American Music & Sound

What American Music & Sound does

American Music & Sound is a US-based B2B distributor of professional audio equipment, music-creation tools, and musical instruments, operating exclusively through an authenticated dealer e-commerce platform at americanmusicandsound.com. The company carries more than 20 brands across seven product categories — DJ Equipment, Headphones, HiFi & Consumer, Keyboards & Synthesizers, Live Sound, Microphones, and Studio & Recording — including premium manufacturers such as Allen & Heath, ADAM Audio, Nord, Focusrite, Fostex, BASSBOSS, Novation, Hercules, Reloop, CAD, Ecler, Ashly, Studiologic USA, Waldorf, Glorious, Violectric, Lake People, Phase SAS, and Profile. Pricing is hidden behind a dealer login, indicating that pricing and ordering are not consumer-facing.

The underlying technology stack is a multi-brand distribution commerce platform with brand-deal pages, B-stock and clearance programs, brand-specific training portals (Allen & Heath University), and content marketing touchpoints (newsletter, blog). The platform is integrated into the DJ and music-production software ecosystem via compatible hardware for Serato DJ Lite, Djuced, Algoriddim DJAY Pro, Ableton Live, and FL Studio, as well as Dante 96kHz networked audio, Bluetooth, and USB. The company does not develop or own the underlying product technology; it distributes and supports third-party brands.

The business model is B2B wholesale distribution: revenue is generated through one-time/perpetual-equipment purchase orders placed by authorized dealers, who resell to end users including professional DJs, recording studios, live-sound professionals, and audiophiles. The go-to-market is channel-led, with dealer enablement (account management, training, technical support) as the primary value-add over a generic catalog. American Music & Sound operates as a US subsidiary of JAM Industries USA, a larger North American holding/investment company that distributes musical instruments and audio equipment. The company employs 51-100 people and was founded in 2006, headquartered in Bloomfield, Connecticut.

Name

American Music & Sound

Legal name

American Music & Sound

Website

https://americanmusicandsound.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

American Music & Sound is a US-based B2B distributor of professional audio, DJ, studio, live-sound, and musical-instrument products. It serves authorized music-equipment dealers through a dealer-authenticated e-commerce platform, distributing 20+ premium brands including Allen & Heath, Nord, ADAM Audio, and Focusrite.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Professional audio distribution
• Music equipment wholesale
• Pro audio dealer supply
• DJ equipment distribution
• Studio gear wholesale

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Equipment Distribution: Revenue generated through distribution and sale of professional audio equipment, DJ gear, studio equipment, live sound systems, and musical instruments to authorized dealers and retailers. Products include equipment from multiple branded manufacturers including Allen & Heath, ADAM Audio, Nord, Fostex, Focusrite, BASSBOSS, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

American Music & Sound is a B2B distributor of professional audio equipment, DJ gear, studio recording products, live sound systems, microphones, headphones, and musical instruments sourced from over 20 premium brands. Products are sold exclusively to authorized dealers and retailers through a dealer-only e-commerce portal requiring account login for pricing and ordering. The company holds exclusive distribution partnerships with Allen & Heath, ADAM Audio, Nord, Focusrite, BASSBOSS, Fostex, and other manufacturers.

Product overview

American Music & Sound is a professional audio equipment distributor and dealer (B2B platform) offering an extensive portfolio of DJ equipment, headphones, HiFi/consumer audio, keyboards/synthesizers, live sound systems, microphones, and studio recording equipment. The company operates as a multi-brand distributor carrying over 20 major audio brands including Allen & Heath, Nord, ADAM Audio, Focusrite, Fostex, BASSBOSS, Reloop, Hercules, Novation, and others. Their product ecosystem includes professional mixing consoles (Allen & Heath SQ/QU/Avantis/ZED series), studio monitors (ADAM Audio T-series and A-series), stage pianos and synthesizers (Nord Stage/Piano/Electro, Waldorf Quantum), DJ controllers and equipment (Hercules, Reloop, Ecler), professional microphones (CAD), and powered speaker systems (BASSBOSS). The platform serves dealers with features like B-stock inventory, clearance sales, and Allen & Heath University training resources.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Equipment Distribution category offering DJ controllers, mixers, turntables, media players, monitors, accessories, and vinyl furniture from brands such as Hercules, Reloop, Allen & Heath Xone, Ecler, Phase SAS, and Glorious, sold to authorized dealers.
• Headphones Distribution category offering professional DJ headphones, audiophile headphones, studio headphones, and headphone accessories from brands such as ADAM Audio, Fostex, Hercules, Reloop, CAD, Violectric, and Lake People, sold to authorized dealers.
• HiFi & Consumer Distribution category offering consumer audio equipment including record players, DACs and media players, audiophile headphones, and vinyl and media accessories from brands such as Fostex, Glorious, Reloop, and Violectric, sold to authorized dealers.
• Keyboards & Synthesizers Distribution category offering musical instruments including synthesizers, electric organs, keyboard workstations, stage pianos, MIDI controllers, and beat production tools from brands such as Nord, Novation, Waldorf, and Studiologic, sold to authorized dealers.
• Live Sound Distribution category offering professional live sound equipment including amplifiers, digital and analog mixers, loudspeakers, subwoofers, confidence monitors, and accessories from brands such as Allen & Heath, ADAM Audio, Ashly, BASSBOSS, and Fostex, sold to authorized dealers.
• Microphones Distribution category offering professional microphones including condenser, dynamic, USB, wireless systems, headset microphones, drum microphone bundles, and accessories primarily from the CAD brand, sold to authorized dealers.
• Studio & Recording Distribution category offering studio recording equipment including audio interfaces, preamps, studio monitors, audio over IP solutions, and studio furniture from brands such as Focusrite, ADAM Audio, BASSBOSS, Glorious, Lake People, and Violectric, sold to authorized dealers.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Allen & HeathcoreChannel Partner/ Reseller/ DistributorAllen & Heath is a major brand distributed by American Music & Sound, including the Xone DJ mixer line, SQ series digital mixers, QU series mixers, ZED analog mixers, and related audio equipment and accessories.
• ADAM AudiocoreChannel Partner/ Reseller/ DistributorADAM Audio studio monitors including T series (T5V, T7V, T8V), A series, and D series monitors are distributed through American Music & Sound.
• NordcoreChannel Partner/ Reseller/ DistributorNord keyboards, synthesizers, and stage pianos including Stage 4, Electro series, Piano series, and Nord Drum are distributed by American Music & Sound.
• FocusritecoreChannel Partner/ Reseller/ DistributorFocusrite audio interfaces including Scarlett series, Clarett+ series, Vocaster podcast interfaces, and related recording equipment are distributed.
• Fostex ProcoreChannel Partner/ Reseller/ DistributorFostex Pro manufactures headphones, studio monitors, and recording equipment distributed through American Music & Sound.
• BASSBOSScoreChannel Partner/ Reseller/ DistributorBASSBOSS produces powered loudspeakers, subwoofers, and column PA systems distributed by American Music & Sound.
• HerculesmajorChannel Partner/ Reseller/ DistributorHercules DJ controllers, DJ monitors, and DJ accessories including the Inpulse series are distributed through American Music & Sound.
• ReloopmajorChannel Partner/ Reseller/ DistributorReloop DJ equipment including turntables, mixers, controllers, and accessories are distributed through American Music & Sound.
• CADmajorChannel Partner/ Reseller/ DistributorCAD microphones including the GXL series, Equitek series, and wireless systems are distributed by American Music & Sound.
• EclermajorChannel Partner/ Reseller/ DistributorEcler DJ mixers and audio equipment including the NUO series and WARM rotary mixers are distributed through American Music & Sound.
• AshlymajorChannel Partner/ Reseller/ DistributorAshly Audio amplifiers with DSP including FX series, FA series, CA series, and KLR series are distributed by American Music & Sound.
• Lake PeopleminorChannel Partner/ Reseller/ DistributorLake People headphone amplifiers and audio equipment are distributed through American Music & Sound.
• ViolectricminorChannel Partner/ Reseller/ DistributorViolectric headphone amplifiers are distributed through American Music & Sound.
• Novation USAcoreChannel Partner/ Reseller/ DistributorNovation MIDI controllers including Launchkey, Launchpad, FLkey, and Impulse series are distributed through American Music & Sound.
• Studiologic USAmajorChannel Partner/ Reseller/ DistributorStudiologic stage pianos including Numa X Piano series are distributed through American Music & Sound.
• WaldorfminorChannel Partner/ Reseller/ DistributorWaldorf synthesizers including Quantum, Iridium, and Protein are distributed through American Music & Sound.
• GloriousmajorChannel Partner/ Reseller/ DistributorGlorious DJ furniture including record boxes, CD boxes, turntable stands, and vinyl accessories are distributed through American Music & Sound.
• Phase SASminorChannel Partner/ Reseller/ DistributorPhase DJ wireless timecode systems are distributed through American Music & Sound.
• ProfileminorChannel Partner/ Reseller/ DistributorProfile audio equipment is distributed through American Music & Sound.
• JAM Industries USAcoreOthersParent company of American Music & Sound. JAM Industries is a major distributor of musical instruments and audio equipment in North America.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alto Music: US pro audio and musical instrument retailer/distributor carrying keyboards, live sound, DJ, and recording categories; comparable mid-size scale with overlapping brand relationships.
• Full Compass Systems: US-based B2B pro audio, lighting, and AV equipment distributor serving dealers, integrators, and contractors — directly comparable as a wholesale channel for many of the same brand categories (mixing consoles, microphones, live sound, recording) that American Music & Sound distributes.
• Kraft Music: US pro audio and musical instrument retailer/distributor with similar mid-size scale and authorized-dealer relationships; comparable across keyboards/synths, recording, and DJ categories.

Broad incumbents

• Guitar Center: Dominant US musical instrument and pro audio retailer carrying overlapping categories (DJ, live sound, studio, microphones, keyboards); comparable as an end-channel for many of the same brands but with a multi-store retail model rather than B2B dealer distribution.
• Sam Ash: Multi-store US musical instrument retailer with strong pro audio and DJ categories; overlaps in keyboards/synths, live sound, and recording gear, with partial overlap in distributed brands.
• Sweetwater: Largest US retailer/distributor of music instruments and pro audio equipment; comparable as a multi-category channel for brands like Focusrite, ADAM Audio, and Allen & Heath, though its model leans heavily direct-to-consumer rather than dealer-only.
• B&H Photo Video: Large US electronics retailer carrying pro audio, headphones, and microphone categories; comparable as a competing retail channel for many of the same brands, though broader in scope (cameras, computers, etc.).

Emerging players

• ProAudioStar: Online specialty retailer/distributor focused on DJ equipment, controllers, and studio gear; comparable in the DJ and studio segments where American Music & Sound distributes Hercules, Reloop, Allen & Heath Xone, and Focusrite.

Others

• CCI Solutions: US pro audio distributor focused on installed sound and live event production; comparable as a B2B channel for brands like Allen & Heath, Ashly, and loudspeaker lines that American Music & Sound also distributes.

Regional players

• Thomann: Europe's largest musical instrument and pro audio retailer/distributor; comparable product breadth (DJ, keyboards, live sound, studio, microphones) and serves as the European benchmark for multi-brand pro audio distribution, but operates primarily outside the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thedeltasaints
• Facebookfacebook.com/AmericanMusicAndSoundBrands
• LinkedInlinkedin.com/company/american-music-and-sound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Music & Sound