SVU
- Company typePrivate
- Founded1954
- HeadquartersLanham, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
SVU firmographics
Firmographics- Name
- SVU
- Legal name
- Society for Vascular Ultrasound
- Website
- https://svu.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SVU industry classification
Industry- Product category
- Professional Medical Society / Healthcare Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)
Keywords
Where SVU is headquartered
LocationHeadquarters
- HQ city
- Lanham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SVU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees that provide access to member benefits, resources, CME courses, and the member community UConnect.
- CME Events and Conferences: Revenue from annual conference registrations, regional meetings, online CME courses, and educational program packages. The 2025 Conference Education Series offers up to 20.5 SVU & AMA PRA Category 1 CME Credits through 16 focused modules.
- Publications and Store: Sales of publications including the Journal for Vascular Ultrasound (JVU), merchandise, and other products through the member store.
- Certification Programs: Fees associated with certification programs including Registered Vascular Technologist (RVT), Registered Vascular Sonographer (RVS), and Registered Physician in Vascular Interpretation (RPVI) credentials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | CME Course Catalog - Individual modules and full conference packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SVU product offering
Product offeringCore offering
SVU is a non-profit professional membership organization that delivers vascular ultrasound education, certification preparation, peer-reviewed publications, an annual conference, and reimbursement/scope-of-practice advocacy. It sells individual professional memberships, CME courses via its Oasis LMS, subscriptions to the Journal for Vascular Ultrasound (JVU), conference registration, and sponsorships to industry partners serving the vascular ultrasound community.
Product overview
SVU is a professional membership organization providing a unified portfolio of products and services for vascular ultrasound healthcare professionals. The core offerings include the Journal for Vascular Ultrasound (JVU) as the sole peer-reviewed publication dedicated to the field, the Annual Conference as the premier in-person gathering, and the CME Course Catalog (Oasis LMS) as the online learning platform for continuing education. Additional offerings include VESAP5 (jointly with SVS) for vascular lab self-assessment, UConnect for member community engagement, a Career Center/Job Board for professional development, and the Call for Papers program supporting research submission and awards.
Differentiator
Problem solved
Functional benefit
Brands
- Journal for Vascular Ultrasound (JVU): The official scientific journal of SVU, the only journal focused on vascular ultrasound.
- UConnect
- SVU Foundation
Products and services
- SVU Professional Membership Annual professional membership granting vascular ultrasound sonographers, technologists, physicians, and students access to member benefits including the JVU publication, CME resources, advocacy updates, and the UConnect community. Available in tiered categories (e.g., regular, student, premium).
- Journal for Vascular Ultrasound (JVU) Peer-reviewed quarterly journal publishing original clinical research, case studies, and reviews in vascular ultrasound, distributed to members and institutional subscribers through Sage Publications.
- SVU Annual Conference Annual multi-day professional conference offering CME-accredited sessions, workshops, exhibits, and networking for vascular ultrasound practitioners, with sponsorship and exhibit opportunities for industry partners.
- Oasis Learning Management System — CME Course Catalog Online learning management system (Oasis) hosting SVU's catalog of continuing medical education courses in vascular ultrasound, sold individually or accessed via membership.
- VESAP5 Vascular Lab Module Self-assessment educational module focused on vascular lab operations, intended to support credentialing and quality improvement for vascular ultrasound practitioners and program leaders.
- UConnect Member Community Members-only online community platform enabling networking, clinical discussion forums, mentorship, and knowledge sharing among vascular ultrasound professionals.
- SVU Career Center / Job Board Online job board and career resource center connecting vascular ultrasound employers with qualified candidates from the SVU membership base.
- SVU Industry Partner Program (Sponsorship & Advertising) Corporate sponsorship, exhibit, and advertising package enabling medical device manufacturers and related vendors to reach SVU members through the annual conference, website, publications, and Career Center.
Quantifiable outcome
- Up to 20.5 SVU & AMA PRA Category 1 CME Credits available through 2025 Conference Education Series
- +1 more outcomes
Companies that use SVU
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
SVU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SVU partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Intersocietal Accreditation Commission (IAC) Vascular TestingcoreCollaborated on multi-centered research study on optimization of duplex velocity criteria for diagnosis of Internal Carotid Artery (ICA) Stenosis. Study findings published online through IAC.
- Society for Vascular Surgery (SVS)coreJoint product development of VESAP5 (Vascular Educational Self-Assessment Program), which includes a dedicated Vascular Lab module. The Vascular Lab component is a joint product offering 30 CME credits (SVU-CME or AMA PRA Category 1). Also collaborated on Vascular Lab Self-Assessment Tool and submitted joint comments on Medicare policy proposals.
- Sage PublicationscorePublisher of the Journal for Vascular Ultrasound (JVU). Manuscript submission and tracking handled through Sage Track (mc.manuscriptcentral.com/jvu).
- Preferred Online Learning PartnersminorSVU endorses specific online learning platforms as Preferred Online Learning Partners for continuing education in vascular ultrasound.
- Centers for Medicare & Medicaid Services (CMS)coreSVU engages with CMS on regulatory and policy matters affecting vascular ultrasound reimbursement. Submitting advocacy comments on Medicare Physician Fee Schedule and Hospital Outpatient Prospective Payment System proposed rules.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SVU competitors and assessment
Company assessmentBroad incumbents
- Society for Cardiovascular Angiography and Interventions (SCAI): SCAI represents interventional cardiologists who heavily depend on vascular ultrasound for procedural planning. As a broader interventional society, it offers overlapping educational and advocacy resources that compete for the same physician audience.
- Society of Interventional Radiology (SIR): SIR represents interventional radiologists who use vascular ultrasound extensively for diagnosis and procedural guidance. SIR's educational programming and advocacy overlap with SVU's physician-facing offerings, particularly in vascular imaging.
- American College of Cardiology (ACC): ACC is a much larger cardiology society whose members interpret vascular ultrasound and need CME. While broader than SVU, ACC competes for vascular ultrasound-related CME dollars and physician engagement from the same cardiologist member pool.
- Radiological Society of North America (RSNA): RSNA is the dominant radiology society with extensive CME, peer-reviewed publishing (Radiology), and advocacy programs. Radiologists form part of SVU's physician membership, and RSNA represents a broader-scale incumbent for imaging-related professional development.
Direct peers
- American Registry for Diagnostic Medical Sonography (ARDMS): ARDMS administers the RVT credential, which SVU explicitly supports through its certification programs. While ARDMS is a credentialing body rather than a membership society, its certification and continuing education offerings are directly comparable to SVU's certification support and CME portfolio.
- American Institute of Ultrasound in Medicine (AIUM): AIUM is a multidisciplinary ultrasound society that publishes the Journal of Ultrasound in Medicine and offers CME/certification across all ultrasound subspecialties. It directly overlaps with SVU in sonographer education, CME delivery, and practice guidelines, but at a broader, non-vascular-specific scope.
- Society of Diagnostic Medical Sonography (SDMS): SDMS serves diagnostic medical sonographers broadly, including vascular sonographers. It competes for the same sonographer/technologist members as SVU on education, CME, and credentialing support, making it the closest peer for SVU's core technologist membership.
- American Society of Echocardiography (ASE): ASE serves cardiovascular ultrasound professionals (echocardiographers), a closely adjacent specialty to vascular ultrasound. ASE offers CME, peer-reviewed publications, and advocacy, and competes for cardiac sonographer members who may also perform vascular studies.
- Intersocietal Accreditation Commission (IAC): IAC accredits vascular testing facilities and is an active research collaborator with SVU. It operates in the same vascular ultrasound quality ecosystem as SVU and represents a peer organization influencing standards and practice.
- Society for Vascular Surgery (SVS): SVS is a closely allied medical society whose members (vascular surgeons) heavily rely on vascular ultrasound. SVU and SVS co-developed VESAP5 and collaborate on CMS advocacy, making SVS the most directly comparable society in terms of shared professional mission and overlapping member base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SVU social profiles
Digital presenceSVU financial estimates
Financial estimateRevenue estimate
Valuation estimate
SVU leadership team
Management profileNumber of profiles
Profiles1 record
SVU subsidiaries and ownership
Company hierarchySubsidiaries1 record
SVU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SVU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SVU
What does SVU do?
SVU is a non-profit professional membership organization that delivers vascular ultrasound education, certification preparation, peer-reviewed publications, an annual conference, and reimbursement/scope-of-practice advocacy. It sells individual professional memberships, CME courses via its Oasis LMS, subscriptions to the Journal for Vascular Ultrasound (JVU), conference registration, and sponsorships to industry partners serving the vascular ultrasound community.
Is SVU a public or private company?
SVU is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SVU founded?
SVU was founded in 1954. It employs 1 to 10 people.
Where is SVU based?
SVU is headquartered in Lanham, United States, in the North America region.
How does SVU make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are CME Events and Conferences, publications and Store and certification Programs.
Who are SVU's main competitors?
Broad incumbents on record are Society for Cardiovascular Angiography and Interventions (SCAI), Society of Interventional Radiology (SIR), American College of Cardiology (ACC) and Radiological Society of North America (RSNA). Direct peers are American Registry for Diagnostic Medical Sonography (ARDMS), American Institute of Ultrasound in Medicine (AIUM), Society of Diagnostic Medical Sonography (SDMS), American Society of Echocardiography (ASE), Intersocietal Accreditation Commission (IAC) and Society for Vascular Surgery (SVS).
Does SVU have an API?
No public API is recorded for SVU.
What industry is SVU in?
SVU's product category is Professional Medical Society / Healthcare Education. Its primary akta.pro industry code is EDAOAJAD, EKG/ECG Technician & Cardiac Monitoring. Its NAICS code is 611310 and its SIC code is 8600.