Positive K9 Training

What Positive K9 Training does

Positive K9 Training is a Melbourne-based dog training and behaviour services business founded in 2011 by Chris Loverseed. The company delivers positive reinforcement and reward-based training — including clicker and marker techniques — through in-home private sessions, a four-level puppy school curriculum (Intro, Puppy One through Puppy Three) held at venues in Kew, Doncaster, Donvale, Camberwell, and Burwood East, and a premium VIP concierge service. Its target customers are individual pet owners in Melbourne's Eastern Suburbs, the Dandenongs, and the Mornington Peninsula, spanning new puppy owners seeking socialisation during the 8-16 week development window and adult dog owners addressing behavioural issues such as reactivity, aggression, and poor recall. All trainers are qualified through the National Dog Trainers Federation.

The business operates three branded properties under the Positive K9 umbrella. The core service line generates revenue through tiered one-time training packages priced from A$325 (Single Session and Assessment) to A$6,900 (Ultimate Training Package, with monthly instalment options), plus group classes and a 4-week puppy school course at A$200. PK9 Online, launched in 2021, extends monetisation through a global subscription video platform at A$50/month following a 7-day free trial, providing 200+ hours of training content and access to a private members-only Facebook group. PK9 Gear operates as a complementary e-commerce store selling training equipment at pk9gear.com.au. Bookings and payments are processed through the Momence platform embedded on the company website, with phone and inquiry-form channels as secondary intake.

Customer acquisition is driven by 200+ five-star Google reviews and 140+ Facebook reviews accumulated since founding, alongside an active blog, Facebook and Instagram pages, and a YouTube channel linked to the founder. The business offers a money-back guarantee tied to compliance with training instructions, positioning outcomes-based confidence as a marketing differentiator. The firm remains founder-owned and privately held, with no disclosed institutional investment, parent company, or acquisition history.

Name

Positive K9 Training

Legal name

Positive K9 Dog Training

Website

https://positivek9training.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Positive K9 Training is a Melbourne-based dog training and behaviour services business founded in 2011, delivering positive-reinforcement in-home training, group puppy school classes, and a VIP concierge service to individual pet owners across Melbourne's Eastern Suburbs, the Dandenongs, and the Mornington Peninsula.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog training services
• Puppy school classes
• Behaviour modification
• Online dog training
• Positive reinforcement training

Headquarters

HQ city

Kew

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Dog Training Packages: One-time purchase training packages combining private in-home sessions with follow-up support, group class access, and ongoing trainer contact. Packages range from single sessions to comprehensive multi-month programs with 6-12 months of support.
2. PK9 Online Subscription: Monthly subscription at $50/month following a free 7-day trial. Provides full access to 200+ hours of training videos, webinars, and exclusive Facebook group. No fixed term — cancellable any time.
3. Group Obedience Classes: Weekly group training classes held on Sunday mornings in Kew. Charged per session ($40 casual) or as part of enrollment-inclusive packages. Enrollment fee of $125 applies for new clients.
4. Puppy School Courses: 4-week indoor puppy school courses at $200, held at venues in Doncaster, Donvale, Camberwell, Burwood, and Kew. Includes waived enrollment fee for continued Sunday classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Positive K9 Training provides professional dog and puppy training services in Melbourne, delivered through in-home private sessions, group puppy school classes at multiple venues, and the PK9 Online subscription video platform. Offerings span obedience training, behaviour modification (reactivity, aggression, anxiety), puppy socialisation, and competition preparation, structured across tiers from single sessions through to comprehensive multi-month packages with up to 12 months of trainer support. All trainers are qualified through the National Dog Trainers Federation and follow a positive reinforcement methodology built on clicker and marker training principles.

Product overview

Positive K9 Training is a dog and puppy training service provider in Melbourne offering a portfolio of training programs. The core offerings include group-based Puppy School (4-week courses across multiple Melbourne locations), comprehensive training packages (5-Star, Perfect, and Ultimate tiers) providing in-home training combined with ongoing support and group class access, a premium VIP Dog Training concierge service with twice-weekly in-home sessions and exclusive benefits, and PK9 Online, a digital video subscription platform. The training methodology is based on positive reinforcement principles and covers obedience training, socialisation, behaviour modification, and competition preparation through four progressive curriculum levels in puppy school and multiple package tiers for adult dogs.

Differentiator

Problem solved

Functional benefit

Brands

• PK9 Online: Online dog training video subscription platform offering 200+ hours of training videos for $50/month with a 7-day free trial
• PK9 Gear
• Super Pups

Products and services

• 4-Week Puppy Course A 4-week indoor puppy school program run by certified professional trainers, designed to help puppies develop strong foundations and build a positive dog-owner relationship. Includes socialisation with other puppies, obedience basics, toilet training, and impulse control. Available across multiple Melbourne venues.
• Perfect Puppy Package An all-inclusive puppy training package featuring in-home training with one-on-one guidance from professional dog trainers, 3 follow-up private sessions, 1-month FREE access to PK9 Online, and 6 months of unlimited phone and email support for puppies from scratch.
• 5-Star Puppy Package Training package for puppies up to 6 months including a 60-minute initial in-home consultation, waived enrolment fee for group classes, 1-month free PK9 Online access, training handouts, access to a private Facebook group, and a 10% discount at Yuppy Puppy Day Spa.
• Perfect Dog Training Package Comprehensive dog behaviour training program with initial in-home consultation, multiple follow-up private sessions, 1-month free PK9 Online access, 6 months of unlimited phone and email support, exclusive group access, and a 30-day money-back guarantee if no results are observed.
• 5-Star Dog Package Dog training package including a 60-minute in-home consultation plus 3 in-home training sessions (60 minutes each), with a 10% discount at Yuppy Puppy Day Spa. Aimed at dogs 6+ months requiring in-home training before group classes.
• Ultimate Training Package Top-tier dog training program with 12 in-home training sessions (60 minutes each), phone and email support for 12 months, and unlimited group training for 12 months. Priced at $6,900 once off or $350 x 12 monthly payments.
• VIP Dog Training Premium concierge dog training service including two in-home sessions per week, personalised training plan, exclusive VIP discounts, behaviour modification, health and nutrition advice, exclusive trainer access, and Insta Pooch content and management. Priced at $600 per week with a 12-week minimum and 3-month commitment.
• PK9 Online Online video subscription platform providing 200+ hours of dog training videos covering basic to advanced training topics, with new videos added regularly. Includes access to webinars and an exclusive members-only Facebook group. Priced at $50/month after a 7-day free trial, cancellable any time with no fixed term.
• Single Session and Assessment Individual training session with a 90-minute initial in-home consultation, 1-month free access to PK9 Online, and training handouts. Priced at $325 once off.
• Essentials Package Entry-level training package with 3 in-home training sessions (60 minutes each). Priced at $1,195 or 4 x $299 fortnightly payments.
• 3 Session Package Training package with 3 in-home training sessions including an initial consultation, with flexible payment options including 3 fortnightly payments. Priced at $960 once off.
• Puppy School Kew — Super Pups Curriculum (Intro, Puppy One, Puppy Two, Puppy Three) Structured 4-level puppy school curriculum (Intro, Puppy One, Puppy Two, Puppy Three) covering sit, down, recall, name game, manual handling, social walking, leaving-jumping, socialisation, mat training, focus and engagement, heeling, and real-world reliability. Held Sunday mornings at Reservoir Reserve, Grange Rd, Kew.

Quantifiable outcome

• 100% money-back guarantee if no progress is made when following training instructions 100% with 30 minutes of daily practice
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Zak George Dog Training: US-based dog trainer with large YouTube following and online paid training content. Closest comparable digital-only competitor to Positive K9's PK9 Online subscription platform, though without in-person delivery.
• The DoCan: Dog training and behaviour consultancy offering in-home sessions, group classes, and online resources. Comparable small-business peer with similar digital and in-person delivery model.
• Kikopup: Emily Larlham's internationally followed YouTube channel offering free positive-reinforcement dog training videos. Directly competes with PK9 Online as a free alternative to paid dog training subscriptions.

Direct peers

• Aussie Dog Training: Australian dog training provider offering group classes, in-home consultations, and puppy pre-school. Comparable Melbourne/Australian competitor targeting the same pet-owner customer base.
• Goodog: Australian positive-reinforcement dog training business offering group classes, in-home training, and puppy school across multiple locations. Closest comparable Australian competitor on training methodology and service mix.
• Bark Busters: Global dog training franchise with strong Australian presence; offers in-home behavioural training using a similar natural-communication methodology. Direct competitor for Positive K9's premium in-home training packages in the same Australian market.
• K9 Pro: Australian dog training and behaviour consultancy offering in-home and online programs with certified trainers. Direct competitor on positive-reinforcement methodology and online subscription/content offerings.

Broad incumbents

• Zoom Room Dog Training: US-based franchised dog training facility chain offering group classes, private sessions, and retail. Comparable on multi-tier training packages and digital booking, though at much larger scale and with physical retail locations.

Others

• Yuppy Puppy Day Spa: Australian dog daycare and grooming provider that partners with Positive K9 (offering 10% discounts to PK9 clients). Adjacent pet-care service illustrating a complementary local partnership rather than a direct competitor.

Regional players

• PAWS Pet Education: Australian pet education and training provider with similar focus on positive reinforcement and puppy socialisation. Comparable in service mix but operates in different Australian regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/chrisloverseed
• Facebookfacebook.com/PositiveK9Training
• Instagraminstagram.com/positive_k9_training
• Xx.com/positivek9
• LinkedInlinkedin.com/company/positive-k9-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive K9 Training