What aibGROUP Insurance does

aibGROUP Insurance Limited is a privately held, New Zealand-domiciled general insurance brokerage founded in its current form in 2002, with operating roots extending more than 40 years through predecessor entities (CFS Risk Services, Allfinanz, August Insurance Brokers, Humphries Insurance Brokers, and Soulis Financial Services). The firm operates from two offices — Lower Hutt (Wellington region, headquarters since 2008) and Takapuna (Auckland, opened 2013) — with a team of 34+ insurance professionals. It is a fully licensed Financial Advice Provider under the amended FSLAA regime and a member of the NZbrokers network (54 advisers, $440m premium, 120,000 clients collectively), affiliated with AUB Group Limited in Australasia.

The company distributes approximately 30 insurance product lines across two segments: business insurance (cyber risk, professional indemnity, D&O, statutory liability, public liability, contract works, business interruption, material damage, commercial motor, business travel, group accident, rural, employers liability, consequential loss, marine cargo, and legal prosecution defence) and personal insurance (house, contents, vehicle, boat, domestic and international travel, personal transit, and lifestyle/farm). Travel insurance is delivered in partnership with Allianz Partners, and the firm operates an embedded premium funding service (aib Premium Funding). The technology layer is a standard insurance brokerage platform featuring an online quote questionnaire for personal lines and claims submission tools; core differentiation is delivered through human broker advisory and a dedicated claims advocacy service.

aibGROUP runs a sales-led, hybrid distribution model: commercial clients engage brokers via contact form, phone (0800 237 747), and email, while personal lines clients can initiate via an online questionnaire that hands off to a broker. Revenue is generated through brokerage commissions on placed premiums with insurer partners, supplemented by premium funding fees and travel distribution economics. The firm serves both individual consumers and SMB/mid-market business clients across New Zealand and pursues brand-led growth through extensive community and sports sponsorships, including an official partnership with the Hurricanes rugby team announced in June 2025.

Name

aibGROUP Insurance

Legal name

aibGROUP Insurance Limited

Website

https://aibgroup.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

aibGROUP Insurance Limited is a privately held New Zealand general insurance brokerage with 34+ staff across Wellington and Auckland, placing ~30 business and personal insurance product lines and earning commissions from insurer partners as a member of the NZbrokers network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal insurance policies
• Claims advocacy services
• Risk management solutions

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: aibGROUP operates as an insurance broker earning commissions from insurance placements with various insurers. The company provides advice, places insurance policies, and advocates for clients during claims. Revenue is generated through brokerage commissions paid by insurer partners.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

aibGROUP Insurance Limited is a New Zealand-based insurance broker that places commercial and personal insurance policies on behalf of clients through a network of domestic and offshore insurer partners. The company provides expert broker advice, tailored policy solutions, and dedicated claims advocacy services, operating across business lines (commercial property, liability, cyber, motor fleet, marine cargo, professional indemnity, rural) and personal lines (house, contents, vehicle, boat, travel, lifestyle/farm). Revenue is earned through brokerage commissions paid by insurer partners.

Differentiator

Problem solved

Functional benefit

Brands

• aib Premium Funding: Premium funding services for insurance policy payments

Products and services

• Business Insurance

Quantifiable outcome

• Claims processed efficiently with fast, fair outcomes saving clients time, stress, and unnecessary delays

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• Hurricanes RugbystrategicGTM or Marketing Partner · 18 June 2025aibGROUP is the Official Insurance Broker Partner of the Hurricanes rugby team. The partnership brings together two organizations with strong community roots and shared values of teamwork, resilience, and leadership. Activities include fan engagement, ticket giveaways, and brand visibility at Hnry Stadium.
• NZbrokerscoreChannel Partner/ Reseller/ DistributoraibGROUP is a proud member of NZbrokers, a collaborative group of 54 independent, locally owned insurance advisers managing $440m of premium for more than 120,000 clients. This membership provides national scale support, exclusive insurance products, technical risk advice, and competitive premiums through collective buying power.
• AUB Group LimitedcoreStrategic or Co-development PartnerAUB Group is the leading equity-based risk management, advice and solutions provider in Australasia with 75 equity businesses servicing more than 450,000 clients across 310 locations. NZbrokers operates in conjunction with AUB Group's Australasia support, providing additional scale and resources for member advisers.
• Insurance Brokers Association of New Zealand (IBANZ)coreStrategic or Co-development PartneraibGROUP Insurance alongside all members of NZbrokers belong to IBANZ and comply with their Code of Professional Conduct, ensuring adherence to industry standards and professional ethics.
• Allianz PartnerscoreChannel Partner/ Reseller/ DistributoraibGROUP partners with Allianz to offer International and Domestic Travel Insurance. Allianz Partners provides policy wordings, claims management (via claimmanager.co.nz), 24/7 emergency assistance, and underwrites through The Hollard Insurance Company (A.M. Best A- rated).
• Various Community OrganizationsminorGTM or Marketing PartneraibGROUP proudly sponsors multiple community organizations including Petone Swimming, Petone Club, Charity Fishing, Petone Football, Manor Park Golf, St Patrick's College Silverstream Rugby, Boulcotts Farm, Hutt Old Boys, Hutt Valley Tennis, St Bernard's, Softball NZ, and PECC Cricket Club.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Aon New Zealand: Global insurance and reinsurance broker with a New Zealand office offering commercial risk, brokerage, and human capital solutions. Overlaps with aibGROUP on commercial lines and risk advisory but serves larger enterprise clients from a global platform.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with Australasian operations across risk, insurance, and people advisory. Comparable to aibGROUP on commercial risk placement and brokerage commissions, though WTW focuses on larger, more complex accounts.
• Howden: International insurance intermediary with growing Australasian presence offering commercial and specialty broking. Comparable on broker-led distribution and multi-line product set, with broader geographic reach.
• Marsh New Zealand: Global insurance broker and risk adviser with New Zealand operations covering commercial P&C, marine, and specialty lines. Comparable to aibGROUP on brokerage-led distribution and claims advocacy, but at materially larger scale.

Direct peers

• Insurance Advisernet: Australia and New Zealand broker network supporting independent advisers with shared products, compliance, and back-office services. Comparable network model to aibGROUP's NZbrokers membership.
• Connect Insurance Brokers: New Zealand-based independent insurance broker offering commercial and personal lines with multi-office coverage. Direct competitor to aibGROUP in the North Island SME and personal insurance segments.
• PSC Insurance Group: ASX-listed Australasian insurance broker group that has grown by acquiring stakes in regional brokers. Comparable acquisition-led expansion model to aibGROUP's roll-up history.
• Crombie Lockwood: One of New Zealand's largest independent insurance brokerages, offering both commercial and personal lines across the country. Directly comparable to aibGROUP in business model, customer segments, and dual-officer North Island footprint.
• ICIB Brokerweb: Australia/NZ broker network aggregating independent advisers to share carrier access, technical resources, and scale. Directly comparable to NZbrokers (aibGROUP's network) on aggregator model and member economics.

Others

• AUB Group Limited: ASX-listed Australasian equity-based risk management, advice, and solutions group; NZbrokers operates in conjunction with AUB's Australasian support infrastructure. Strategic ecosystem partner and indirect comparable on broker aggregation economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aibGROUPinsurance
• LinkedInlinkedin.com/company/aibgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aibGROUP Insurance