Laff
Laff is a US-based, free ad-supported streaming TV (FAST) network owned by The E.W. Scripps Company, offering curated classic sitcoms and comedy programming to general consumers via laff.com and connected-TV distribution, with Laff More as a 2024-launched companion streaming extension.
- Company typePrivate
- Founded2015
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Laff firmographics
Firmographics- Name
- Laff
- Legal name
- Laff
- Website
- https://laff.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laff is a US-based, free ad-supported streaming TV (FAST) network owned by The E.W. Scripps Company, offering curated classic sitcoms and comedy programming to general consumers via laff.com and connected-TV distribution, with Laff More as a 2024-launched companion streaming extension.
- Ownership category
- akta.pro rank
Laff industry classification
Industry- Product category
- Free Ad-Supported Streaming Television (FAST)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF)
Keywords
Where Laff is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Markets served
Laff business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Advertising-supported streaming: Laff operates as a free ad-supported streaming television (FAST) network, generating revenue through advertising placements during programming breaks. Viewers access content without a subscription fee, with revenue derived from advertiser partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ad-supported streaming |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Laff product offering
Product offeringCore offering
Laff is a free ad-supported streaming television (FAST) network that broadcasts classic sitcoms and fan-favorite comedy programming 24/7 to viewers. The service features titles such as That '70s Show, Home Improvement, Last Man Standing, and The Millers, delivered at no subscription cost with revenue generated through advertising placements during programming breaks. A companion streaming platform, Laff More, extends the offering with an expanded lineup of on-demand comedy content.
Differentiator
Problem solved
Functional benefit
Brands
- Laff More: A companion streaming service providing a healthy lineup of TV's funniest moments all day long, streaming classic sitcoms and fan-favorite comedies.
Products and services
- Laff A free over-the-air TV network and streaming platform that broadcasts classic sitcoms and fan-favorite comedy shows 24/7, featuring titles like Home Improvement, Last Man Standing, That '70s Show, and The Millers to general consumer audiences.
- Laff More A complementary streaming service offering an expanded library of classic sitcoms and comedic content, designed to supplement the core Laff broadcast network with on-demand viewing options.
Companies that use Laff
Customer profileSegments1 record
Ideal customer profiles1 record
Laff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- E.W. Scripps CompanycoreLaff is owned and operated by The E.W. Scripps Company, a major American media company. The network operates as part of Scripps' portfolio of broadcast and digital media properties, benefiting from corporate resources, distribution relationships, and operational infrastructure.
Scale indicators1 record
Laff competitors and assessment
Company assessmentRegional players
- ION Television: Over-the-air broadcast network also owned by E.W. Scripps, sharing parent-company infrastructure and operational resources with Laff. Sibling brand within Scripps' portfolio.
Direct peers
- Tubi: Fox-owned free ad-supported streaming service with a large on-demand library and FAST channels. Competes with Laff for free-streaming comedy audiences and advertiser dollars.
- Stirr: Sinclair Broadcast Group's free ad-supported streaming service offering live channels including general entertainment and comedy. Closely analogous FAST competitor with broadcast-parent backing.
- Pluto TV: Paramount-owned free ad-supported streaming television (FAST) platform offering linear-style channels across multiple genres, including comedy. Direct competitor in the FAST space with significantly greater scale and content library.
- Crackle: Free ad-supported streaming service owned by Chicken Soup for the Soul Entertainment, offering movies and TV series including comedy content. Comparable FAST positioning and ad-supported business model.
Broad incumbents
- Amazon Freevee: Amazon's free ad-supported streaming service (now integrated into Prime Video). Well-funded incumbent offering ad-supported movies and TV with significantly larger content and distribution footprint than Laff.
- The Roku Channel: Roku's free ad-supported streaming hub, featuring live channels and on-demand content. Competes in FAST with the advantage of native integration into the Roku device ecosystem.
Emerging players
- Plex: Free ad-supported streaming service with live FAST channels and on-demand content. Smaller-scale competitor that has expanded into original and licensed programming, including comedy.
Market position
Customer concentration
Laff social profiles
Digital presenceLaff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laff leadership team
Management profileNumber of profiles
Laff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laff
What does Laff do?
Laff is a free ad-supported streaming television (FAST) network that broadcasts classic sitcoms and fan-favorite comedy programming 24/7 to viewers. The service features titles such as That '70s Show, Home Improvement, Last Man Standing, and The Millers, delivered at no subscription cost with revenue generated through advertising placements during programming breaks. A companion streaming platform, Laff More, extends the offering with an expanded lineup of on-demand comedy content.
Is Laff a public or private company?
Laff is a private company. It is classified as corporate owned and is currently operating.
When was Laff founded?
Laff was founded in 2015. It employs 11 to 50 people.
Where is Laff based?
Laff is headquartered in Auburn, United States, in the North America region.
How does Laff make money?
One revenue line is on record: advertising-supported streaming.
Who are Laff's main competitors?
ION Television is listed as a regional player. Direct peers are Tubi, Stirr, Pluto TV and Crackle. Broad incumbents are Amazon Freevee and The Roku Channel. Plex is listed as an emerging player.
Does Laff have an API?
No public API is recorded for Laff.
What industry is Laff in?
Laff's product category is Free Ad-Supported Streaming Television (FAST). Its primary akta.pro industry code is MPABAHAF, Hybrid Streaming Services (Mixed FAST/AVOD/SVOD). Its NAICS code is 5162 and its SIC code is 7900.