Ace Mobility
Ace Mobility is a Dallas-based, privately-held retailer that sells, rents, and repairs mobility scooters, power wheelchairs, and manual wheelchairs. It primarily serves uninsured or underinsured individuals who pay out-of-pocket, offering refurbished units at 50-60% off retail.
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ace Mobility does
Ace Mobility is a privately-held, single-location durable medical equipment (DME) retailer and service provider headquartered at 8233 Forney Road, Suite 104, Dallas, Texas, founded in May 2011. The company sells, rents, and repairs mobility scooters, power wheelchairs, and manual wheelchairs, with a primary focus on serving mobility-impaired individuals who do not qualify for Medicare or private insurance coverage and must therefore pay out-of-pocket. Ace Mobility differentiates on price through a refurbished equipment line (scooters and power wheelchairs) offered at 50-60% off retail pricing, and on service through in-house repair capabilities that cover both in-warranty and out-of-warranty products.
The business operates as a direct-to-consumer retailer from one physical location with no disclosed proprietary technology, mobile application, or e-commerce platform. Its revenue is generated through three streams: (1) hardware sales (new and refurbished scooters, power wheelchairs, and manual wheelchairs), (2) equipment rentals, and (3) professional repair services. Distribution is regional, limited to the Dallas metropolitan area, with marketing conducted almost exclusively through a basic IONOS-hosted website. The company is led by proprietor Rusty Madrigal, who also serves as the primary public-facing contact.
Ace Mobility is structured as an independent, privately-held small business with no disclosed parent company, institutional investors, venture funding, subsidiaries, patents, certifications, or partnerships. It has not pursued geographic expansion, acquisition activity, or product line extensions beyond its initial mobility portfolio since founding. The team cites over 20 years of medical mobility field experience as its principal credibility anchor.
Ace Mobility firmographics
Firmographics- Name
- Ace Mobility
- Legal name
- Ace Mobility
- Website
- https://acemobilitytx.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ace Mobility is a Dallas-based, privately-held retailer that sells, rents, and repairs mobility scooters, power wheelchairs, and manual wheelchairs. It primarily serves uninsured or underinsured individuals who pay out-of-pocket, offering refurbished units at 50-60% off retail.
- Ownership category
- akta.pro rank
Ace Mobility industry classification
Industry- Product category
- Mobility Equipment Retail
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)
Keywords
Where Ace Mobility is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ace Mobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mobility Equipment Sales: Sale of new mobility equipment including scooters, power wheelchairs, and manual wheelchairs. Also offers refurbished equipment at 50-60% off retail price.
- Equipment Rentals: Rental services for mobility equipment including scooters, power wheelchairs, and manual wheelchairs.
- Repair Services: Full-service repair shop providing warranty and out-of-warranty service for scooters and power wheelchairs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ace Mobility product offering
Product offeringCore offering
Ace Mobility sells, repairs, and rents mobility scooters, power wheelchairs, and manual wheelchairs from its Dallas, Texas location. The company serves individuals who do not qualify for Medicare or private insurance coverage by offering both new and refurbished equipment, with refurbished units priced at 50% to 60% off retail. A full-service repair shop handles warranty and out-of-warranty service, and short-term rentals are also available for temporary needs.
Product overview
Ace Mobility is a single-location medical mobility equipment retailer and service provider based in Dallas, Texas. The company offers a focused portfolio of mobility products consisting of mobility scooters, power wheelchairs, and manual wheelchairs — available for purchase as new or refurbished units. In addition to product sales, Ace Mobility provides repair services (handling both warranty and out-of-warranty cases) and rental options, making it a full-service shop for individuals who do not qualify through Medicare or private insurance and must purchase equipment out-of-pocket at discounted prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Scooters New and refurbished personal mobility scooters providing independent transportation for individuals with mobility limitations, available for purchase at the Dallas, Texas location.
- Power Wheelchairs Electric-powered wheelchairs for individuals requiring powered mobility assistance, available in new and refurbished models.
- Manual Wheelchairs Non-motorized wheelchairs manually propelled by the user or a caregiver for individuals with varying mobility needs.
- Refurbished Mobility Equipment Pre-owned scooters and power wheelchairs that have been fully refurbished and tested to operate like new, offered at 50-60% off retail pricing.
- Repair Services Full-service repair capabilities for mobility scooters and power wheelchairs, covering both in-warranty and out-of-warranty products.
- Rental Services Short-term rental options for mobility scooters, power wheelchairs, and manual wheelchairs for customers with temporary needs.
Quantifiable outcome
- Refurbished equipment priced 50-60% below retail
Companies that use Ace Mobility
Customer profileSegments2 records
Ideal customer profiles2 records
Ace Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ace Mobility partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Ace Mobility competitors and assessment
Company assessmentOthers
- Permobil: Manufacturer of power wheelchairs and advanced mobility solutions. Comparable as a supplier of power wheelchairs that Ace Mobility retails and services; relevant for benchmark on product positioning in the powered mobility segment.
- Golden Technologies: Manufacturer of mobility scooters, power wheelchairs, and lift chairs. Comparable as a supplier of the core mobility product categories Ace Mobility sells, with overlap in target consumer demographics.
- Drive DeVilbiss Healthcare: Manufacturer and distributor of durable medical equipment including mobility scooters, power wheelchairs, and manual wheelchairs. Comparable as the supply side of the mobility aids market that Ace Mobility and similar retailers draw from.
- Pride Mobility: Manufacturer of mobility scooters and power lift chairs. Comparable as a major upstream supplier whose products Ace Mobility sells and services, relevant for understanding the competitive mobility aids landscape.
Direct peers
- All Star Medical: Retailer of mobility equipment including scooters, power wheelchairs, and manual wheelchairs, with both new and used offerings and repair services. Closely comparable to Ace Mobility across sales, refurbished inventory, and service.
- SpinLife: Online retailer of power wheelchairs, mobility scooters, and manual wheelchairs selling direct to consumers. Comparable product mix and direct-to-consumer model, with established e-commerce and broader geographic reach.
- Hoveround: Direct-to-consumer power wheelchair and scooter provider selling to mobility-impaired individuals, including self-pay customers. Closely comparable to Ace Mobility's sales-driven model for motorized mobility aids, though Hoveround operates nationally with broader marketing.
- 1800wheelchair.com: Online retailer of wheelchairs, scooters, and mobility equipment offering new and used/refurbished products to consumers nationwide. Directly comparable to Ace Mobility's product mix and cash-pay positioning, with a much broader e-commerce footprint.
Broad incumbents
- Apria Healthcare: Large national home medical equipment and respiratory provider. Overlaps with Ace Mobility on mobility equipment (scooters, wheelchairs) but operates at scale across DME categories, primarily through insurance billing.
- Numotion: National DME provider specializing in complex rehab technology, manual and power wheelchairs, and mobility solutions. Comparable as a mobility equipment provider, though much larger, insurance-billed, and serving institutional customers rather than cash-pay consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ace Mobility social profiles
Digital presenceAce Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Ace Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Mobility
What does Ace Mobility do?
Ace Mobility sells, repairs, and rents mobility scooters, power wheelchairs, and manual wheelchairs from its Dallas, Texas location. The company serves individuals who do not qualify for Medicare or private insurance coverage by offering both new and refurbished equipment, with refurbished units priced at 50% to 60% off retail. A full-service repair shop handles warranty and out-of-warranty service, and short-term rentals are also available for temporary needs.
Is Ace Mobility a public or private company?
Ace Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace Mobility founded?
Ace Mobility was founded in 2011. It employs 11 to 50 people.
Where is Ace Mobility based?
Ace Mobility is headquartered in Dallas, United States, in the North America region.
How does Ace Mobility make money?
Three revenue lines are on record. Mobility Equipment Sales are the primary driver. The others are equipment Rentals and repair Services.
Who are Ace Mobility's main competitors?
Others on record are Permobil, Golden Technologies, Drive DeVilbiss Healthcare and Pride Mobility. Direct peers are All Star Medical, SpinLife, Hoveround and 1800wheelchair.com. Broad incumbents are Apria Healthcare and Numotion.
Does Ace Mobility have an API?
No public API is recorded for Ace Mobility.
What industry is Ace Mobility in?
Ace Mobility's product category is Mobility Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 532283 and its SIC code is 3842.