Coffee Like

What Coffee Like does

Coffee Like (Кофелайк) is a Russian coffee-to-go franchise chain founded in 2013 in Izhevsk. As of 2023 it operates 1,100+ coffee-bars across 150+ Russian cities via 212 franchise partners, making it the largest coffee chain in Russia by unit count and one of the top five in Europe (2024). The chain serves roughly 2 million guests per year and has accumulated 5+ million loyalty-program members. Average in-store check is 330–400 RUB at franchisee level. Network turnover across the system exceeds 8.5B RUB.

The franchisor generates revenue through a multi-stream model: (i) one-time franchise launch fees of 250–350K RUB per outlet, (ii) recurring royalties on franchisee turnover, (iii) mark-ups on coffee, consumables, and own-brand retail products sold to franchisees through the in-house Trading House, and (iv) own-brand retail sales (drip coffee, beans, tea) sold both in coffee-bars and through food-truck and B2B channels.

Operationally, the chain runs an in-house roasting facility launched in 2022 with ColorTrack laser colorimeters and daily cupping quality control. A mobile application integrates loyalty, ordering, and partner tooling across the franchisee base. Centralized product sourcing, a proprietary roast recipe, and Specialty Coffee Association affiliation give the franchisor control over the core product input that defines the chain's consumer value proposition.

Name

Coffee Like

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu "Koefe Layk" (ООО «Кофе Лайк»)

Website

https://coffee-like.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffee Like is a Russian coffee-to-go franchise chain, founded 2013 in Izhevsk, operating 1,100+ coffee-bars across 150+ cities via 212 franchise partners. It sells coffee through franchisee outlets and an in-house Trading House distribution arm, with 5+ million loyalty members.

Ownership category

akta.pro rank

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee chain
• Coffee shop franchise
• Federal coffee retail
• Coffee to-go
• Branded coffee products

Headquarters

HQ city

Izhevsk

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Franchise fees (Паушальный взнос): One-time franchise fee charged to new partners for the right to operate under the COFFEE LIKE brand. Fee varies by city size: 350,000 RUB for large cities (301,000+ population), 250,000 RUB for small cities (up to 300,000 population).
2. Royalty fees (Роялти): Monthly royalty fees from franchisees. The franchise page states franchisor revenue includes ongoing royalties, making it a stable long-term revenue stream.
3. Coffee bar product sales: Revenue from sales of coffee and beverages through owned and franchise coffee-bars. Average check ranges from 330 to 400 RUB depending on format.
4. Own brand product retail (Дрипы, зерно, чай): Sale of branded products for home consumption: drip packets, whole beans, ground coffee, teas, hot chocolate mixes, cocoa, protein bars, cookies, candies, and lollipops through the website and Ozon marketplace.
5. Own product distribution to franchisees: Centralized supply of private label products (СТМ) to franchisees as a distribution revenue stream for the franchisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Coffee Like operates a federal franchise chain of coffee bars serving espresso-based and specialty coffee drinks, author teas, hot chocolate, and branded retail coffee products (drip packs, whole beans, confectionery) through 1,100+ locations across 150+ Russian cities. The company licenses its brand and operating system to franchise partners in six formats (stand, mini-cafe, full cafe, freestanding pavilion, auto-cafe, food truck) and supports them with proprietary roasting, centralized supply, training, and a loyalty program with 5+ million members.

Product overview

COFFEE LIKE is a federal Russian coffee shop chain operating a multi-format franchise model with 1100+ locations across 150+ cities. The product portfolio centers on espresso-based and specialty coffee drinks (Classic, Cold, Signature, and Seasonal menus), complemented by author teas, cocoa, and hot chocolate. Retail products include coffee beans, drip packs, teas, confectionery, protein snacks, and cocoa/hot chocolate mixes sold at coffee bars and via the Ozon marketplace. Digital touchpoints include a mobile app for online ordering and loyalty management, and a partner dashboard for franchisees. Supporting programs include a two-tier loyalty/bouns program (Club COFFEE LIKE), a mystery shopper program, a business acquisition service, a supplier partnership program, and barista recruitment. The company also licenses a franchise program with multiple format options (counter, mini-cafe, cafe, pavilion, auto-cafe, food truck) with full operational support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Top 1 in Russia by scale and development dynamics (BuyBrand & Kommersant 2023)
• +7 more outcomes

Named customers7 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Росчайкофе (Russian Tea and Coffee Association)minorOthers · 1 January 2024COFFEE LIKE participated in the Coffee Tea Cacao exhibition where negotiations were held with producers, and the company works with the Association for market analytics and industry insights.
• Нильсен (Nielsen)minorStrategic or Co-development Partner · 1 January 2024COFFEE LIKE used Nielsen analytics data (in collaboration with Росчайкофе) for market share analysis and industry trend reporting at the Coffee Tea Cacao exhibition.
• Ozon MarketplaceminorChannel Partner/ Reseller/ Distributor · 1 January 2024Branded products (drip coffee, beans, hot chocolate, cocoa) sold through the Ozon marketplace (seller ID coffee-like-2700119) for nationwide direct-to-consumer retail distribution.
• Управляющая компания АО Инвелект (Invelect Management Company)coreStrategic or Co-development Partner · 1 January 2022The managing company is АО Инвелект (Joint-Stock Company Invelect) in лице генерального директора Тащяна Давида Артуровича, managing the loyalty program and business operations of COFFEE LIKE.
• Own Trading House (Собственный Торговый дом)coreOthers · 1 January 2019COFFEE LIKE established its own Trading House for centralized purchasing, providing franchise partners with stable prices and predictable logistics for private-label products and supplies.
• Specialty Coffee Association (SCA)coreOthers · 1 January 2018COFFEE LIKE joined the Specialty Coffee Association (SCA) — the international community of coffee professionals — demonstrating commitment to quality standards and industry expertise. This membership supports barista training and quality consistency across the network.
• Russian Franchising Association (РАФ)coreOthers · 1 January 2018COFFEE LIKE received the RAF (Russian Franchising Association) certificate, recognizing compliance with industry standards for franchising operations in Russia.

Scale indicators15 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Dunkin': Global coffee and donut chain with a strong franchise model. Comparable as a broad incumbent demonstrating franchise-driven coffee chain economics and loyalty-driven repeat traffic.
• Costa Coffee: Global coffee chain (now under Coca-Cola). Comparable as a broad incumbent in the coffee shop category; provides a benchmark for chain scale, brand strength, and franchise economics.
• McCafé: Coffee program inside McDonald's global footprint. Comparable as a broad incumbent offering accessible coffee at scale, illustrating competitive dynamics from large QSR incumbents.
• Starbucks: Global coffee chain benchmark. Comparable as the broad incumbent against which any coffee chain is measured for store economics, loyalty program design, and brand equity, even though it exited Russia in 2022.

Direct peers

• One Price Coffee: Russian coffee chain built on a single-price, self-service model. Comparable as a value-oriented coffee-to-go operator competing on accessibility and pricing in the Russian market.
• Surf Coffee: Russian specialty coffee chain with strong brand identity in coffee-to-go. Directly comparable as a multi-city Russian coffee chain competing for similar young, urban consumers and franchise entrepreneurs.
• Cofix: Israeli-origin coffee chain with significant Russian franchise presence. Directly comparable as a value-priced, franchise-driven coffee chain operating in the same coffee-to-go segment.
• Shokoladnitsa: One of Russia's largest and oldest coffee and restaurant chains with several hundred locations nationwide. Directly comparable as a multi-format Russian coffee chain competing in similar price tiers and customer segments.
• Kofemaniya (Coffee Mania): Premium Russian coffee and restaurant chain concentrated in Moscow and major cities. Comparable as a federal coffee chain competing for Russian coffee consumers, though at a higher price tier.

Emerging players

• Double B: Russian specialty coffee chain focused on third-wave coffee in major cities. Comparable as an emerging player targeting overlapping coffee consumers with a more specialty-oriented positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/coffee-like

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Like