One Price Coffee

What One Price Coffee does

One Price Coffee (legal entity ООО «ВАН ГРУП КОМПАНИ» / Van Grup Kompani LLC) is a Moscow-headquartered franchise operator of a federal coffee shop chain in Russia, founded in 2016 and rebranded under the ONE PRICE COFFEE identity in 2018. The company operates an asset-light franchise model across 430+ locations in 70+ Russian cities plus Belarus, served by 100+ franchise partners and supported by an in-house Barista Academy (3 schools training 2,500+ interns annually in Moscow, Saint Petersburg, and Krasnodar) and a company-owned coffee roasting facility that standardizes the use of 100% Arabica Brazil Phoenix beans.

The core product is standardized specialty coffee and complementary pastries, desserts, and seasonal beverages across three franchise formats — Island (7–12 m²), Standard (15–45 m², with and without seating), and the newer KUB micro-kiosk (from 5 m²) — with franchise investments ranging from 2.94M to 3.995M rubles (plus a 350K rubles lump sum for KUB), a lump-sum fee of 500K–600K rubles, royalties of 5.5–7.5% of gross revenue, and a 1% marketing fee. The company has built a proprietary IT stack including ONE MARKET (logistics and online ordering), the Partner Dashboard, and KAMPUS (automated barista training), and supports end consumers via a mobile app on iOS, Android, and Huawei AppGallery with Apple Wallet and Passes Wallet integrations; a 1.6M-member loyalty program with tiered cashback (3–10%) and a 30% bonus-payment option.

Strategically, One Price Coffee generates revenue from franchise fees, recurring royalties, and marketing fees, while end-customer revenue accrues primarily to franchise partners (claimed unit profitability of 200,000+ rubles/month and ROI from 16 months on a 2.5M-ruble entry investment). Recent expansion vectors include the 2024 KUB format, Seasonal Coffee Shop Format, and Regional Development Program (0% royalty for months 1–3 in non-metro cities), and 2025 product and partnership moves including a Genshin Impact collaboration and a broadened beverage mix (frappes, author lemonades, mokteil non-alcoholic cocktails, seasonal berry menus). The company is privately held with no disclosed institutional investors and is led by co-founder Merab Useinashvili.

Name

One Price Coffee

Legal name

ООО «ВАН ГРУП КОМПАНИ»

Website

https://onepricecoffee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

One Price Coffee is a Moscow-headquartered franchise operator of a federal Russian coffee shop chain with 430+ locations across 70+ cities, built on standardized specialty coffee (100% Arabica, in-house roasted), proprietary IT systems (ONE MARKET, KAMPUS, Partner Dashboard), and an in-house Barista Academy serving 100+ franchise partners and 1.6M loyalty members.

Ownership category

akta.pro rank

Product category

Coffee Shop Chain / Specialty Coffee Retail Franchise

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Coffee shop franchise
• Specialty coffee chain
• Barista training academy
• Coffee loyalty program
• Franchise restaurant operations

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Shop Sales: Direct revenue from selling coffee, beverages, pastries, and desserts to end consumers at company-owned and franchised coffee shops
2. Franchise Fees (Lump Sum): One-time lump sum payment (paushalny vznos) of 500,000-600,000 rubles per coffee shop depending on the franchise tier and number of shops being opened
3. Royalties: Monthly royalty payments of 5.5-7.5% of gross revenue from franchised coffee shops, collected by the franchisor
4. Marketing Fee: 1% marketing fee collected monthly from franchised locations for brand-wide marketing activities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

One Price Coffee operates a federal franchise chain of 430+ specialty coffee shops across 70+ cities in Russia and Belarus, selling standardized coffee (roasted in-house from 100% Arabica Brazil Phoenix beans), pastries, desserts, and seasonal author beverages to end consumers. The company also sells franchise rights to entrepreneurs through three coffee shop formats (Island, Standard, KUB) and additional programs (Seasonal Format, Regional Development), supported by a proprietary Barista Academy, in-house roasting center, and proprietary IT systems (ONE MARKET, KAMPUS, Partner Dashboard, mobile app).

Product overview

ONE PRICE COFFEE is a federal Russian coffee shop chain operating on a franchise model with 430+ locations across 70+ cities. The core offering is standardized specialty coffee (100% Arabica Brazil Phoenix beans, roasted in-house), supported by pastries, desserts, and seasonal author beverages. The portfolio comprises the main brand (ONE PRICE COFFEE) paired with three franchise formats (Island, Standard, KUB), a proprietary mobile app serving as the primary loyalty program interface, a multi-tiered loyalty program (Pricing), the in-house Barista Academy, an internal coffee roasting center, and three named IT systems — ONE MARKET (logistics and online ordering), Partner Dashboard (partner operations), and KAMPUS (automated barista training). The most recent product additions include seasonal beverage lines and a Genshin Impact cross-promotion with dedicated landing page.

Differentiator

Problem solved

Functional benefit

Products and services

• ONE PRICE COFFEE Franchise Franchise program offering entrepreneurs the right to open and operate ONE PRICE COFFEE coffee shops under the brand. Includes three main formats (Island 7–12 m², Standard 15–45 m² with or without seating, and KUB from 5 m²) plus Seasonal and Regional Development programs. Investment ranges from 2.94 to 3.99 million rubles; lump-sum fee 500,000–600,000 rubles; royalties 5.5–7.5% (or 3.5% for KUB); 1% marketing fee. Includes access to proprietary IT systems (ONE MARKET, Partner Dashboard, KAMPUS), Barista Academy training, and supply chain.
• Coffee Shop Retail Operations (ONE PRICE COFFEE Brand) Company-owned and franchised coffee shops selling specialty coffee (100% Arabica Brazil Phoenix beans roasted in-house), pastries, desserts, seasonal author beverages, and food items to end consumers. Standardized menu and operations across 430+ locations in 70+ Russian cities and Belarus.
• Mobile App (ONE PRICE COFFEE) Mobile application for iOS, Android, and Huawei AppGallery serving as the primary customer interface for ordering, loyalty program enrollment, bonus accumulation and redemption, store locator, and push notifications. Integrates with Apple Wallet and Passes Wallet for digital loyalty card storage.
• Loyalty Program (Программа лояльности) Multi-tiered loyalty program with 3%, 5%, 7%, and 10% cashback levels. Bonus currency called 'prays' (1 pray = 1 ruble) redeemable up to 30% of purchase value. Includes free 10th beverage promotion, 50% birthday cashback, and 50% referral cashback on a friend's first purchase.
• Barista Academy In-house training institution for barista education and standardization across the franchise network. Operates 3 schools in Moscow, St. Petersburg, and Krasnodar, training more than 2,500 interns annually on standardized ONE PRICE COFFEE coffee preparation techniques and brand standards.
• KUB (Lightweight Franchise Format) Lightweight franchise format designed for outdoor placement, shopping centers, and universities from 5 m². Features 1-day assembly, mobile and flexible placement, fixed CAPEX, lump-sum fee of 350,000 rubles, and royalty of 3.5%.
• Regional Development Program Regional franchise development program with reduced royalties (0% for months 1–3, 5.5% from month 4). Available for all cities except Moscow, St. Petersburg, Krasnodar, Rostov-on-Don, and Sochi. Includes management company support for CAPEX on locations from 30 m².
• Seasonal Coffee Shop Format

Quantifiable outcome

• ROI from 16 months per coffee shop with investment starting from 2.5 million rubles
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Henrik Winter (Tigrus Holding)minorStrategic or Co-development PartnerHenrik Winter, founder of Tigrus Holding, spoke at the One Price Coffee partner conference 2024, sharing experience in developing the Italian cuisine network 'Osteria Mario' and inspiring partners with business management insights.
• Inessa Ermishkina (Kofemania)minorStrategic or Co-development PartnerInessa Ermishkina, head of Kofemania's training center, spoke at the One Price Coffee partner conference 2024, sharing expertise on creating first-class service and quality staff development.
• Vladimir GerasichevminorStrategic or Co-development PartnerVladimir Gerasichev, a prominent Russian business trainer, spoke at the One Price Coffee partner conference 2024, revealing secrets of effective team building and leadership.
• Genshin Impact (miHoYo)coreGTM or Marketing PartnerCollaboration with Genshin Impact game (May 22 - June 30). Special branded drinks ('Delicate Harmony' and 'Elegant Illusion'), limited edition cards, in-game codes, and promotional quiz. Partnership includes offline events in Moscow, St. Petersburg, and Krasnodar.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Surf Coffee: Growing Russian specialty-coffee chain with strong brand identity among younger consumers; comparable in menu innovation (seasonal/author drinks) and digital marketing.
• Double B: Russian specialty coffee chain emphasizing quality and consistency; comparable as a brand-led competitor pursuing the same third-wave-coffee-leaning consumer in major Russian cities.

Broad incumbents

• Stars Coffee: Russian successor brand to Starbucks after exit, re-entering with similar positioning. Comparable as a premium-tier competitor that constrains One Price Coffee's pricing power in Moscow and St. Petersburg.
• Kofemania (Coffee Mania): Premium Russian coffee chain with in-house training and roasting; a comparable specialty competitor with vertically integrated operations. Inessa Ermishkina from Kofemania's training center even spoke at One Price Coffee's partner conference.
• Shokoladnitsa: Largest coffee-shop chain in Russia by unit count; a broad incumbent offering coffee, food, and desserts at higher price points. Comparable as the dominant national competitor One Price Coffee is chasing.
• Costa Coffee (Russia): International coffee chain with presence in Russia; comparable as a global incumbent competitor targeting the same middle-market coffee consumer.

Regional players

• Drive Cafe: Russian drive-through and small-format coffee chain; comparable in format innovation (kiosk/drive-thru) and franchise economics.

Direct peers

• Coffee Like: Russian coffee-shop franchise network operating small-format kiosks and cafés; directly comparable in format mix (especially to KUB) and franchise-led growth model.
• Prime Coffee (CoffeePoint): Russian franchised coffee chain with small-format café/kiosk model. Comparable in target customer, franchise-led scaling, and Russian-market positioning.
• Cofix (Russia): Direct competitor running a franchised coffee-shop chain across Russia with a fixed-price menu model very similar to One Price Coffee's positioning. Both target value-conscious Russian consumers with standardized franchise operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/one-price-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Price Coffee