Crossmark

What Crossmark does

Crossmark is a Belgian communications and graphic design agency (communicatiebureau) organized as Crossmark bvba, headquartered in Bonheiden, and founded in 2003 with ownership concentrated in managing director Mario Eggermont. The firm delivers an end-to-end creative offering spanning corporate identity and branding, website design and development, print and graphic production, copywriting, and website hosting. Its client base includes European enterprises such as Construx, Imelda Hospital, Huawei (European Leadership Academy), Reynaers Aluminium, STIHL, and PensioPlus, alongside SMB accounts such as Apotheek Keustermans, CoGiVa, and De Nekker, with project execution spanning multiple countries rather than a strictly domestic footprint.

The agency's primary technical differentiator is a proprietary content management system called Asteriks, developed in-house and designed so that non-technical client users can self-manage website content after launch. Beyond the CMS, Crossmark builds bespoke website modules and custom API integrations — for example, syncing a client's site with an external property management platform — moving its web development offering beyond template-driven agency work. Hosting is sold as an annually renewing subscription, creating a small but formal recurring revenue line in what is otherwise a project-based professional services business. The firm describes a horizontal segmentation model across use cases (branding, digital presence, print) with secondary emphasis on healthcare and hospitality verticals.

Commercially, Crossmark operates a sales-led, project-based model priced via free, obligation-free quotations with disclosed budget tiers ranging from EUR 500 to over EUR 5,000. Its go-to-market relies on the website portfolio as the primary top-of-funnel channel, supplemented by direct phone and email intake, with no resellers, marketplaces, or formal partnerships. With seven named team members covering design, copywriting, and web development under a small in-house structure, the agency functions as a boutique creative services provider whose revenue is largely derived from project fees delivered by an integrated design-and-development team.

Name

Crossmark

Legal name

Crossmark bvba

Website

https://crossmark.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossmark is a Belgian communications agency (bvba) headquartered in Bonheiden that delivers branding, website design, print production, copywriting, and hosting services to enterprise and SMB clients across Benelux and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonheiden

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding and Identity Services: Logo design, corporate identity (huisstijl), brand development, and visual branding solutions for organizations seeking recognizable brand presence.
2. Web Design and Development: Website creation, redesign, and web development services including custom modules, API integrations, and CMS implementation. Pricing varies by project scope from website/online to logo design, branding, advertising, and promotion.
3. Print and Publication Design: Catalog design, brochures, direct mail, annual reports, and marketing collateral production across multiple languages (six languages for international clients like Construx).
4. Content Creation and Copywriting: Professional copywriting, magazine production (such as ImeldaZine - a quarterly lifestyle magazine), and content strategy services.
5. Hosting Services: Annual hosting packages with automatic renewal, 1-year initial contract period with 1-month notice period for cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Crossmark is a Belgian graphic communications agency that designs and delivers brand identities (logos, huisstijl/corporate identity), builds websites using its proprietary Asteriks CMS with custom modules and API integrations, and produces print materials such as brochures, catalogs, and direct mail. The agency also offers copywriting, hosting subscriptions, and recurring publication services (e.g., the ImeldaZine magazine) for business clients primarily in Belgium and Europe.

Product overview

Crossmark is a Belgian communication agency (communicatiebureau) based in Bonheiden offering a comprehensive suite of creative and digital services. Their core offering includes proprietary CMS development, brand identity/branding services, website design and development (including webshops), print and graphic design, copywriting, and hosting services. The agency specializes in custom solutions including API integrations, intranets, and international multilingual publications. Key services include the custom-built Crossmark CMS for client content management, brand identity work spanning logos to full corporate identity systems, website development with unique modules and API synchronization capabilities, large-scale international publications (catalogs, brochures), exhibition materials, and recurring publications like the ImeldaZine quarterly magazine. The agency also offers rebranding services for international clients and website hosting packages with automatic renewal.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity / Branding Services Comprehensive branding solutions including logo design, complete corporate identity (huisstijl), and brand development to create strong, recognizable brand images for organizations across industries.
• Website Design and Development Design and development of attractive, dynamic, and accessible websites using proven methodologies, with the proprietary Asteriks CMS, custom-built modules, and API integrations for specialized functionality tailored to client requirements.
• Asteriks Content Management System (CMS) Proprietary CMS developed in-house by Crossmark and specifically designed for client ease of use, enabling clients to independently manage their own website content after delivery.
• Print and Graphic Design Design and production of brochures, direct mail, packaging, catalogs, calendars, and other printed materials using advanced digital techniques including color management and detailed Photoshop editing, overseen from concept through to print.
• Copywriting and Text Services Professional copywriting and visual support that crafts compelling client messages with texts designed to drive customer action, covering marketing copy, magazine content, and broader content strategy.
• Website Hosting Services Annual website hosting packages with automatic renewal, an initial one-year contract term, and a one-month cancellation notice, including ongoing maintenance and support for client sites.
• International Publication Services (Multilingual Catalogs and Brochures) Large-scale catalog and publication design services for international clients, including multilingual catalogs (e.g., a 500-page catalog produced in six languages for Construx) and company brochures coordinated across markets.
• Exhibition and Trade Show Materials Complete development of exhibition visuals and signage for international trade shows, exemplified by materials produced for the Bauma exhibition for Construx.
• ImeldaZine Quarterly Magazine A quarterly lifestyle magazine produced by Crossmark for Imelda Hospital and woonzorgcentrum Den Olm, covering concept, advertising, copywriting, and layout, distributed within the hospital and care center as a waiting-room publication.
• Rebranding Services Comprehensive rebranding projects for international brands seeking consistent brand experience across languages and channels, encompassing visual updates, corporate identity, and communication restructuring.
• Intranet Solutions Custom intranet development for internal organizational use, demonstrated in projects such as the Omnibeton intranet, leveraging the in-house Asteriks CMS and web development capabilities.
• Webshop / E-commerce Development Design and development of e-commerce webshops integrated with the client's overall brand identity, leveraging the proprietary Asteriks CMS for content management.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDB Brussels: Brussels office of DDB Worldwide, a major global advertising network offering creative, branding, and integrated communications. Competes with Crossmark in Belgium for enterprise creative work, but at much larger scale and with network-level capabilities.
• Pentagram: International design partnership with offices globally, specializing in brand identity, graphic design, and digital design. Operates in the same branding/design category as Crossmark but at much higher scale and price points for premium enterprise clients.
• BBDO Belgium: Belgian office of the global BBDO advertising network, providing full-service advertising, branding, and digital communications. Operates in the same Belgian market as Crossmark with overlapping services for enterprise clients, but at significantly larger scale and global reach.
• Landor & Fitch: Global branding and design consultancy with expertise in brand strategy, corporate identity, and brand experience. Comparable to Crossmark's branding services but at enterprise scale with international reach and broader consulting capabilities.
• Ogilvy: Global advertising and marketing communications network with a strong Belgian presence. Offers integrated creative, branding, and digital services comparable to Crossmark's full-service offering, but at significantly larger scale and with multinational client reach.

Direct peers

• These Days: Belgian creative agency with integrated advertising, branding, and content capabilities. Similar in scope and client profile to Crossmark, serving Belgian and European SMB and enterprise customers across creative and digital engagements.
• Duval Branding: Belgian branding and design studio specializing in corporate identity, packaging, and brand strategy. Closely comparable to Crossmark's branding and corporate identity services, targeting similar Belgian and European mid-market clients.
• LDV United: Belgian creative agency delivering integrated campaigns across advertising, branding, and digital. Operates in the same Belgian market as Crossmark with a comparable full-service model targeting SMB and enterprise clients with creative and content needs.
• Mortierbrigade: Brussels-based independent creative agency offering advertising, branding, and digital services to SMB and enterprise clients in Belgium and beyond. Directly comparable to Crossmark as a full-service Belgian creative shop competing for similar regional accounts across branding, web, and content.
• Boondoggle: Belgian digital creative agency offering digital strategy, branding, and web development. Directly competes with Crossmark in the Belgian market for similar digital, branding, and web development projects for mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crossmark.be
• LinkedInlinkedin.com/company/crossmark-bvba

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossmark