Mount Pleasant Magazine

What Mount Pleasant Magazine does

Mount Pleasant Magazine is a privately-held local lifestyle media company founded in 1999 and headquartered in Mount Pleasant, South Carolina. Its core product is a multi-format lifestyle magazine covering local news, events, dining, real estate, health and wellness, fashion, and community features for Mount Pleasant and the broader Charleston Lowcountry. The company publishes across print, a digital magazine hosted on the FlippingBook platform, and a website (mountpleasantmagazine.com), supplemented by an extensive podcast network (six owned shows plus three partnership podcasts) and active social channels on Facebook, Instagram, X, Pinterest, and YouTube. An ecosystem of nine-plus sister publications (Charleston Women, Lowcountry Cuisine, MP Business, MP Pets, MP Senior Living, IOP Magazine, SI Magazine, MP Town Hall, Charleston Independent School Directory) extends the brand across vertical and geographic niches, while paid directories (dining, real estate, wedding venues, fitness, oral professionals, CPA, auto) function as lead-generation assets for advertisers.

The business operates a hybrid advertising-plus-subscription revenue model. Local SMBs, restaurants, and selected regional enterprises (e.g., Novant Health, REV Federal Credit Union) purchase display advertising, sponsored content, and directory placements; consumers access print and digital issues via subscription. Community engagement is anchored by the trademarked annual "Best of Mount Pleasant" reader-voted awards program, which functions as both a brand asset and a sales catalyst. The company's go-to-market is direct-to-consumer for readership and direct sales for advertising, with an event-driven layer around the annual awards. Technology stack is conventional publishing infrastructure: a content-managed website with Google Analytics, Cloudflare Web Analytics, and Facebook Pixel instrumentation; FlippingBook for digital magazine hosting; and PayPal and eProcessingNetwork for payment processing. In 2025 the company added an AI Clone Video offering through a partnership with Level Up Video, enabling real estate professionals to generate AI-avatar property walkthroughs — the first AI-adjacent product in the portfolio.

Name

Mount Pleasant Magazine

Legal name

Mount Pleasant Magazine

Website

https://mountpleasantmagazine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Pleasant Magazine is a privately-held local lifestyle media company founded in 1999, publishing a multi-format magazine covering news, dining, real estate, and community content for Mount Pleasant, SC and the Charleston Lowcountry via print, digital, podcasts, and a network of sister publications.

Ownership category

akta.pro rank

Product category

Local Lifestyle Media and Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Local lifestyle magazine
• Digital publishing
• Community journalism
• Advertising services
• Business directories

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Local business advertising through display ads, sponsored content, and featured articles throughout the magazine and website
2. Subscriptions: Magazine subscriptions for print and digital access to local lifestyle content

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Mount Pleasant Magazine is a local lifestyle magazine publishing company that produces a lifestyle magazine covering local news, events, businesses, people, dining, real estate, and community content for Mount Pleasant, SC and the greater Lowcountry region. The magazine is available in print and digital formats, supported by an extensive podcast network, local business directories, and the annual reader-voted Best of Mount Pleasant awards program. Revenue is generated primarily through local business advertising and consumer subscriptions.

Product overview

Mount Pleasant Magazine is a local lifestyle media company serving Mount Pleasant, SC with a multi-platform content strategy. The core product is the lifestyle magazine available in print and digital formats, supported by an extensive podcast network including the Mount Pleasant Podcast, Carolina Real Estate Podcast, Georgetown the Podcast, and Hammock Coast Podcast. The company operates digital magazine publications via FlippingBook, runs the annual Best of Mount Pleasant awards program, and maintains comprehensive local directories including the East Cooper Dining Guide, real estate directories, and professional service directories. Recent innovation includes an AI Clone Video partnership with Level Up Video enabling AI-generated video content for real estate marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Mount Pleasant Podcast: The primary podcast of Mount Pleasant Magazine featuring local stories, interviews, and community content.
• Carolina Real Estate Podcast
• Georgetown the Podcast
• Coastal Home Podcast Tour
• Best of Mount Pleasant Podcast
• Hammock Coast Podcast
• East Cooper Dining Guide (ECEats)

Products and services

• Mount Pleasant Magazine (Print and Digital) Premier lifestyle magazine for Mount Pleasant, SC covering local news, events, businesses, people, dining, real estate, health and wellness, and community content. Available in print and digital formats for local residents and Lowcountry subscribers.
• Mount Pleasant Podcast Flagship podcast of Mount Pleasant Magazine featuring episodes on local community stories, dog rescue networks, veterans and pets, community events, and local businesses. Hosted by Brian Cleary.
• Carolina Real Estate Podcast Real estate-focused podcast featuring property tours, coastal home showcases, and interviews with real estate professionals from Sullivan's Island, Isle of Palms, and surrounding areas. Hosted by Bill Macchio.
• Georgetown the Podcast Podcast covering Georgetown, South Carolina and the Hammock Coast region, featuring episodes on small business development, tourism, waterfront development, and local business profiles. Hosted by Scott Richards.
• Hammock Coast Podcast Podcast focused on the Hammock Coast region of South Carolina, covering local attractions, businesses, and tourism in Georgetown County.
• Coastal Home Podcast Video Tour Video podcast featuring tours of coastal homes in the Mount Pleasant and Charleston area.
• Best of Mount Pleasant Podcast Podcast featuring interviews and profiles of Best of Mount Pleasant winners and local business leaders.
• Best of Mount Pleasant Awards Program Annual reader-voted awards program recognizing best local businesses and professionals in Mount Pleasant across multiple categories including dining, services, health, and professional services. The registered Best of Mount Pleasant trademark is a brand identity asset.
• Digital Magazine (FlippingBook) Digital version of Mount Pleasant Magazine published via FlippingBook platform, offering professional-looking digital documents with navigation and custom design for subscribers and online readers.
• East Cooper Dining Guide (ECEats) Comprehensive dining directory featuring over 60 restaurant listings in Mount Pleasant, SC with cuisine types, addresses, pricing tier indicators ($, $$, $$$), and contact information for local diners and tourists.
• Real Estate Directories Multiple real estate-related directories including Real Estate Experts, Top 10 Most Expensive Homes Sold, Real Estate Offices directory, and neighborhood discovery guides for Mount Pleasant and Charleston real estate market.
• MP Town Hall Magazine Digital magazine focused on Mount Pleasant town government and civic matters for local residents interested in municipal affairs.
• Carolina Coastal Insurance Magazine Digital magazine focused on insurance topics and coastal protection, featuring content from Schirmer Insurance Group and family tradition in insurance.
• Charleston Wedding Venues Guide Directory of wedding venues in Charleston and Mount Pleasant areas for engaged couples planning local weddings.
• AI Clone Video for Real Estate (Level Up Video Partnership) AI-powered video generation service offering AI clones of realtors to showcase property listings through video walkthroughs. Enables mortgage bankers, builders, and designers to create AI clones for marketing purposes.

Quantifiable outcome

• Over 60 restaurant listings in comprehensive dining guide

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Charleston WomenminorOthersRelated lifestyle magazine publication under the Mount Pleasant Magazine network, covering women's lifestyle content in the Charleston area.
• Lowcountry CuisineminorOthersRelated food and dining magazine publication covering Lowcountry culinary scene and cuisine.
• MP Business MagminorOthersMount Pleasant business-focused magazine publication covering local business news and features.
• MP PetsminorOthersPet-focused magazine publication for Mount Pleasant area covering pet-related content, businesses, and animal rescue stories.
• Charleston Independent School DirectoryminorOthersEducation directory publication covering private schools and educational resources in the Charleston/Mount Pleasant area.
• MP Senior LivingminorOthersSenior living and retirement lifestyle magazine covering retirement communities and senior services in the Charleston/Mount Pleasant area.
• IOP Magazine (Isle of Palms)minorOthersSister publication covering Isle of Palms community and lifestyle content.
• SI Magazine (Sullivan's Island)minorOthersSister publication covering Sullivan's Island community and lifestyle content.
• MP Town Hall MagazineminorOthersLocal government and community affairs magazine covering Mount Pleasant town hall topics and municipal issues.
• FlippingBookcoreTechnology or IntegrationDigital publication hosting platform used for hosting and delivering digital magazine issues to readers online with interactive viewing experience.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Southern Living: National lifestyle magazine covering Southern lifestyle, food, home, and travel; not a direct competitor in the local Mount Pleasant market but sets advertiser expectations and competes for Charleston/Lowcountry advertising budget allocations aimed at regional reach.
• Garden & Gun: Charleston-based regional lifestyle magazine covering the American South, with overlapping content verticals (food, travel, home, culture) and a much broader geographic audience; competes for the same Lowcountry readers and national-brand advertisers interested in the region.

Others

• Visit Charleston (Charleston Area Convention & Visitors Bureau): Regional tourism destination marketing organization for the Charleston area that publishes content, directories, and event listings overlapping with Mount Pleasant Magazine's coverage of tourism, dining, and visitor-facing content, often sharing the same SMB advertisers.

Regional players

• Charleston Magazine: Regional lifestyle magazine covering Charleston, SC, with overlapping coverage of the same Lowcountry market, similar content verticals (food, home, real estate, people), and a comparable print + digital + directories model serving the same local advertisers and readers.
• Charlotte Magazine: Regional lifestyle magazine covering Charlotte, NC with comparable dining guides, real estate features, and Best Of style awards programs; operates the same multi-platform print/digital/event model for an adjacent but non-overlapping Carolina metro.
• Myrtle Beach Magazine: Regional lifestyle magazine covering the Grand Strand of South Carolina with parallel local news, dining guides, real estate features, and event coverage, targeting a similar SMB advertiser base in a comparable coastal Carolina market.
• Hilton Head Monthly: Coastal South Carolina lifestyle magazine serving the Hilton Head area with comparable content mix (dining, real estate, community news, directories) and a similar local advertising + subscription revenue model targeting affluent coastal residents and visitors.
• Savannah Magazine: Coastal Georgia lifestyle magazine covering Savannah with directly analogous content (dining, real estate, community profiles, home) and a comparable print + digital + directories model serving an adjacent coastal Southern market.
• Columbia Metropolitan Magazine: South Carolina lifestyle magazine covering the Columbia metropolitan area with the same hyperlocal news, dining, fashion, and home content verticals and the same advertising + subscription revenue model targeted at local SMBs and residents.

Emerging players

• Charleston Wine + Food: Charleston-based culinary media brand producing festival, editorial content, and podcasts around Lowcountry food culture; overlaps with Mount Pleasant Magazine's dining guide and restaurant advertiser relationships but as an adjacent rather than directly competing editorial property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MountPMagazine
• YouTubeyoutube.com/MountPleasantMagazine
• Facebookfacebook.com/MountPleasantMagazine
• Instagraminstagram.com/mountpleasantmagazine
• Pinterestpinterest.com/MtPMag
• LinkedInlinkedin.com/company/mount-pleasant-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Pleasant Magazine