Premiati Oleifici Barbera

What Premiati Oleifici Barbera does

Premiati Oleifici Barbera, legally Manfredi Barbera & Figli S.p.A., is a fifth-generation, family-owned Sicilian extra virgin olive oil producer founded in 1894 and headquartered in Palermo with production operations in Custonaci (Trapani). The company produces premium EVOO across the Lorenzo line (N°1, N°3, N°5), IGP Sicilia and IGP Bio Sicilia, DOP Monte Etna Natura Viva, and specialty products such as Kalat, OLIÀ, Mamma Drago, and Anniversario, holding seven DOP and IGP certifications. Core production technology is cold-extraction milling, with historical innovations including the first glass bottling of EVOO (1910) and the first industrial unfiltered must oil (1950), and a current Agriculture 4.0 farm. Distribution spans 39 countries via a wholly-owned US subsidiary (established 2018, €14M revenue in 2024), a Japanese distribution partnership with Monte Bussan, premium retail through Eataly, and limited-edition collaborations (notably with Supreme and the Drago family).

The company operates a multi-channel premium go-to-market combining enterprise field sales into foodservice and specialty retail, direct-to-consumer via e-commerce and brand collaborations, and event-driven marketing through trade shows (Summer Fancy Food, Cibus) and culinary festivals featuring Michelin-starred chefs. Revenue is generated primarily through one-time premium oil sales, with secondary streams from limited edition collaborations (e.g., Supreme's 6,000-unit collaboration sold out in under 12 hours) and certification/consulting services through consortium affiliations (COFIOL, ORO Sicilia). Pricing is undisclosed but positioned in the premium tier, with recent Sicilian drought conditions driving liter prices from €5-6 to €13-15. The company employs ~60 people and recently announced the first International Olive Oil School in Sicily in collaboration with the Palermo Chamber of Commerce and RINA AGRIFOOD, extending its role from producer to industry educator and certifier.

Name

Premiati Oleifici Barbera

Legal name

Manfredi Barbera & Figli S.p.A.

Website

https://oliobarbera.it

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Premiati Oleifici Barbera is a 130-year-old, family-owned Sicilian extra virgin olive oil producer serving premium foodservice, specialty retail, and international markets across 39 countries with DOP/IGP-certified oils including the Lorenzo line, Kalat, and limited editions.

Ownership category

akta.pro rank

Product category

Premium Extra Virgin Olive Oil

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Olive oil manufacturing
• Premium Sicilian olive oil
• DOP IGP olive oils
• Specialty olive oil production

Headquarters

HQ city

Palermo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Extra Virgin Olive Oil Sales: Production and sale of premium extra virgin olive oils including Lorenzo line (N°1, N°3, N°5), IGP Sicilia, IGP Bio Sicilia, DOP Monte Etna Natura Viva, and specialty oils like Kalat and OLIÀ. Sold through multiple channels including retail, foodservice, and direct sales.
2. Limited Edition Collaborations: Special limited edition products created for brand partnerships such as Supreme (6,000 units sold out in under 12 hours). Revenue from exclusive one-time productions with premium pricing.
3. Certification and Consulting Services: Through consortium affiliations (COFIOL, ORO Sicilia), the company provides certification services and quality assurance for the broader Sicilian olive oil supply chain.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Premiati Oleifici Barbera produces and bottles premium extra virgin olive oils from Sicilian olive groves, operating its own production facility and experimental mill in Custonaci. Its portfolio includes the Lorenzo line (N°1, N°3, N°5), IGP Sicilia, IGP Bio Sicilia, DOP Monte Etna Natura Viva, and specialty products such as Kalat and OLIÀ. The company also runs the Frantoia line, a tribute to Sicilian femininity, and produces limited edition collaborations with brands like Supreme.

Product overview

Premiati Oleifici Barbera is an olive oil production company founded in 1894, now in its 5th generation of family management. The company offers a portfolio of extra virgin olive oils including the premium Lorenzo line (N°1, N°3, N°5), IGP Sicilia (conventional and organic), DOP Monte Etna Natura Viva, and specialty products like Kalat, OLIÀ, and Mamma Drago. They pioneered bottling olive oil in glass bottles in 1910 and unfiltered must oil in 1950. The company operates through subsidiaries including Atmosfere Siciliane (event organization and Sicilian product promotion) and Manfredi Barbera USA Corporation (US market operations). In 2024, they announced plans for the first International Olive Oil School in Sicily. Their products hold 7 DOP and IGP certifications and are distributed across 39 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Lorenzo: Premium olive oil line dedicated to the generations of the Barbera family (Lorenzo N°1, Lorenzo N°3, Lorenzo N°5)
• Frantoia
• Kalat
• OLIÀ
• IGP Sicilia
• IGP Bio Sicilia

Products and services

• Lorenzo Line (N°1, N°3, N°5) Premium extra virgin olive oil line named after successive generations of the Barbera family; Lorenzo N°1 has won multiple international awards including consecutive Sofi Awards.
• IGP Sicilia Olive Oil Extra virgin olive oil carrying the Protected Geographical Indication (IGP) Sicilia certification, produced from olives harvested exclusively in Sicily.
• IGP Bio Sicilia Organic Olive Oil Organic extra virgin olive oil with IGP Sicilia certification, produced from organically grown olives in Sicily.
• DOP Monte Etna Natura Viva Organic extra virgin olive oil with DOP Monte Etna designation, obtained from Nocellara Etna olives grown on the slopes of Mount Etna. Won the Sofi Award as the world's best oil.
• Kalat Premium extra virgin olive oil from the company's new Amore agricultural enterprise, recognized as an elegant, deep, contemporary oil representing Sicilian terroir.
• Supreme Limited Edition Limited edition 50cl bottles of IGP Sicilia olive oil with Supreme streetwear branding and Sicilian cart design; 6,000 pieces sold out in less than 12 hours worldwide.
• OLIÀ Women's Olive Oil Extra virgin olive oil from Biancolilla cultivar designed by women for women, in limited edition of 5,000 bottles with pink packaging; part of proceeds support the Arcidonna women's association.
• Mamma Drago Olive Oil Monocultivar verdello olive oil created in collaboration with the Drago family, designed for distribution through the Drago family restaurant network in the United States.
• Anniversario IGP Olive Oil Special anniversary edition IGP extra virgin olive oil launched at the Cibus food fair in Parma as part of the company's 130th anniversary.
• Unfiltered Must Oil (Olio Mosto) Unfiltered olive oil (olio mosto non filtrato) pioneered by the company in 1950, bringing freshly pressed oil characteristics directly to households.
• Frantoia Olive Oil Olive oil brand created as a tribute to the femininity of the Sicilian land, marking the company's rediscovery of the American market in the 1990s.

Quantifiable outcome

• First Italian olive oil company to win consecutive Sofi Awards (2024, 2025, 2026)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• COFIOL (Consorzio Filiera Olivicola)coreStrategic or Co-development Partner · 1 January 2011Consortium founded on the initiative of Manfredi Barbera in 2011, following the aggregation work started in 2001. COFIOL promotes recognition, cohesion, and development of the Sicilian olive supply chain, comprising 6 packaging facilities, 54 mills network, 230 olive growers, and 5,000 indirect producers.
• ORO Sicilia (Organizzazione Regionale Olivicoltori)coreStrategic or Co-development PartnerRegional organization of Sicilian olive growers that the company partners with to strengthen bonds with the territory and enhance the olive supply chain.
• SupremeflagshipOEM/ Whitelabel/ Licensing PartnerNew York streetwear brand collaborated with Barbera to create 6,000 limited edition IGP Sicilia olive oil bottles featuring Sicilian cart design. Sold out globally in under 12 hours in Supreme stores across 8 cities.
• VallelataminorGTM or Marketing PartnerCo-marketing partnership for 'La Buona Sicilia' project involving Sicilian schools. Joint promotional campaign with product bundling and a prize competition where winning school visited Barbera's Custonaci mill.
• Monte BussancoreChannel Partner/ Reseller/ DistributorJapanese distribution partner that collaborates with Manfredi Barbera for seminars and training sessions on pairing extra virgin olive oil with traditional Japanese cuisine, conducted with Japanese chefs.
• Drago FamilyflagshipStrategic or Co-development PartnerCollaboration with Drago family (Galati Mamertino) creating 'Mamma Drago' olive oil label - monocultivar verdello for US market. Drago family are celebrated restaurateurs who have operated in Los Angeles for 45 years.
• Atmosfere SicilianeminorStrategic or Co-development PartnerStartup of the Barbera Group focused on valorizing Sicilian agri-food excellence, organizing the 'La Terra incontra il Mare' sailing event and promoting DOP/IGP products.
• Camera di Commercio di Palermo ed EnnacoreStrategic or Co-development PartnerChamber of commerce partnering with Barbera to establish the first International Olive Oil School in Sicily, announced during the company's 130th anniversary celebration.
• EatalyminorChannel Partner/ Reseller/ DistributorPremium Italian food retailer where the Supreme partnership originated - a Monte Bussan representative discovered Barbera products during a lunch at Eataly New York near Supreme headquarters.
• Tenute Agricole Chiarelli BiominorStrategic or Co-development PartnerCo-founded wine project by Manfredi Barbera with Carlo Casavecchia and Alessandro Chiarelli, representing Sicilian agricultural heritage through organic wines.
• ArcidonnaminorGTM or Marketing PartnerWomen's rights association based in Palermo (founded 1986) partnering on OLIÀ olive oil brand. Part of proceeds from each bottle sold are donated to support the association's projects.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Monini: Italian family-owned premium olive oil company founded in 1920 in Umbria, with global distribution and similar premium positioning. Comparable as a multi-generational Italian olive oil brand competing in the same retail and foodservice channels.
• Lucini Italia: Premium Italian olive oil company focused on estate-grown, single-estate extra virgin olive oils with strong US specialty retail presence. Directly comparable premium positioning and target customer segment.
• Frantoio Muraglia: Italian premium olive oil producer from Puglia, founded in 1932, known for distinctive hand-decorated ceramic bottles and high-end positioning. Comparable premium Italian olive oil brand with similar gifting and premium retail focus.
• Filippo Berio: Iconic Italian olive oil brand founded in 1867 in Lucca, now owned by Salov. Comparable heritage positioning, broad international distribution, and premium EVO portfolio including single-origin offerings.
• Colavita: Italian extra virgin olive oil producer founded in 1938 in Molise, with strong US distribution. Similar premium positioning, family ownership, and presence in US specialty retail channels like Eataly.

Broad incumbents

• Deoleo: World's largest olive oil company, owner of Bertolli and Carapelli. Headquartered in Spain with Italian heritage brands. A broad incumbent in the same category, operating at industrial scale.
• Carapelli: Historic Italian olive oil brand founded in 1893 in Florence, now owned by Deoleo (largest olive oil company globally). Comparable heritage to Barbera but operates at industrial scale across multiple tiers.
• Bertolli: Mass-market Italian olive oil brand now owned by Deoleo, founded in 1865 in Lucca. Comparable Italian heritage but mass-market positioning versus Barbera's premium specialization.

Emerging players

• Minerva Olive Oils: Greek extra virgin olive oil producer with premium positioning and international distribution. Comparable premium EVO category focus with single-origin and early-harvest offerings.

Regional players

• California Olive Ranch: Largest US-domestic olive oil producer, focused on American-grown extra virgin olive oils with premium positioning. Comparable premium EVO offering but serves a different geographic production base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWsXuwdMYSZi-RTqvPqS7Wg
• Facebookfacebook.com/oliobarbera
• Instagraminstagram.com/premiati_oleifici_barbera

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premiati Oleifici Barbera