What Brugman does

Brugman is a Belgium-manufactured radiator brand operated by MBT CLIMATE BENELUX NV, a wholly-owned subsidiary of the Swiss-listed Arbonia Group. Founded in 1965 and headquartered in Dilsen-Stokkem, Belgium (with the corporate website listing Tubbergen, Netherlands as a location), the company designs and manufactures steel panel radiators, custom column radiators (up to 60 columns, configurable height/width/depth), electric panel and bathroom radiators, and bathroom towel radiators. All products are degreased, phosphated, cataphoretically primed, and powder-coated in-house, conforming to EN442-1:2014, and are offered under six named collections (Casual, Centric, Mini, Classic, E-collection, Bano) with more than 40 colour and finish options and a 10-year guarantee.

The portfolio is complemented by the Protect 1+1 corrosion-protection chemical, an Excel-based conversion-software tool for heat-output calculations (v3.3, dated 2025-01-27), and BIM/Revit and IFC specification files for architects. Products are positioned as compatible with low-temperature heat-pump systems, with the E-collection explicitly targeted at nearly zero-energy dwellings and passive houses.

Brugman operates an exclusively B2B go-to-market: products are sold quote-by-quote to professional installers, HVAC contractors, and specialist radiator dealers across Belgium, the Netherlands, Germany, France, and Poland (reflected in a website localised into Dutch, German, French, Polish, and English). End consumers are reached indirectly through dealers, supported by an online dealer locator, downloadable technical documentation, and a multilingual content-marketing blog covering radiator selection, energy efficiency, heat-pump compatibility, and colour trends. No direct-to-consumer e-commerce is offered, and the brand operates as part of Arbonia's broader European heating-product portfolio alongside the Vasco brand.

Name

Brugman

Legal name

MBT CLIMATE BENELUX NV

Website

https://brugman.eu

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brugman, a Belgium-based brand of the Arbonia Group, manufactures steel panel, column, electric, and bathroom radiators sold exclusively B2B through authorised dealers and installers across Belgium, the Netherlands, Germany, France, and Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Tubbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Panel and Designer Radiator Sales: Brugman generates revenue through the one-time sale of steel panel radiators, electric radiators, bathroom radiators, and column radiators to professional B2B customers (dealers, installers). Products are offered in custom configurations and colour options. Pricing is quote-based and tailored per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brugman manufactures and supplies steel panel radiators, electric radiators, bathroom radiators, and column radiators organised into six product collections (Casual, Centric, Mini, Classic, E-collection, Bano). The company sells exclusively through a B2B dealer and installer network across Belgium, the Netherlands, Germany, France, and Poland. Products are compliant with EN442-1:2014, available in over 40 colour options, and backed by a 10-year guarantee.

Product overview

Brugman is a manufacturer of heating radiators and part of the Arbonia Group (operated by MBT CLIMATE BENELUX). The company offers a portfolio organized into six main collections: Casual, Centric, Mini, Classic, E-collection, and Bano. The core products are panel radiators (Casual, Centric, Mini), column radiators (Classic), and electric radiators (E-collection). The Bano Collection serves the bathroom segment with specialized designs. Individual products include STANDARD, STANDARD ZN, COMPACT 4, UNI 6, PIANO UNI 6, CENTRIC, BANO, E-BANO, E-PANEL variants, and COLUMN. Supporting offerings include conversion software for heat output calculations and the Protect 1+1 protector for system maintenance. Products conform to EN442-1: 2014 standards and are available in various colors with 10-year warranties on most models.

Differentiator

Problem solved

Functional benefit

Brands

• E-collection: Electric radiators for energy-efficient projects including nearly zero-energy dwellings and passive houses
• Bano
• Classic
• Centric
• Casual
• Mini

Products and services

• Casual Collection Panel radiators featuring a modern casual design, offered as part of Brugman's core radiator portfolio for professional installers and dealers.
• Centric Collection Design-oriented panel radiators with a centred focus design, representing Brugman's core panel radiator offerings for residential and commercial heating.
• Mini Collection Compact panel radiators designed for smaller spaces with maximum heat emission, part of Brugman's panel radiator range.
• Classic Collection Traditional column radiators with a nostalgic design, fully custom-made with robust columns providing extra high thermal output for large rooms with high ceilings.
• E-collection Electric radiators designed for energy-efficient projects including nearly zero-energy dwellings and passive houses, comprising electric panel radiators and electric bathroom radiators.
• Bano Collection Bathroom radiators featuring horizontal round tubes and a vertical collector with D-profile, available in straight and curved 10° versions, combining heating with towel-drying functionality.
• Column Radiator Traditional steel column radiator fully custom-made with horizontal arrangement of vertical columns, supporting up to 60 columns with 50mm centre-to-centre distance, rated 5 bar max working pressure and 120°C max operating temperature, conforming to EN442-1:2014.
• E-Panel Vertical Flat Electric Radiator Vertical flat electric radiator featuring 230V AC 50Hz operation, weekly/daily programming, room temperature control from 7°C to 30°C, Auto/Comfort/Eco/frost protection modes, IPX4 Class II rating, open window detection, and energy-consumption indication.
• Bano Bathroom Radiator Bathroom radiator made of steel with horizontal round tubes (Ø 22mm) in a D-profile collector (34x34mm), available in straight (BM) and curved 10° (BMR) versions, rated 10 bar max working pressure and 120°C max operating temperature, conforming to EN442-1:2014.
• Protect 1+1 Corrosion Inhibitor Corrosion protection product for heating systems providing optimal protection for steel, cast iron, aluminium, copper, and copper alloys, containing inhibitors preventing galvanic corrosion and dispersants preventing deposits on internal heating surfaces.

Quantifiable outcome

• 10-year guarantee offered on all Brugman radiators
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Arbonia GroupcoreOthersBrugman is a brand owned by Arbonia Group, a Swiss-listed European building products group. Within the Arbonia Group, Brugman operates alongside the Vasco brand (Vasco Design Radiators). The Arbonia Group provides corporate backing, shared infrastructure, and brand portfolio strategy. Brugman's privacy policy, general terms, and legal notices are governed by MBT CLIMATE BENELUX NV, a subsidiary within the group structure.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Zehnder Group: Swiss-listed European manufacturer of radiators, towel warmers, and indoor climate systems. Competes with Brugman in designer panel and column radiators, with comparable B2B trade-channel distribution across Germany, Benelux, and France.
• Stelrad: UK-based radiator manufacturer producing steel panel radiators and designer ranges for residential and commercial heating. Comparable product portfolio and channel-driven distribution model targeting installers and merchants.
• IRSAP: Italian radiator manufacturer producing panel, tubular, and designer radiators, including a wide colour and finish range. Directly comparable product portfolio and B2B trade-channel distribution across Southern and Western Europe.
• Runtal: Swiss manufacturer of design-oriented panel, column, and towel radiators. Directly comparable to Brugman's Classic and design collections, with overlapping premium positioning in Central European markets.
• Purmo (Rettig Group): Major European radiator brand under Rettig, offering panel, column, and design radiators across residential and commercial segments. Direct competitor in panel radiators with comparable distribution through installer/dealer networks.
• Jaga: Belgian-headquartered manufacturer of radiators, trench heaters, and dynamic heating/cooling products. Directly competes with Brugman in panel radiators and low-temperature heating solutions across Benelux and broader European markets.
• Vasco (Arbonia Group): Sister brand within Arbonia Group, specialising in premium design radiators and towel rails for the Benelux market. Operates as a directly comparable channel-driven radiator brand with overlapping product categories and shared corporate infrastructure.
• Korado: Czech-based radiator manufacturer producing steel panel and column radiators for European markets. Comparable mid-market positioning with channel-based distribution, including presence in Poland and Germany where Brugman also operates.

Broad incumbents

• Bosch Thermotechnology: Division of Bosch Home Comfort Group producing heating systems, heat pumps, and radiators. Competes indirectly through full heating-system solutions that can substitute or complement Brugman's radiator portfolio in installer specifications.
• Viessmann: German-headquartered global heating, industrial, and refrigeration systems manufacturer. Overlaps with Brugman as a broader HVAC incumbent offering complete heating systems rather than focusing exclusively on radiators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brugman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brugman