Bekins Van Lines
Bekins Van Lines is a privately held U.S. interstate household goods carrier that coordinates residential, corporate, and commercial relocations through a network of 300+ independent agents covering about 95% of the United States under the Wheaton Van Lines parent.
- Company typePrivate
- Founded1891
- HeadquartersIndianapolis, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Bekins Van Lines does
Bekins Van Lines, Inc. is a privately held U.S. interstate household goods carrier headquartered in Indianapolis, Indiana, and operating as a brand within the Wheaton Van Lines, Inc. corporate family. Founded in 1891, the company coordinates residential and commercial relocations across the United States through a hub-and-spoke van line model in which 300+ independent, licensed, and insured agent companies handle local booking, origin, and destination services while the corporate entity administers the tariff (BVL-100), brand, and long-haul coordination covering approximately 95% of the country.
The core technology is a van line logistics management system that schedules and tracks household goods movements across the agent network, complemented by a virtual estimate workflow offering phone, video, and AI-assisted remote surveys as an alternative to in-home assessments. The product surface spans core residential moving services (long-distance, local, full-service, and priority), corporate and employee relocation packages, commercial and industrial moves, and a suite of accessorial services including packing, specialty-item handling (pianos, antiques, medical equipment), climate-controlled storage, valuation protection, and vehicle shipping. A differentiated offering is the Silver Certified program for senior relocations, endorsed by the National Association of Senior Move Managers.
Bekins generates revenue on a transaction basis through tariff-driven transportation charges (weight-based for long-distance moves and time-based for local moves), accessorial service fees, valuation protection charges, and a financing partnership with Enhancify that lets customers pay over time. Distribution is primarily channel-led via the agent network, supplemented by direct demand generation through the corporate website, blog content, search, public-television sponsorship (Legacy List with Matt Paxton), and partnership-driven discount programs with organizations such as NARFE and the Lutheran Church Missouri Synod. The company holds ATA MSC ProMover certification and federal operating authority (U.S. DOT No. 2256609, MC 770031).
Bekins Van Lines firmographics
Firmographics- Name
- Bekins Van Lines
- Legal name
- Bekins Van Lines, Inc.
- Website
- https://bekins.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bekins Van Lines is a privately held U.S. interstate household goods carrier that coordinates residential, corporate, and commercial relocations through a network of 300+ independent agents covering about 95% of the United States under the Wheaton Van Lines parent.
- Ownership category
- akta.pro rank
Bekins Van Lines industry classification
Industry- Product category
- Moving and Relocation Services
- NAICS
- Used Household and Office Goods Moving (484210)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH)
Keywords
Where Bekins Van Lines is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bekins Van Lines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Transportation Services: Core revenue from transportation charges for moving household goods across local, long-distance, and interstate moves. Charges are calculated based on weight (distance moves) or handling time (local moves), plus applicable tariff rates.
- Accessorial Services: Additional services including packing, unpacking, storage (including storage-in-transit up to 90 days), appliance servicing, shuttle service for inaccessible locations, flight charges for stairs, crating for specialty items, and long carry charges.
- Valuation Protection: Customers can purchase additional valuation protection beyond base carrier liability, paying a valuation charge that compensates the mover for assuming greater degree of liability.
- Auto Transport: Vehicle shipping services for customers relocating out of state, including open and enclosed transport options, door-to-door and terminal-to-terminal delivery.
- Financing Partnership: Through partnership with Enhancify, customers can finance their moves and pay over time; Bekins receives payment while customers pay installments to the financing partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Long Distance Moves - Weight-based pricing |
| Unit Pricing | Pay-as-you-go | Local Moves - Time-based pricing |
| Transaction based/ take rate | Pay-as-you-go | NARFE Member Discount Program |
| Other | Monthly | Financing through Enhancify |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bekins Van Lines product offering
Product offeringCore offering
Bekins Van Lines is a nationwide household-goods moving company that arranges and executes residential, commercial, and corporate relocation services through a network of 300-plus independent agent locations. Its core offerings include long-distance and local residential moves, full-service and priority relocations, corporate and employee relocation packages, commercial/office and industrial moves, and ancillary services such as packing, climate-controlled storage, specialty-item handling, auto transport, and valuation protection.
Product overview
Bekins Van Lines is a nationwide moving company offering a comprehensive suite of relocation services. The core offering centers on residential moves (including long-distance, local, full-service, and priority options) and corporate/employee relocation services. Commercial moving services cover office and industrial relocations. Specialized offerings include senior moving services with Silver Certified™ trained agents, specialty item moving for pianos and antiques, and auto transport with open or enclosed vehicle shipping. Add-on services include climate-controlled storage, professional packing, moving supplies, and valuation protection plans. The company operates through a network of over 300 licensed and insured agents covering 95% of the US, with services available for both interstate and international moves.
Differentiator
Problem solved
Functional benefit
Products and services
- Long Distance Moving Services Expert interstate and cross-country moving services provided by licensed and insured Bekins agents who transport household belongings with care. Weight-based pricing is used.
- Local Moving Services Relocation services for moves across town or across the state, provided by local Bekins agents. Local moves are priced based on handling time and additional services.
- Full Service Moves
- Priority Moving Services Expedited moving services for customers who need priority scheduling and delivery of their household goods.
- Senior Moving Services Specialized moving services for older adults, with Silver Certified trained agents equipped to meet the unique needs of seniors downsizing or relocating to retirement communities.
- Corporate Relocation Employer and employee relocation packages that manage company moves and employee relocations with attention to budget and timeline, including dedicated employer and employee packages.
- Commercial Moves Business relocation services including office and industrial moves, handling retail shops, restaurants, and various commercial entities with specialized Office and Industrial capabilities.
- Storage Safe, secure, and climate-controlled storage facilities for household belongings and commercial goods during transitions, including storage-in-transit up to 90 days.
- Packing Services Professional packing services with expert tips and techniques for secure packing of household belongings as an add-on to a move.
- Specialty Items Specialized moving services for grand pianos, antiques, artwork, and other valuable or uniquely shaped items requiring special handling and crating.
- Valuation Protection Protection plans customers can purchase for belongings against loss and damage during moves, offering additional liability coverage beyond the base carrier liability, with Full Replacement Value Protection (FRVP) available.
- Auto Transport Vehicle shipping services for customers relocating out of state, including open and enclosed transport options, with door-to-door and terminal-to-terminal delivery.
- Moving Supplies Boxes, packing materials, and supplies sold to customers preparing for a move.
- Virtual Moving Estimates Alternative survey options via phone, video, or AI for convenient virtual moving estimates, allowing customers to receive quotes without an in-person assessment.
Quantifiable outcome
- 95% of the US covered through agent network
- +1 more outcomes
Companies that use Bekins Van Lines
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Bekins Van Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Bekins Van Lines partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, key and minor.
- National Association of Senior Move Managers (NASMM)coreNASMM endorses Bekins' Silver Certified™ senior moving services program. The program provides training on communication, professionalism, and coordination with families and senior move managers to address unique challenges of senior moves including downsizing and transitions to senior living communities.
- Boerman Moving & StoragekeyBoerman Moving & Storage is a Bekins Van Lines agent that expanded operations into Wisconsin through acquiring JL Moving. The expansion enhances service network, warehouse capacity, and operational efficiency across Illinois and Wisconsin.
- Legacy List with Matt Paxton (WFYI Public Television)keyBekins is a proud supporter and local underwriter for Legacy List with Matt Paxton, an Emmy-nominated public television show featuring older adults downsizing family homes. The partnership includes season three onward, advanced screening events, and community engagement with NASMM members.
- NARFE (National Active and Retired Federal Employees)keyNARFE members receive special moving discount opportunities for interstate moves including up to $100,000 of free full replacement value protection, guaranteed on-time pick-up and delivery, and competitive discounts with guaranteed pricing. Bekins has a relationship with the national office and affiliates throughout the country.
- Lutheran Church Missouri Synod (LCMS)keyLCMS members, pastors, teachers and employees receive discounted moving services. A portion of proceeds from each move is donated back to LCMS.
- Move For HungerminorBekins agents across the country donate their time and services to delivering nonperishables with Move For Hunger. This sustainable program reduces food waste and fights hunger in communities nationwide.
- WVL Corp / Wheaton Van LinescoreBekins Van Lines, Inc. is a brand under Wheaton Van Lines, Inc. The parent company owns both Wheaton and Bekins brands. Contact email [email protected].
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bekins Van Lines competitors and assessment
Company assessmentDirect peers
- United Van Lines: One of the largest U.S. household goods van lines, operating an agent-based national network for residential, corporate, and long-distance moves. Direct head-to-head competitor to Bekins in the same van line model.
- Allied Van Lines: Major U.S. van line with an agent network offering residential, commercial, and corporate relocation services. Competes directly with Bekins for long-distance household goods moves.
- North American Van Lines: Long-established U.S. van line providing household goods moving and corporate relocation through an agent network. Closely comparable in operating model and customer segments.
- Atlas Van Lines: U.S. interstate van line offering residential and corporate moving services through a network of agents. Direct competitor to Bekins in the long-distance household goods segment.
- Wheaton World Wide Moving: Sister brand of Bekins under Wheaton Van Lines, Inc., operating the same van line parent structure for residential and corporate relocation. The most directly comparable peer given shared ownership and infrastructure.
- Mayflower Transit: U.S. van line providing household goods and corporate relocation services via an agent network. Competes head-to-head with Bekins in interstate residential moves.
Emerging players
- Two Men and a Truck: Large U.S. moving franchise with a strong local-move and senior-move focus, overlapping with Bekins' residential and senior services. Differentiates by franchised rather than independent-agent model.
- Bellhops: Tech-enabled moving labor and local-move platform serving residential customers via on-demand bookings. Represents a digital-native competitive vector against traditional van lines like Bekins in the local and labor-only segment.
Broad incumbents
- U-Haul: Dominant U.S. self-service truck and trailer rental company that also offers moving help and storage. Adjacent to Bekins in the moving ecosystem, with overlap in do-it-yourself relocations and U-Haul U-Box portable storage.
- Penske Truck Rental: Major U.S. commercial and consumer truck rental brand owned by Penske Transportation Solutions. Competes in the equipment-rental layer of the moving process that Bekins agents rely on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bekins Van Lines social profiles
Digital presenceBekins Van Lines compliance and trust
Trust signalCompliance2 records
Bekins Van Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bekins Van Lines leadership team
Management profileNumber of profiles
Profiles5 records
Bekins Van Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bekins Van Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bekins Van Lines
What does Bekins Van Lines do?
Bekins Van Lines is a nationwide household-goods moving company that arranges and executes residential, commercial, and corporate relocation services through a network of 300-plus independent agent locations. Its core offerings include long-distance and local residential moves, full-service and priority relocations, corporate and employee relocation packages, commercial/office and industrial moves, and ancillary services such as packing, climate-controlled storage, specialty-item handling, auto transport, and valuation protection.
Is Bekins Van Lines a public or private company?
Bekins Van Lines is a private company. It is classified as corporate owned and is currently operating.
When was Bekins Van Lines founded?
Bekins Van Lines was founded in 1891. It employs 251 to 500 people.
Where is Bekins Van Lines based?
Bekins Van Lines is headquartered in Indianapolis, United States, in the North America region.
How does Bekins Van Lines make money?
Five revenue lines are on record. Transportation Services are the primary driver. The others are accessorial Services, valuation Protection, auto Transport and financing Partnership.
Who are Bekins Van Lines's main competitors?
Direct peers on record are United Van Lines, Allied Van Lines, North American Van Lines, Atlas Van Lines, Wheaton World Wide Moving and Mayflower Transit. Emerging players are Two Men and a Truck and Bellhops. Broad incumbents are U-Haul and Penske Truck Rental.
Does Bekins Van Lines have an API?
No public API is recorded for Bekins Van Lines.
What industry is Bekins Van Lines in?
Bekins Van Lines's product category is Moving and Relocation Services. Its primary akta.pro industry code is HSAKABAH, Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload). Its NAICS code is 484210 and its SIC code is 4700.