) interpreting Theodore Roosevelt's 1901 inauguration. Similar scale, upstate NY geography, and heritage-house tour/program operating model.

Others

• National Trust for Historic Preservation: National nonprofit that funds, advises, and advocates for historic-site preservation including affiliated historic house museums. Adjacent/ecosystem peer providing funding pathways, best-practice guidance, and standards relevant to a National Historic Landmark site operator.

Broad incumbents

• Mount Vernon (George Washington's estate): Virginia-based privately operated historic estate of George Washington, a much larger National Historic Landmark property with guided tours, educational programming, retail, and event revenue. Comparable as a flagship historic-house museum business model, though at materially larger scale.
• Smithsonian Institution: The largest U.S. museum complex. Not a direct competitor but the dominant incumbent in the broader 'museums, historical sites and similar institutions' space, relevant for category context on visitor revenue models and programming breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheSusanBHouse
• Facebookfacebook.com/susanbanthonymuseum
• Instagraminstagram.com/susanbhouse
• Xx.com/susanbhouse
• LinkedInlinkedin.com/company/national-susan-b-anthony-museum-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Susan B. Anthony Museum & House