Mordue Moving and Storage

What Mordue Moving and Storage does

Mordue Moving and Storage is a family-owned, Peoria, Illinois-based moving and storage company founded by Robert Mordue in 1935 and acquired by the founder's granddaughter Joy Adams and her husband Russ Adams in 1978. The company provides local, long-distance (interstate), international, and office/commercial moving services plus packing, mobile storage, and professional climate-controlled warehouse storage, serving primarily residential customers and Central Illinois businesses. Revenue is generated on a per-move professional-services basis (quote-driven, calculated from on-site surveys and estimated weight/distance), supplemented by recurring storage rental fees for warehouse units, mini-storage units, and mobile containers, and one-time sales of packing supplies.

The operating stack combines a custom in-house logistics software system providing real-time visibility across moves with a tablet-based digital survey tool that feeds inventory data directly to the dispatch team; storage is anchored by an 80,000-square-foot climate- and humidity-controlled warehouse featuring a 20,000 sq ft vault, MERV-13 filtration, Carrier 12.5-ton AC units, and automated monitoring. Distribution is sales-led through the company website (free quote forms), a 1-800 number, and on-site home surveys, with national and international reach enabled by agency partnerships — Bekins Van Lines (interstate, since 2023, succeeding Arpin Van Lines 1983-2023) and Arpin International Group (global moves). Customer acquisition leans heavily on word-of-mouth referrals and repeat multi-generational clients, supported by affinity discount programs with NARFE, NASMM, LCMS, and Gallagher groups, and a sales channel reinforced by a content-marketing blog and Chamber-of-Commerce community presence.

Name

Mordue Moving and Storage

Legal name

Mordue Moving & Storage

Website

https://morduemoving.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Mordue Moving and Storage is a family-owned Peoria, Illinois moving and storage company founded in 1935, providing local, interstate, international, and office relocation services plus packing and climate-controlled warehouse storage to residential customers and Central Illinois businesses, with nationwide and global reach via Bekins Van Lines and Arpin International Group agency partnerships.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (484210), General Warehousing and Storage (49311), Lessors of Miniwarehouses and Self-Storage Units (53113), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYHSAKAAAJ

Local Loading/Unloading with Company Truck (In-Town Transport)

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYHSAKABAE

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload)

Home & Personal Services/Moving, Storage & Relocation Services/Long-Distance & Interstate Moving Services

SECONDARYHSAKAMAH

Storage Unit Load/Unload Labor

Home & Personal Services/Moving, Storage & Relocation Services/Moving Labor-Only Services (Loading/Unloading)

SECONDARYHSAKAIAE

Portable Storage Container Delivery, Pickup & Repositioning Services

Home & Personal Services/Moving, Storage & Relocation Services/Portable Storage Container Rental & Moving

Keywords

• Residential moving services
• Commercial relocation services
• Long distance moving
• Climate controlled storage
• Packing and crating services

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Local Moving Services: Full-service local moves within Peoria, Bloomington, Normal, and Central Illinois region. Revenue earned on a per-move basis based on estimated weight and distance.
2. Long Distance Moving (Interstate): Interstate moves via Bekins Van Lines agent network, covering moves throughout the country. Revenue is service-based per move, with smaller moves handled via Bekins PRS (Priority Relocation Service) container-based program.
3. International Moving: International relocation services via Arpin International Group partnership, including pre-move counseling, customs clearance, and overseas delivery. Revenue earned as a service fee through the international partner network.
4. Office/Corporate Moving: Commercial office and industrial relocations including project management, installation/dismantle, records storage, and rigging services. Typically larger per-engagement fees for businesses in Peoria and Central Illinois.
5. Packing Services: Full or partial packing of household goods by trained crews, plus custom crating for delicate items. Offered as an add-on to moving services or standalone.
6. Professional Storage (Warehouse): 80,000-square-foot climate- and humidity-controlled warehouse storage in sealed wooden containers. Monthly and annual leases available with insurance. Customers pay recurring storage fees.
7. Mobile Storage Containers: Steel and Kevlar mobile storage containers delivered to customer door. Customers can keep on-site or store at the climate-controlled warehouse. Revenue from container rental and transportation/pickup services.
8. Mini-Storage Units: Mordue Mini-Storage units sized for full-size tractor/trailer rig access. Short- and long-term leases available.
9. Storage for Home Staging: Storage containers and units used to declutter homes for sale staging. Often bundled with moving services.
10. Moving Supplies: Sale of packing boxes, cartons, protective materials, and specialty packing supplies to customers who pack themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mordue Moving & Storage is a family-owned moving company that provides local, long-distance, international, and office moving services along with professional packing, mobile storage containers, and climate/humidity-controlled warehouse storage. The company operates as an interstate agent for Bekins Van Lines for nationwide moves and partners with Arpin International Group for global relocations. Services are sold per move via custom quotes based on on-site home surveys and estimated weight and distance.

Product overview

Mordue Moving and Storage is a family-owned moving company offering a comprehensive suite of relocation services. The company provides local moving, long-distance moving, international moving, office moving, and packing services as its core offerings. Storage solutions include mobile storage containers (steel and Kevlar construction) and professional warehouse storage with climate/humidity control. The company operates as an interstate agent for Bekins Van Lines and partners with Arpin International Group for international moves. Bekins PRS (Priority Relocation Service) handles smaller moves. Discount programs are available through various affinity groups. The company has been in operation since 1935, serving the Peoria, Illinois area and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Moving Local residential and commercial moving services within Peoria, Bloomington, Normal, and the Central Illinois region. Performed by Mordue's own crews and trucks.
• Long Distance Moving Interstate and intrastate long-distance moving services provided through the Bekins Van Lines nationwide network.
• International Moving Global relocation services including international move coordination, customs clearance support, and overseas shipping via Arpin International Group.
• Office Moving Commercial and office relocations including facility surveys, furniture inventory, color-coded placement planning, project management, installation, dismantle services, and records storage.
• Packing Services Professional packing and unpacking including full or partial packing of household goods, custom crating for delicate items, and sale of packing supplies.
• Mobile Storage Steel and Kevlar mobile storage containers delivered to customer locations for self-loading, with optional climate-controlled warehouse storage or on-site placement.
• Professional Storage Warehouse storage in sealed wooden containers within an 80,000-square-foot climate- and humidity-controlled facility with a 20,000-square-foot vault section and MERV-13 air filtration.
• Bekins PRS (Priority Relocation Service) Small move solutions using shipping containers for customers moving only a few items or making smaller interstate moves, offering professional packing, faster delivery, and simplified pricing.
• Discount Programs Affinity discount programs offering savings to members of NARFE, NASMM, LCMS, and Gallagher affinity groups including Fraternal Order of the Eagles, Elks USA, Florida Realtors, and Georgia Realtors.
• Moving Supplies Sale of packing boxes, cartons, protective materials, and specialty packing supplies to customers who pack themselves.

Quantifiable outcome

• Warehouse achieves .25 air infiltration rating (vs scale of .25-1.25) — meaning very little outside air enters the building, ensuring stable climate conditions for stored goods
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bekins Van LinescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Mordue is an interstate agent for Bekins Van Lines, one of America's largest and most respected van lines (Top 5/Top 10 national ranking, 130+ years of experience). The affiliation provides nationwide moving resources, 24/7 customer service, destination services, and claims management. In 2023, Mordue transitioned from its prior Arpin Van Lines affiliation (1983–2023) to Bekins following Wheaton | Bekins's acquisition of Arpin in 2020. Mordue must maintain stringent Bekins quality standards.
• Arpin International GroupcoreChannel Partner/ Reseller/ DistributorFor international moves, Mordue works with Arpin International Group, which coordinates overseas agents for customs clearance and final-mile delivery worldwide. Arpin provides a guide to international travel and assigns a dedicated International Move Coordinator to oversee each relocation. Mordue transitioned its interstate business to Bekins in 2023 but retains Arpin for international moves.
• National Active and Retired Federal Employees (NARFE)minorGTM or Marketing PartnerMordue offers special savings and discount programs to members of NARFE through its affiliation with Bekins Van Lines.
• National Association of Senior Move Managers (NASMM)minorGTM or Marketing PartnerMordue offers special savings to NASMM members. NASMM also awarded Bekins the Margit Novack Award for Excellence in Senior Move Management in 2020, indicating a strong partnership between the van line and the senior move management industry.
• Lutheran Church Missouri Synod (LCMS)minorGTM or Marketing PartnerMordue offers special savings programs to members of LCMS as part of its Bekins affinity group discount offerings.
• Gallagher Affinity Groups (Fraternal Order of the Eagles, Elks USA, Florida Realtors, Georgia Realtors, and more)minorGTM or Marketing PartnerMordue participates in Gallagher's affinity group discount programs, offering moving discounts to members of organizations including the Fraternal Order of the Eagles, Elks USA, Florida Realtors, and Georgia Realtors.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• United Van Lines: One of the largest U.S. national van lines (UniGroup). Competes with Bekins for both agent relationships and end-customer long-distance moves.
• Atlas Van Lines: National agent-based van line offering comparable interstate moving services. Alternative partnership option that any agent could theoretically switch to.
• North American Van Lines: National van line providing household goods transportation and corporate relocation services. Competes with Bekins-attached operators like Mordue for the same household and corporate customers.
• Allied Van Lines: Major national van line serving similar residential and corporate relocation customers as Mordue (and its Bekins affiliation). A direct competitor for inbound long-distance leads.
• Wheaton World Wide Moving: Parent organization of Bekins Van Lines (the 'Wheaton | Bekins' family). Operates national van-line services and is the structural counterparty behind Mordue's 2023 transition.

Direct peers

• Bekins Van Lines: National van line and Mordue's direct interstate partner since 2023. Operates the same agent-based moving model and is the principal channel for Mordue's long-distance revenue, making them the closest functional peer.
• PODS: National portable storage container company offering steel containers delivered to customer homes. Directly competes with Mordue's mobile storage container line and Bekins PRS small-move offering.
• Two Men and a Truck: Large franchised residential and small-business moving brand with very similar customer segments (families, local moves, packing). Closely comparable in service menu and SMB/residential customer focus, though much larger in scale.

Emerging players

• 1-800-Pack-Rat: Portable storage and moving company operating at regional scale across multiple U.S. markets. Competitively comparable on local portable storage and small-move jobs.

Others

• Public Storage: Largest U.S. self-storage REIT. Competes with Mordue's mini-storage and professional storage product lines in the same Peoria catchment area at scale Mordue cannot match.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mordue Moving and Storage