SUPER AUDIO
SuperAudio SAS is a Colombian specialty retailer and exclusive importer of professional audio and lighting equipment, serving DJs, venues, churches, studios, and event producers through an e-commerce platform and four physical showrooms in Bogotá, Medellín, Cali, and Pereira.
- Company typePrivate
- Founded1993
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SUPER AUDIO does
SuperAudio SAS is a Colombian specialty retailer and exclusive importer of professional audio and lighting equipment, founded in 1993 and headquartered in Bogotá. The company operates a national e-commerce platform (superaudio.com.co) supported by physical retail showrooms in four cities — Bogotá, Medellín, Cali, and Pereira — backed by an internal team of commercial sales advisors and a SISTECRÉDITO installment-financing partnership that broadens purchasing power for higher-ticket gear.
Its product catalog spans more than a dozen categories organized around DJ equipment (Pioneer DJ / AlphaTheta controllers, mixers, monitors, turntables), professional speaker systems (Beta Three, Turbosound, and Pro Dj in active, passive, and rechargeable form factors), power amplification, analog and digital mixing consoles, DSP-based audio processors (Klark Teknik, Lab Gruppen, Behringer), microphones (Shure, Boya, and others), music production hardware (AlphaTheta CHORDCAT groovebox, MIDI controllers, audio interfaces), DJ headphones, cables/stands/racks, and a full LED lighting line (Big Dipper and Pro Dj Lighting moving heads, lasers, DMX controllers, strobes, and atmospheric effects). SuperAudio holds exclusive Colombian distribution rights for Pioneer DJ/AlphaTheta, Beta Three, Turbosound, Pro Dj, Pro Dj Lighting, the Music Tribe portfolio (Behringer, Klark Teknik, Midas, Lab Gruppen, TC Electronic, TC Helicon), and Shure, and offers a Product Certification Verification system that authenticates the import provenance of merchandise.
Revenue is generated entirely through one-time hardware sales, with prices ranging from approximately COP $205,000 for entry-level active speakers to COP $17,410,000 for professional DJ controllers and COP $15,245,000 for flagship mixing consoles. The customer base is a horizontal mix of SMB and individual buyers across DJs, mobile entertainers, bars and clubs, churches and worship venues, music producers and studios, event production companies, and hobbyist musicians, with no subscription or recurring-revenue component. Distribution combines the e-commerce storefront, four physical showrooms, a field commercial-sales team, and third-party consumer financing through SISTECRÉDITO.
SUPER AUDIO firmographics
Firmographics- Name
- SUPER AUDIO
- Legal name
- SuperAudio SAS
- Website
- https://superaudio.com.co
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperAudio SAS is a Colombian specialty retailer and exclusive importer of professional audio and lighting equipment, serving DJs, venues, churches, studios, and event producers through an e-commerce platform and four physical showrooms in Bogotá, Medellín, Cali, and Pereira.
- Ownership category
- akta.pro rank
SUPER AUDIO industry classification
Industry- Product category
- Professional Audio Equipment Retail
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industry
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where SUPER AUDIO is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
SUPER AUDIO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: SuperAudio generates revenue through the sale of professional audio equipment, DJ gear, lighting systems, microphones, amplifiers, mixers, and related accessories. The company operates as an exclusive importer and distributor for multiple international brands in Colombia, selling products at varying price points from entry-level to professional equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time equipment purchases with financing option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SUPER AUDIO product offering
Product offeringCore offering
SuperAudio SAS is a Colombian retailer and exclusive importer of professional sound and lighting equipment, operating four physical stores (Bogotá HQ, Medellín, Cali, Pereira) and the e-commerce platform superaudio.com.co. The company distributes DJ equipment, professional speakers, mixers, amplifiers, microphones, audio processors, and stage lighting from international brands including Pioneer DJ/AlphaTheta, Beta Three, Turbosound, Shure, Pro DJ, and Music Tribe (Behringer, Midas, Klark Teknik, Lab Gruppen).
Product overview
SuperAudio SAS is a Colombian professional audio and lighting equipment retailer and exclusive importer, operating both physical stores (Bogotá, Medellín, Cali, Pereira) and an e-commerce platform. Its product portfolio spans 13+ categories across professional sound and lighting. The core offering consists of DJ equipment (PIONEER DJ/ALPHATHETA controllers, mixers, monitors, and turntables), professional speaker systems (BETA THREE, TURBOSOUND, PRO DJ brands in active, passive, and rechargeable form factors ranging from 6.5-inch portable to dual 18-inch subwoofer configurations), and professional audio processing (amplifiers, analog/digital mixers, DSP crossovers, and feedback suppressors). Supplementary categories include production musical hardware (grooveboxes, MIDI controllers, audio interfaces, synthesizers), professional microphones (wireless, condenser, dynamic), environmental/commercial audio systems, DJ headphones, cable/stand/rack accessories, and LED lighting equipment (moving heads, laser fixtures, DMX controllers, strobes). SuperAudio positions itself as an exclusive importer for Colombia of PIONEER DJ (AlphaTheta), Beta Three, Turbosound, PRO DJ, PRO DJ Lighting, and Music Tribe brands (Behringer, Klark Teknik, Lab Gruppen, Midas, TC Electronic, TC Helicon), with over 30 years of market experience.
Differentiator
Problem solved
Functional benefit
Products and services
- DJ Controllers (Pioneer DJ / AlphaTheta) Professional DJ controllers including AlphaTheta RMX-IGNITE, DJM-V5, DJM-V10, DJM-A9, DDJ-FLX10, DDJ-FLX4, DDJ-REV7, DDJ-REV-1, DDJ-GRV6, DDJ-FLX2, and XDJ-AZ with multi-channel configurations, jog wheels with LCD screens, built-in beat/effect processors, and compatibility with Serato DJ Pro and rekordbox. Targeted at professional and amateur DJs.
- DJ Mixers (Pioneer DJ / AlphaTheta) Professional DJ mixers including AlphaTheta DJM-V5, DJM-A9, DJM-V10, DJM-250MK2, DJM-S11, and EUPHONIA rotary mixer, ranging from 2-channel entry models to 4-channel professional units with SonicLink wireless audio transmission.
- DJ Monitors and Studio Monitors Reference monitors including DM-40D, DM-40D-BT (Bluetooth), DM-50D, and VM-50 studio monitors ranging from 4 to 5 inches with Class AB amplification, designed for DJ booth and studio monitoring.
- Active Speakers and Cabinets (Pro DJ, Beta Three, Turbosound) Powered speakers and cabinets from BETA THREE N-series (150W–1100W RMS), TURBOSOUND IX15 (1000W, DSP, Bluetooth), and PRO DJ line including PS12A-MP3-B, PS15A-MP3-B, PP14T-B, PP215A-LED (dual 15-inch), P15R-BT, and WSF series.
- Passive Speakers and Cabinets Passive speakers requiring external amplification including BETA THREE MU215-II (dual 15-inch, 500W RMS), N15 (350W RMS), and PRO DJ PSI/PSA/PSH series with up to 500W and Bluetooth on selected models.
- Rechargeable and Portable Speakers Battery-powered portable speakers and karaoke systems including PRO DJ P1 GO LITE, P1 GO, P8GO, PB-15LMP3-B and BETA THREE MB3 (8-hour battery life), targeted at portable karaoke, family gatherings, and small venue amplification.
- Subwoofers for Low-Frequency Reinforcement Subwoofers including BETA THREE MU18B passive 18-inch (500W), EB115A active 15-inch (400W), EB118A active 18-inch (500W), TURBOSOUND IQ18B active 18-inch, and PRO DJ WSF-12SA active 12-inch for low-frequency sound reinforcement.
- Professional Power Amplifiers (Pro DJ) Professional power amplifiers including PRO DJ LD1400 Class D 4-channel delivering 350W per channel for powering passive speaker systems in professional installations.
- Analog and Digital Mixers/Consoles (Pro DJ) Analog mixers including PRO DJ PH80 and PH120 with USB, Bluetooth, and DSP processing with 99 built-in effects. Digital consoles and digital audio snakes also offered for live and studio applications.
- Professional Microphones (Shure, Boya and others) Professional microphones including wireless, condenser, dynamic, gooseneck, headset, measurement, audiovisual, drum, and instrument-specific models from Shure, Boya, and others.
- Audio Processors (Beta Three, Klark Teknik, Lab Gruppen, Behringer) Audio signal processors including BETA THREE EC2402 DSP crossover/EQ/compressor/limiter, KLARK TEKNIK DF1000 feedback suppressor, LAB GRUPPEN LMX 48 Lake DSP with Dante/AES67, and BEHRINGER DCX2496 digital crossovers.
- Music Production Equipment (MIDI Controllers, Groovebox, Audio Interfaces, Synthesizers) Music production equipment including AlphaTheta CHORDCAT groovebox (8-track, portable), AlphaTheta SLAB MIDI pad controller (Serato Studio), audio interfaces, studio monitors, synthesizers, and control surfaces.
- Professional Headphones for DJ and Studio Monitoring Professional DJ headphones for monitoring including Bluetooth models, studio monitoring headphones, DJ-specific models, and studio reference headphones.
- Professional Cables, Stands, and Racks Professional audio accessories including microphone stands, wall mounts, professional cables, equipment racks, Bluetooth receivers, array mounts, and speaker tripod stands.
- Professional LED Lighting, Moving Heads, Lasers and DMX Controllers Professional lighting equipment including BIG DIPPER LF105 RGBW strobe panels (150W, DMX), PRO DJ LIGHTING L002B magic ball LEDs, moving heads, laser fixtures, LED bars, blinders, multi-effect lights, bubble/haze/smoke/snow machines, retro lighting, and DMX controllers.
- Environmental and Commercial Audio Systems (Beta Three) Environmental and commercial audio systems including BETA THREE S400A active speaker (100W), environmental amplifiers, matrix amplifiers, and environmental speakers for background music and paging in commercial spaces.
- Instrument Amplifiers and Effect Pedals Instrument amplifiers and effect pedals including keyboard amplifiers, bass amplifiers, tuners, buffers, compressors, delays, distortions, fuzz, loopers, multi-effects, octave dividers, overdrives, reverbs, vocal processors, and wah pedals for guitar and bass.
- Direct Boxes, Line Arrays, and Monitor Speakers Specialized audio gear including direct boxes, vertical line array PA systems, floor monitors (wedge monitors), personal monitoring systems, and digital audio snakes for live and installed sound applications.
Companies that use SUPER AUDIO
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
SUPER AUDIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SUPER AUDIO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SISTECRÉDITOcoreSISTECRÉDITO is a financing partner that enables SuperAudio customers to purchase equipment through installment payment plans. The partnership expands customer purchasing power by offering flexible financing options for professional audio equipment.
- AlphaTheta (formerly Pioneer DJ)coreSuperAudio is the exclusive importer and representative for Colombia of AlphaTheta products including DJ controllers, mixers, and professional DJ equipment. The company markets the DDJ-REV7 as an exclusive import for Colombia.
- Beta ThreecoreSuperAudio is the exclusive representative for Colombia of Beta Three brand, distributing professional speakers, amplifiers, and audio processing equipment.
- TurbosoundcoreSuperAudio is the exclusive importer and representative for Colombia of Turbosound professional audio products.
- Pro DjcoreSuperAudio is the exclusive representative for Colombia of Pro Dj brand, distributing DJ equipment, speakers, and related audio products.
- Pro Dj LightingcoreSuperAudio distributes Pro Dj Lighting products for professional lighting solutions in Colombia.
- Music TribecoreMusic Tribe brand portfolio including Klark Teknik, Midas, Turbosound, Lab Gruppen, Behringer, Bugera, Tc Electronic, and Tc Helicon distributed through SuperAudio's specialized Music Tribe store page.
- ShurecoreSuperAudio distributes Shure professional microphones and wireless systems as authorized representative in Colombia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SUPER AUDIO competitors and assessment
Company assessmentDirect peers
- Sweetwater: US-based professional audio and musical instrument retailer operating e-commerce plus a large contact-center sales-advisor model with financing options and free shipping. Mirrors SuperAudio's combination of expert advisory, exclusive-brand relationships, and pro-audio/DJ focus.
- Sam Ash: Multi-store US musical instruments and pro audio retailer offering equipment, gear, and accessories to musicians and pros. Overlaps with SuperAudio on DJ gear, pro audio, and instrument-adjacent categories through both brick-and-mortar and e-commerce.
- ProAudioStar: US-based DJ and pro audio e-tailer offering controllers, mixers, speakers, and PA equipment from major brands. Direct online-retail analog to SuperAudio's e-commerce channel for entry-to-pro DJ and PA gear.
- Full Compass Systems: US-based pro audio, lighting, and AV equipment retailer serving installation, recording, and live-sound professionals via e-commerce and a sales-advisor team. Comparable to SuperAudio in serving B2B/prosumer customers across speakers, mixers, microphones, and lighting.
- Kraft Music: US family-run retailer of pro audio, DJ, keyboard, and recording equipment with personalized sales advisors and financing. Closely mirrors SuperAudio's expert-advisor + multi-brand + financing approach within a North American context.
- Thomann: Europe's largest music equipment and pro audio retailer, with a vast own-warehouse e-commerce operation and exclusive-brand distribution across multiple international brands. Closest analog to SuperAudio's exclusive-importer + multi-category pro audio business model, scaled to a continent.
- American Music & Sound: US distributor and retailer of professional audio and music production brands, carrying lines such as Allen & Heath, Lab.gruppen, and beyerdynamic. Comparable as a multi-brand pro audio specialist with both B2B distribution and direct sales.
Broad incumbents
- Guitar Center: Large US chain retailer of musical instruments, pro audio, and DJ gear (including Pioneer DJ), with physical stores and online sales. Overlaps with SuperAudio on DJ controllers, mixers, and instruments but operates at much broader geographic and category scale.
- B&H Photo Video: Large US electronics retailer with strong e-commerce presence spanning cameras, audio, lighting, and pro AV. While much broader than SuperAudio, it overlaps on microphones, mixers, and audio accessories and competes for the same prosumer/creator segment buying online.
Others
- Music Tribe (Behringer/Turbosound parent): Owner of the pro audio brand portfolio (Behringer, Turbosound, Midas, Klark Teknik, Lab.gruppen) that SuperAudio distributes under its Music Tribe store page. An upstream supplier/partner rather than competitor, but shapes SuperAudio's value proposition via exclusive brand access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SUPER AUDIO social profiles
Digital presenceSUPER AUDIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUPER AUDIO leadership team
Management profileNumber of profiles
SUPER AUDIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUPER AUDIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUPER AUDIO
What does SUPER AUDIO do?
SuperAudio SAS is a Colombian retailer and exclusive importer of professional sound and lighting equipment, operating four physical stores (Bogotá HQ, Medellín, Cali, Pereira) and the e-commerce platform superaudio.com.co. The company distributes DJ equipment, professional speakers, mixers, amplifiers, microphones, audio processors, and stage lighting from international brands including Pioneer DJ/AlphaTheta, Beta Three, Turbosound, Shure, Pro DJ, and Music Tribe (Behringer, Midas, Klark Teknik, Lab Gruppen).
Is SUPER AUDIO a public or private company?
SUPER AUDIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUPER AUDIO founded?
SUPER AUDIO was founded in 1993. It employs 11 to 50 people.
Where is SUPER AUDIO based?
SUPER AUDIO is headquartered in Bogotá, Colombia, in the Latin America region.
How does SUPER AUDIO make money?
One revenue line is on record: equipment Sales.
Who are SUPER AUDIO's main competitors?
Direct peers on record are Sweetwater, Sam Ash, ProAudioStar, Full Compass Systems, Kraft Music, Thomann and American Music & Sound. Broad incumbents are Guitar Center and B&H Photo Video. Music Tribe (Behringer/Turbosound parent) is listed as an others.
Does SUPER AUDIO have an API?
No public API is recorded for SUPER AUDIO.
What industry is SUPER AUDIO in?
SUPER AUDIO's product category is Professional Audio Equipment Retail. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent).