Mariage.be
Mariage.be is a Belgian wedding planning portal and two-sided marketplace, operated since 1997 by VO Publishing s.r.l. in Brussels, connecting engaged couples with wedding vendors across 17+ categories through directory listings, planning tools, and editorial content, monetized via B2B vendor advertising.
- Company typePrivate
- Founded1997
- HeadquartersUccle, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mariage.be does
Mariage.be is a Belgian wedding planning portal and two-sided online marketplace operated by VO Publishing s.r.l., a private limited company headquartered in Uccle, Brussels. Founded in 1997, the platform has served engaged couples planning weddings in Belgium continuously for nearly three decades, making it one of the longest-established wedding portals in the country. The site connects future brides and grooms with wedding service providers across more than 17 categories including venues, photographers, caterers, florists, dress shops, beauticians, DJs, transportation, and honeymoon agencies. The platform also extends into bordering French regions (Nord, Pas-de-Calais, Aisne, Ardennes, Meurthe-et-Moselle, Meuse) and Luxembourg, and operates a family of related wedding portals in multiple countries and languages, including Mariage.lu, Huwelijk.be, Conseils-Mariage.fr, Conseils-Mariage.ch, Consejos-Boda.es, and CeremonyGuide.com.
The core product consists of a searchable categorized vendor directory, a personal planning dashboard (Mon Mariage) with guest list, seating, budget, and checklist tools, an editorial advice blog, online wedding invitation creation (Faire-part en ligne), a loyalty card program (LA Carte Mariage.be), gift registry functionality, monthly contests, and information on physical wedding fairs (Salons du Mariage). The underlying technology is a standard web-based portal with directory and content management capabilities; no proprietary AI, APIs, SDKs, or mobile applications are indicated in the source material.
The business model is advertising-driven and B2B-facing: wedding service providers pay for visibility through tiered offerings including annual directory listings, sponsored articles (publi-reportage), display banners in three formats (IMU 300x250, half-banner 300x80, demi-page 300x600), and newsletter or dedicated email placements. Pricing is quote-based and individually negotiated rather than publicly disclosed. The company has 1-10 employees, does not have external venture funding, and is privately held, with founder Vincent Orban as owner. The primary audience of approximately 2,500 monthly engaged-couple visitors drives vendor willingness to advertise on the platform.
Mariage.be firmographics
Firmographics- Name
- Mariage.be
- Legal name
- VO Publishing s.r.l.
- Website
- https://mariage.be
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mariage.be is a Belgian wedding planning portal and two-sided marketplace, operated since 1997 by VO Publishing s.r.l. in Brussels, connecting engaged couples with wedding vendors across 17+ categories through directory listings, planning tools, and editorial content, monetized via B2B vendor advertising.
- Ownership category
- akta.pro rank
Mariage.be industry classification
Industry- Product category
- Wedding Marketplace
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industry
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Mariage.be is headquartered
LocationHeadquarters
- HQ city
- Uccle
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mariage.be business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Vendor Directory Advertising (La Présence de Base): Basic directory listing for wedding service providers including profile photo, contact details, description, and links to their website and social media. This is the foundational paid presence tier for vendors.
- Publi-Reportage (Sponsored Articles): Paid advertising articles published on the platform, either created by vendors or by journalists, shared on Facebook and accessible through article listings and search
- Bannering: Display advertising in three formats: IMU (300x250 pixels), Half-banner (300x80 pixels), and Demi-page (300x600 pixels). IMU rotates randomly while Demi-page has exclusive placement.
- Newsletter Integration: Custom announcements included in monthly newsletter to engaged couples, or dedicated exclusive email campaigns for advertisers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Directory Presence - La Présence de Base |
| Other | Multi-year contract | Publi-Reportage - Sponsored Article |
| Other | Multi-year contract | Bannering - Display Advertising |
| Other | Monthly | Newsletter Advertising |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Mariage.be product offering
Product offeringCore offering
Mariage.be is a two-sided online wedding portal that connects engaged couples planning weddings in Belgium with thousands of wedding service providers (venues, photographers, caterers, florists, dress shops, beauticians, DJs, transport, honeymoon agencies). The consumer side offers a searchable vendor directory, planning tools (guest list, seating plan, budget tracker, checklist), editorial advice articles, online wedding announcements, gift registry, and wedding fair information. The vendor side offers paid advertising packages including directory listings, sponsored articles (publi-reportage), banner placements, and newsletter inclusions.
Product overview
Mariage.be is a wedding planning platform operating as a portal website and directory service for couples planning weddings in Belgium. The core offering consists of a searchable directory of wedding service providers (prestataires) across 17 categories including venues, photographers, caterers, florists, dress shops, makeup artists, and more. The platform provides a personal dashboard (Mon Mariage) for couples to manage guest lists, seating charts, budgets, and checklists. Additional features include online wedding invitations, an editorial advice blog, a loyalty card program (LA Carte Mariage.be), monthly contests with prizes, and information about wedding fairs. For service providers, the platform offers B2B advertising solutions including directory presence, advertising articles, and banner placements. The site operates as part of a network of related wedding portals including Huwelijk.be (Dutch version), Mariage.lu (Luxembourg), and international counterpartsConseils-Mariage.fr, Consejos-Boda.es, and CeremonyGuide.com.
Differentiator
Problem solved
Functional benefit
Brands
- Mariage.lu: Wedding portal for Luxembourg
- Huwelijk.be
- Conseils-Mariage.fr
- Conseils-Mariage.ch
- Consejos-Boda.es
- CeremonyGuide.com
Products and services
- Prestataire Directory Searchable directory of wedding service providers in Belgium organized by 17+ categories (venues, photographers, caterers, florists, dress shops, beauticians, etc.) and regions, allowing engaged couples to find and contact local vendors.
- Mon Mariage (Wedding Planning Dashboard) Personal dashboard for engaged couples to manage all wedding planning including guest list management, seating/table planning, budget tracking, wedding checklist, and internal messaging.
- Provider Advertising Solutions Paid advertising packages sold to wedding service providers, including basic directory presence (La Présence de Base), sponsored articles (Publi-Reportage), banner placements in three formats (IMU 300x250, Half-banner 300x80, Demi-page 300x600), and monthly newsletter inclusions or exclusive email campaigns.
- Salons du Mariage (Wedding Fairs) Information and ticketing for in-person wedding trade shows organized in major Belgian cities (Brussels, Ath, Mons, Liège) where couples meet local wedding vendors face-to-face.
- LA Carte Mariage.be (Loyalty Card) Paid discount/loyalty card for member couples granting access to special offers and reductions from registered wedding service providers.
Quantifiable outcome
- Approximately 2,500 engaged couples visit the site monthly seeking vendors and planning advice
- +1 more outcomes
Companies that use Mariage.be
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mariage.be technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mariage.be partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VO PublishingcoreParent company and operator of Mariage.be. VO Publishing s.r.l. (BE 0841.176.872) is a thematic portal specialist focused on web development, SEO strategies, and digital communication. Headquartered at Rue de Wansijn 55, 1180 Uccle, Belgium.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Mariage.be competitors and assessment
Company assessmentDirect peers
- Mariage.fr: French wedding portal offering vendor directory and planning resources for the French market. Direct competitor in the French-speaking wedding market with similar content-led marketplace approach and SMB vendor monetization.
- 1001mariages: French wedding planning platform with vendor directory, editorial content, and inspiration tools. Comparable to Mariage.be in target audience, offering, and revenue model, serving the French-speaking wedding market with similar SMB-vendor advertising.
- Bridebook: UK-based wedding planning platform with vendor directory, free planning tools, and content serving UK and international couples. Comparable in marketplace model and digital-first approach, representing a more tech-forward European peer.
- Bodas.net: Spanish-language wedding marketplace offering vendor directory, planning tools, and editorial content in Spain and Latin America. Operates in the same vertical with a similar two-sided marketplace model and is owned by the same parent group as WeddingWire.
- Zankyou Weddings: International wedding portal operating across multiple countries and languages including French, Spanish, and Italian. Direct competitor in the European wedding content and vendor marketplace space, with similar multi-country strategy and revenue model.
- Mariages.net: French-language wedding directory and marketplace serving France and French-speaking markets. Direct comparable to Mariage.be in product offering (vendor directory, planning tools, content) and target audience (French-speaking engaged couples), making it the closest functional competitor outside Belgium.
Broad incumbents
- Zola: US-based wedding commerce and planning platform with registries, vendor tools, and planning checklists. While US-focused, serves as a benchmark for how a venture-backed wedding platform can evolve beyond directory into commerce, indicating potential competitive direction for Mariage.be.
- The Knot Worldwide: Global wedding platform spanning US-focused The Knot and international WeddingWire/Bodas.net, offering comprehensive wedding planning, vendor marketplace, and content. Represents the dominant scale player in the wedding vertical that Mariage.be competes against for vendor mind-share.
Regional players
- Huwelijk.nl: Leading Dutch wedding portal in the Netherlands offering vendor directory, planning tools, and content. Comparable to Mariage.be's Huwelijk.be subdomain, providing a regional benchmark for the Dutch-speaking Belgium market and reflecting similar audience needs.
Emerging players
- Almost Married: Digital wedding planning platform offering planning tools, vendor matching, and content for modern couples. Comparable in digital-first marketplace approach and target audience, representing a newer generation of wedding platforms competing for engaged couples' attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mariage.be social profiles
Digital presenceMariage.be compliance and trust
Trust signalCompliance1 record
Mariage.be financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mariage.be leadership team
Management profileNumber of profiles
Profiles1 record
Mariage.be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mariage.be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mariage.be
What does Mariage.be do?
Mariage.be is a two-sided online wedding portal that connects engaged couples planning weddings in Belgium with thousands of wedding service providers (venues, photographers, caterers, florists, dress shops, beauticians, DJs, transport, honeymoon agencies). The consumer side offers a searchable vendor directory, planning tools (guest list, seating plan, budget tracker, checklist), editorial advice articles, online wedding announcements, gift registry, and wedding fair information. The vendor side offers paid advertising packages including directory listings, sponsored articles (publi-reportage), banner placements, and newsletter inclusions.
Is Mariage.be a public or private company?
Mariage.be is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mariage.be founded?
Mariage.be was founded in 1997. It employs 1 to 10 people.
Where is Mariage.be based?
Mariage.be is headquartered in Uccle, Belgium, in the Europe region.
How does Mariage.be make money?
Four revenue lines are on record. Vendor Directory Advertising (La Présence de Base) is the primary driver. The others are publi-Reportage (Sponsored Articles), bannering and newsletter Integration.
Who are Mariage.be's main competitors?
Direct peers on record are Mariage.fr, 1001mariages, Bridebook, Bodas.net, Zankyou Weddings and Mariages.net. Broad incumbents are Zola and The Knot Worldwide. Huwelijk.nl is listed as a regional player. Almost Married is listed as an emerging player.
Does Mariage.be have an API?
No public API is recorded for Mariage.be.
What industry is Mariage.be in?
Mariage.be's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its SIC code is 7311.