What Muratbey does

Muratbey Gıda Sanayi ve Ticaret A.Ş. is a privately held Turkish dairy company founded in 1992 and headquartered in Istanbul, with production concentrated at a 30,000 sqm facility in Uşak capable of processing 700 tons of milk per day. The company manufactures over 250–300 varieties of cheese and dairy products, including proprietary innovations such as Burgu (Helix) cheese — the world's first and only spiral-shaped cheese, produced on in-house designed machinery developed at its unique Machine/Technology R&D Center. Its product portfolio spans traditional Turkish cheeses (kaşar, tel, izmir tulum, sürmeli), children's snacks (Burgu, Topi, Misto), and functional fortified lines (Plus D Vitamin series with prebiotics and whey protein).

Muratbey distributes its products through five regional sales offices covering all of Turkey's 81 provinces, a network of 20+ authorized dealers, and 15,000+ daily retail points. Internationally, the company exports to 60+ countries including EU nations, USA, China, Japan, South Korea, Middle East, and Central Asia, with export revenue share having grown from 5% to 18% following 2017 EU export approval. Key retail customers include Kaufland and other European supermarket chains. The company operates a dual B2C/B2B model serving general consumers, families, HORECA (hotels, restaurants, catering), and international retail segments.

Muratbey's business model is centered on branded packaged cheese and dairy sales through retail and dealer channels, with pricing set at the retail and dealer level (not publicly disclosed). The company has invested in brand-building, evidenced by Well-Known Mark (Tanınmış Marka) status from the Turkish Patent Institute, Turquality Program membership, QUDAL Quality No. 1 awards, and 7 consecutive years of Brandverse SocialBrands No. 1 ranking. It holds BRCGS AA Grade, ISO 22000, ISO 9001, EU export approval, FDA registration, and TSE Halal certifications. Recent strategic moves include 100% renewable energy via solar investments (2025), expansion to Far East markets, and innovative flavored cheese launches at Gulfood 2026.

Name

Muratbey

Legal name

Muratbey Gıda Sanayi ve Ticaret Anonim Şirketi

Website

https://muratbey.com.tr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Muratbey is a privately held Turkish cheese and dairy producer founded in 1992, manufacturing 250+ cheese varieties at its Uşak facility and distributing to 15,000+ retail points domestically and 60+ countries internationally.

Ownership category

akta.pro rank

Product category

Dairy Products / Cheese Manufacturing

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Cheese (Natural & Processed) (CRADACAC)

akta.pro secondary industry

Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI)

Keywords

• Cheese manufacturing
• Dairy products
• Processed cheese
• Snack cheese
• Cheese exports

Headquarters

HQ city

Bayrampasa

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cheese and dairy product sales (domestic): Sale of cheese and dairy products through retail channels across Turkey. Products include white cheese, kaşar cheese, ricotta, labneh, snack cheeses (Burgu, Topi, Sürmeli), and specialty lines (Plus D vitamin, Naturena). Revenue from domestic Turkish market represents the majority of total revenue.
2. Cheese and dairy product exports: Export of cheese and dairy products to 60+ countries including EU nations (Germany, France, Netherlands, etc.), USA, Middle East, Far East (Japan, South Korea, China), and Turkic republics. Export share of revenue has grown from 5% to 18% and continues to expand with EU export approval obtained in 2017.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Muratbey manufactures and sells a portfolio of over 300 cheese and dairy products — including traditional Turkish cheeses (Kaşar, Tel, Sürmeli, İzmir Tulum), children's snack cheeses (Burgu/Helix, Topi, Misto), and health-positioned lines (Plus D Vitamin fortified, lactose-free Kaşar, prebiotic Kaymaklı, Naturena, Avokadolu Kaymaklı, Ballı Kaymaklı) — primarily to consumer grocery retail across Turkey's 81 provinces and to export markets across 60+ countries. Products are produced at the company's 30,000 sqm Uşak facility with 700 tons/day milk processing capacity and distributed via regional sales offices, dealers, supermarkets, hypermarkets, and international distributors.

Product overview

Muratbey is a Turkish cheese and dairy products company offering a diverse portfolio of over 250 cheese varieties. The product portfolio centers on innovative cheese products including Burgu (spiral-shaped/Helix), Topi, Sürmeli, Misto (children's cheese with vitamin D), and the Plus series (vitamin D enriched, prebiotic, and whey protein fortified). Traditional offerings include Tel Peynir, various Kashar cheeses, and regional specialties like Izmir Tulum Peyniri and Anadolu Lezzetleri. The company positions cheese as a healthy snack consumable at any time of day, targeting both domestic Turkish consumers and international markets across 5 continents. Products are distributed through 30,000+ sales points in Turkey and exported to 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Burgu: Innovative spiral-shaped cheese product, also exported as 'Helix Cheese' internationally. Won multiple international awards including World Dairy Innovation Awards Best Cheese 2018.
• Misto
• Topi
• Sürmeli
• Kaymaklı
• Plus
• Helix Cheese

Products and services

• Burgu Peynir (Helix Cheese) Innovative spiral/helix-shaped cheese — Turkey's first and the world's only product of its kind — produced on proprietary in-house designed machines. Low in salt, high nutritional value, designed as a fun snack appealing to children and health-conscious consumers. Exported internationally as 'Helix Cheese' and sold in German Kaufland and other European retailers. Won the World Dairy Innovation Awards 'Best Cheese' 2018 and Milch-Marketing Gold Award in Germany.
• Topi Snack cheese product designed to help children develop cheese-eating habits and serve as a nutritious, fun cheese snack option for families. Part of Muratbey's children's portfolio alongside Burgu and Misto.
• Sürmeli Traditional Turkish cheese variety in the Muratbey product portfolio, offered as part of the brand's classic cheese range targeting consumers seeking authentic Turkish cheese.
• Misto Children-focused cheese product designed to be fun and engaging for kids while providing calcium and nutritional benefits. Paired with the Misto Game educational mobile application (in 6 languages) developed with Yıldız Technical University Technopark for children's cognitive development.
• Plus Serisi (Plus Kaymaklı D Vitamin Fortified) Spreadable cheese (Kaymaklı Plus) enriched with vitamin D, prebiotics, and whey protein for immune and digestive system support. Addresses widespread D vitamin deficiency while supporting immunity and digestion; positioned for health-conscious consumers and families. Includes Misto and Burgu Plus variants and Avokadolu Kaymaklı plus Ballı Kaymaklı innovations.
• Tel Peynir Traditional stretched curd cheese variety in the Muratbey portfolio, popular in export markets as part of the brand's authentic Turkish cheese offering for international consumers.
• Kaymaklı Peynir Creamy cheese product line, part of the Kaymaklı family of cheeses marketed as a traditional Turkish creamy cheese spread option for consumers.
• Naturena Flavored cheese product line within the Muratbey portfolio, offering flavored cheese variants for consumers seeking variety beyond traditional plain cheese options.
• Anadolu Lezzetleri (Anatolian Mix) Regional Turkish cheese varieties collection targeting export markets, packaging multiple traditional Anatolian cheese types for international consumers seeking authentic Turkish cheese variety.
• Laktozsuz Kaşar Peyniri Lactose-free Kashar cheese for consumers with lactose intolerance, allowing dairy consumption for those who would otherwise avoid cheese due to digestive intolerance.
• Avokadolu Kaymaklı Avocado-flavored creamy cheese — innovative product variant launched at Gulfood 2026, recognized with the Innovatitive Flavor category award at the Feed the Future competition during the International Trusted Product Summit.
• Ballı Kaymaklı Honey-flavored creamy cheese — innovative product variant launched at Gulfood 2026 alongside Avokadolu Kaymaklı as part of Muratbey's flavored cheese expansion for export markets.
• İzmir Tulum Peyniri Traditional İzmir-style Tulum cheese produced under the Muratbey brand, targeting consumers seeking authentic regional Turkish cheese varieties including export markets where Turkish cheese heritage is appreciated.
• Muratbey E-Katalog Digital product catalog available for download at ebulten.muratbey.com.tr/TR/, providing customers, dealers, and HORECA operators with the full Muratbey product portfolio and specifications.

Quantifiable outcome

• 75% of Turkish consumers named Muratbey as the top quality kaşar cheese brand in ICERTIAS QUDAL research
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• StartGateminorGTM or Marketing Partner · 1 January 2025Muratbey sponsored the StartGate Game Jam'25 event, bringing together creative minds in game development. The event took place December 12-14, 2025 at StartGate Campus.
• Fenerbahçe ÜniversitesiminorStrategic or Co-development Partner · 1 January 2024Partnership for the 'İkinci Bahar Akademisi' (Second Spring Academy) initiative supporting elderly individuals' healthy eating habits and active aging. Muratbey sponsors the program providing nutrition education.
• Kadıköy BelediyesiminorStrategic or Co-development Partner · 1 January 2024Muratbey co-sponsored the 'İkinci Bahar Akademisi' (Second Spring Academy) initiative with Kadıköy Municipality, providing healthy eating education for elderly citizens through June 2026.
• Sürdürülebilir Gıda Platformu / Sorumlu Tüketim ve Sağlıklı Beslenme GrubuminorStrategic or Co-development Partner · 1 January 2024Muratbey serves as Co-Chair of the Responsible Consumption and Healthy Nutrition Group within the Sustainable Food Platform, contributing to food waste reduction and sustainable consumption awareness campaigns.
• Sürdürülebilirlik AkademisiminorStrategic or Co-development Partner · 1 January 2024Partnership for the 'Sofranın Doğruları' (Correct Table Habits) project addressing food information pollution, promoting conscious eating and sustainable transformation.
• Yıldız Teknik Üniversitesi Yıldız TeknoparkminorStrategic or Co-development Partner · 1 January 2019Partnership for developing the Misto Game mobile application — a brain-development game for children featuring the Misto character. Academicians from the university collaborated on content, and the game was released in 6 languages.
• Uşak ValiliğiminorStrategic or Co-development Partner · 1 January 2018Partnership through the 'Peynire Değer Katan Kadınlar' (Women Adding Value to Cheese) project supporting female milk producers. Uşak Governor attended the project launch event at Muratbey's Uşak facility.
• Uşak ÜniversitesiminorStrategic or Co-development Partner · 1 January 2018Academic partnership providing training on food safety, animal health, milking hygiene, women's health, osteoporosis, sports and healthy living for female milk producers under the Peynire Değer Katan Kadınlar project.
• Ankara Üniversitesi Gıda Güvenliği EnstitüsüminorStrategic or Co-development Partner · 1 January 2018Academic partnership providing specialized training on food safety, milk, and milking hygiene for female milk producers under the Peynire Değer Katan Kadınlar project.
• Fenerbahçe Üniversitesi Sağlık Bilimleri FakültesiminorStrategic or Co-development Partner · 1 January 2018Muratbey's Nutrition Consultant Prof. Dr. Muazzez Garipağaoğlu provides academic oversight. The faculty provides lectures on 'The Secret of Healthy Living Lies in Adequate Vitamin D' for the Peynire Değer Katan Kadınlar project.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eker Süt Ürünleri: Privately-held Turkish dairy manufacturer producing yogurt, cheese, ayran and milk products under Eker, Eker Çiftliği and regional brands. Overlaps with Muratbey in branded cheese innovation and modern retail distribution across Turkey.
• Ak Gıda (İçim): Major Turkish dairy processor (FrieslandCampina JV) producing cheese, milk, yogurt and buttermilk under İçim brand. Directly competes with Muratbey in retail cheese and dairy snacks across all 81 Turkish provinces.
• Pınar Süt Mamülleri: Turkey's largest dairy brand (Yaşar Holding), producing milk, cheese, yogurt and dairy desserts under the Pınar brand across domestic retail and export channels. Direct competitor to Muratbey in the branded cheese and processed dairy category in Turkish retail.
• Hochland (Hochwald): German family-owned dairy company specialising in processed cheese, cream cheese and cheese snacks marketed across Europe, the Middle East and beyond. Direct comparable to Muratbey in EU retail private-label and branded processed/slice cheese.
• SEK (Süt Endüstrisi Kurumu) / TİGEM SEK: Long-established Turkish state-affiliated dairy brand producing traditional cheeses (white cheese, kashar, lor) with nationwide distribution. Directly competes with Muratbey in the heritage Turkish cheese category and exports to similar Mediterranean/Middle East markets.
• Fromageries Bel (La Vache qui rit / The Laughing Cow): Global leader in processed and spreadable cheese with a portfolio of portion-controlled, snack-format cheese products targeting families and children — directly comparable to Muratbey's Burgu/Topi/Misto kid-focused snack cheese portfolio and Plus spreadable cheese line.

Broad incumbents

• Arla Foods: Major European dairy cooperative producing milk, cheese, butter and yogurt sold in 100+ countries, including Turkey. Relevant as a broad incumbent cheese player in the European retail channels where Muratbey is also gaining shelf space (Kaufland, etc.).
• Lactalis Group: World's largest dairy company with a multi-decade cheese portfolio spanning natural cheese (Galbani, Président), processed cheese, and snack cheese. Comparable to Muratbey as a broad incumbent across multiple cheese categories and global geographies, though much larger in scale.
• FrieslandCampina: Global dairy cooperative with a large cheese portfolio and joint-venture presence in Turkey via Ak Gıda (İçim). Relevant incumbent benchmark for European-quality cheese manufacturing and global dairy exports where Muratbey competes.
• Savencia Fromage & Dairy: French multinational specialising in fine cheeses and dairy specialties with a global B2B and retail footprint. Comparable as a focused incumbent in branded specialty cheese with international distribution and innovation pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/muratbey
• Xx.com/MuratbeyCheese
• Facebookfacebook.com/MuratbeyCheese
• YouTubeyoutube.com/channel/muratbey
• Pinterestpinterest.com/muratbey
• LinkedInlinkedin.com/company/muratbeycheese

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muratbey