Progress Werbung

What Progress Werbung does

Progress Werbung is a privately held outdoor advertising (Out-of-Home / OOH) company operating in the western Austrian regions of Salzburg, Tirol, and Vorarlberg. The company sells physical advertising space across a portfolio of 15 distinct formats spanning both digital and analog media. Digital inventory includes Premium Screen, Digitales City Light, MEGA SCREEN, and INFOSCREEN; analog and specialty inventory includes Premium Board, Grossfläche analog, City Light, Kulturplakat, Hinweistafel, Mobile Werbung, Transport Media, and Altstadtgaragen surfaces. Premium placements at Salzburg Airport and a contracted internal magazine for City of Salzburg employees extend the portfolio into transit-hub and institutional channels.

The company monetizes through direct sales of advertising space to regional advertisers and agencies, priced via an annually published Preisliste (price list) and complemented by bundled 'Super Deals' packages. Supporting buyer tools include a Kampagnen Simulator (campaign simulator), an Aushangkalender (advertising calendar), a Locations directory, and design tips — functionality oriented toward simplifying campaign planning for advertisers rather than programmatic buying. Distribution is direct via the company's website and sales team, with a newsletter and content marketing (case studies, press, OOH Trophy blog) used to drive top-of-funnel engagement.

The company is privately held with no disclosed investors, parent entity, subsidiaries, headcount, or financial figures. Operating scope is explicitly bounded to three contiguous Austrian states, with no global footprint claim. No M&A activity, leadership changes, or funding events are recorded in the available data; the company appears to operate as an independent regional OOH specialist with a mature but geographically contained asset base.

Name

Progress Werbung

Legal name

Progress Werbung

Website

https://progress-sbg.at

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Progress Werbung is a privately held Austrian outdoor advertising (OOH) company selling physical advertising space across digital screens, billboards, transit media, and airport surfaces in Salzburg, Tirol, and Vorarlberg, serving regional advertisers and agencies directly via an annual price list and bundled campaign packages.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Outdoor advertising
• Out of home media
• Digital billboards
• Transit advertising
• Advertising space

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Progress Werbung sells outdoor advertising space across a portfolio of 15 Out-of-Home (OOH) formats, including digital screens (Premium Screen, Digitales City Light, MEGA SCREEN, INFOSCREEN), traditional billboards (Premium Board, Grossfläche analog, City Light, Kulturplakat, Hinweistafel), transit and urban placements (Transport Media, Altstadtgaragen, Mobile Werbung), and airport surfaces (Premiumflächen Salzburg Airport). The company supports advertisers with a campaign simulator, advertising calendar, locations service, and design tips, with pricing set via the 2026 price list and bundled Super Deals packages.

Product overview

Progress Werbung is an outdoor advertising company (Außenwerbeunternehmen) operating in Salzburg, Tirol, and Vorarlberg, Austria. The company offers a comprehensive portfolio of Out-of-Home (OOH) media products consisting of 15 distinct advertising formats. The product lineup includes digital formats such as Premium Screen, Digitales City Light, MEGA SCREEN, and INFOSCREEN for dynamic digital advertising. Analog formats include Grossfläche analog, City Light, Kulturplakat, and Hinweistafel for traditional billboard and poster placements. Specialized offerings include Transport Media for transit advertising, Altstadtgaragen for historic city center garage placements, Mobile Werbung for flexible mobile campaigns, and Premiumflächen Salzburg Airport for airport-specific advertising. The company also provides supporting services including a Kampagnen Simulator (campaign simulator), Aushangkalender (advertising calendar), Locations service, and design tips (Tipps zur Gestaltung). The portfolio is complemented by Super Deals packages and a 2026 price list, serving advertising clients across the three Austrian regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Screen Premium digital screen advertising product for high-visibility outdoor placements.
• Digitales City Light Digital City Light advertising format for urban environments with digital out-of-home capabilities.
• MEGA SCREEN Large-format mega screen advertising for maximum visibility and impact.
• INFOSCREEN Information screen product for displaying dynamic content and advertising.
• Premium Board Premium billboard advertising board for high-impact outdoor advertising placements.
• Grossfläche analog Traditional large-format analog billboard advertising surface.
• City Light City Light advertising format for urban pedestrian zones and high-traffic areas.
• Transport Media Advertising media placements in transportation hubs and transit locations.
• Kulturplakat Cultural poster advertising for arts and cultural event promotions.
• Altstadtgaragen Advertising surfaces in historic city center parking garages.
• Hinweistafel Directional signage and information board advertising placements.
• Mobile Werbung Mobile advertising solutions for flexible, movable advertising campaigns.
• Premiumflächen Salzburg Airport Premium advertising surfaces at Salzburg Airport for airport-specific campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wall GmbH: German transit-focused OOH operator specializing in public transport advertising (buses, trams, stations, airports). Comparable to Progress Werbung's Transport Media and Premiumflächen Salzburg Airport products for transit and airport advertiser budgets.
• Gewista: Austria's largest out-of-home advertising operator, offering a broad portfolio of digital and analog OOH formats across the country including Vienna. Directly competes with Progress Werbung for advertiser budgets in the Austrian OOH market, though with a national rather than regional footprint.
• Goldbach: Swiss and Austrian digital marketing and OOH advertising sales house operating cross-screen and out-of-home inventory. Comparable as a competitor for advertiser budgets in the Alpine DACH region and as a digital sales partner for OOH operators.
• Epamedia: Austrian OOH advertising company focused on premium street furniture, city light, and transit formats, with operations across multiple Austrian states. Closely comparable to Progress Werbung in product mix (digital city light, transport media, analog billboards) and regional Austrian positioning.

Broad incumbents

• JCDecaux: Global leader in out-of-home advertising with street furniture, transit, and digital OOH formats in Austria (JCDecaux Austria). Progress Werbung's logo is hosted on a JCDecaux-associated CDN domain, suggesting a possible commercial or group relationship, and the product portfolio closely mirrors JCDecaux's standard OOH categories.
• Clear Channel Outdoor: Global outdoor advertising operator offering billboards, street furniture, transit, and digital OOH in European markets. Comparable as a competitor for multinational brand budgets and as a benchmark for OOH operating models, though without a dedicated Austria-specific platform at Progress Werbung's regional level.
• Lamar Advertising: US publicly traded outdoor advertising operator with one of the largest portfolios of billboards and digital OOH displays. Comparable as a large-scale OOH operator benchmarking pricing, formats, and digital conversion strategy.
• Outfront Media: US-based publicly traded outdoor advertising company offering transit, billboards, and digital OOH across North America. Comparable as a large-scale OOH operating model and as a reference point for digital OOH investment trajectories, though not active in Austria.
• Ströer: Major German-headquartered OOH and digital out-of-home operator with expanded presence in Austria. Competes with Progress Werbung for digital OOH and transit advertising budgets in the broader DACH region, offering programmatic DOOH at scale.

Regional players

• IGPDecaux: Italian OOH operator (joint venture with JCDecaux) covering street furniture, airports, and transit. Comparable in product mix and category focus, though primarily active in Italy rather than Austria; useful as a regional European peer benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProgressWerbung
• Facebookfacebook.com/progresswerbung

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Werbung